Digital Advertising (Google Ads, PPC and Programmatic) Corporate Training
Master Google Ads, PPC, and programmatic buying in live guided labs built for marketing teams.
This instructor-led program helps marketing teams plan, launch, and optimize paid campaigns across Google Ads and programmatic channels. Your team practices real campaign builds, audience targeting, and budget optimization in guided labs, then leaves with launch-ready playbooks for their own accounts.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a high-performing paid media team
THE EDSTELLAR DIGITAL ADVERTISING CAPABILITY MODEL
Assess paid media readiness
Skill and account audits map your team's campaign setup, tracking discipline, and budget maturity.
Standardize campaign operations
Shared naming, tracking templates, and QA checklists keep every account clean and comparable.
Practice in guided labs
Hands-on labs build real search, display, and programmatic campaigns in safe practice accounts.
Measure what matters
Tracking and attribution drills connect spend to pipeline, sales, and return on ad spend.
Scale winning playbooks
Graduates leave with launch checklists and optimization routines teams reuse on every campaign.
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Program Overview: What is Digital Advertising (Google Ads, PPC and Programmatic)?
Digital Advertising (Google Ads, PPC & Programmatic) is a hands-on program for marketers and media buyers running paid campaigns across search, social, and the open web. It covers Google Ads and PPC fundamentals, programmatic buying through DSPs, creative testing, and measurement with attribution. Participants learn to spend ad budgets where they actually perform.
Marketers build and launch campaigns in sandbox ad accounts from the first week. Creative labs test hooks and formats across display, YouTube, and Performance Max, while programmatic sessions demystify DSPs, real-time bidding, and deal types. Instructors audit each account structure, catching budget leaks and tracking gaps that silently burn spend. The program ends with a full-funnel campaign plan and launch capstone, where teams present creative, targeting, and measurement wired together.
Paid media punishes guesswork: untracked campaigns, broad targeting, and creative nobody tests drain budgets while competitors learn. The program teaches teams to structure accounts cleanly, test creative systematically, and read attribution with healthy skepticism. Every dollar gets a job, and underperformers get cut fast.
The capstone is a full-funnel campaign plan your team would actually launch: audiences, budgets, creative variants, and a measurement framework that ties spend to revenue. Media practitioners grill the plan on targeting logic and tracking integrity before approving it. Your marketers return with a launch-ready playbook and the discipline to kill what does not work.
The program covers the full campaign lifecycle: planning and budgeting, keyword and audience strategy, campaign builds, creative testing, programmatic deal setup, conversion tracking, and the weekly optimization routines that compound performance. Delivery is hybrid, virtual or onsite, and every module includes hands-on practice so skills transfer directly to your live accounts. Content adapts to your team's platforms, spend levels, and goals.
What's Included in this Workshop for Your Enterprise Teams
- 1
27 hours of instruction
Live sessions plus guided practice across seven modules.
- 2
Hands-on campaign labs
Build search, display, video, and programmatic campaigns.
- 3
Templates and playbooks
Reusable planning, QA, and optimization resources.
- 4
Capstone launch plan
A full-funnel plan reviewed with your instructor.
- Instructor-led sessions, virtual or onsite
- Guided paid media labs in every module
- Lab guides, campaign templates, and checklists
- Keyword, audience, and tracking playbooks
- Capstone campaign plan with instructor review
- Post-program support for your marketing team
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
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Digital Advertising (Google Ads, PPC and Programmatic) Course Topics and Program Outline
A tailored 27-hour, seven-module workshop: one learning journey from paid media foundations to a capstone campaign launch plan. Sessions pair concise instruction with guided labs so teams practice every technique on realistic campaign builds.
Built by Edstellar with paid media practitioners
Built by practitioners who run Google Ads and programmatic campaigns in production, shaped around your stack and use cases.
We review your team's accounts, tracking setup, and spend patterns to set a baseline and tailor every lab exercise.
Live instruction covers auctions, targeting, and campaign architecture with live platform demos and worked examples.
Guided labs build real search, display, video, and programmatic campaigns in safe practice accounts with instructor coaching.
Teams apply tracking, attribution, and optimization to their own scenarios and ship a capstone launch plan for review.
From paid media foundations to a capstone campaign launch plan, every technique is practiced in guided labs.
Delivered as
Delivered as a hybrid program of live instruction and guided labs, scheduled around your team calendar in flexible batches.
