Fundamentals of Digital Marketing Corporate Training
Learn to master digital marketing fundamentals with Fundamentals of Digital Marketing, in live guided labs led by practitioners.
Edstellar, a corporate training company, delivers corporate training that helps your team learn master digital marketing fundamentals. Employees develop channel, conversion, and analytics skills through guided labs led by practitioners. Each session is tuned to your stack, tools, and workflows.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a marketing-capable team
EDSTELLAR DIGITAL MARKETING CAPABILITY MODEL
Assess marketing skills
Skill checks map your team's Fundamentals of Digital Marketing baseline and gaps.
Set shared standards
One shared playbook for Fundamentals of Digital Marketing workflows, reviews, and quality bars.
Practice in guided labs
Labs cover channels, conversion, and analytics.
Measure the lift
Lab checkpoints benchmark each employee's Fundamentals of Digital Marketing capability.
Scale across teams
One consistent standard rolls out across projects, sites, and teams.
Need more than one program?Get a group quote
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Program Overview: What is Fundamentals of Digital Marketing?
Fundamentals of Digital Marketing is a 19-hour program for marketers, small businesses, and founders learning digital marketing. Across 5 modules it covers digital channels, SEO, paid media, content, conversion, and analytics. It suits teams and individuals who need real digital marketing capability.
Training is hands-on: every concept is taught through guided labs: participants map journeys, build channel plans, optimize landing pages, run mock campaigns, and present a full marketing plan. Labs use realistic business scenarios, with instructor review at every stage.
Teams struggle with digital: wasted spend, channel confusion, and no measurement. This program builds real marketing skill: sound strategy, effective channels, and credible analytics. Your marketing performs.
A 5-hour capstone closes the program, where participants analyze the situation and present a complete digital marketing plan.
What's Included in this Workshop for Your Enterprise Teams
- 1
Tailored curriculum
Modules tuned to your tools and workflows
- 2
Instructor-led sessions
Live guidance from digital marketers
- 3
Guided labs
Labs on realistic tasks
- 4
Skills assessments
Checkpoints track progress module by module
- 5
Post-training support
Workbooks, recordings, and follow-up guidance
- Hybrid, Live virtual, Onsite delivery options
- Flexible scheduling across your time zones
- Dedicated training coordinator for your cohort
- Digital workbooks and session recordings
- Customized modules for your Fundamentals of Digital Marketing stack
- Post-training support and resources
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
Fundamentals of Digital Marketing Course Topics and Program Outline
A 19-hour, 5-module Fundamentals of Digital Marketing curriculum: foundations first, then labs, then a capstone that proves the skill on the job.
Built by Edstellar with digital marketers who run multi-channel campaigns
Built by digital marketers who run multi-channel campaigns, shaped around your stack and use cases.
Skill checks map your team's Fundamentals of Digital Marketing baseline so the program targets real gaps.
Instructor-led concepts build Fundamentals of Digital Marketing foundations your team can explain and use.
Labs across 2 hands-on modules build Fundamentals of Digital Marketing muscle with instructor coaching.
A 5-hour capstone applies Fundamentals of Digital Marketing end to end with instructor review.
A 19-hour path from Fundamentals of Digital Marketing foundations to a reviewed capstone, tuned to your stack.
Delivered as
Sessions run hybrid | live virtual | onsite; scheduling flexes across your time zones and team calendars.
Map a customer journey.
learna)Marketing fundamentals
b)Digital channels overview
c)Customer journeys
d)Marketing metrics
Build a channel plan.
learna)SEO basics
b)Paid search
c)Social media
d)Email marketing
Optimize a landing page.
practicea)Content strategy
b)Landing pages
c)Conversion optimization
d)Marketing analytics
Run a mock campaign.
practicea)Campaign planning
b)Budget allocation
c)A/B testing
d)Reporting
Present a digital marketing plan.
applya)Situation analysis
b)Full channel strategy
c)Budget and forecast
d)Executive presentation
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
By the end of this Fundamentals of Digital Marketing program, your team will be able to master digital marketing fundamentals.
Marketing basics
Explain digital marketing.
SEO
Apply SEO fundamentals.
Paid media
Run paid search campaigns.
Social media
Market on social media.
Email marketing
Build email programs.
Analytics
Measure with analytics.
Plan delivery
Deliver marketing plans.
Teams that Benefit from this Fundamentals of Digital Marketing Group Training
Marketers, small business owners, sales teams, and founders learning digital marketing learn together. Content adapts to role and experience, so each cohort practices the marketing it needs.
Digital confidence
Traditional marketers need digital depth. This program builds it.
Workflow friction
- Digital gaps
- Channel confusion
- Weak measurement
How the program helps
- Close digital gaps
- Master channels
- Measure properly
Practice use cases
- Depth
- Mastery
- Measurement
Market affordably
Small businesses need cost-effective marketing. Digital delivers it with skill.
Workflow friction
- Agency costs
- Wasted spend
- No strategy
How the program helps
- Cut agency dependence
- Spend wisely
- Strategize
Practice use cases
- Independence
- Efficiency
- Strategy
Marketing alignment
Sales benefits from marketing literacy. This training builds the bridge.
