Competitive and Market Intelligence Corporate Training
Learn to profile competitors, build battlecards, and turn market signals into deals in guided labs.
A 24-hour instructor-led program that teaches revenue teams to gather competitive and market intelligence, analyze it with proven frameworks, and ship playbooks sellers use to win.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a competitor-aware revenue team
The Edstellar COMPETITIVE INTELLIGENCE Capability Model
Diagnose
Audit your team's current intelligence habits, deal data quality, and competitive blind spots before training begins.
Standardize
Establish shared definitions, profile formats, and source standards so intelligence is comparable across the team.
Practice
Run guided hands-on labs that profile real rivals, size markets, and build battlecards from evidence.
Measure
Track playbook usage and win rates so intelligence improvements show up in pipeline numbers.
Scale
Extend proven intelligence routines across segments with a review cadence that keeps profiles alive.
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Program Overview: What is Competitive and Market Intelligence?
Competitive & Market Intelligence is a 24-hour program for sales, product marketing, and strategy teams. It covers market intelligence foundations, competitor profiling and signal tracking, competitive analysis frameworks, market sizing and trend analysis, and win/loss reviews with account intelligence. Every module includes guided labs: profiling real competitors from public sources, sizing segments, drafting battlecards, and running buyer interviews.
Training runs across six modules with five practice sessions built around live intelligence work. Participants profile competitors from public sources, track market signals, apply analysis frameworks, size segments, and run win/loss reviews that surface why deals were really won or lost. Instructors coach each lab, sharpening source discipline, analytical rigor, and the storytelling that gets intelligence used. The program closes with a capstone competitive playbook built for one real market segment.
Teams lose deals to competitors they never saw clearly: outdated battlecards, win/loss reviews nobody reads, market sizing built on guesswork. Without current intelligence, every pricing and positioning decision is a gamble. This program teaches teams to run intelligence as a routine: profiling competitors, tracking signals, sizing markets, and turning win/loss reviews into playbooks sellers actually open.
The capstone delivers something the sales floor can use on Monday: a competitive playbook for one market segment, built from real public-source research. It holds competitor profiles with tracked signals, segment sizing and trend notes, battlecards for the deals that matter, and win/loss findings with account intelligence. More than the playbook itself, the team leaves with the routines that keep it current quarter after quarter, so intelligence stops being a one-time project and becomes a habit.
Over six modules, teams move from intelligence foundations to a capstone competitive playbook. Every module includes guided hands-on labs: profiling real competitors from public sources, sizing market segments, drafting battlecards, and running buyer interviews. Participants leave with a playbook for one segment and the routines to keep intelligence current quarter after quarter.
What's Included in this Workshop for Your Enterprise Teams
- 1
Guided hands-on labs
Profile competitors and build battlecards from real evidence in instructor-led labs.
- 2
Capstone project
Ship a complete competitive playbook for one segment and defend it.
- 3
Evidence-based practice
Every asset cites sources, so sellers trust what they take into deals.
- 24 hours of instructor-led sessions, onsite or live virtual
- Hybrid delivery aligned to your sales calendar
- Pre-program skills assessment for each cohort
- Post-program playbook template and metrics guide
- Course materials and lab guides for every participant
- Scheduling around your quarter and deal cycles
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
Competitive and Market Intelligence Course Topics and Program Outline
A 24-hour applied program: intelligence foundations, competitor profiling, analysis frameworks, market sizing, win/loss reviews, and a capstone playbook build.
Built by Edstellar with competitive intelligence practitioners
Built by practitioners who run competitive intelligence programs for B2B revenue teams, shaped around your stack and use cases.
We map your team's competitive blind spots and deal data quality so labs target the rivals you face most.
Your team learns the intelligence cycle, profiling methods, and source ethics through guided instruction.
Teams profile real competitors, size markets, and draft battlecards in instructor-led hands-on labs.
Your team ships a complete competitive playbook for one segment and defends it in an instructor review.
From competitor profiling to a capstone playbook, every technique is practiced in guided hands-on labs.
Delivered as
Delivered as a hybrid program of live instruction and guided labs, scheduled around your sales calendar in flexible batches.
