17 Sales Training Activities, Games & Exercises for Employees

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Set the Scenario

   Gather the team and assign scripts, customer personas, and mock sales pitches that reflect real deal situations.

   5 min
2. 2

   Run the Role-Play

   Pair reps as buyer and seller and run through the scenario while others observe tone, questioning, and objection responses.

   5 min
3. 3

   Peer Feedback

   Open the floor to teammates for constructive feedback on strengths, gaps, and alternate approaches.

   5 min
4. 4

   Rotate and Repeat

   Rotate roles and scenarios so every rep practices both selling and buying perspectives.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Role-Play Scenarios?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   List the Objections

   Brief the team on common objections like price, timing, authority, and competitive comparisons.

   5 min
2. 2

   Pair Up

   Split into pairs or small groups and assign each a specific objection to tackle.

   5 min
3. 3

   Run the Drill

   One person plays the customer pressing the objection while the other defends and reframes the value.

   5 min
4. 4

   Swap and Debrief

   Rotate roles, capture the best responses, and share top techniques with the wider group.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Objection-Handling Drills?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Hand Out Items

   Give each rep a random everyday object like a pen, bottle, or notebook.

   5 min
2. 2

   Sixty Second Pitch

   Each rep has 60 seconds to pitch the object, highlighting necessity, features, and benefits.

   5 min
3. 3

   Throw Objections

   Teammates pose tough objections to test how reps adapt under pressure.

   5 min
4. 4

   Rotate the Items

   Swap items each round so everyone faces a fresh selling challenge.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Sell Me This Pen?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Set the Rubric

   Gather the team and assign scripts, customer personas, and mock sales pitches that reflect real deal situations.

   5 min
2. 2

   Dial the First Lead

   Pair reps as buyer and seller and run through the scenario while others observe tone, questioning, and objection responses.

   5 min
3. 3

   Score in Real Time

   Open the floor to teammates for constructive feedback on strengths, gaps, and alternate approaches.

   5 min
4. 4

   Coach the Rep

   Rotate roles and scenarios so every rep practices both selling and buying perspectives.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Cold Call Gauntlet?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Pick the Calls

   Select a variety of recorded sales calls covering wins, losses, and tricky objections.

   5 min
2. 2

   Listen Together

   Play the recordings as a group and focus on tone, pacing, questioning, and active listening.

   5 min
3. 3

   Mark the Moments

   Pause at key moments so reps can flag turning points and decision triggers in the conversation.

   5 min
4. 4

   Coach and Improve

   Wrap with shared takeaways and concrete adjustments each rep will trial on their next live call.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Call Review and Analysis?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Define the Stages

   List the core journey stages such as Awareness, Consideration, Purchase, and Retention.

   5 min
2. 2

   Map Touchpoints

   Small groups capture each touchpoint, channel, and emotion on a whiteboard or digital canvas.

   5 min
3. 3

   Spot Friction

   Highlight gaps, drop-offs, and moments where the customer feels lost or undervalued.

   5 min
4. 4

   Design Fixes

   Brainstorm specific improvements per stage and assign owners to test them next quarter.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Customer Journey Mapping?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Pick a Persona

   Gather the team and assign scripts, customer personas, and mock sales pitches that reflect real deal situations.

   5 min
2. 2

   Open the Call

   Pair reps as buyer and seller and run through the scenario while others observe tone, questioning, and objection responses.

   5 min
3. 3

   Handle the Objection

   Open the floor to teammates for constructive feedback on strengths, gaps, and alternate approaches.

   5 min
4. 4

   Swap Roles

   Rotate roles and scenarios so every rep practices both selling and buying perspectives.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during The Sales Sleuth?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Frame the Audience

   Gather the team and assign scripts, customer personas, and mock sales pitches that reflect real deal situations.

   5 min
2. 2

   Draft the Pitch

   Pair reps as buyer and seller and run through the scenario while others observe tone, questioning, and objection responses.

   5 min
3. 3

   Deliver in 30s

   Open the floor to teammates for constructive feedback on strengths, gaps, and alternate approaches.

   5 min
4. 4

   Peer Score

   Rotate roles and scenarios so every rep practices both selling and buying perspectives.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during 30-Second Elevator Pitch Challenge?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Prep the Pitch

   Reps prepare a 1 to 3 minute pitch on a chosen product or service.

   5 min
2. 2

   Deliver Live

   Each rep presents to the team while peers observe delivery, clarity, body language, and tone.

