Salesforce Marketing Cloud Corporate Training
Instructor-led Salesforce Marketing Cloud corporate training for enterprise platform teams
Build hands-on Salesforce Marketing Cloud capability with expert instructors, guided labs, and a curriculum shaped around your enterprise platform landscape.
Instructor-led group trainingVirtual / on-site / off-site10 languagesDelivered inEnglish, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered inUnited States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
How we build a salesforce marketing cloud ready team
The Edstellar SALESFORCE MARKETING CLOUD Capability Model
Diagnose
Assess your team's marketing operations maturity, data readiness, and campaign workflows to set the starting point.
Standardize
Align on data models, naming conventions, and campaign QA practices for your Marketing Cloud setup.
Practice
Build emails, journeys, and automations in guided labs until the campaign patterns become routine.
Measure
Track lab outcomes and campaign review checkpoints to confirm your team can launch independently.
Scale
Extend the patterns to new channels and teams with consistent standards and reusable content blocks.
Need more than one program?Get a group quote
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Program Overview: What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is Edstellar's instructor-led program for marketers and marketing operations teams running customer engagement on the platform. Participants master the Marketing Cloud platform and contact model, Email Studio and Content Builder, Journey Builder and campaign orchestration, Automation Studio, and deliverability with compliance and reporting. It serves teams moving from batch emails to orchestrated journeys.
Training is hands-on across 24 hours in a Marketing Cloud environment. Participants build email content, design multi-step journeys, automate data flows, and configure deliverability and compliance settings in guided labs. Instructors review every build with direct feedback on journey design and data hygiene. The program closes with a 6-hour capstone: launching an end-to-end marketing campaign.
Marketing teams stuck on blast emails see declining engagement and rising unsubscribes, while their data sits in disconnected silos. This program teaches them to orchestrate personalized journeys powered by clean data and automation. Every build runs in a real environment, so the campaigns are ready for real audiences.
The capstone is a complete campaign launch: segmented audience, designed content, orchestrated journey, automation, and reporting, executed end to end. Participants return with a live campaign and the Marketing Cloud skills to run engagement as a growth engine.
Every module pairs concept delivery with practice: live demonstrations, guided labs, and instructor troubleshooting support. The program closes with a capstone exercise where teams apply everything they learned to a realistic end-to-end scenario. Content adapts to your cohort's roles, tools, and platform maturity, so each team practices the workflows it owns.
What's Included in this Workshop for Your Enterprise Teams
- 1
Foundations and platform concepts
Core ideas and terminology your team needs before hands-on work.
- 2
Core configuration and operations
The essential workflows teams perform day to day.
- 3
Guided hands-on labs
Instructor-supported practice in a realistic environment.
- 4
Integration and advanced scenarios
Connecting concepts across the platform landscape.
- 5
Capstone project and review
A realistic end-to-end exercise with instructor feedback.
- Instructor-led sessions delivered onsite, virtual, or hybrid
- Pre-training skills assessment for your cohort
- Hands-on lab access with guided exercises
- Course materials and reference guides
- Post-training support for 30 days
- Certificate of completion for participants
Build your team's skills. Anywhere in the world.
Real-world use cases
from day one
Instructor-led training
for your teams
Delivered globally
in 100+ countries
Enterprise Training Solutions Customized for Your Company
One partner for instructor-led corporate training, delivered the way your teams work.
Request a Training Quote- Customized Training Delivery
- Scale Your Training: Small to Large Teams
- In-person Onsite, Live Virtual or Hybrid Training Modes
- Plan from 2000+ Industry-ready Training Programs
- Hands-On Labs on Live Infrastructure, Led by Industry Experts
Salesforce Marketing Cloud Course Topics and Program Outline
A 24-hour instructor-led program with 6 modules, guided hands-on labs, and a capstone exercise.
Built by Edstellar with Salesforce Marketing Cloud practitioners
Built by practitioners who run Salesforce Marketing Cloud programs in production, shaped around your stack and use cases.
We assess your team's marketing operations maturity and data readiness so labs match your real campaigns.
Instructor-led sessions cover the contact model, Email Studio, and setup with live demos.
Your team builds emails, journeys, and automations in a guided Marketing Cloud environment.
Teams plan, launch, and measure a complete multi-channel campaign to prove delivery readiness.
From platform basics to a launched marketing campaign in 24 hours.
Delivered as
Delivered instructor-led over three to four days, with a Marketing Cloud environment access throughout and a campaign capstone at the end.
