Search Engine Optimization (SEO) Trainer in Mumbai
About Ashwini
Ashwini has over a decade of experience in the field of digital marketing. In her previous roles, she has worked on digital marketing projects for three companies over four years, focusing on core digital marketing planning and execution. Afterward, she started her digital marketing agency and acquired clients from India, the USA, and the United Kingdom.
Through her experience, Ashwini has gained expertise in strategizing campaigns based on marketing research, leading teams in the execution of marketing campaigns, and analyzing the results to draw actionable insights. Some notable results of her campaigns include a 30% increase in registrations and a 47% increase in open email rates. Additionally, she has trained in digital marketing subjects at 20 institutes and taught over 5000 students, covering topics such as social media marketing, search engine marketing, SEO, email marketing, website development, and Google Analytics. She has also conducted corporate training for several companies. Ashwini is available to assist in any digital marketing journey.
Ashwini is a Corporate Trainer For
Search Engine Optimization (SEO)
Work Experience
Management Intern - Marketing
Roles & Responsibilities
- Assisted in creating, monitoring, and managing content and ads on Facebook and Google Ad Networks
- Ideation of online promotional activities and loyalty programs
- Gained exposure to various aspects of online marketing and details of social media marketing
Assisting with the development and execution of marketing campaigns to promote the company's products and services.
Conducting market research and analysis to identify customer needs, preferences, and trends, and presenting findings to senior marketing managers
Collaborating with cross-functional teams, including product management, sales, and customer service, to develop and implement effective marketing strategies.
Creating and managing marketing collateral, including brochures, flyers, social media content, and email newsletters
Tracking and analyzing the performance of marketing campaigns, including website traffic, social media engagement, and lead generation metrics
Assisting with the planning and execution of events, including trade shows, product launches, and customer appreciation events
Managing the company's social media accounts, including creating and posting content, responding to customer inquiries, and monitoring social media analytics.
Conducting competitive analysis to identify market trends, customer preferences, and best practices
Assisting with developing marketing budgets and tracking expenses to ensure that projects stay within budget
Collaborating with external vendors, including graphic designers, printers, and event planners, ensures that marketing materials and events are delivered on time and within budget
Senior Marketing Executive
Roles & Responsibilities
- Lead online marketing strategies, including paid and organic channels
- Strategized & Managed website, Google Adwords, LinkedIn Ads, SEO & Social Media Pages
- Researched to include new methods to promote and generate leads
- Digital Marketing budget management
- Developed reports of key performance metrics
- Result: Increased lead gen by 95%
Marketing Consultant
Roles & Responsibilities
- Responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve business goals
- Conduct marketing research to identify industry trends and commercial opportunities, identify and craft main media messages
- Develop strategies and goals, execute strategic tasks and monitor outcomes, prepare reports and presentations on marketing progress
- Communicate with clients to clarify project requirements, and collaborate with other departments to ensure brand consistency
Trainee Engineer
Roles & Responsibilities
Learning the basics of telecommunications engineering, including network architecture, protocols, and standards
Assisting senior engineers in designing, configuring, and deploying telecommunications systems, including wired and wireless networks, switches, routers, and servers
Conducting research and analysis on new technologies and industry trends and presenting findings to senior engineers and other stakeholders
Collaborating with other engineers and technicians to troubleshoot and resolve technical issues related to telecommunications systems, equipment, and infrastructure
Participating in the testing and validating telecommunications systems, including conducting functional, performance, and regression testing
Assisting in developing technical documentation, including system specifications, user manuals, and operating procedures
Keeping up-to-date with the latest developments in telecommunications engineering, including attending training sessions, conferences, and workshops
Adhering to industry standards, regulations, and best practices, including ensuring compliance with data protection, privacy, and security policies and procedures
Maintaining accurate records of work performed, including documenting issues, resolutions, and recommendations for future improvements
Participating in cross-functional projects and initiatives to support the overall goals and objectives of the organization
Marketing Executive
Roles & Responsibilities
- Devised strategies to drive online traffic to Imlee's website and mobile application
- Developed product strategy supported by available data, user feedback, and competitive analysis
- Created performance reports of all marketing activities to assess efforts against goals (ROI and KPIs)
- Identified trends and insights to optimize spend and performance
- Collaborated with cross-functional teams & external agencies to develop plans to execute marketing campaigns and product development activities timely
- Managing marketing budgets
Human Resource Intern
Roles & Responsibilities
- Assisted in revising the Commission Structure of the channel partners
- Conducted secondary and primary research to understand the complexities and competition of the sales (Competition included companies: Bharti Airtel, Tata Teleservices, Tikona Digital Network, Reliance Communications Ltd)
- Designed cost-effective salary schemes for sales executives
- Planned various retention schemes for sales executives
Director Marketing Strategy
Roles & Responsibilities
- Overseeing the marketing department, evaluating and developing the marketing strategy and marketing plan, planning, directing, and coordinating marketing efforts
- Collaborate with business teams to uncover insights for developing marketing and branding strategies for existing and new products
Developing and implementing a comprehensive marketing strategy aligning with the company's goals and objectives
Conducting market research and analysis to identify customer needs, preferences, and trends and using this information to inform marketing strategies
Collaborating with cross-functional teams, including product management, sales, and customer service, to develop and implement effective marketing strategies
Developing and managing marketing budgets and tracking expenses to ensure that projects stay within budget
Leading and managing a team of marketing professionals, including setting performance targets, providing guidance and feedback, and developing professional development plans
Developing and managing marketing campaigns across multiple channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing
Developing and managing the company's brand identity, including brand guidelines, messaging, and visual design
Developing and managing thought leadership initiatives, including creating content, participating in industry events, and building relationships with industry influencers
Developing and managing customer acquisition and retention strategies, including customer segmentation, engagement, and loyalty programs
Tracking and analyzing the performance of marketing campaigns, including website traffic, social media engagement, and lead generation metrics, and using this information to make data-driven decisions about future marketing strategies
Digital Marketing Manager
Roles & Responsibilities
- Planning, developing, implementing, and managing the overall digital marketing strategy
- Manage various channels to market a company or brand's products and services
Developing and implementing digital marketing strategies to promote the company's products and services, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing
Conducting market research and analysis to identify customer needs, preferences, and trends and using this information to inform digital marketing campaigns
Collaborating with cross-functional teams, including product management, sales, and customer service, to develop and implement effective digital marketing strategies
Managing the company's website, including optimizing website content, improving website performance, and implementing the best website design and development practices
Creating and managing digital marketing campaigns, including developing content, designing graphics, and analyzing campaign performance metrics
Managing the company's social media accounts, including creating and posting content, responding to customer inquiries, and monitoring social media analytics
Managing email marketing campaigns, including developing email templates, creating content, and analyzing campaign performance metrics
Implementing and analyzing PPC advertising campaigns, including developing ad copy, setting up ad campaigns, and analyzing performance metrics
Tracking and analyzing the performance of digital marketing campaigns, including website traffic, social media engagement, and lead generation metrics
Staying up-to-date with the latest digital marketing trends, technologies, and best practices and using this knowledge to inform digital marketing strategies and tactics
Skills
Education
Bachelor of Engineering
Masters in Management Studies
Projects
Posts
Courses
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