Workflow friction
- Misalignment
- Lead quality issues
- No shared language
How the program helps
- Align with marketing
- Improve lead quality
- Speak the language
Practice use cases
- Alignment
- Quality
- Language
Growth basics
Founders drive early growth. Digital marketing fundamentals help.
Workflow friction
- No marketing skill
- Expensive mistakes
- Slow growth
How the program helps
- Learn the fundamentals
- Avoid mistakes
- Grow faster
Practice use cases
- Basics
- Safety
- Growth
Cohorts are grouped by role and experience so every session targets the workflows your people own.
Prerequisites: This program suits anyone in marketing or business; no prior digital experience is needed. Analytical thinking helps. Content adapts to each cohort's context.
Beginners to digital marketers
Cohorts start with marketing foundations, build channel practice, and finish with campaigns and strategy.
One program grows with marketing careers, from tactics to strategy.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Choose how your team learns Fundamentals of Digital Marketing: every mode keeps the same curriculum, labs, and instructor coaching.
Hybrid Training
Instructor-led Fundamentals of Digital Marketing training delivered hybrid, onsite, or live virtual. Sessions blend concise instruction with guided labs and applied exercises for mixed cohorts.
- Live instruction across onsite and virtual Fundamentals of Digital Marketing sessions
- Guided labs with instructor coaching throughout
- Real Fundamentals of Digital Marketing workflows, not slideware
- Flexible scheduling without losing live interaction
Onsite Training
Instructor-led Fundamentals of Digital Marketing training at your offices, with labs set up on your tools. The instructor pairs with the team in person and tunes exercises to your workflows.
- Instructor-led Fundamentals of Digital Marketing training at your offices
- Labs set up on your tools and workflows
- In-person coaching and reviews
- Exercises tuned to your stack
Live Virtual Training
Live virtual Fundamentals of Digital Marketing sessions on Zoom or Teams with the same labs, breakout practice, and instructor coaching as onsite delivery.
- Live virtual Fundamentals of Digital Marketing sessions on Zoom or Teams
- Same guided labs as onsite delivery
- Breakout practice with instructor coaching
- Session recordings for later review
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Frequently Asked Questions
Share your team size, Fundamentals of Digital Marketing stack, and timelines; we respond with a tailored proposal and per-batch pricing.
Yes. A short discovery call maps your goals, current Fundamentals of Digital Marketing maturity, and the right module mix before you commit.
Yes. Live virtual sessions run on Zoom or Teams with the same guided labs, breakout practice, and instructor coaching.
Yes. Onsite delivery works well for Fundamentals of Digital Marketing; the instructor tunes labs to your network, tools, and workflows.
The program runs 19 hours across 5 modules, scheduled flexibly: consecutive days, split weeks, or a custom cadence.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Digital marketing fundamentals open this path because your team needs a shared picture of the channels before going deep on any one of them. From here it moves into organic search, then paid media, and closes with analytics so every channel can be measured and improved.
Why Choose Edstellar as Your Fundamentals of Digital Marketing Corporate Training Provider
Edstellar delivers Fundamentals of Digital Marketing corporate training for global enterprises: tailored curriculum, expert trainers, labs-based learning, and measurable outcomes your L&D team can report.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Every cohort's labs, examples, and exercises are tuned to your Fundamentals of Digital Marketing stack and workflows.
Proven Methodology
Concise instruction followed by guided labs and reviews, a repeatable method that builds real Fundamentals of Digital Marketing skill.
Practice-Based Learning
5 modules of labs and a capstone keep your team doing Fundamentals of Digital Marketing work, not just hearing about it.
Expert Trainers
Practitioners who do Fundamentals of Digital Marketing work in production lead every session and review your team's labs.
Global Scale
One consistent Fundamentals of Digital Marketing program delivered across your offices worldwide, in 10+ languages.
Measurable Outcomes
Lab checkpoints and a capstone review prove Fundamentals of Digital Marketing skill gains you can report internally.
Turn Digital Marketing Foundations Into a Coherent Campaign Plan
Edstellar helps marketing and business teams connect customer journeys with channel and content decisions. Participants build channel plans, improve landing pages, and run simulated campaigns using a shared business case. The final marketing plan is reviewed for audience relevance, connected touchpoints, clear objectives, and a practical approach to interpreting campaign results.
- Step 01
Consult
We explore gaps in customer-journey understanding, channel selection, and campaign measurement, establishing participants' business context without assuming previous digital marketing experience.
- Step 02
Plan
The digital landscape and customer journey lead into core channels, content and conversion, and campaign practice before the integrated marketing plan.
- Step 03
Align
We align digital marketing facilitation with the cohort's business and marketing responsibilities, providing accessible channel explanations and support for interpreting campaign data.
- Step 04
Customize
Fictional brands, target audiences, and landing pages reflect relevant markets, allowing teams to compare SEO, paid, social, and email choices within a consistent case.
- Step 05
Execute
Participants map journeys, improve landing pages, and run mock campaigns, receiving feedback on message relevance, channel coordination, conversion logic, and interpretation of results.
- Step 06
Evaluate
We assess the marketing plan for a defined audience, coherent channel and content choices, meaningful campaign measures, and recommendations supported by the practice case.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Fundamentals of Digital Marketing Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request Fundamentals of Digital Marketing Training for Your Team
Share your team size and timelines to receive a tailored training plan and quote. Book a discovery call; we confirm availability and respond with a proposal.