
New Business Development Program
Builds a steady pipeline through outbound and social prospecting

Make revenue predictable, not accidental.
We build sales capability inside enterprises: the people, the methodology, and the pipeline discipline that make revenue predictable. Instructor-led programs across selling skills, prospecting, key accounts, negotiation, and revenue operations are how we do it, scoped to your sales motion and delivered wherever your teams are.
Instructor-led workshops and programsIn-house, virtual or blended10+ languagesDelivered in English, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian, and more100+ countriesWe have delivered in United States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
Trusted as a Leading Corporate Training Provider by
Corporate sales training is instructor-led group training that builds an organization's ability to win and grow revenue systematically. It spans selling skills and methodology, prospecting and social selling, enterprise and key account management, sales negotiation, revenue operations, and industry-specific selling. Programs are scoped to the sales motion an employer runs and delivered to a closed cohort rather than sold as individual seats.
The distinction that matters commercially is between talented individuals and a repeatable revenue engine. Star sellers win on instinct; group training builds the shared methodology: the same qualification discipline, the same discovery habits, and the same pipeline rigor. For enterprises scaling revenue, that shared methodology is what makes growth predictable.
Programs split across the sales organization. Core selling: consultative selling, negotiation, presentation, and deal qualification. Pipeline generation: prospecting, social selling, and outbound discipline. Enterprise and key accounts: complex deal management and strategic account growth. And the operational layer: revenue operations, CPQ, pipeline management, and sales technology.
Every engagement starts with discovery: which segments, which deal sizes, which methodology, and which teams carry quota. Trainers are then matched from a vetted bench of sales practitioners and revenue leaders, and the program is tailored before delivery. Cohorts are closed to your organization, run in your timezone, and measured with pre- and post-assessments so L&D can show what changed.
Six areas carry most of the catalog. Start where your needs are greatest.
Sales programs to start with.
Position against competitors, handle comparisons and build win themes in live deals.
Sell vehicles through needs analysis, product walkarounds, test drives and trade-ins.
Manage leads, opportunities, forecasts and sales activity in Dynamics 365 Sales.
Design route-to-market models and manage distributors, coverage and trade terms in FMCG.
Browse all 31 sales programs across 6 topics, from Selling Skills & Methodology and Industry sales to Revenue Operations & sales Technology and Channel & Distribution sales. Filter by topic and delivery format, then request a tailored proposal.
SHOWING 1–15 OF 31 · 31 IN THE LIVE CATALOG
Sell vehicles through needs analysis, product walkarounds, test drives and trade-ins.
Define ideal customer profiles and generate qualified B2B leads from the right sources.
Create trust and connection quickly through tone, mirroring and genuine interest.
Design route-to-market models and manage distributors, coverage and trade terms in FMCG.
Recruit, enable and manage resellers, distributors and alliance partners in one programme.
Recognise buying signals and use closing techniques that secure commitment without pressure.
Position against competitors, handle comparisons and build win themes in live deals.
Diagnose needs and shape solutions that tie directly to customer business outcomes.
Use open, probing and clarifying questions to surface needs, pains and buying criteria.
Build account plans, map stakeholders and manage strategic customers over the long term.
Develop the resilience, focus and self-belief that support consistent high performance in sales.
Manage long cycles, multiple stakeholders and higher risk in premium, high-value sales.
Manage leads, opportunities, forecasts and sales activity in Dynamics 365 Sales.
Run NPS surveys, segment promoters and detractors, and close the loop with customers.
Respond to price, timing, trust and competitor objections with structured, honest answers.
Build your team’s capabilities in sales with curated training programs arranged in a clear learning sequence. Each pathway builds skills progressively, helping your workforce achieve defined milestones and apply their learning to business goals.

Builds a steady pipeline through outbound and social prospecting
Fills the pipeline with qualified opportunities, including through LinkedIn
Fills the pipeline with qualified opportunities, including through LinkedIn

Grows strategic accounts and wins complex enterprise deals
Grows and protects the largest accounts and wins complex deals
Raises win rates and deal value through a consistent, customer-led sales method

