Product-Led Growth Corporate Training
An instructor-led corporate training program for teams running or supporting a product-led growth motion.
This hands-on program teaches sales, growth, and success teams how to win with a product-led motion. Participants learn to map the product-led funnel, define activation moments, score product-qualified leads from usage data, design expansion plays, and shape pricing and packaging that converts free users into paying customers. Every concept is practiced in guided labs on realistic product data, and the program closes with a capstone where each team presents a full PLG growth motion blueprint.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a product-led revenue team
The Edstellar PRODUCT-LED GROWTH Capability Model
Diagnose
We assess how your funnel performs today: activation rates, PQL flow, expansion capture, and where free users stall.
Standardize
We install a common language for activation metrics, PQL definitions, and expansion playbooks across every team.
Practice
Guided labs let teams score usage data, audit onboarding, design expansion plays, and model packaging tiers.
Measure
We track activation, PQL conversion, and expansion revenue before and after the program to prove the lift.
Scale
We leave behind reusable scoring models, playbooks, and review cadences so the PLG motion keeps compounding.
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Program Overview: What is Product-Led Growth?
Product-Led Growth is an instructor-led corporate training program that builds product-led selling capability across your revenue organization. The program covers PLG foundations, activation metrics and onboarding design, usage data and PQL scoring, expansion plays and product-assisted selling, and pricing and packaging for free-to-paid conversion. Delivered by practitioners who have run product-led motions, it suits sales, marketing, and product teams shifting toward PLG.
In a product-led motion, the product does the first selling, and the sales team picks up where usage signals point. That changes everything: qualification becomes PQL scoring, prospecting becomes expansion outreach, and forecasting starts from activation and retention data. Across six modules and 24 instructor-led hours, teams define activation metrics, design onboarding, build PQL scoring models, and rehearse expansion plays in guided labs. It closes with the PLG Growth Motion Blueprint capstone.
Sales-led organisations keep hunting cold pipeline while their product quietly generates qualified users nobody follows up. Expansion revenue hides in usage data nobody reads, and pricing fights the free-to-paid journey instead of enabling it. This program teaches the operating model where product and sales work one funnel: the product acquires and activates, sales converts and expands.
For the capstone, each team delivers a PLG growth motion blueprint for a product it owns: a defined product-led funnel with activation and retention metrics, an onboarding design targeting the aha moment, a PQL scoring model with segmentation, expansion plays with product-assisted selling scripts, and pricing and packaging recommendations for free-to-paid conversion. Practitioners review the blueprint against the team's real usage data and motion mix. The team keeps a growth blueprint it can pilot on its next cohort of users.
In a product-led motion, the product does the first selling, and the sales team picks up where usage signals point. That changes everything: qualification becomes PQL scoring, prospecting becomes expansion outreach, and forecasting starts from activation and retention data. This program teaches that operating model end to end. Participants start with PLG foundations: the product-led funnel, how PLG compares with sales-led and hybrid motions, and the metrics that matter most. They then define activation moments and audit onboarding flows, instrument usage signals into PQL scoring models, design expansion plays with product-assisted selling conversations, and work through pricing and packaging decisions that drive free-to-paid conversion. Guided labs use realistic product and usage data, and the capstone asks each team to build and present a PLG growth motion blueprint with defined sales touchpoints, reviewed by the instructor. The program is tailored to your product, data, and go-to-market motion before delivery.
What's Included in this Workshop for Your Enterprise Teams
- 1
Funnel mapping labs
Map a product-led funnel and define activation moments for a sample product.
- 2
PQL scoring workshops
Build product-qualified lead scores from sample usage data.
- 3
Onboarding audit exercises
Run friction audits on signup and setup flows and redesign weak steps.
- 4
Expansion play clinics
Design usage-triggered expansion plays with product-assisted selling scripts.
- 5
Capstone blueprint
Present a full PLG growth motion blueprint to an instructor panel.
- Live instructor-led sessions, virtual or onsite
- 24 hours of guided hands-on lab practice
- PQL scoring and funnel analysis templates
- Onboarding friction audit worksheets
- Expansion play and packaging toolkits
- Digital workbook and post-program reference kit
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
Product-Led Growth Course Topics and Program Outline
A six-module program that moves from PLG foundations to activation, PQL scoring, expansion plays, pricing and packaging, and a final capstone where teams build a growth motion blueprint.
Built by Edstellar with PLG Practitioners
Built by growth and revenue leaders who run product-led motions in production, shaped around your stack and use cases.
We map your funnel's current state: activation rates, PQL flow, expansion capture, and where users stall.
Instructor-led sessions teach the product-led funnel, activation metrics, PQL scoring, and expansion plays.
