Behavioural Insights for Public Policy (Nudge Units) Corporate Training
Learn to diagnose citizen behaviour, design nudge interventions, and run field trials for public policy through guided labs.
Edstellar, a corporate training company, delivers corporate training that helps your team apply behavioural insights to public policy. Employees develop skills in behavioural diagnosis, nudge design, and randomized field trials through guided labs led by practitioners. Each session is tuned to your policy area, programs, and workflows.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a nudge-ready policy team
The Edstellar BEHAVIOURAL INSIGHTS Capability Model
Diagnose
Baseline your policy portfolio: map target behaviours, review citizen journeys, and score evidence and data maturity.
Standardize
Codify one diagnosis and design playbook: COM-B maps, EAST checklists, message templates, and trial protocols.
Practice
Run guided labs on nudge design, message testing, and trial setup so every team member builds repeatable technique.
Measure
Evaluate with RCTs and field experiments: define outcomes, power trials, and report effects with integrity.
Scale
Institutionalize what works: cost it, govern it ethically, and stand up a nudge unit that replicates wins.
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Program Overview: What is Behavioural Insights for Public Policy (Nudge Units)?
Behavioural Insights for Public Policy (Nudge Units) is Edstellar's instructor-led program for policy makers and public servants applying behavioural science to government. Participants master behavioural foundations, diagnosing behaviour with evidence and segmentation, designing nudges and choice architecture, experimentation through RCTs and field trials, and nudge unit ethics and operating models. It is built for teams who want policy that works with human behaviour.
Training is built around a live policy challenge across six modules. Participants diagnose a real behaviour, design choice-architecture interventions, and plan randomised trials in guided practice sessions with instructor feedback. Every method is applied to the team's own policy problem, not a textbook case. The program closes with a capstone: a complete diagnose-design-trial-scale dossier, ready to pilot with stakeholders.
Policy fails when it assumes rationality: citizens ignore letters, miss deadlines, and choose the worse option despite better information. Governments spend millions on programs behaviour quietly defeats. This program teaches your team to design for how people actually decide, so interventions move behaviour instead of just informing it.
The capstone delivers a complete behavioural intervention dossier for a live policy challenge: diagnosis, nudge design, trial plan, and scale path, ready to pilot. Your team returns with an intervention they can test, not a theory they can cite.
Over six modules, teams move from behavioural science foundations to a capstone intervention dossier for a real policy challenge. Collaboration and teamwork improve as policy, delivery, and communications staff share one vocabulary for behaviour change. The program closes with an ethics and governance review plus a scaling plan, so your team can run its own nudge unit with confidence.
What's Included in this Workshop for Your Enterprise Teams
- 1
Behavioural science foundations
Heuristics, biases, EAST and MINDSPACE for policy.
- 2
Behaviour diagnosis labs
Map target behaviours with COM-B and journey mapping.
- 3
Nudge design labs
Draft defaults, framing, and message variants for citizens.
- 4
Trial design labs
Build RCT and quasi-experimental field trial protocols.
- 5
Ethics and governance
Review transparency, autonomy, and approvals for nudges.
- 6
Capstone intervention
Deliver a diagnose-design-trial-scale dossier for a live challenge.
- Instructor-led sessions, virtual or onsite
- Guided labs with real policy scenarios
- Tailored to your policy area and programs
- Small cohorts with personal feedback
- Trial templates and message frameworks
- Post-program support and office hours
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
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Behavioural Insights for Public Policy (Nudge Units) Course Topics and Program Outline
A tailored 24-hour, six-module workshop: one learning journey from behavioural science foundations to a capstone intervention dossier. Sessions pair concise instruction with guided labs, so every technique is practiced before it is applied.
Built by Edstellar with behavioural science and policy delivery practitioners
Built by practitioners who design and trial behavioural interventions for government programs, shaped around your policy context and use cases.
Skill checks baseline your team's behavioural literacy, data maturity, and experimentation readiness before training begins.
Learn the frameworks behind every nudge: heuristics, COM-B diagnosis, and EAST design, grounded in policy evidence.
Design nudge variants and trial protocols in guided labs, then refine them with structured instructor feedback.
Deliver a capstone intervention dossier for a live policy challenge, ready to pilot with your stakeholders.
From behavioural science foundations to a capstone intervention, every technique is practiced in guided labs.
Delivered as
Sessions run instructor-led in a live virtual or onsite format, with labs sized for small cohorts so every team member completes each exercise.