Grows revenue through partners and distributors
Grows revenue through partners, distributors, and retail routes to market
Grows revenue through partners, distributors, and retail routes to market
Explore sales training aligned with your teams’ functions, job roles, industry and tools. Help your teams build the knowledge and practical skills to develop capabilities in sales across your organization, supporting your business priorities and evolving needs.
Research relevant prospects and connect outreach to a clear customer problem. Build consistent qualification and handoff practices so sales conversations begin with useful context.
Understand account priorities and coordinate useful engagement across stakeholders. Build account plans that connect relationship knowledge with realistic expansion opportunities.
Improve the consistency of pipeline information and commercial handoffs. Connect reporting and process design so leaders can see risks and sellers can act on reliable data.
Equip sellers with practical guidance for recurring customer conversations. Connect onboarding, coaching and usable content to observed performance gaps.
Lead customer conversations that establish needs, value and decision criteria. Manage proposals, objections and next steps with a clear view of the opportunity.
Coach sellers using specific evidence from deals and customer interactions. Build disciplined reviews that connect pipeline risks, skill development and achievable team priorities.
Manage customer and deal information in a shared sales workspace. Use pipeline, activity and reporting practices that support coordinated decisions and timely follow-up.
Coordinate partner readiness, shared opportunities and commercial handoffs. Build clear lead and deal-management practices that support collaboration and reduce channel conflict.
Translate customer needs into credible technical demonstrations and solution discussions. Coordinate with sales and engineering to establish fit, constraints and next steps.
Training a role that is not listed, or a mix of them? Tell us who you are training and what they need to do, and we build the shortlist
Where sales teams most often cross-train, based on how these courses are classified.
Domain-level outcomes, not course objectives. These are the capabilities enterprises usually buy this training to build.
Run a consistent sales process: discovery, qualification, and closing done the same way by everyone.
Fill the pipeline systematically: prospecting, social selling, and outbound that converts.
Win and grow large accounts: multi-stakeholder deals, executive engagement, and account planning.
Protect margin and close: negotiation preparation, concession discipline, and commercial acumen.
Forecast accurately: pipeline hygiene, stage discipline, and data-driven reviews.
Scale through partners: channel recruitment, enablement, and joint selling.
Run revenue as a system: CPQ, process design, and technology that support sellers.
Lead sellers who hit quota: coaching, deal inspection, and performance management.
Onsite, live virtual, or hybrid, every program is instructor-led and built around your teams.
A trainer comes to your office and works face to face with your team, using your policies and your examples.
For small teams or enterprise-wide training, across one site or multiple global locations, in one language or multiple languages.
Get a QuoteExpert-led live online sessions delivered anywhere, with consistency and easy scheduling. Training tools such as Zoom or Microsoft Teams are selected subject to your organization's approval and compliance requirements.
For small teams or enterprise-wide training, across one site or multiple global locations, in one language or multiple languages.
Get a QuoteCombine in-person sessions with live online training in a coordinated instructor-led program, with the mix planned around your team's needs.
For small teams or enterprise-wide training, across one site or multiple global locations, in one language or multiple languages.
Get a QuoteCustomer discovery, value articulation and negotiation become more useful when practiced in your sales context. With Edstellar, sellers, account managers and sales leaders receive customized, role-based, instructor-led training shaped around your offering and customer relationships. Exercises connect conversations with opportunity management and commercial judgment. Adaptable learning helps teams respond to changing buying groups, market conditions and priorities without losing sight of customer needs.

Explore customer needs, buying criteria and stakeholder priorities through scenarios
Tailor learning to prospecting, account development and sales leadership responsibilities
Practice substantiating value and navigating objections without unsupported promises
Revisit opportunities and account plans as buying conditions evolve
Cross-industry training experience brings context to diverse customer conversations
Company-wide corporate training experience informs practical sales learning design
Company-wide trainer network connects selling with complementary commercial disciplines
Edstellar's certified quality and information-security management systems underpin sales training delivery
Every engagement runs the same five stages, from capability baseline through delivery to sustained measurement.
We meet your stakeholders and L&D team to baseline what your people can do today against the Sales capability you need.
Weeks 1–2
Programs are assembled against your policies, obligations, and team levels, then trainers are shortlisted from the vetted bench.
Weeks 2–4
Closed-cohort instructor-led sessions in your language and timezone, with labs, exercises, and materials shipped alongside.
Scheduled to your calendar
Pre- and post-assessments establish a measurable change in capability, benchmarked against role frameworks.
Immediately after delivery
Retrospectives, refresher modules and skill-refresh tracking keep the investment from decaying, and the measured gaps feed the next cycle.
Quarterly
Stage 05 feeds the next cycle: the gaps it measures become the next Discover.
Also from Edstellar
Psychometric, behavioral, leadership and 360-degree assessment.
Needs analysis, gap identification, and a training roadmap.
Learning strategy, content, technology and ROI measurement.
Org design, succession planning and cultural change.
Training outsourcing, vendor management, logistics and administration.
Executive and manager coaching that keeps skills in use.
Account executives, SDRs, key account managers, sales leaders, channel managers, and revenue operations. A separate track covers industry-specific selling.
Instructor-led and live, as a closed cohort for your team, onsite, virtual, or hybrid. There are no self-paced modules. You choose the format, location, language, and schedule.
Yes. Programs are scoped to your sales motion, whether transactional, enterprise, or channel-led. Tell us how you sell in the discovery call.
Yes. Your CRM data, deal examples, and sales process are built into the exercises, including live role-plays on real scenarios.
Most programs run 12 to 28 hours across several sessions. Multi-program bundles and enterprise rollouts are scheduled around your calendar.
Cohorts run from a single small team up to enterprise rollouts of hundreds, with one trainer per cohort for coaching quality.
Yes. Every program centers on practice: discovery calls, objection handling, negotiation, and presentations, coached live.
Pre- and post-assessments benchmark each participant against role frameworks, with a completion report showing measured change per cohort.
Yes. Your methodology, whether MEDDPICC, Challenger, or homegrown, is built into the materials and exercises.
Yes. Programs cover enterprise, channel, and industry selling across technology, pharma, automotive, and FMCG.
A room or virtual setup, participant list, and CRM access where relevant. We ship scenarios, playbooks, and materials.
Discovery to delivery typically takes two to four weeks, depending on customization depth and trainer matching for your motion.
Yes. You can sit in on a trial session with the shortlisted trainer before committing, to check fit with your team and level.
Pick the scale that matches your rollout. Every quote is tailored to your teams and timeline.
Team size
1–25 PARTICIPANTS
One or two programs for a single team, delivered as a closed cohort. The usual entry point for a first Sales engagement.
26–150 PARTICIPANTS
Multiple cohorts or programs for larger teams, with delivery structured around your workforce and training requirements.
151–1,000 PARTICIPANTS
A coordinated rollout across business units, with role-based tracks and central reporting for L&D.
1,000+ PARTICIPANTS
Sales capability at organizational scale, with dedicated management and measurement from pilot to rollout.
Tell us which teams you are training and what they need to be able to do. Anything you filtered in the catalog comes through with your message.