SEO and Generative Engine Optimisation (GEO/AEO) Corporate Training
Instructor-led training for sales, marketing, and growth teams who own pipeline from search and AI answers.
Own every surface buyers search: technical SEO, keyword strategy, and generative engine optimization, all rehearsed in hands-on labs.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a search-visible sales team
The Edstellar SALES Capability Model
Diagnose search maturity
Visibility checks map your team's SEO basics, content quality, and AI-assistant presence before training begins.
Standardize growth playbooks
Your teams align on keyword research, audit routines, and content briefs that every marketer follows.
Practice in guided labs
Marketers and sellers rehearse audits, keyword mapping, and AI-answer rewrites in instructor-led hands-on labs.
Measure visibility lift
Ranking, citation, and pipeline dashboards show exactly where search and AI visibility improved revenue.
Scale across sales orgs
Shared playbooks, dashboards, and review rhythms let you repeat the practice across every region and team.
Need more than one program?Get a group quote
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Program Overview: What is SEO and Generative Engine Optimisation (GEO/AEO)?
SEO & Generative Engine Optimisation (GEO/AEO) is Edstellar's instructor-led program for marketing and content teams. It covers search and AI answer engine foundations, technical SEO audits, keyword research and content architecture, GEO and AEO for AI answers, plus measurement and analytics. Your marketers learn to win visibility in both classic search and AI-generated answers.
Over 24 hours, the training mixes instructor-led strategy sessions with guided audit and optimization labs. Your trainer reviews real site health data, coaches each learner through technical audits, and gives feedback on their content architecture work. You optimize actual pages for search and AI answer engines, tracking the before-and-after metrics. The program finishes with the capstone: a full-funnel visibility sprint run against a live website.
Traffic is shifting: users ask AI assistants instead of scrolling search results, and brands invisible to those answers lose the click. This program teaches your team to structure content so both Google and AI engines cite it, and to measure what actually drives pipeline. Visibility becomes a system you run, not a trend you chase.
The full-funnel visibility sprint is where the learning converts into a deliverable: learners audit a live site, ship optimized content and technical fixes, and document the measurable movement in rankings, AI citations, and traffic. They walk out with a sprint report they can show their CMO and a repeatable playbook for the next quarter's targets.
Over 24 instructor-led hours, your team moves from search fundamentals to a complete visibility sprint. Each module pairs concept delivery with guided labs: auditing real sites, building keyword maps, rewriting pages for AI citations, and reporting results to executives. The capstone produces a 90-day roadmap your team can execute immediately.
What's Included in this Workshop for Your Enterprise Teams
- 1
Program structure
6 modules from foundations to capstone.
- 2
Guided practice every module
Apply each concept immediately with instructor feedback.
- 3
Capstone sprint
A complete applied project with a board-ready readout.
- 4
Templates and playbooks
Checklists and frameworks your team keeps and reuses.
- 5
Post-training support
30 days of email support as your team applies the learning.
- Instructor-led sessions, virtual, onsite, or hybrid
- 24 hours of training with guided practice
- Cohort-based learning with your own team
- Pre-training assessment and gap analysis
- Post-training templates and playbook kit
- Scheduling across time zones for global teams
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
SEO and Generative Engine Optimisation (GEO/AEO) Course Topics and Program Outline
6 modules take your team from foundations to applied mastery, ending with a capstone sprint.
Built by Edstellar with SEO and GEO practitioners
Built by practitioners who run search and AI-visibility programs for B2B revenue teams, shaped around your stack and use cases.
We benchmark your team's current search visibility and AI-assistant presence before day one, so labs target real gaps.
Instructors unpack how search ranking and AI answer selection work, with live demos on real sites and queries.
Your team runs audits, builds keyword maps, and rewrites pages for AI citations in guided hands-on labs.
The capstone sprint applies everything to a demo business, ending with a board-ready visibility readout.
From first audit to AI-cited: a 24-hour hands-on journey to search and answer-engine visibility.
Delivered as
Delivered instructor-led over consecutive days or weekly blocks. Every module includes guided lab time, and the capstone runs as a team sprint with instructor review.