Explore heuristic demonstrations and map each bias to a policy touchpoint your team owns.
learna)Heuristics, biases and dual-process thinking
b)The EAST framework and MINDSPACE checklist
c)When nudges work and when stronger tools are needed
d)Policy case studies: what the evidence says
Build a COM-B behaviour map for a real service journey from your policy area.
learna)Defining the target behaviour with precision
b)The COM-B model: capability, opportunity, motivation
c)Qualitative discovery: interviews and journey maps
d)Administrative data and baseline measurement
e)Audience segmentation for interventions
Design three nudge variants for one citizen communication and defend each design choice.
practicea)Defaults and choice set design
b)Framing, salience and simplification
c)Social norms and commitment devices
d)Reducing friction in citizen journeys
e)Message design: letters, SMS and portals
Draft a randomization plan and power calculation for a trial on a real policy question.
practicea)RCT design for policy: randomization units
b)Power, sample size and minimum detectable effects
c)A/B tests and quasi-experimental designs
d)Pre-analysis plans and avoiding p-hacking
e)Ethics, consent and review for trials
Run an ethics and governance review on a proposed nudge and clear it with documented safeguards.
applya)Ethics of nudging: transparency and autonomy
b)Governance: approvals, data and accountability
c)Cost-effectiveness and the replication test
d)Building an in-house nudge unit
Deliver a full diagnose-design-trial-scale intervention dossier and defend it in review.
applya)Diagnose a real policy challenge
b)Design the intervention and trial plan
c)Present the evaluation and scale case
d)Document the intervention playbook
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Your team leaves with the practical competency to design, test, and scale behavioural interventions for public policy: diagnosed, trialled, and ready for scrutiny.
Behavioural Diagnosis
Map target behaviours with COM-B, journey maps, and administrative data to find the moments that matter.
Nudge Design
Apply defaults, framing, salience, and social norms to choice architecture in citizen services.
Message Crafting
Write letters, SMS, and portal copy that reduce friction and prompt timely citizen action.
Trial Design
Build randomized and quasi-experimental trials with valid power calculations and pre-analysis plans.
Field Experimentation
Run pilots with clean randomization, monitor compliance, and analyze results without bias.
Ethics & Governance
Apply transparency, autonomy, and approval safeguards to every behavioural intervention.
Scaling & Operations
Cost interventions, replicate results, and run a nudge unit that institutionalizes what works.
Teams that Benefit from this Behavioural Insights for Public Policy (Nudge Units) Group Training
This group training is built for government teams shaping or delivering public policy who need behaviourally informed programs they can test and scale. Content adapts to role and experience, so each cohort practices the workflows it owns.
Design policies that change behaviour
Turn policy goals into testable behavioural interventions, with trial evidence behind every recommendation.
Workflow friction
- Policy goals too vague to test
- Weak evidence behind proposals
- Slow cycles from idea to pilot
How the program helps
- Translate goals into target behaviours
- Back recommendations with trial evidence
- Compare intervention options by cost
Practice use cases
- Nudge pilot design
- Policy option testing
- Behavioural briefings
- Evidence reviews
Deliver interventions that stick
Run field trials with clean randomization and monitor compliance, so pilots produce decisions, not anecdotes.
Workflow friction
- Pilots launched without design
- Inconsistent delivery across sites
- Results that do not generalize
How the program helps
- Run trials with clean randomization
- Monitor fidelity across pilot sites
- Report outcomes with confidence
Practice use cases
- Field trial operations
- Pilot site management
- Fidelity monitoring
- Outcome reporting
Build journeys that guide citizens
Apply choice architecture to forms, portals, and offices so citizens complete tasks with less friction.
Workflow friction
- Complex forms and drop-offs
- Citizens missing key deadlines
- Redesigns based on opinion
How the program helps
- Simplify high-friction citizen journeys
- Design defaults that serve citizens
- Test journey changes quickly
Practice use cases
- Journey redesign labs
- Form simplification
- Default setting
- Usability testing
Communicate for measurable action
Craft letters, SMS, and notices using framing and social norms, then measure what lifts response rates.
Workflow friction
- Low response to notices
- One-size-fits-all messaging
- No feedback on what worked
How the program helps
- Lift response rates measurably
- Test message variants quickly
- Reduce follow-up workload
Practice use cases
- Message testing
- Reminder campaigns
- Framing workshops
- Response analytics
Each cohort's agenda is tuned to the departments in the room, so every group practices the behaviour-change workflows it owns.
