Corporate Event Marketing Training Course

Edstellar's Event Marketing instructor-led training course provides teams with the essential skills to plan and execute events efficiently. It includes planning, logistics, budgeting, resource management, marketing tactics, post-event analysis, and optimization. Upskill your team with advanced event marketing techniques to achieve success.

Duration

24 - 32 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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Looking for multiple trainings? Get a detailed quote for group training

About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Event Marketing Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Event Marketing Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Event Marketing is a strategic approach that involves promoting a brand, product, or service through planned events or experiences. These events range from small-scale gatherings like workshops or product demonstrations to large-scale conferences, trade shows, or festivals. By creating immersive experiences, businesses can forge stronger connections with consumers, and differentiate themselves from competitors. Event Marketing training ensures that professionals are well-equipped to ensure events are flawlessly executed and strategically aligned with the organization's objectives.

Our Event Marketing trainers bring a unique blend of theoretical and real-world experience. Edstellar allows teams to tailor the Event Marketing instructor-led training course modules to best fit their business needs and challenges. Our approach ensures that the virtual/onsite Event Marketing training course offers teams with the informative and relevant insights that can be directly applied to their business operations.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led Event Marketing Training

Event Marketing skills corporate training will enable teams to effectively apply their learnings at work.

Promotion Tactics
Promotion Tactics involve strategies to effectively market products or services, enhancing visibility and sales. This skill is important for marketing roles, driving brand growth and engagement.
Success Metrics
Success Metrics refer to quantifiable measures used to evaluate the effectiveness of strategies and initiatives. This skill is important for roles in management and marketing, as it drives data-informed decisions, ensuring alignment with business goals and enhancing performance.
Planning Strategies
Planning Strategies involve developing structured approaches to achieve specific goals. This skill is important for project managers and team leaders to ensure efficient resource allocation and timely delivery.
Marketing Plans
Marketing Plans involve strategic outlines detailing objectives, target audiences, and tactics for promoting products. This skill is important for marketers to drive effective campaigns and achieve business goals.
Problem-solving
Problem-Solving is the ability to identify issues, analyze situations, and develop effective solutions. This skill is important for roles like management and engineering, as it drives innovation and efficiency.
Digital Tools
Digital Tools refer to software and applications that enhance productivity and communication. This skill is important for roles in tech, marketing, and project management, enabling efficiency and collaboration.

Key Learning Outcomes of Event Marketing Training Workshop for Employees

Upon completing Edstellar’s Event Marketing workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Implement effective event promotion tactics to maximize attendance and engagement
Evaluate event success metrics and ROI to inform future event strategies and optimizations
Apply event planning strategies to create engaging and memorable experiences for attendees
Design comprehensive event marketing plans that align with organizational goals and objectives
Develop contingency plans and problem-solving skills to address unforeseen challenges during events
Utilize digital tools and platforms to enhance virtual event experiences and expand reach and accessibility
Analyze target audience demographics and preferences to tailor event concepts and activations effectively

Key Benefits of the Event Marketing Group Training with Instructor-led Face to Face and Virtual Options

Attending our Event Marketing group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Enhances communication and collaboration within teams for seamless event execution
Empowers professionals with the skills to create engaging and memorable experiences for attendees
Develops required skills in professionals to effectively manage event logistics, budgets, and timelines
Provides techniques to professionals for maximizing attendee engagement and interaction during events
Instills ideas in professionals for innovative event concepts and activations that resonate with target audiences
Equips the team with the techniques to plan and execute successful events that align with organizational goals

Topics and Outline of Event Marketing Training

Our virtual and on-premise Event Marketing training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

The Experience Economy

Overview of the experience economy
- Understanding the shift to experiences
- Implications for event marketing
Principles of experiential marketing
- Creating engaging experiences
- Leveraging emotions and sensory stimulation

The Marketing Mix

Introduction to the marketing mix
- Exploring the 4Ps for events
- Customizing for target audiences
Promotional strategies for events
- Identifying audiences and messaging
- Leveraging various channels