Navigate Marketing Cloud and model subscriber data with data extensions.
learna)Marketing Cloud studios and navigation
b)Contact model, data extensions, and lists
c)Business units and user roles
d)Subscriber lifecycle and consent basics
Design personalized email templates with dynamic content blocks.
learna)Content Builder and email templates
b)Personalization strings and AMPscript basics
c)Dynamic content and content blocks
d)A/B testing and send classifications
Build a multi-step journey with splits, goals, and exits.
practicea)Journey canvas, entry sources, and activities
b)Decision splits and engagement splits
c)Journey goals, exits, and versioning
d)Multi-channel orchestration patterns
Create automations with SQL queries that segment and refresh audiences.
practicea)Automation activities and scheduling
b)SQL queries for segmentation
c)File transfers and data imports
d)Data retention and hygiene practices
Configure sender authentication and build engagement reports.
applya)Sender authentication and reputation
b)Consent management and preference centers
c)Compliance essentials for marketing sends
d)Reports, dashboards, and engagement analytics
Launch a tested multi-channel campaign and review the results.
applya)Campaign brief and audience design
b)Building emails, journeys, and automations
c)Testing, approvals, and launch
d)Results review and instructor feedback
Customize this program tailored to your team?
Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.
Key Skills and Outcomes Your Team Will Gain
Practical outcomes your team takes back to work after 24 hours of instructor-led Salesforce Marketing Cloud training.
Navigate the Marketing Cloud platform
Work with studios, business units, and the contact model across Marketing Cloud.
Build emails with Content Builder
Create templates, content blocks, and personalized emails that render reliably.
Personalize with AMPscript basics
Use personalization strings and AMPscript to tailor content to each subscriber.
Orchestrate journeys in Journey Builder
Design multi-step journeys with entry sources, splits, and goals.
Automate data with Automation Studio
Schedule imports, SQL queries, and activities that keep audiences fresh.
Protect deliverability and compliance
Manage sender reputation, consent, and preference centers for trusted sending.
Launch and measure campaigns end to end
Plan, build, test, and report on a full multi-channel campaign.
Teams that Benefit from this Salesforce Marketing Cloud Group Training
This program is built for teams that own Salesforce Marketing Cloud outcomes. Content adapts to each cohort's roles and experience, so every group practices the workflows it owns.
Run the Marketing Cloud platform
Marketing operations teams learn administration, data models, and automation that keep campaigns running.
Workflow friction
- Fragile manual processes
- Messy audience data
- Slow campaign launches
How the program helps
- Reliable campaign operations
- Clean audience data
- Repeatable launch process
Practice use cases
- platform admin
- data modeling
- launch process
Build journeys that convert
Campaign teams learn Journey Builder, Email Studio, and personalization for engaging multi-channel programs.
Workflow friction
- Generic one-size emails
- Disjointed channel efforts
- Long build cycles
How the program helps
- Higher engagement rates
- Consistent campaign quality
- Faster campaign builds
Practice use cases
- journey design
- email builds
- personalization
Feed campaigns with clean data
Data teams learn data extensions, SQL segmentation, and Automation Studio for reliable audience pipelines.
Workflow friction
- Stale audience lists
- Manual list pulls
- Reporting mismatches
How the program helps
- Accurate audience segments
- Automated data pipelines
- Trusted reporting data
Practice use cases
- SQL segmentation
- automations
- data hygiene
Administer Marketing Cloud securely
Administrators learn business units, roles, sender authentication, and compliance for a healthy platform.
Workflow friction
- Deliverability problems
- Unclear user access
- Compliance risk
How the program helps
- Secure platform setup
- Strong sender reputation
- Compliant sending practices
Practice use cases
- user roles
- sender auth
- compliance setup
We tailor examples and labs to each cohort's functions and platform maturity.
Prerequisites: This program suits teams working with marketing technology in their daily roles. Familiarity with email marketing helps but is not required, and no prior Marketing Cloud experience is assumed. Content adapts to each cohort's tools, roles, and maturity.
Marketing Ops to Marketing Cloud Practitioner
Skill pathways mapped to the 24-hour program, from first exposure to independent practice.
A program that grows with marketing careers, from platform basics to confident Marketing Cloud delivery.
Different Teams, Locations, Time Zones, or Languages? We've Got You Covered.
Whether your teams are spread across countries, time zones, languages, or experience levels, we deliver tailored training programs that ensure a consistent learning experience across your global workforce.
Certificate of Training Completion.
On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.
Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.
Training Delivery Modes: Onsite, Virtual and Hybrid
Choose the format that fits your team's schedule. Every mode is instructor-led, with the same curriculum, labs, and expert guidance.
Onsite Training
We deliver the program at your location, tailored to your systems and processes. Ideal for teams learning and practicing together.
- Instructor at your office for the full program
- Examples mapped to your platform landscape
- Team exercises with your real workflows
- Direct whiteboard and troubleshooting time
Live Virtual Training
Live, interactive sessions delivered online with screen sharing, breakout labs, and direct instructor support throughout.
- Live instructor, real-time interaction
- Breakout labs with guided support
- Recordings for revision after sessions
- Flexible scheduling across time zones
Hybrid Training
Blend onsite and remote participation in one cohort. Learners join from your office or from home while the instructor guides every lab in real time.
- Same instructor leads onsite and remote learners together
- Labs and demos shared live across both groups
- Flexible attendance for distributed teams
- One curriculum, one schedule, no compromise
Need a customized training format that works for your team?
