Social Selling and Digital Prospecting Corporate Training
Turn social networks into a predictable pipeline engine for your sales team.
Edstellar, a corporate training company, delivers instructor-led social selling training that takes reps from sporadic posting to a disciplined digital prospecting system with measurable pipeline results.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a digital prospecting team
THE EDSTELLAR SOCIAL SELLING CAPABILITY MODEL
Diagnose social readiness
Profile and activity audits map each rep's social presence, prospecting habits, and current pipeline mix.
Standardize the system
Teams align on ideal customer profiles, outreach sequences, and messaging standards everyone follows.
Practice in guided labs
Reps run live prospecting sprints with instructor coaching, drafting outreach on real target accounts.
Measure what converts
Dashboards track meetings booked, reply rates, and pipeline created so leaders see what is working.
Scale across the team
Playbooks, content calendars, and coaching rhythms spread winning motions to every territory.
Need more than one program?Get a group quote
Trusted as a Leading Corporate Training Provider by
Program Overview: What is Social Selling and Digital Prospecting?
Social Selling & Digital Prospecting is Edstellar's instructor-led sales program for B2B teams that want social networks producing qualified meetings every week. Reps learn digital buyer behavior, profile and personal branding, prospecting systems with lists and signals, social listening, conversation starters, and pipeline management. The program closes with a capstone: a 30-day social selling playbook the team runs.
Training is hands-on across all 24 hours, with reps working their own profiles and pipelines in guided labs. Participants rebuild their profiles, build prospect lists from buying signals, draft outreach sequences, practice conversation starters, and set up pipeline tracking in supervised sessions. Instructors review every artifact with direct feedback, coaching reps on the messages and rhythms that earn replies. The 5-hour capstone produces a 30-day playbook: a day-by-day prospecting system the team commits to running.
Sales teams often treat social as random acts of outreach: inconsistent profiles, spray-and-pray messages, and pipelines that stall after the first touch. This program teaches a disciplined system: credible profiles, signal-driven lists, sequenced outreach, and conversations that convert. Reps practice on their own accounts and lists, so the playbook fits the territory from day one.
The 30-day playbook is the program's bet: social selling fails as inspiration and works as routine. The capstone turns six modules of technique into a calendar the rep can follow without thinking: daily profile habits, list-building blocks, outreach sequences, and conversation targets, all reviewed by coaches before the rep commits. When the 30 days start, the team is not experimenting; it is executing a system it already knows works.
Six modules and 24 hours: buyer behavior and social selling foundations, profile and personal brand labs, prospecting systems with lists and trigger events, social listening and conversation playbooks, pipeline management and attribution, and a capstone where each team builds its 30-day social selling playbook. Every module pairs concept delivery with hands-on labs so reps leave with working sequences, content calendars, and dashboards, not just theory.
What's Included in this Workshop for Your Enterprise Teams
- 1
Profile and brand sprint
Rewrite headlines, banners, and featured sections that earn buyer trust.
- 2
List building workshop
Build target account lists from ideal profiles and live buying signals.
- 3
Sequence writing lab
Draft multi-touch outreach sequences and get instructor feedback the same day.
- 4
Social listening setup
Configure listening streams that surface trigger events in your territory.
- 5
Playbook presentation
Present your 30-day social selling playbook for peer and instructor review.
- Live instructor-led sessions, delivered hybrid, onsite, or virtual
- Guided prospecting labs with instructor coaching and feedback
- Prospecting templates: sequences, listening streams, content calendars
- Profile and outreach audits for every participant
- Course materials and lab guides shared on your LMS
- Completion summary with activity and pipeline metrics
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
Social Selling and Digital Prospecting Course Topics and Program Outline
A tailored 24-hour, six-module workshop: one learning journey from buyer behavior to a working 30-day social selling playbook.
Built by Edstellar with B2B sales practitioners
Built by sales practitioners who have carried quotas and built pipeline with social selling, shaped around your ICP and stack.
Activity and profile audits baseline each rep's social presence, prospecting habits, and current pipeline contribution.
Foundations cover digital buyer behavior, profile optimization, and the prospecting systems top teams run every week.
Guided labs have reps building lists, writing sequences, and running listening streams with live instructor coaching.
Teams connect activity to pipeline with dashboards, coaching rhythms, and a 30-day playbook for their territory.
From profile optimization to a 30-day social selling playbook, every lab builds pipeline you can measure.
Delivered as
Delivered as a hybrid program of live instruction and guided labs, scheduled around your sales calendar in flexible batches.
