
Marketing Operations & Automation Program
Runs automated, measurable lifecycle campaigns on the client's martech stack

Marketing that moves the number.
We build marketing capability inside your teams: brand strategy, demand generation, marketing technology, and analytics, taught by practitioners and shaped to your market and martech stack.
Instructor-led workshops and programsIn-house, virtual or blended10 languagesDelivered in English, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian100+ countriesWe have delivered in United States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries
Trusted as a Leading Corporate Training Provider by
Corporate marketing training at Edstellar turns generalist marketers into specialists who can plan, execute, and measure. Programs cover the full remit: brand strategy and positioning, digital and performance marketing, marketing automation and CRM platforms, analytics and experimentation, content and social, and responsible marketing practice.
Every program is instructor-led and built around your team's reality: your market, your martech stack, your campaigns. Marketing ops teams train on the platforms they actually run, analysts learn on measurement frameworks they can apply the next week, and leaders get strategy programs grounded in how budgets turn into pipeline.
Engagements usually start with the teams closest to revenue: demand generation and ABM, marketing operations, and analytics. From there, enterprises layer brand, content, and research programs so the whole function speaks the same language, from brief to report.
Eight areas carry the catalog. Start where your marketing pain is greatest.
Marketing programs to start with.
Instructor-led training on Adobe Campaign Training, scoped to your team's level and use cases.
Instructor-led training on Content & Email Marketing Training, scoped to your team's level and use cases.
Instructor-led training on Account-Based Marketing (ABM) & B2B Growth Training, scoped to your team's level and use cases.
Instructor-led training on Brand Strategy & Management Training, scoped to your team's level and use cases.
Browse all 41 marketing programs across 8 topics, from marketing Technology & Automation and Content, Email & Social to B2B marketing, ABM & Demand Generation and marketing & Brand Strategy. Filter by topic and delivery format, then request a tailored proposal.
SHOWING 1–15 OF 41 · 41 IN THE LIVE CATALOG
Instructor-led training on Account-Based Marketing (ABM) & B2B Growth Training, scoped to your team's level and use cases.
Instructor-led training on Adobe Analytics Training, scoped to your team's level and use cases.
Instructor-led training on Adobe Campaign Training, scoped to your team's level and use cases.
Instructor-led training on Adobe Dynamic Tag Management Training, scoped to your team's level and use cases.
Instructor-led training on Affiliate Marketing Training, scoped to your team's level and use cases.
Instructor-led training on Brand Strategy & Management Training, scoped to your team's level and use cases.
Instructor-led training on Competitive & Market Intelligence Training, scoped to your team's level and use cases.
Instructor-led training on Consumer Behaviour & Behavioural Economics Training, scoped to your team's level and use cases.
Instructor-led training on Content & Email Marketing Training, scoped to your team's level and use cases.
Instructor-led training on Content Marketing & AI Content Operations Training, scoped to your team's level and use cases.
Instructor-led training on Conversion Rate Optimization (CRO) Training, scoped to your team's level and use cases.
Instructor-led training on Copywriting for Marketing (incl. AI) Training, scoped to your team's level and use cases.
Instructor-led training on CRM Tools Training, scoped to your team's level and use cases.
Instructor-led training on Digital Advertising (Google Ads, PPC & Programmatic) Training, scoped to your team's level and use cases.
Instructor-led training on Digital Marketing & AI-Powered Growth Training, scoped to your team's level and use cases.
Build your team’s capabilities in marketing with curated training programs arranged in a clear learning sequence. Each pathway builds skills progressively, helping your workforce achieve defined milestones and apply their learning to business goals.