Guided lab: run the intelligence cycle once on a mock competitor and log every source used.
learna)What competitive and market intelligence cover, and how they feed revenue decisions
b)The intelligence cycle: direction, collection, analysis, dissemination, review
c)Source types: public filings, analyst reports, product releases, review sites, events
d)Legal and ethical boundaries: what is fair game and what crosses the line
Guided lab: build a two-page competitor profile from public sources with cited evidence.
learna)Anatomy of a competitor profile: positioning, pricing, product, people, partnerships
b)Setting up signal tracking: releases, hiring moves, pricing changes, funding, reviews
c)Reading product and pricing pages like an intelligence analyst
d)Maintaining profiles so they stay current between launches
Guided lab: draft a battlecard for one rival with evidence-backed talk tracks.
practicea)SWOT and feature matrix builds from real competitor evidence
b)Positioning maps: plotting your offer against rivals buyers actually consider
c)Win/loss pattern reads: what deal data says about your competitive gaps
d)Battlecard structure: objection, evidence, trap questions, landmines
Guided lab: size a segment and present the TAM to SOM path with assumptions shown.
practicea)TAM, SAM, SOM sizing from public data and your own pipeline history
b)Trend signals: technology shifts, regulation, buyer behavior, channel changes
c)Account planning with market data: where the next pipeline comes from
d)Pricing intelligence: tracking competitor price moves and packaging shifts
Guided lab: run a mock win/loss interview and extract three action items for the account plan.
practicea)Running disciplined win/loss reviews that sellers will actually attend
b)Interview techniques for honest buyer feedback on lost deals
c)Account intelligence: stakeholder maps, buying committees, competitor footholds
d)Negotiation support: arming sellers with competitor-aware concession logic
Capstone lab: deliver a complete competitive playbook for a mock segment and defend it in instructor review.
applya)Scoping the playbook: one market segment, one primary rival, one quarter
b)Research sprint: profiles, pricing, and trend evidence with citations
c)Battlecard and objection library: the ten situations sellers face most
d)Playbook defense: present to instructors and get a graded review
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Every outcome is practiced in guided labs and reinforced in the capstone, so your team leaves ready to win competitive deals.
Profile any competitor fast
Build structured competitor profiles from public evidence in hours, covering positioning, pricing, product, and people moves.
Track market signals
Set up a standing signal feed for releases, pricing shifts, hiring moves, and funding that your team can act on weekly.
Build battlecards
Draft battlecards with objection handling, evidence, and trap questions drawn from real deal data.
Size a market segment
Estimate TAM, SAM, and SOM with defensible assumptions and present the path finance teams will accept.
Run win/loss reviews
Conduct buyer interviews and deal debriefs that surface the real reasons deals are won or lost.
Plan accounts with intelligence
Turn competitor insight into account plans with stakeholder maps and competitor-aware plays.
Ship a competitive playbook
Deliver a complete playbook for one segment, defended in front of instructors, ready for sellers to use.
Teams that Benefit from this Competitive and Market Intelligence Group Training
Built for revenue teams that compete in live deals and need evidence-based intelligence. Content adapts to role and experience, so each cohort practices the workflows it owns.
Win competitive deals with evidence
Give sellers the competitor insight and talk tracks to displace rivals in head-to-head deals.
Workflow friction
- Losing deals on price to unknowns
- Sellers guessing at competitor claims
- No shared view of rival positioning
How the program helps
- Faster competitive talk tracks for live deals
- Battlecards sellers actually use
- Higher win rates against top rivals
Practice use cases
- battlecard builds
- deal prep
- rival displacement
Grow accounts with market insight
Account teams learn to read competitor footholds and expand with intelligence-led plays.
Workflow friction
- Competitors surfacing at renewal
- Thin view of account stakeholders
- Reactive account defense
How the program helps
- Early warning on competitor inroads
- Smarter expansion and renewal plays
- Stronger multi-year account plans
Practice use cases
- account plans
- renewal defense
- expansion plays
Arm the field with intelligence assets
Enablement learns to run the intelligence cadence and keep battlecards and profiles current.
Workflow friction
- Stale battlecards nobody updates
- Intelligence scattered across drives
- No cadence for profile refresh
How the program helps
- A repeatable intelligence operating rhythm
- Assets sellers trust and reuse
- Faster onboarding on competitors
Practice use cases
- battlecard library
- intelligence cadence
- seller onboarding
Make intelligence measurable
RevOps connects intelligence activity to pipeline and win-rate data the business can act on.