Audit your current social presence against a buyer-trust checklist and set baseline metrics.
learna)How B2B buyers research before first contact
b)Social selling versus traditional prospecting
c)Building a credible seller presence
d)Platform tour: professional and niche networks
Rewrite your profile headline and summary with instructor feedback in a live workshop.
learna)Headlines, banners, and featured sections that convert
b)Content pillars and publishing cadence
c)Employee advocacy basics
d)Profile audit and rewrite workshop
Build a 50-account target list and draft a five-touch sequence for instructor review.
practicea)Ideal customer profiles and list building
b)Buying signals and trigger events
c)Multi-touch outreach sequences
d)CRM capture and follow-up discipline
Draft ten insight-led comments and three DM openers on live posts, then refine with coaching.
practicea)Setting up social listening streams
b)Engaging with insight, not pitches
c)Commenting and direct message playbooks
d)Handling objections in public threads
Build a weekly social selling dashboard with activity, reply, and pipeline metrics.
applya)Scoring social-sourced pipeline
b)Dashboards and weekly operating rhythms
c)Coaching reps on activity quality
d)Forecasting with social data
Deliver your complete 30-day playbook with sequences, calendar, and targets in a final review.
applya)Territory and account prioritization
b)Content calendar and sequence build
c)Measurement plan and targets
d)Playbook presentation and peer review
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Seven job-ready outcomes your team will demonstrate by the end of the program. Each competency is practiced in guided labs.
Optimize seller profiles for buyer trust
Rewrite headlines, proof points, and featured sections so buyers take the first meeting.
Build targeted prospect lists from signals
Turn ideal customer profiles and trigger events into prioritized account lists.
Run multi-touch outreach sequences
Design and execute sequences across social, email, and phone with consistent follow-up.
Start conversations with insight
Open dialogue with comments and messages that reference real buyer context, not templates.
Manage social-sourced pipeline in CRM
Capture, score, and advance socially sourced opportunities with clean CRM hygiene.
Measure social selling performance
Read dashboards on activity, reply rates, and pipeline to coach what actually converts.
Coach teams on prospecting cadence
Run weekly operating rhythms that keep every rep executing the system.
Teams that Benefit from this Social Selling and Digital Prospecting Group Training
This group training is built for B2B sales teams that want social networks producing qualified meetings every week. Content adapts to each cohort’s territories, ICP, and CRM so every team practices the workflows it owns.
Give SDRs a system that books meetings every week.
SDRs learn list building, sequences, and social touches that turn cold accounts into qualified conversations.
Workflow friction
- Low response to cold outreach
- Inconsistent follow-up discipline
- Weak social presence
How the program helps
- Higher reply rates on outbound sequences
- More qualified meetings per SDR
- Cleaner CRM activity capture
Practice use cases
- sequence writing
- list building
- DM playbooks
Help AEs open doors in stalled accounts.
AEs use social listening and insight-led engagement to warm executive buyers and expand existing accounts.
Workflow friction
- Single-threaded opportunities
- Cold executive outreach
- Stalled deals
How the program helps
- Warmer entry into target accounts
- Stronger executive relationships
- Faster multi-threading
Practice use cases
- social listening
- executive engagement
- deal expansion
Run social selling as a measurable pipeline motion.
Leaders learn dashboards, coaching rhythms, and attribution so social selling becomes forecastable pipeline.
Workflow friction
- Unmeasured social activity
- Inconsistent rep execution
- No attribution model
How the program helps
- Forecastable social pipeline
- Clear rep activity standards
- Coaching playbooks that scale
Practice use cases
- dashboards
- coaching rhythms
- attribution
Equip enablement with reusable prospecting assets.
Enablement teams leave with sequence templates, content calendars, and audit checklists they can roll out widely.
Workflow friction
- One-off training efforts
- Slow rep onboarding
- Scattered best practices
How the program helps
- Reusable sequence templates
- Faster new-hire ramp
- Standard messaging library
Practice use cases
- templates
- onboarding
- content calendars
Cohorts train as a cross-functional revenue team, with each small group aligned on shared prospecting and messaging standards.
Prerequisites: This program benefits SDRs, account executives, and sales leaders tasked with building pipeline through digital channels. Familiarity with your CRM helps but is not required, and no prior social selling experience is needed. Content adapts to each cohort’s territories, tools, and sales motion.
SDR to Social Selling Leader
Tracks how sellers progress from basic profile setup to advanced pipeline attribution and team coaching.
A program that grows with sales careers, from first social touch to running a team prospecting system.
Different Teams, Locations, Time Zones, or Languages? We've Got You Covered.
Whether your teams are spread across countries, time zones, languages, or experience levels, we deliver tailored training programs that ensure a consistent learning experience across your global workforce.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Onsite, Virtual and Hybrid
Live instruction with guided prospecting labs, delivered in the format that fits your sales calendar and team locations.