Runs automated, measurable lifecycle campaigns on the client's martech stack
Gets full value from the client's marketing automation, CRM, and web platforms
Gets full value from the client's marketing automation, CRM, and web platforms
Gets full value from the client's marketing automation, CRM, and web platforms
Gets full value from the client's marketing automation, CRM, and web platforms
Gets full value from the client's marketing automation, CRM, and web platforms
Measures what marketing delivers and tests changes before scaling them

Protects search visibility in the AI era and improves paid media return
Wins visibility in search and AI answers and gets more return from paid media
Measures what marketing delivers and tests changes before scaling them

Builds brands on solid evidence about customers and competitors
Sets marketing and brand direction that ties to growth and pricing decisions
Grounds marketing and product decisions in evidence about customers and competitors
Grounds marketing and product decisions in evidence about customers and competitors
Grounds marketing and product decisions in evidence about customers and competitors
Grounds marketing and product decisions in evidence about customers and competitors

Produces and publishes content at scale across web and social
Produces content and social programs that build audience and convert, using AI where it helps
Produces content and social programs that build audience and convert, using AI where it helps
Gets full value from the client's marketing automation, CRM, and web platforms
Gets full value from the client's marketing automation, CRM, and web platforms

Links pricing, competitive position, and marketing plans to revenue
Sets marketing and brand direction that ties to growth and pricing decisions
Grounds marketing and product decisions in evidence about customers and competitors
Sets marketing and brand direction that ties to growth and pricing decisions
Explore marketing training aligned with your teams’ functions, job roles, industry and tools. Help your teams build the knowledge and practical skills to develop capabilities in marketing across your organization, supporting your business priorities and evolving needs.
Build a clear position that customers can recognize across touchpoints. Explore audience insight, brand consistency and measures that help teams maintain trust as the business evolves.
Create useful content around audience needs and business priorities. Strengthen planning, editorial quality and distribution choices so content has a clear purpose beyond publication volume.
Connect search intent with useful pages and relevant campaigns. Explore discoverability, campaign structure and performance checks while recognizing the limits of ranking and attribution claims.
Build social activity around clear audiences and communication goals. Practice channel planning, community responses and evaluation that help teams adapt without chasing every platform trend.
Plan relevant communications across the customer lifecycle. Explore segmentation, contact permissions and testing so engagement programs respond to customer needs and behavior.
Turn campaign information into decisions that teams can act on. Build measurement plans, evaluate data quality and communicate findings with appropriate caution about attribution and causality.
Translate product knowledge and market insight into a compelling customer proposition. Develop positioning, launch plans and enablement materials that help teams explain value consistently.
Connect marketing choices with business priorities and responsible practice. Strengthen resource allocation, cross-functional alignment and capability planning across a changing mix of channels and technologies.
Build a practical understanding of GA4 measurement and analysis. Explore events, important customer actions and reports so your team can check data quality and interpret results more confidently.
Connect contact data, campaigns and automation within HubSpot. Practice segmentation, nurture workflows and performance checks while accounting for the features and permissions in your subscription.
Training a role that is not listed, or a mix of them? Tell us who you are training and what they need to do, and we build the shortlist
Where marketing teams most often cross-train, based on how these courses are classified.
Domain-level outcomes, not course objectives. These are the capabilities enterprises usually buy this training to build.
Market research, competitive intelligence, and customer insight feeding plans that leadership can interrogate and trust.
Automation, CRM, and analytics platforms configured and operated to their full value, not at ten percent of it.
ABM, demand generation, and field programs designed with sales, measured on pipeline and revenue.
Analytics and experimentation capability that attributes results credibly and guides the next budget decision.
Content and social operations, including AI-assisted workflows, that keep quality up as volume grows.
SEO and generative engine optimization that protect discoverability as search behavior shifts.
Responsible and green marketing practice that keeps environmental and brand claims defensible.
Onsite, live virtual, or hybrid, every program is instructor-led and built around your teams.
A trainer comes to your office and works face to face with your team, using your policies and your examples.
For small teams or enterprise-wide training, across one site or multiple global locations, in one language or multiple languages.
Get a QuoteExpert-led live online sessions delivered anywhere, with consistency and easy scheduling. Training tools such as Zoom or Microsoft Teams are selected subject to your organization's approval and compliance requirements.
For small teams or enterprise-wide training, across one site or multiple global locations, in one language or multiple languages.
Get a QuoteCombine in-person sessions with live online training in a coordinated instructor-led program, with the mix planned around your team's needs.
For small teams or enterprise-wide training, across one site or multiple global locations, in one language or multiple languages.
Get a QuoteMarketing learning works best when it connects audience understanding with the choices teams make every day. Edstellar customizes role-based, instructor-led training for brand, content, campaign and marketing operations teams around your objectives. Practical scenarios bring positioning, channel planning and measurement into focus, while flexible learning supports changing customer behavior, communication platforms and expectations for evidence behind marketing decisions and claims.