Map how your own site appears in classic search results and in an AI assistant answer for the same query.
learna)How search engines crawl, index, and rank pages
b)Ranking signals that still matter in 2026
c)How AI answer engines select and cite sources
d)SEO vs GEO vs AEO: where they overlap and differ
Audit a live demo site with crawler tools, log the critical issues, and draft a prioritized fix plan.
practicea)Running a crawl-based technical audit
b)Indexation, sitemaps, and robots control
c)Core Web Vitals and page experience fixes
d)Structured data and schema markup essentials
e)Prioritizing fixes by traffic impact
Build a keyword-to-page map for a demo product line and write a content brief for one pillar page.
practicea)Keyword research across search and AI surfaces
b)Mapping keywords to buyer intent stages
c)Topic clusters, pillar pages, and internal linking
d)Briefing writers for rank-ready content
Rework a demo article for AI-answer citation and test it across two AI assistants to compare visibility.
practicea)How large language models retrieve brand information
b)Content patterns that earn citations in AI answers
c)Entity building: reviews, listings, and authoritative mentions
d)Prompt-level testing across AI assistants
e)Tracking brand visibility in AI-generated answers
Build a one-page visibility dashboard from sample data and present a five-minute executive readout.
practicea)Setting up search and AI-visibility dashboards
b)Attribution: from ranking to pipeline and revenue
c)Executive reporting that non-marketers understand
d)Continuous improvement rhythms and quarterly planning
Deliver the full sprint: audited site, optimized pages, visibility dashboard, and a recorded executive readout.
applya)Sprint planning: audit findings into a 90-day roadmap
b)Executing technical fixes and content reworks
c)AI-answer optimization pass across key pages
d)Final readout: results, pipeline impact, next steps
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Practical search and AI-visibility skills your team applies from the first week after training.
Technical SEO auditing
Run crawl-based audits and prioritize fixes by traffic impact.
Keyword and intent mapping
Build keyword portfolios mapped to buyer intent stages.
Content architecture
Design topic clusters and briefs that rank and convert.
GEO for AI answers
Optimize pages to earn citations in AI-generated answers.
Entity and authority building
Strengthen the signals AI engines use to trust your brand.
Visibility dashboards
Build dashboards that connect rankings to pipeline.
Executive reporting
Present search impact in language leadership understands.
Teams that Benefit from this SEO and Generative Engine Optimisation (GEO/AEO) Group Training
Built for the teams below. Content adapts to each cohort's role and experience, so every group practices the workflows it owns.
Pipeline from organic search
For demand-gen marketers who own inbound targets. They practice keyword mapping, content briefs, and visibility reporting.
Workflow friction
- Content that never ranks
- Unclear SEO priorities
- Weak attribution to revenue
How the program helps
- Intent-mapped keyword plans
- Rank-ready content briefs
- Pipeline-linked dashboards
Practice use cases
- keyword mapping
- content briefs
- visibility dashboards
Forecasts fed by inbound
For sales leaders who depend on inbound pipeline. They learn what good SEO looks like and how to read visibility reports.
Workflow friction
- Inbound targets feel random
- No visibility into SEO work
- Marketing and sales misaligned
How the program helps
- Readable visibility reports
- Realistic inbound forecasts
- Aligned marketing handoffs
Practice use cases
- pipeline reviews
- forecast calls
- marketing alignment
Messaging buyers find
For product marketers who craft positioning. They practice entity building and messaging that AI assistants cite.
Workflow friction
- AI answers ignore the brand
- Messaging scattered online
- Weak review presence
How the program helps
- Citable product messaging
- Stronger entity signals
- Consistent brand answers
Practice use cases
- entity building
- message testing
- review strategy
Data behind the growth
For RevOps teams who instrument the funnel. They build dashboards connecting search visibility to pipeline and revenue.
Workflow friction
- SEO data stuck in tools
- No link to pipeline
- Manual reporting overhead
How the program helps
- Search-to-revenue dashboards
- Clean attribution models
- Faster insight cycles
Practice use cases
- attribution models
- dashboard builds
- data hygiene
Each department track uses the same core modules with scenarios tuned to its search and pipeline responsibilities.
Prerequisites: This program suits marketers, sellers, and RevOps professionals who touch organic pipeline. No prior SEO experience is required; familiarity with your website and analytics helps but is not mandatory. Content adapts to each cohort's tools, market, and maturity.
Marketer to Visibility Owner
A progression path from search basics through technical audits and AI-answer optimization to owning the full visibility sprint.