Workflow friction
- Win/loss reasons left blank
- No link between intel and revenue
- Fragmented competitor records
How the program helps
- Win/loss data sellers complete
- Dashboards that show intelligence impact
- Cleaner competitive fields in CRM
Practice use cases
- win/loss dashboards
- CRM hygiene
- intelligence metrics
Cohorts are grouped by role and market experience so labs match the competitors each team faces.
Prerequisites: This program suits sales reps, account managers, enablement, and revenue operations staff who compete in live deals. No prior intelligence training is required, though familiarity with your market and key rivals helps. Instructors adapt labs to your competitors, segments, and deal pressures.
Seller to Competitive Playbook Owner
Start with intelligence basics and competitor profiling, advance through frameworks and win/loss analysis, and finish able to own a competitive playbook for your segment.
One program that grows with revenue careers, from intelligence basics to confident playbook ownership.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Instructor-led training delivered the way your teams work best: hybrid programs that blend live virtual sessions with onsite working sessions, scheduled around your sales calendar.
Hybrid Training
A flexible mix of onsite working sessions and live virtual labs, so revenue teams learn without leaving their deals.
- Onsite workshops plus live virtual labs
- Calendar-friendly scheduling around deals
- Live instructor guidance in every session
- Same curriculum and labs in all formats
Onsite Training
Delivered at your facility with instructors tailoring labs to your competitors and market segments.
- Tailored to your competitors and markets
- Deal-focused working sessions in one room
- Team-wide alignment on intelligence assets
- Hands-on labs with your rival scenarios
Live Virtual Training
Fully interactive live virtual sessions with guided labs in shared environments and small-group breakout work.
- Live instructor-led sessions, not recordings
- Guided labs in shared analysis environments
- Breakout rooms for deal teams
- Scheduling across time zones
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Learn from industry experts.
Every session is led by a practitioner who has run monitoring for models in production, not a generalist working from slides.
Bhawana
Digital Marketing Trainer in Pune
5+ years of Experience
Shivani
Social Media Marketing Trainer in Ghaziabad
8+ years of Experience
Ankit
Digital Marketing Trainer in New Delhi
11+ years of Experience
Satyam
Fundamentals of Digital Marketing Trainer in New Delhi
7+ years of Experience
Pranav
Digital Marketing Trainer in Mumbai
12+ years of Experience
Aaryendr
Digital Marketing Trainer in Bengaluru
12+ years of Experience
Ilango
Fundamentals of Digital Marketing Trainer in Bengaluru
6+ years of Experience
Trainers are matched to your stack and delivery window at scheduling. We confirm your assigned trainer, with a full profile, before the program is booked.
Frequently Asked Questions
Share your team size, segment focus, and delivery preference and we will return a tailored quote within one business day.
Yes. A discovery call with a training advisor maps your competitive pressures to the curriculum before you book.
Yes. Live virtual sessions include guided labs in shared environments and breakout rooms for deal teams.
Yes. Onsite delivery runs at your facility, with labs tailored to the competitors and markets your team faces.
The program runs 24 hours of instructor-led time, typically across 3 full days or six half-day sessions.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Competitive intelligence builds on market research: your team first learns to gather reliable data, then turns it into a running view of competitors and market moves. Industry analysis widens the lens to structural forces, and strategic marketing uses all of it to choose where and how to compete.
Why Choose Edstellar as Your Competitive and Market Intelligence Training Provider
Edstellar delivers instructor-led competitive intelligence training built around your competitors, your markets, and outcomes you can measure.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Modules, labs, and the capstone are tailored to your competitors, market segments, and the deal pressures your sellers face.
Proven Methodology
Training follows a proven assess, learn, practice, apply arc that turns intelligence findings into playbooks sellers use.
Practice-Based Learning
Six guided labs and a capstone have teams profiling rivals, sizing markets, and drafting battlecards from real evidence.
Expert Trainers
Sessions are led by practitioners who have run competitive intelligence for revenue teams in competitive markets.
Global Scale
Consistent competitive intelligence programs delivered across regions, time zones, and multi-segment sales teams.
Measurable Outcomes
Win-rate and pipeline metrics show exactly how intelligence assets perform in live deals for your teams.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Competitive & Market Intelligence Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request Competitive and Market Intelligence Training for Your Team
Tell us about your team, competitors, and timelines and we will design a competitive intelligence program around your segments.