Onsite Training
Instructor-led training at your offices, with labs run on your network and CRM setup.
- Instructor-led training at your offices
- Labs run on your CRM and tooling
- Team-based prospecting sprints
- Leadership readout at close of program
Live Virtual Training
Live virtual sessions with screen-shared prospecting, breakout labs, and same-day feedback on outreach drafts.
- Live virtual sessions with expert instructors
- Screen-shared prospecting and breakout labs
- Same-day feedback on sequences and profiles
- Flexible batches across time zones
Hybrid Training
Instructor-led sessions mix onsite and virtual delivery with guided labs where reps prospect live with coaching.
- Live instruction across onsite and virtual sessions
- Guided labs with instructor coaching and peer review
- Cohorts grouped by territory or segment
- Recordings and templates on your LMS
Need a customized training format that works for your team?
Our training delivery is customized to your team's schedule, full days, half days, sessions spread across weeks, or modular formats. Share your preferred timeline, and we'll plan the training around it.
Frequently Asked Questions
Share your team size, territories, and delivery preference, and we will send a tailored proposal within two business days.
Yes. A short call aligns the program to your ICP, CRM, and pipeline goals before we finalize the plan.
Yes. Live virtual batches run across time zones with the same labs, coaching, and feedback as onsite.
Yes. Onsite delivery includes labs run on your network and tooling, plus a leadership readout.
The program runs 24 hours across six modules, typically delivered over three to four weeks in flexible batches.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Social selling adds digital channels to traditional prospecting. Your team learns B2B prospecting basics, uses LinkedIn and social platforms to engage buyers, coordinates with marketing on account-based campaigns, and manages the resulting opportunities through a disciplined pipeline.
FIND THE PROSPECTS
B2B Prospecting & Lead Generation Training
Learn to identify target buyers and generate qualified B2B leads.
SELL SOCIALLY
Social Selling & Digital Prospecting Training
Build a credible profile and engage prospects through LinkedIn and digital content.
TARGET KEY ACCOUNTS
Account-Based Marketing (ABM) & B2B Growth Training
Work with marketing on account-based campaigns aimed at named target accounts.
MANAGE THE PIPELINE
Sales Pipeline Management Training
Track socially sourced opportunities through stages with clear pipeline discipline.
Why Choose Edstellar as Your Corporate Training Provider for Social Selling and Digital Prospecting Course
When comparing providers, Edstellar is the training partner teams choose for sales expertise and 5+ years of corporate training delivery.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Every cohort's labs, sequences, and dashboards are tuned to your ICP and territories, so reps practice on real accounts.
Proven Methodology
A field-tested prospecting system refined across B2B sales teams, from first touch to qualified meeting.
Practice-Based Learning
Reps run live prospecting sprints in guided labs, drafting outreach and receiving instructor feedback the same day.
Expert Trainers
Instructors are B2B sales practitioners who have carried quotas and built pipeline with social selling themselves.
Global Scale
One consistent program delivered across regions and time zones, scheduled around your sales calendar.
Measurable Outcomes
Track meetings booked, pipeline created, and reply rates before and after, with dashboards leaders can read.
Build Social Prospecting Routines With Relevant Messages and Pipeline Evidence
Edstellar develops social selling through buyer understanding, professional positioning, and disciplined prospecting. Participants refine sample profiles, use signals to plan outreach, and connect activity with CRM measures. A practical playbook is reviewed for relevance, respectful conversation design, and useful evidence of progression rather than promised meetings or revenue.
- Step 01
Consult
We explore digital-prospecting responsibilities, buyer knowledge, and follow-up habits to identify priorities in profile clarity, targeting signals, conversation starters, and pipeline measurement.
- Step 02
Plan
Digital-buyer foundations lead into personal positioning, prospect lists and sequences, social listening, and pipeline review before a complete prospecting playbook.
- Step 03
Align
B2B prospecting expertise supports SDRs, account executives, and sales leaders, connecting practice with their selling responsibilities and varying familiarity with CRM workflows.
- Step 04
Customize
Fictional buyer profiles and sample market signals create realistic prospecting decisions without collecting private personal data or contacting prospects during practice.
- Step 05
Execute
Participants revise profile messages, draft insight-led sequences, and build weekly dashboards, receiving feedback on relevance, timing, respectful engagement, and attribution assumptions.
- Step 06
Evaluate
We assess the playbook for coherent targeting, useful conversation openings, realistic follow-up routines, and metrics that distinguish activity from meaningful pipeline progression.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Social Selling & Digital Prospecting Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request a Quote for Social Selling and Digital Prospecting Training for Your Team
Share your team size, territories, CRM, and timelines to receive a tailored training plan and group quote.