   5 min
3. 3

   Instant Feedback

   Teammates share immediate, specific feedback on what landed and what to adjust.

   5 min
4. 4

   Iterate Fast

   Reps rework the pitch on the spot and deliver a second improved version.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Real-Time Pitch Feedback?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Form Teams

   Split into small teams of 3 to 4 reps with mixed strengths and experience.

   5 min
2. 2

   Invent a Product

   Teams design a creative mock product or service with target buyer, value, and price.

   5 min
3. 3

   Pitch the Sharks

   Teams present to a judge panel of senior managers acting as investors.

   5 min
4. 4

   Score and Coach

   Judges score on creativity, feasibility, and delivery, then share concrete coaching points.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Shark Tank Pitch Competition?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Random Topic

   Randomly assign a product, service, or scenario to the rep for the day.

   5 min
2. 2

   Two-Minute Pitch

   The rep delivers a 2 to 3 minute pitch covering value, target audience, and a clear call to action.

   5 min
3. 3

   Quick Feedback

   Teammates offer one strength and one tweak to lift the pitch next time.

   5 min
4. 4

   Add Competition

   Score pitches across the week and reward the top performer to keep energy high.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Daily Micro-Pitch Exercise?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Pick the Test

   Choose a credible assessment like DISC, Myers-Briggs, or a sales-specific styles tool.

   5 min
2. 2

   Take and Score

   Reps complete the assessment individually and capture their primary style.

   5 min
3. 3

   Share Results

   Open a group discussion on each style and what energises or drains each rep.

   5 min
4. 4

   Apply to Selling

   Agree on how to flex style with buyers and teammates for better outcomes.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Personality Tests?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Build the Quiz

   Prepare questions on products, market trends, and sales techniques across difficulty levels.

   5 min
2. 2

   Form Teams

   Divide the group into balanced competing teams of 3 to 4 reps each.

   5 min
3. 3

   Play Rounds

   Run rounds using multiple choice, true or false, and rapid-fire formats while keeping score.

   5 min
4. 4

   Crown Winners

   Tally scores, recap key learnings, and reward the winning team with a small prize.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Sales Trivia?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Build the Board

   Set categories like Product Features, Sales Techniques, Market Knowledge, and Customer Profiles.

   5 min
2. 2

   Pick and Play

   Teams pick a category and point value, then answer the clue in question form.

   5 min
3. 3

   Score Each Round

   Award points for correct answers and deduct for incorrect ones to keep stakes real.

   5 min
4. 4

   Recap Learnings

   Wrap by recapping the trickiest questions and the strongest team insights.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Sales Jeopardy?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Create Cards

   Fill each bingo card with sales actions such as cold call, demo booked, or deal closed.

   5 min
2. 2

   Set the Window

   Define the timeframe, whether a day, week, or sprint, and share clear rules.

   5 min
3. 3

   Play It Out

   Reps mark squares as they complete each activity throughout the day or week.

   5 min
4. 4

   Reward Wins

   Recognise the first full row and the first full card with prizes and team shout-outs.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Sales Bingo?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Book the Room

   Reserve a local escape room with a theme and difficulty fit for the team.

   5 min
2. 2

   Brief the Team

   Walk through the rules, the time limit, and the goal before the clock starts.

   5 min
3. 3

   Solve Together

   Teams collaborate on puzzles, split tasks, and communicate fast to beat the clock.

   5 min
4. 4

   Debrief the Run

   Reflect on what worked, what stalled, and how the lessons apply to live deals.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Escape Room Adventure?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?

Prepare these items before the activity begins so the session runs smoothly.

1. 1

   Set the System

   Choose a format such as a recognition board, weekly shout-outs, or a peer-nominated award.

   5 min
2. 2

   Explain the Rules

   Share clear criteria so recognition stays specific, meaningful, and tied to behaviours.

   5 min
3. 3

   Make It Routine

   Run recognition every week or sprint and protect the time on the calendar.

   5 min
4. 4

   Refresh and Reward

   Track participation, refresh the format quarterly, and reward standout contributors.

   5 min

These outcomes should be reinforced during the debrief.

Use these prompts to convert the activity into workplace learning.

1. What did your team do first during Workplace Recognition?
2. Which assumption turned out to be wrong?
3. How did communication affect the result?
4. Where did the team lose time or clarity?
5. What workplace situation feels similar to this activity?
6. What would you change if you ran the activity again?