Guided labs on realistic product data: score PQLs, audit onboarding, design plays, and model packaging.
A capstone PLG growth motion blueprint, reviewed by the instructor, anchors every skill to your product.
Every concept is practiced on product data, ending in a growth motion blueprint for your own funnel.
Delivered as
The program can run as live virtual, onsite, or hybrid delivery without changing the hands-on practice.
Map a product-led funnel for a sample SaaS product.
learna)What PLG means beyond self-serve
b)The product-led funnel: acquire, activate, engage, expand
c)Comparing PLG, sales-led, and hybrid motions
d)Metrics that matter: activation, retention, NRR
e)The sales role in a product-led motion
Run a friction audit on a sample onboarding flow.
learna)Defining the activation moment and aha metric
b)Onboarding flows that compress time-to-value
c)Friction audits of signup and setup
d)Empty states, checklists, and guided tours
e)Measuring onboarding conversion
Build a PQL scoring model from sample usage data.
practicea)Instrumenting product signals that matter
b)Building product-qualified lead (PQL) scores
c)Segmenting users by behavior and intent
d)Routing PQLs to sales playbooks
e)Handoff rules between product and sales
Design an expansion play triggered by usage signals.
practicea)Land-and-expand motion design
b)Usage-based triggers for expansion outreach
c)Product-assisted selling conversations
d)Multi-threaded expansion across teams
e)Churn risk signals and save plays
Draft a packaging upgrade path for a sample product.
practicea)Free, freemium, and trial model economics
b)Packaging tiers that create upgrade paths
c)Paywalls and usage limits that convert
d)Sales involvement in the free-to-paid motion
e)Expansion revenue forecasting
Build and present a PLG growth motion blueprint.
applya)Consolidating funnel analysis into priorities
b)Designing the end-to-end PLG motion
c)Defining sales touchpoints in the motion
d)Sequencing initiatives across quarters
e)Presenting the blueprint to a leadership panel
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Seven capabilities your team will walk away with, each practiced in guided labs and consolidated in the capstone.
Map a product-led growth funnel
Chart the acquire, activate, engage, and expand journey and find where your funnel leaks.
Define activation moments
Pin the aha metric and design onboarding that compresses time-to-value.
Score product-qualified leads
Build PQL models from usage signals and route them to the right sales playbooks.
Design expansion plays
Create usage-triggered land-and-expand plays with product-assisted selling conversations.
Shape pricing and packaging
Build tiers, paywalls, and upgrade paths that convert free users into revenue.
Detect churn risk early
Read usage signals for churn risk and run save plays before accounts walk away.
Present a growth motion blueprint
Consolidate analysis into a sequenced PLG motion and defend it before leadership.
Teams that Benefit from this Product-Led Growth Group Training
Built for sales, growth, product, and customer success teams running or supporting a product-led motion, from reps and growth marketers to RevOps and success managers. The program adapts to role and experience, so each cohort practices the PLG workflows it actually owns.
Sell where usage signals point
Sales reps learn PQL-driven selling: reading usage data, timing outreach, and running product-assisted conversations.
Workflow friction
- Outreach timed to guesses, not signals
- Product and sales working in silos
- Free users never becoming pipeline
How the program helps
- Read usage signals like buying signals
- Time outreach to PQL triggers
- Run product-assisted selling calls
Practice use cases
- PQL scoring labs
- expansion play clinics
- signal-based outreach drills
Build the data engine behind PLG
RevOps teams learn to instrument product signals, define PQL rules, and route leads between product and sales.
Workflow friction
- Product data disconnected from CRM
- PQL definitions nobody agrees on
- Forecasts missing the product signal
How the program helps
- Define PQL scoring rules that stick
- Route signals to the right playbooks
- Forecast from activation and retention data
Practice use cases
- scoring model labs
- routing rule workshops
- funnel metric drills
Drive expansion from the user base
Success managers learn activation coaching, expansion conversations, and churn-risk detection from usage patterns.
Workflow friction
- Users stuck before activation
- Expansion left to chance, not plays
- Churn spotted too late to save
How the program helps
- Coach new users to the aha moment
- Spot expansion moments in usage data
- Run churn save plays with confidence
Practice use cases
- onboarding audit labs
- expansion play clinics
- churn signal exercises
Align the product with the revenue motion
Product and growth teams learn to shape onboarding, paywalls, and packaging with the sales motion in mind.
Workflow friction
- Onboarding built without sales input
- Paywalls that frustrate instead of convert
- Packaging divorced from buyer reality
How the program helps
- Design onboarding that converts
- Build paywalls that upgrade, not annoy
- Shape packaging with revenue in view
Practice use cases
- friction audit labs
- packaging model drills
- paywall design exercises
We tailor examples, templates, and lab data to the functions in the room.