Our training delivery is customized to your team's schedule, full days, half days, sessions spread across weeks, or modular formats. Share your preferred timeline, and we'll plan the training around it.
Frequently Asked Questions
Share your team size, locations, and dates. We send a tailored quote with scheduling options, usually within one business day.
Yes. A short call with a training advisor aligns the program with your Marketing Cloud setup, channels, and goals.
Yes. Live virtual sessions include the same labs and instructor support as onsite delivery, with flexible time zones.
Yes. Onsite delivery lets the instructor reference your processes and platform setup, which suits marketing teams well.
The program runs 24 hours, typically over three to four days, with guided labs in every module and a campaign capstone.
Question not answered here?
Put it in the request. A training specialist answers it directly, within one business day.
Where this Training Fits in Your Team's learning path.
Salesforce Marketing Cloud comes after lifecycle marketing basics, so your team builds journeys from sound design rather than tool features. Data 360 then unifies the customer data those journeys use, and marketing analytics shows which campaigns earn their budget.
LIFECYCLE BASICS
Marketing Automation & Lifecycle Campaigns Training
Learn lifecycle stages and trigger logic before configuring any marketing automation platform.
RUN MARKETING CLOUD
Salesforce Marketing Cloud Training
Build data extensions, emails and Journey Builder flows in Salesforce Marketing Cloud, and track sends and engagement.
UNIFY ON DATA 360
Salesforce Data 360 (formerly Data Cloud) Training
Unify customer data in Salesforce Data 360 so Marketing Cloud segments and personalises on a single profile.
MEASURE RESULTS
Marketing Analytics Training
Measure Marketing Cloud results alongside other channels and report on their contribution to revenue.
Why Choose Edstellar as Your Salesforce Marketing Cloud Training Provider
Edstellar delivers Salesforce Marketing Cloud corporate training with 5,000+ certified trainers and 2,000+ courses, backed by 5+ years of enterprise training experience.
EXPERT TRAINERS
YEARS DELIVERING
ORGANIZATIONS TRAINED
CERTIFIED
Tailored
We shape examples and labs around your data model, channels, and campaign workflows.
Proven Methodology
A structured path from contact model to campaign launch, refined across real Marketing Cloud programs.
Practice-Based Learning
Guided Marketing Cloud labs in every module, ending with a full campaign launch.
Expert Trainers
Instructors who run Marketing Cloud programs in production and teach from real campaigns.
Global Scale
One consistent curriculum delivered across regions and time zones for distributed marketing teams.
Measurable Outcomes
Lab checkpoints and a campaign review that prove your team can launch multi-channel campaigns.
Build Marketing Cloud Campaigns With Connected Journeys and Responsible Data Use
Edstellar builds Marketing Cloud capability through connected contact data, content, journeys, and campaign analysis. Participants create personalized messages, configure automation, and test deliverability and governance settings using sample contacts. A complete campaign exercise is reviewed for consistent audience logic, appropriate data handling, and a clear interpretation of engagement evidence.
- Step 01
Consult
We discuss marketing-technology experience, contact-data challenges, and campaign handoffs to identify priorities in personalization, orchestration, automation, and performance reporting.
- Step 02
Plan
Contact-model foundations lead into email content, Journey Builder, data automation, deliverability, and reporting before a tested end-to-end campaign exercise.
- Step 03
Align
Marketing Cloud expertise supports marketers with varied platform experience, connecting technical configuration to campaign ownership, audience understanding, and responsible communications.
- Step 04
Customize
Synthetic contacts and sample campaign briefs provide relevant personalization and journey scenarios without contacting real recipients or importing confidential audience data.
- Step 05
Execute
Participants create dynamic content, configure journeys, and examine sender authentication and reports, receiving feedback on audience logic, testing, and campaign consistency.
- Step 06
Evaluate
We assess the campaign build for coherent customer journeys, correct personalization, appropriate contact handling, and a reasoned interpretation of sample engagement results.
Also from Edstellar
Talent assessments
Psychometric, behavioral, leadership and 360-degree assessment.
→Training needs analysis
Needs analysis, gap identification, and a training roadmap.
→L&D consulting
Learning strategy, content, technology and ROI measurement.
→OD consulting
Org design, succession planning and cultural change.
→Managed training services
Training outsourcing, vendor management, logistics and administration.
→Coaching solutions
Executive and manager coaching that keeps skills in use.
Start an RFP shaped to your needs.
Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.
How many team members need training?
Salesforce Marketing Cloud Training Packages & Pricing
Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.
Starter
120
trainee licenses64 hours of group training
Tailored for SMBs
Growth
320
trainee licenses160 hours of group training
Ideal for growing SMBs
Enterprise
800
trainee licenses400 hours of group training
Designed for large corporations
Custom
Unlimited
trainee licensesDuration set by the rollout
Multi-region and multi-year
Training Packages & Pricing
Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.
Request a Quote for Salesforce Marketing Cloud Training for Your Team
Tell us about your team and goals, and a training advisor will design the right Salesforce Marketing Cloud program for you.