Account-Based Marketing (ABM) and B2B Growth Corporate Training
Learn to select target accounts, design personalized ABM campaigns, and grow pipeline in live guided labs.
Edstellar's corporate training program helps your sales and marketing teams develop the skills to run account-based growth at scale. As a corporate training company focused on revenue outcomes, we combine live instruction with hands-on labs where your team builds ideal customer profiles, maps buying committees, and launches multi-channel plays for your real target accounts.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build an account-obsessed growth team
THE EDSTELLAR ACCOUNT-BASED MARKETING CAPABILITY MODEL
Diagnose
We assess your team's account selection, data quality, and campaign maturity to set a clear starting point.
Standardize
Your team adopts one shared ICP, tiering model, and playbook language across sales and marketing.
Practice in labs
Guided labs turn frameworks into live work: account plans, stakeholder maps, and campaign assets.
Measure
Engagement, pipeline, and revenue metrics show which accounts and plays deserve more investment.
Scale
Winning plays become repeatable programs, rolled out across segments, regions, and teams.
Need more than one program?Get a group quote
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Program Overview: What is Account-Based Marketing (ABM) and B2B Growth?
Account-Based Marketing (ABM) & B2B Growth is Edstellar's instructor-led program for sales and marketing teams pursuing high-value B2B accounts. Participants learn to treat target accounts as markets of one, aligning on shared account lists and coordinating personalized outreach that builds pipeline. It covers the full ABM operating model: ICP design, tiering, stakeholder mapping, campaign design, and measurement.
Training is hands-on from the first module. Participants build ideal customer profiles and tier target accounts, then map buying committees and influence paths with stakeholder canvases in guided labs. Instructors coach your team through multi-channel campaign design and orchestration runbooks using your actual accounts, reviewing every exercise with direct feedback. The program closes with a capstone where each team delivers a live ABM playbook with account plans, campaign sequences, and a pipeline dashboard.
Most B2B teams waste budget on broad campaigns that never reach decision-makers, while sales and marketing chase different accounts. This program teaches your teams to focus together on the accounts that matter, replacing generic outreach with coordinated plays. Every technique is practiced on your real pipeline, so learning transfers directly to revenue work.
Marketers build a live ABM playbook around real target accounts. Named accounts move through a coordinated plan instead of getting lost in broad campaigns.
Across six modules, your team moves from ABM foundations to a live playbook. Early sessions cover ideal customer profiles, account tiering, and buying-committee research. Later sessions turn those insights into personalized campaigns, orchestrated plays, and clear pipeline metrics your teams review together.
Every concept is practiced in guided labs using your real target accounts, so the program ends with assets your team can use immediately: account plans, campaign sequences, and a measurement dashboard.
What's Included in this Workshop for Your Enterprise Teams
- 1
ICP and account tiering toolkit
Worksheets to define and score target accounts.
- 2
Stakeholder mapping canvases
Visual maps of buying committees and influence paths.
- 3
Campaign playbook templates
Multi-channel sequences your team can launch fast.
- 4
Orchestration runbooks
Handoffs, SLAs, and rhythms for target accounts.
- 5
Pipeline dashboard starter
Engagement and pipeline metrics to track ABM impact.
- Hybrid delivery across virtual and onsite batches
- Instructor-led sessions with ABM practitioners
- Flexible scheduling across your time zones
- Focused coaching in every live session
- Workbooks, templates, and session recordings
- Post-training support for your first ABM pilot
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
Account-Based Marketing (ABM) and B2B Growth Course Topics and Program Outline
Six modules take your team on a clear learning path from ABM foundations to a live playbook: account selection, stakeholder intelligence, campaign design, orchestration, and pipeline measurement, tailored to your target accounts and practiced in hands-on labs.
Built by Edstellar with B2B growth and ABM practitioners
Built by practitioners who run ABM programs and pipeline engines in production, shaped around your stack and use cases.
Skills checks baseline your team's account selection, campaign design, and pipeline measurement readiness.
Live instruction covers ABM strategy, ICP design, and account tiering across 6 focused hours.
Guided labs build stakeholder mapping, campaign, and orchestration skill across 12.5 practice hours.
Your team ships a capstone ABM playbook in 5.5 hours, reviewed against engagement and pipeline standards.
From ICP design to a capstone ABM playbook, every technique is practiced in guided labs.
Delivered as
Delivered as a hybrid program of live instruction and guided labs, scheduled around your team's calendar in flexible batches.