Walk through live auction examples and map ad rank factors to a sample account structure.
learna)How the ad auction works and what determines ad rank
b)Ad quality, relevance signals, and landing page experience
c)Account, campaign, and ad group architecture that scales
d)Search, social, display, and programmatic channels compared
Build a keyword and audience plan for a sample business, with match types and negatives assigned.
learna)Keyword research methods and search intent mapping
b)Match types, negatives, and query hygiene routines
c)Audience segments: in-market, remarketing, and custom lists
d)Geo, device, and schedule targeting fundamentals
Build a full Search campaign in a practice account: structure, ads, extensions, and bidding.
practicea)Structuring campaigns with tight, intent-matched ad groups
b)Responsive search ads, extensions, and asset best practices
c)Bidding strategies: manual, maximize clicks, and target CPA
d)Budget pacing, dayparting, and location controls
Launch display and video line items with layered targeting and upload test creative.
practicea)Display targeting: placements, topics, and contextual layers
b)YouTube ad formats and video creative essentials
c)Performance Max setup, asset groups, and signals
d)Creative testing: hooks, formats, and refresh cadences
Configure a DSP line item with targeting, frequency caps, and brand safety filters.
practicea)How real-time bidding and the programmatic supply chain work
b)DSP workflows: line items, targeting, and frequency management
c)Open exchange, private marketplaces, and programmatic guaranteed
d)Brand safety, fraud filters, and viewability standards
Set up conversion actions and build an optimization checklist from live-style report data.
applya)Conversion tracking setup and enhanced conversions
b)Attribution models and cross-channel measurement
c)Reading auction insights, quality diagnostics, and reports
d)Optimization routines: search terms, budgets, and bid adjustments
Build and present a complete launch-ready campaign plan with budgets and KPI targets.
applya)Full-funnel planning across search, display, video, and programmatic
b)Live account build with budgets, audiences, and creative
c)Launch checklist, KPI targets, and optimization roadmap
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Practical paid media skills your team applies to live campaigns from the first week after training.
Paid search campaign setup
Structure Google Ads accounts with tight ad groups, responsive ads, and extensions that lift quality and relevance.
Keyword and audience targeting
Map search intent to keywords and match types, layer in-market and remarketing audiences, and keep queries clean.
Display and video advertising
Target display and YouTube placements, set up Performance Max asset groups, and run creative tests that improve reach.
Programmatic buying
Run DSP line items with smart targeting and frequency caps, and choose between open exchange and private deals.
Conversion tracking and attribution
Implement conversion tracking, pick attribution models, and read performance reports with confidence.
Bid and budget optimization
Set bidding strategies and budgets, pace spend across the week, and adjust bids where returns are strongest.
Campaign reporting and routines
Run weekly optimization routines: search term reviews, budget shifts, and quality diagnostics that compound results.
Teams that Benefit from this Digital Advertising (Google Ads, PPC and Programmatic) Group Training
Built for marketing teams that own paid acquisition: media buyers, growth marketers, and campaign managers who want sharper targeting, cleaner accounts, and stronger returns. Content adapts to each cohort's platforms and spend levels, so every team practices the campaign workflows it actually owns.
Run Google Ads campaigns that convert more and waste less
Search specialists build tightly structured campaigns with disciplined keywords, ads, and bidding.
Workflow friction
- Wasted spend on irrelevant queries
- Messy legacy account structures
- Bidding without a clear strategy
How the program helps
- Cleaner account structures that scale
- Higher quality scores and lower CPCs
- Faster testing of ads and bids
Practice use cases
- Search campaign builds
- Keyword planning
- Bid management
Buy media programmatically with confidence and control
Programmatic buyers learn DSP workflows, deal types, and the safeguards that protect brand and budget.
Workflow friction
- Opaque programmatic supply chains
- Ad fraud and viewability risks
- Poor frequency management
How the program helps
- Smarter DSP line item setup
- Better deals via private marketplaces
- Stronger brand safety controls
Practice use cases
- DSP line items
- Deal negotiation
- Brand safety setup
Plan full-funnel budgets across channels with clarity
Media planners connect search, display, video, and programmatic into coherent full-funnel plans.
Workflow friction
- Siloed channel planning
- Unclear budget allocation
- Weak launch coordination
How the program helps
- Clearer channel budget splits
- Full-funnel plans that align
- Confident launch timelines
Practice use cases
- Media plan drafting
- Budget allocation
- Launch checklists
Prove campaign impact with reliable tracking and reports
Analytics-minded marketers set up conversion tracking and attribution that leadership trusts.
Workflow friction
- Broken or partial tracking
- Last-click reporting limits
- Slow insight turnaround
How the program helps
- Reliable conversion tracking
- Attribution leadership believes
- Faster performance diagnostics
Practice use cases
- Tracking setup
- Attribution reviews
- Report building
Cohorts can mix functions or focus on one team; labs adapt to the accounts and goals your group brings.
Prerequisites: Best suited to marketers, media buyers, and growth team members who run or support paid campaigns. Familiarity with digital marketing basics helps but is not required; no prior Google Ads or DSP experience is needed. Content adapts to each cohort's platforms, spend levels, and business goals.