Connect customer insight with positioning, messaging and campaign planning
Align brand, content, campaign and operations teams through relevant development
Examine measurement choices, testing assumptions and support for marketing claims
Refresh approaches as audiences, channels and communication expectations evolve
Experience across industries brings business context to marketing learning
Company-wide training experience informing practical learning for marketing teams
Company-wide trainer network supporting marketing learning and complementary business skills
Edstellar's certified quality and information-security management systems support marketing training delivery
Every engagement runs the same five stages, from capability baseline through delivery to sustained measurement.
We meet your stakeholders and L&D team to baseline what your people can do today against the Marketing capability you need.
Weeks 1–2
Programs are assembled against your policies, obligations, and team levels, then trainers are shortlisted from the vetted bench.
Weeks 2–4
Closed-cohort instructor-led sessions in your language and timezone, with labs, exercises, and materials shipped alongside.
Scheduled to your calendar
Pre- and post-assessments establish a measurable change in capability, benchmarked against role frameworks.
Immediately after delivery
Retrospectives, refresher modules and skill-refresh tracking keep the investment from decaying, and the measured gaps feed the next cycle.
Quarterly
Stage 05 feeds the next cycle: the gaps it measures become the next Discover.
Also from Edstellar
Psychometric, behavioral, leadership and 360-degree assessment.
Needs analysis, gap identification, and a training roadmap.
Learning strategy, content, technology and ROI measurement.
Org design, succession planning and cultural change.
Training outsourcing, vendor management, logistics and administration.
Executive and manager coaching that keeps skills in use.
Brand, demand generation and ABM, marketing operations, content and social, analysts, field marketers, and marketing leaders. Programs are scoped per team.
Yes. Platform programs cover HubSpot, Salesforce Marketing Cloud, Adobe Campaign, Dynamics 365, and WordPress, tailored to your instance.
Yes. Every engagement is scoped to your market, campaigns, and data, so examples and exercises use your reality.
Both. Live virtual sessions run in your timezone; onsite delivery works for team workshops and kickoffs.
Most run 16 to 32 hours across two to four days. Durations are fixed per program and shown in the catalog.
From single cohorts of up to 25 through enterprise rollouts of 1,000+. Larger groups run as parallel cohorts.
Yes. Platform programs are lab-based on live tools; strategy programs use your briefs and live campaign data.
Pre- and post-assessments measure capability change. For analytics programs, teams apply frameworks to their own data during the course.
Yes. Six theme bundles group related programs, for example marketing operations and automation, or search and performance.
Yes. Programs cover AI-powered growth, AI content operations, and generative engine optimization for AI search visibility.
Yes. A discovery call scopes your teams, stack, and goals before any proposal. No commitment required.
Slide decks, templates, playbooks, and lab guides. Teams leave with assets they can reuse immediately.
Pick the scale that matches your rollout. Every quote is tailored to your teams and timeline.
Team size
1–25 PARTICIPANTS
One or two programs for a single team, delivered as a closed cohort. The usual entry point for a first Marketing engagement.
26–150 PARTICIPANTS
Multiple cohorts or programs for larger teams, with delivery structured around your workforce and training requirements.
151–1,000 PARTICIPANTS
A coordinated rollout across business units, with role-based tracks and central reporting for L&D.
1,000+ PARTICIPANTS
Marketing capability at organizational scale, with dedicated management and measurement from pilot to rollout.
Tell us which teams you are training and what they need to be able to do. Anything you filtered in the catalog comes through with your message.