Score your current motion against an ABM readiness checklist.
learna)What ABM is and when it outperforms demand gen
b)One-to-one, one-to-few, one-to-many models
c)ABM maturity: crawl, walk, run
d)Setting account-level growth goals
Draft an ICP and tier 20 sample accounts with a scoring sheet.
learna)Anatomy of a strong ideal customer profile
b)Fit, intent, and engagement scoring
c)Tiering: strategic, scaled, and programmatic
d)Keeping the target account list fresh
Build a stakeholder map and account brief for a sample account.
practicea)Buying committees and buying roles
b)Stakeholder mapping techniques
c)Account research and signal gathering
d)From insight to messaging angle
e)Building the account brief
Assemble a multi-touch campaign kit for one target account.
practicea)Personalization at one-to-one and one-to-few scale
b)Content tailored to account pain points
c)Sequencing email, social, ads, and direct plays
d)Real-world use cases from B2B programs
e)Campaign QA before launch
Draft an orchestration runbook and metrics view for your team.
applya)Sales and marketing SLAs for target accounts
b)Orchestrated plays and meeting rhythms
c)Engagement scoring across the committee
d)Pipeline, velocity, and revenue metrics
e)Attribution that survives scrutiny
Ship a complete, instructor-reviewed ABM playbook for your accounts.
applya)Selecting pilot accounts and success criteria
b)Full account plans and stakeholder maps
c)Campaign assets and orchestrated sequences
d)Playbook review and launch plan
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Your team leaves with practical ABM competencies: selecting accounts, mapping committees, building campaigns, and measuring pipeline, all practiced on real-world scenarios.
Define ICPs and tier accounts
Build ideal customer profiles from your best customers and turn them into scoring and tiering rules.
Research target accounts
Gather account signals and turn public information into messaging angles the buying committee cares about.
Map buying committees
Chart stakeholders, influence paths, and roles so every outreach lands with the right person.
Design ABM campaigns
Assemble personalized, multi-channel campaigns for one-to-one and one-to-few account programs.
Orchestrate sales and marketing
Run shared plays, SLAs, and meeting rhythms that keep both teams focused on target accounts.
Measure ABM pipeline
Track engagement, pipeline velocity, and revenue impact with dashboards your teams trust.
Launch an ABM pilot
Ship a launch-ready playbook for real accounts, reviewed against engagement standards.
Teams that Benefit from this Account-Based Marketing (ABM) and B2B Growth Group Training
This program serves the teams that own pipeline: sales development, field sales, demand generation, and revenue operations. Groups learn shared ABM workflows together, and content adapts to each role and experience level so every cohort practices the workflows it owns.
Turn more target accounts into qualified meetings
SDRs learn to research accounts, personalize first touch, and sequence multi-channel outreach that earns replies from buying committees.
Workflow friction
- Generic outreach ignored by buyers
- Thin account insight before calls
- Inconsistent follow-up across channels
How the program helps
- Sharper account research in less time
- Personalized outreach that earns replies
- Cleaner handoffs to account owners
Practice use cases
- Account research drills
- Sequence building labs
- Reply-rate reviews
Penetrate strategic accounts with insight-led plays
Account owners learn to map committees, multi-thread relationships, and orchestrate plays that expand footprint inside target accounts.
Workflow friction
- Single-threaded account relationships
- Stalled deals without committee maps
- Marketing and sales working apart
How the program helps
- Deeper multi-threading in key accounts
- Insight-led conversations with stakeholders
- Larger, faster-moving opportunities
Practice use cases
- Stakeholder mapping labs
- Account plan builds
- Play orchestration drills
Run campaigns that sales actually wants
Demand gen marketers learn to design account-based campaigns, personalize content by segment, and measure what reaches the buying committee.
Workflow friction
- Leads that sales never works
- Generic content, low engagement
- Fuzzy campaign attribution
How the program helps
- Campaigns tied to named accounts
- Content personalized by account tier
- Clearer read on campaign influence
Practice use cases
- Campaign design labs
- Content personalization sprints
- Attribution workshops
Build the data engine behind ABM
RevOps learns to stand up account scoring, maintain target lists, and build dashboards that connect engagement to pipeline and revenue.
Workflow friction
- Messy account data and deduping
- Scoring models nobody trusts
- Reporting that misses the account view
How the program helps
- Reliable account scoring models
- Clean, current target account lists
- Dashboards linking engagement to revenue
Practice use cases
- Scoring model labs
- Dashboard build sessions
- Data hygiene reviews
Every department practices the same ABM operating model, tuned to the accounts and workflows it owns.
Prerequisites: This program benefits sales development, field sales, demand generation, and revenue operations teams most. Familiarity with B2B sales or marketing helps but is not required, and no prior ABM experience is needed. Every cohort's labs adapt to your target accounts, tools, and context.