Prerequisites: Built for sales, growth, product, and success professionals involved in a product-led motion. Familiarity with your own product and funnel helps, but no data science or analytics background is needed. Content adapts to each cohort's tools, data, and go-to-market motion.
Sales Rep to Growth Motion Owner
Skills build from PLG foundations through hands-on practice to a capstone blueprint, matching how product-led careers mature.
A program that grows with PLG careers, from funnel basics to confident growth-motion ownership.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Choose the delivery format that fits your teams. Every format includes the same guided hands-on labs and capstone.
Hybrid Training
A blended format: core sessions online with in-person lab days for scoring workshops and capstone presentations.
- Online concept sessions with live instructors
- Onsite lab days for scoring and play design
- Same templates and capstone in every format
- Flexible scheduling across regions and shifts
Onsite Training
Full delivery at your office, with whiteboard labs and face-to-face capstone presentations to your leadership panel.
- In-person labs on PQL scoring and plays
- Funnel mapping workshops at your site
- Capstone presented to your leadership panel
- Team-based exercises that build shared habits
Live Virtual Training
Live online delivery with breakout labs, screen-shared data exercises, and virtual capstone presentations.
- Live instructor-led sessions with Q&A
- Breakout rooms for scoring and play labs
- Screen-shared funnel and data exercises
- Digital workbook and templates included
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Frequently Asked Questions
Share your team size and goals through the request form. A training advisor responds within one business day with pricing.
Yes. We offer a short discovery call to map your funnel, product motion, and skill gaps before you commit.
Yes. It runs as live virtual, onsite, or hybrid delivery, with the same labs and capstone in every format.
Yes. Onsite delivery includes in-person labs and capstone presentations to your leadership panel.
The program runs 24 hours of instructor-led learning, typically scheduled across 3 to 4 days or spread over weeks.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Product-led growth follows product basics and analytics. Your team needs to understand product work and measure user behaviour before using the product itself to drive growth, and the results then feed into product strategy and portfolio decisions.
Why Choose Edstellar as Your Product-Led Growth Corporate Training Provider
Edstellar is a corporate training provider that builds product-led capability inside revenue teams. We combine growth frameworks, guided hands-on labs, and a capstone built on your own funnel, so learning converts directly into activation and expansion revenue.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
We tailor every lab to your product data, funnel, and go-to-market motion, so teams practice on their own signals.
Proven Methodology
A field-tested method takes teams from funnel mapping to PQL scoring to a working growth blueprint in six modules.
Practice-Based Learning
Guided hands-on labs in every module turn usage data into scoring models and expansion plays.
Expert Trainers
Practicing growth and revenue leaders deliver every session, with coaching tuned to your product motion.
Global Scale
We deliver to revenue teams across regions and time zones with consistent content and locally relevant examples.
Measurable Outcomes
We track activation, PQL conversion, and expansion revenue to show the lift the program delivers.
Design Product-Led Growth Motions Around Activation, Usage Signals, and Expansion
Edstellar helps revenue and product teams connect user behavior with a coordinated growth motion. Participants map the funnel, examine onboarding friction, and build product-qualified lead scores before designing expansion and packaging plays. A final blueprint is reviewed for clear activation definitions, justified usage signals, and coherent handoffs between product and commercial teams.
- Step 01
Consult
We explore the cohort's funnel, customer-facing roles, and familiarity with usage data to identify gaps in activation, lead qualification, or product-assisted expansion.
- Step 02
Plan
We build from PLG foundations and onboarding to activation metrics, PQL scoring, and segmentation, then connect expansion plays with pricing and free-to-paid packaging.
- Step 03
Align
We align product-led growth expertise with sales, success, marketing, and product roles, adapting analytical depth to participants' experience without assuming data-science prerequisites.
- Step 04
Customize
We tailor sample SaaS journeys and usage records to familiar product experiences, including onboarding friction and upgrade signals that require thoughtful commercial interpretation.
- Step 05
Execute
Participants audit onboarding, construct PQL scores, and design usage-triggered expansion plays, receiving feedback on signal relevance, segmentation assumptions, and the clarity of upgrade paths.
- Step 06
Evaluate
We assess the growth-motion blueprint for coherent activation criteria, justified qualification signals, practical expansion handoffs, and packaging choices linked to the sample user journey.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Product-Led Growth Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request Product-Led Growth Training for Your Team
Tell us about your team and product. A training advisor will tailor the program to your funnel and share a proposal within one business day.