One program that grows with revenue careers, from search basics to confident AI-visibility leadership.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Instructor-led delivery shaped around your team's schedule and locations, with the same labs in every mode.
Hybrid Training
Instructor-led sessions mix onsite and virtual delivery with guided labs throughout. Teams pair with AI on React workflows while the instructor coaches and reviews code. Hybrid keeps scheduling flexible without losing live interaction.
- One instructor across both groups
- Shared practice environments for all
- Flexible scheduling by module
- Same capstone sprint for everyone
Onsite Training
Instructor-led training at your offices, with labs set up on your network and tooling. The instructor pairs with the team in person, reviews code together, and tunes exercises to your stack and workflows.
- Delivered at your location
- Team-based workshops
- Whiteboard planning sessions
- Direct stakeholder access
Live Virtual Training
Live virtual sessions on Zoom or Teams with screen-shared pairing, breakout labs, and real-time code review. Your team gets the same guided labs and instructor coaching as onsite, from anywhere.
- Live instructor interaction
- Breakout practice rooms
- Screen-shared walkthroughs
- Digital templates and recordings
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Frequently Asked Questions
Share your team size and preferred dates through the request form, and a training advisor will send a tailored quote within one business day.
Yes. A 30-minute discovery call maps your goals, team roles, and current maturity so the program is scoped to your needs.
Yes. Live virtual delivery includes the same interactive sessions, breakout practice, and real-time instructor feedback across time zones.
Yes. Onsite delivery brings the instructor to your location for team-based workshops and planning sessions.
The program runs 24 instructor-led hours, typically delivered over consecutive days or in weekly blocks to fit your calendar.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
SEO and generative engine optimisation comes after the digital basics and copywriting, because search visibility depends on useful, well-written content. This course makes that content findable in search and AI answers, and AI for SEO then shows your team how to speed up the work itself.
Why Choose Edstellar as Your SEO and Generative Engine Optimisation (GEO/AEO) Training Provider
Edstellar delivers instructor-led SEO and GEO training that connects search visibility to revenue, with labs your team runs on day one.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Modules adapt to your site, market, and maturity, with labs that can run on your own properties under NDA.
Proven Methodology
A Diagnose, Standardize, Practice, Measure, Scale arc moves your team from audit to sustained visibility lift.
Practice-Based Learning
Five guided labs and a capstone sprint mean your team learns by auditing, building, and rewriting, not watching.
Expert Trainers
Instructors are working SEO and GEO practitioners matched to your team and delivery window at scheduling.
Global Scale
One playbook delivered consistently across regions and time zones, with cohorts shaped to local markets.
Measurable Outcomes
Visibility dashboards and pipeline-linked reporting prove the commercial impact of every training hour.
Connect Search Visibility Work With Technical Evidence and Measured Content Decisions
Edstellar develops SEO and AI-answer visibility skills through a practical site-improvement sprint. Participants audit technical issues, map search intent, refine content, and examine visibility measures. A complete sprint presentation is reviewed for supported priorities, coherent optimization choices, and clear reporting without promising rankings or AI-answer inclusion.
- Step 01
Consult
We discuss organic-pipeline responsibilities, website familiarity, and visibility questions to identify gaps in technical auditing, intent mapping, content structure, and measurement.
- Step 02
Plan
Search foundations lead into technical health, keyword and content architecture, AI-answer optimization, and analytics before a full-funnel visibility sprint and executive readout.
- Step 03
Align
Search and content-optimization expertise supports marketers, sellers, and RevOps colleagues, making technical findings understandable without assuming prior SEO experience or specialist tooling knowledge.
- Step 04
Customize
A demonstration site, sample search queries, and anonymized analytics reflect relevant audiences without changing live website content or exposing confidential performance data.
- Step 05
Execute
Participants crawl the demo site, prioritize fixes, optimize sample pages, and build dashboards, receiving feedback on evidence, intent alignment, and measurement interpretation.
- Step 06
Evaluate
We assess the sprint for justified technical priorities, clear content improvements, useful visibility indicators, and an executive explanation that separates evidence from assumptions.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
SEO & Generative Engine Optimisation (GEO/AEO) Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request SEO and Generative Engine Optimisation (GEO/AEO) Training for Your Team
Tell us about your team size, goals, and preferred dates, and a training advisor will design your SEO and GEO program.