Sales Rep to ABM Program Owner
The program meets each cohort at its starting level and builds toward independent ABM execution. Early modules establish shared language and account selection; later modules add campaign design, orchestration, and measurement; the capstone proves the full playbook on real accounts.
One program that grows with sales and marketing careers, from ABM basics to confident practice on live accounts.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Instructor-led training delivered the way your teams work best: hybrid programs that blend live virtual sessions with onsite working sessions, scheduled around your calendar.
Hybrid Training
The standard format for this program: remote instruction combined with onsite working sessions, so distributed teams learn together and practice on real accounts.
- Live virtual sessions plus onsite labs
- One cohort, one shared playbook
- Scheduled across your time zones
- Recordings and templates included
Onsite Training
Run the full program at your office for teams that learn best together in a room. Instructors bring the labs, templates, and coaching to your account teams.
- Full program at your location
- Hands-on labs with your accounts
- Direct coaching from instructors
- Team-wide alignment in days
Live Virtual Training
Live virtual training over video with breakout labs, shared canvases, and instructor coaching. Your teams join from anywhere and still build real account plans together.
- Live instruction, not self-paced
- Breakout labs in small groups
- Shared canvases and templates
- Session recordings for review
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Frequently Asked Questions
Share your team size and goals through the lead form and we will send a tailored proposal with pricing options for your group.
Yes. A short discovery call with a training advisor clarifies your goals, audience, and the right program scope before you commit.
Yes. The program runs as live virtual training with breakout labs, and as hybrid or onsite batches for teams that prefer it.
Yes. Instructors can run the full program at your office, with labs built around your target accounts and workflows.
The program runs 24 hours of instructor-led training, typically over four to six sessions scheduled around your team's calendar.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
ABM comes third, after marketing planning and inbound marketing. Your team sets marketing strategy and builds inbound demand first, then focuses resources on named accounts. The final step hands those accounts to account management for long-term growth.
Why Choose Edstellar as Your Account-Based Marketing (ABM) and B2B Growth Corporate Training Provider
When comparing providers, Edstellar is the training partner B2B teams choose for sales and marketing expertise and 5+ years of corporate training experience. Our methodology blends concise instruction with guided labs, and every program is backed by quality delivery at a global scale.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Every cohort's labs, account lists, and campaign examples are tuned to your ICP, segments, and sales motion.
Proven Methodology
Concise instruction followed by guided labs and instructor reviews, a repeatable method that turns ABM concepts into pipeline.
Practice-Based Learning
Your team builds account plans, stakeholder maps, and campaign assets in labs, not lectures, and leaves with a working playbook.
Expert Trainers
Instructors are ABM practitioners with real campaign experience, matched to your team before the program is booked.
Global Scale
Hybrid and virtual batches run across time zones, so regional sales and marketing teams train on one shared model.
Measurable Outcomes
Engagement, pipeline, and revenue metrics are built into the program, so you can see what the training moved.
Build Account-Based Marketing Programs Around Shared Decisions and Evidence
Edstellar helps sales and marketing teams develop a shared approach to selecting, understanding, and engaging target accounts. Participants practice ICP design, account tiering, buying-committee mapping, and coordinated campaign planning. These exercises build toward an ABM playbook that connects account insights, channel activity, ownership, and pipeline measurement.
- Step 01
Consult
We review current targeting, sales and marketing coordination, and measurement practices to identify gaps in account selection, stakeholder insight, and campaign orchestration.
- Step 02
Plan
We progress from ABM readiness and ICP design through account research, campaign planning, and orchestration, then consolidate the work into an actionable playbook.
- Step 03
Align
We align instruction with B2B sales, marketing, and revenue operations responsibilities so account priorities, campaign handoffs, and measurement definitions are developed together.
- Step 04
Customize
We adapt account-scoring exercises, stakeholder maps, and campaign briefs to familiar market segments, using sample accounts where confidential customer information is unnecessary.
- Step 05
Execute
Participants tier accounts, map buying committees, and assemble multi-touch campaign kits, receiving feedback on insight quality, relevance, and coordination across sales and marketing.
- Step 06
Evaluate
We review the ABM playbook for defensible account selection, connected stakeholder and campaign insights, clear ownership, and meaningful pipeline measures rather than promised revenue.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Account-Based Marketing (ABM) & B2B Growth Training Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request Account-Based Marketing (ABM) and B2B Growth Training for Your Team
Tell us about your team, target accounts, and pipeline goals, or book a discovery call. We will prepare a tailored training plan and a quote for your review.