The Marketing Plan

Developing event marketing strategy
- Setting clear objectives
- Conducting market research
Creating marketing timeline and budget
- Planning and scheduling activities
- Allocating resources effectively

Sponsorship for Events

Overview of event sponsorship
- Role of sponsors and opportunities
- Identifying and evaluating sponsors
Benefits of event sponsorship
- Value proposition and negotiation
- Creating sponsorship packages

The Sponsorship Plan

Developing sponsorship strategy
- Defining objectives and target sponsors
- Creating compelling proposals
Activating sponsorships
- Maximizing sponsor visibility
- Fulfilling sponsorship obligations

Evaluation

Measuring event marketing effectiveness
- Establishing KPIs and metrics
- Collecting and analyzing data
Gathering feedback and insights
- Soliciting feedback from stakeholders
- Using feedback for improvements

Integration of Strategies

Integrating marketing and sponsorship strategies
- Aligning efforts for impact
- Coordinating activities for execution
Case studies and best practices
- Analyzing successful campaigns
- Applying learnings for future events

Who Can Take the Event Marketing Training Course

The Event Marketing training program can also be taken by professionals at various levels in the organization.

Event Coordinators
Event Directors
Marketing Executives
Digital Marketing Managers
Campaign Directors
Promotions Coordinators
Conference Organizers
Event Supervisors
Marketing Analysts
Event Specialists
Media Planners
Sponsorship Coordinators

Prerequisites for Event Marketing Training

The Event Marketing training can be taken by professionals with a basic understanding of marketing principles.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for Event Marketing Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Event Marketing training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Edstellar's Event Marketing virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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Edstellar's Event Marketing inhouse face to face instructor-led training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Edstellar's Event Marketing offsite face-to-face instructor-led group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Enquire now

Edstellar: Your Go-to Event Marketing Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"The Event Marketing training exceeded my expectations in every way. As a Principal Customer Operations Manager, I gained comprehensive knowledge of attendee engagement that transformed my approach to event marketing. incredibly practical and immediately applicable. I've been able to drive meaningful innovation and improvement within my department. The instructor's expertise in engagement tactics made complex concepts crystal clear and actionable.”

Roderick Marshall

Principal Customer Operations Manager,

Marketing Automation Platform Provider

"This Event Marketing course equipped me with comprehensive digital integration expertise that I've seamlessly integrated into our experiential campaigns practice. The hands-on modules covering analytics and ROI and registration I now confidently design solutions that consistently deliver measurable business results. We've reduced implementation timelines by 45% on comparable projects, validating the immediate impact of this training program.”

Benedek Szabo

Lead Digital Marketing Manager,

Digital Marketing Solutions Firm

"As a Senior Customer Success Manager overseeing lead generation initiatives, the Event Marketing training significantly elevated our team's capabilities. The course expertly covered ROI measurement, event transformed our operational effectiveness. Our stakeholder satisfaction and NPS scores reached unprecedented all-time highs. Our department has achieved remarkable improvements, demonstrating this course's lasting organizational impact.”

Sharif Raed

Senior Customer Success Manager,

Customer Engagement Solutions

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your Event Marketing Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate Event Marketing Training Course

Drive Team Excellence with Event Marketing Corporate Training

Key Skills Employees Gain from instructor-led Event Marketing Training

Key Learning Outcomes of Event Marketing Training Workshop for Employees

Key Benefits of the Event Marketing Group Training with Instructor-led Face to Face and Virtual Options

Topics and Outline of Event Marketing Training

The Experience Economy

The Marketing Mix

The Marketing Plan

Sponsorship for Events

The Sponsorship Plan

Evaluation

Integration of Strategies

Who Can Take the Event Marketing Training Course

Prerequisites for Event Marketing Training

Corporate Group Training Delivery Modes for Event Marketing Training

Explore Our Customized Pricing Package forEvent Marketing Corporate Training

Edstellar: Your Go-to Event Marketing Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your Event Marketing Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for Event Marketing Training

Explore Our Customized Pricing Package for
Event Marketing Corporate Training