Marketing coordinator to paid media lead
Learners progress from paid media fundamentals through guided campaign builds to owning full-funnel strategy.
One program that grows with paid media careers, from campaign basics to confident full-funnel practice.
Mixed cohort, or several teams at once?
We can tailor the training to different teams, roles, and experience levels within the same program.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Virtual, Onsite and Hybrid
Choose the format that fits your team: live virtual sessions, onsite workshops, or a hybrid mix, all instructor-led with guided labs.
Hybrid Training
Blend live virtual instruction with onsite lab days for teams that want flexibility without losing hands-on practice.
- Live instructor-led sessions, virtual and onsite
- Guided labs in every module
- Flexible batch scheduling
- Same curriculum across formats
Onsite Training
Bring the trainer to your office for focused, in-room campaign labs built around your team's accounts and goals.
- Trainer at your location
- Labs tailored to your accounts
- Team collaboration in person
- Minimal disruption to workdays
Live Virtual Training
Join live from anywhere with real-time instruction, screen-shared demos, and guided labs in virtual breakout rooms.
- Live instructor-led online sessions
- Interactive demos and Q&A
- Guided labs in breakout rooms
- Session recordings and lab guides
Need a training format that works for your team?
Full days, half days across weeks, or split by module. Tell us the delivery window and we schedule the cohort around it.
Frequently Asked Questions
Share team size, locations, and timelines through the request form and we send a tailored proposal with batch options.
Yes. A short discovery call aligns the program with your accounts, platforms, and goals before we finalize the plan.
Yes. Live virtual batches run instructor-led with guided labs in breakout rooms, scheduled around your team calendar.
Yes. Onsite delivery is available; the trainer brings labs tailored to your accounts and campaign goals.
The program runs 27 hours across seven modules, typically delivered in flexible batches over two to three weeks.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Paid media comes after the digital basics, once your team understands funnels and metrics. This course runs Google Ads, PPC and programmatic campaigns, conversion optimisation makes the landing pages pay off, and marketing mix modelling shows how paid spend compares with every other channel.
Why Choose Edstellar as Your Digital Advertising (Google Ads, PPC and Programmatic) Corporate Training Provider
Edstellar delivers instructor-led digital advertising training for enterprise marketing teams worldwide, with 5,000+ certified trainers and 2,000+ courses across the corporate training catalog.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
Programs adapt to your accounts, platforms, and spend levels, so every lab mirrors the campaigns your team actually runs.
Proven Methodology
A learn, practice, apply arc moves teams from paid media concepts to confident campaign ownership in every module.
Practice-Based Learning
Guided labs in every module: teams build real search, display, and programmatic campaigns instead of only watching demos.
Expert Trainers
Trainers are working paid media practitioners who manage real budgets and bring live campaign experience to every session.
Global Scale
Consistent curriculum delivered across regions and time zones, with cohorts scheduled to fit distributed marketing teams.
Measurable Outcomes
Lab work, capstone reviews, and optimization checklists make skill gains visible to managers from week one.
Build Paid Media Plans With Clear Targeting and Defensible Measurement
Edstellar develops paid advertising capability through auction mechanics, campaign structure, audience selection, and programmatic controls. Marketers build campaigns in practice environments and use sample reporting to examine conversion tracking and optimization choices. The final full-funnel plan brings creative, budgets, and measurement together, with review focused on campaign logic rather than promised advertising returns.
- Step 01
Consult
We explore paid-media responsibilities and platform familiarity, identifying gaps in keyword strategy, campaign structure, conversion measurement, budget allocation, and programmatic buying controls.
- Step 02
Plan
We establish auction and account fundamentals before keyword planning and Search builds, then extend to display, video, programmatic buying, attribution, and optimization.
- Step 03
Align
We align paid-media expertise with marketers, buyers, and growth teams, introducing Google Ads and DSP concepts at a pace appropriate to prior campaign experience.
- Step 04
Customize
We customize sample business briefs, keyword sets, creative assets, and reporting data to representative objectives, keeping campaign work within practice accounts and hypothetical budgets.
- Step 05
Execute
Participants build Search campaigns, configure DSP targeting and frequency caps, and inspect conversion reports, receiving feedback on account structure, brand-safety choices, and optimization reasoning.
- Step 06
Evaluate
We assess the full-funnel campaign plan for coherent targeting, relevant creative, explicit budget assumptions, and measurable KPIs supported by a workable tracking approach.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Digital Advertising (Google Ads, PPC & Programmatic) Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request Digital Advertising (Google Ads, PPC and Programmatic) Training for Your Team
Share your team size, ad platforms, campaign goals, and timelines to receive a tailored training plan and quote. Book a discovery call to discuss your goals; we confirm availability and respond with a proposal.