Prerequisites: This program benefits policy analysts, program managers, and communications staff who shape or deliver public services. No prior behavioural science experience is required; familiarity with your programs helps but is not required, and the agenda adapts to each cohort's policy context.
Policy Analyst to Behavioural Insights Lead
Progress from foundational behavioural literacy to leading agency-wide nudge programs, with each level backed by guided labs.
One program that grows with public policy careers, from behavioural basics to running an agency nudge unit.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Choose the format that fits your team: live virtual sessions, onsite workshops at your office, or a hybrid mix.
Hybrid Training
Blend live virtual sessions with onsite lab days, so distributed teams learn together and practice side by side.
- Mix virtual and onsite by module
- Shared labs across locations
- One tailored agenda for all
- Flexible scheduling for teams
Onsite Training
Run the full program at your office, with labs tailored to your policy area and face time with the instructor.
- Instructor at your location
- Labs built around your programs
- Team alignment in one room
- Same 24-hour curriculum
Live Virtual Training
Join live virtual sessions from anywhere, with interactive labs, breakout groups, and instructor feedback.
- Live instructor-led sessions
- Interactive virtual labs
- Breakout exercises and feedback
- Same 24-hour curriculum
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Frequently Asked Questions
Share your team size and preferred dates through the request form and we will send a tailored training plan with pricing.
Yes. A short discovery call maps your policy priorities and team roles, so we can tailor the agenda and confirm fit.
Yes. The program runs live virtual with the same instructor-led labs, breakout exercises, and feedback as onsite delivery.
Yes. Onsite delivery brings the instructor to your office, with labs adapted to your policy area and citizen services.
The program is 24 hours of instructor-led training, typically delivered over three to four days or in weekly modules.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Behavioural insights work best inside a sound policy design process, so that comes first. Your team then learns behavioural economics, applies nudges to real policy problems, and evaluates whether those interventions changed behaviour.
Why Choose Edstellar as Your Behavioural Insights for Public Policy (Nudge Units) Training Provider
Edstellar partners with government teams to make behavioural insights operational, from diagnosis to field trial.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Every agenda is tuned to your policy area, citizen journeys, and data, so labs mirror the services your teams run.
Proven Methodology
Diagnose, design, test, and scale: a repeatable workflow proven across policy domains, taught step by step.
Practice-Based Learning
Guided labs on COM-B mapping, nudge design, and trial protocols, so skills stick before the program ends.
Expert Trainers
Practitioners who have designed and trialled behavioural interventions for government programs lead every session.
Global Scale
One partner for every office: consistent curriculum delivered across regions, languages, and time zones.
Measurable Outcomes
Pre and post skill checks plus trial-ready deliverables prove capability growth to your stakeholders.
Design Ethical Behavioral Interventions with Testable Public Policy Evidence
Our behavioral insights training connects public-service challenges with diagnosis, intervention design, and credible evaluation. Participants map behavior, develop communication variants, and plan a field experiment before reviewing ethics and governance. The final dossier makes the proposed mechanism, trial design, and safeguards explicit, supporting scrutiny rather than assuming a nudge will produce the intended effect.
- Step 01
Consult
We discuss the public-service behaviors your team wants to understand, identifying evidence gaps, affected groups, policy touchpoints, and constraints on intervention design.
- Step 02
Plan
We establish behavioral-science foundations before COM-B diagnosis, choice architecture, trial planning, and ethical review, culminating in a complete intervention dossier.
- Step 03
Align
We tailor research and statistical explanations to policy analysts, program managers, and communications staff, connecting their service knowledge with sound evaluation practices.
- Step 04
Customize
We adapt service journeys and citizen communications to a relevant policy case, making the target behavior, audience differences, and limits of available evidence explicit.
- Step 05
Execute
Participants map behavioral barriers, compare nudge variants, draft randomization and power plans, and review safeguards with feedback on testability, transparency, and proportionality.
- Step 06
Evaluate
We assess the intervention dossier for a supported diagnosis, plausible mechanism, credible trial design, documented ethical safeguards, and justified criteria for any scaling decision.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Behavioural Insights for Public Policy (Nudge Units) Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request Behavioural Insights for Public Policy (Nudge Units) Training for Your Team
Tell us about your team and policy priorities. We will schedule a discovery call and send a tailored training plan with a quote.