Product Strategy Corporate Training Course

Edstellar's Product Strategy instructor-led training course unlocks the potential of organizations' product management. It is designed to empower professionals to conceptualize, plan, and execute effective product strategies. Upgrade your teams to create product strategies to respond to market needs and drive business growth.

8 - 16 hrs

Instructor-led (On-site/Virtual)

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About Learning Outcomes Benefits Course Outline Pricing Target Audience Pre-Requisites Trainers

Drive Team Excellence with Product Strategy Corporate Training

On-site or Online Product Strategy Training - Get the best Product Strategy training from top-rated instructors to upskill your teams.

Product strategy serves as the compass for organizations navigating the business sector in complex situations. It is crucial for businesses striving to maintain a competitive edge. An effective product strategy aligns with the company’s overall objectives and integrates customer needs, market dynamics, and business resources.

Edstellar's Product Strategy instructor-led training course offers a comprehensive curriculum covering critical aspects of product management, from understanding market needs to competitive positioning. Our onsite Product Strategy training course is aimed at offering both theoretical insights and practical skills, creating a well-rounded learning experience.

Product Strategy Training for Employees: Key Learning Outcomes

Develop essential skills from industry-recognized Product Strategy training providers. The course includes the following key learning outcomes:

Implement effective product launch and marketing strategies
Develop a strategic roadmap for product development and growth
Align product strategies with organizational goals and customer needs
Utilize data-driven insights to make informed product-related decisions
Analyze market trends and competitive landscapes to inform product strategy

Key Benefits of the Training

Fosters innovation and identifies market opportunities, staying ahead of the competition
Enhances product strategy capabilities, driving business growth and market competitiveness
Empowers employees with strategic thinking skills to make informed product-related decisions
Enables development of cohesive and effective product roadmaps for successful product launches
Aligns product strategies with organizational goals and customer needs for better market positioning

Product Strategy Training Topics and Outline

This Product Strategy Training curriculum is meticulously designed by industry experts according to the current industry requirements and standards. The program provides an interactive learning experience that focuses on the dynamic demands of the field, ensuring relevance and applicability.

Product Strategy: Definition and Creation

Introduction to product strategy
- What is product strategy?
- Historical perspective and evolution
Importance of product strategy in an organization
- Strategic alignment
- Market differentiation
Steps in creating a product strategy
- Ideation
- Feasibility study
Aligning product strategy with business goals
- Financial goals
- Brand goals

Product Discovery and Strategy Validation

Understanding the customer persona
- Qualitative research
- Quantitative analysis
Market research techniques
- Surveys
- Focus groups
Methods for Validating Product Strategy
- MVP (Minimum Viable Product)
- User Feedback
A/B testing and prototyping
- Controlled experiments
- Iterative prototyping

Product Strategy Framework

SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
PESTLE analysis
- Political factors
- Economic factors
- Social factors
- Technological factors
- Legal factors
- Environmental factors
Blue Ocean strategy
- Value innovation
- Strategic canvas
The business model canvas
- Customer segments
- Value propositions

KPIs and Strategy

Importance of KPIs in product strategy
- Performance measurement
- Alignment with objectives
Commonly used KPIs
- Revenue metrics
- User engagement metrics
How to measure and interpret KPIs
- Data collection
- Data analysis
Aligning KPIs with business goals
- Strategic alignment
- Goal setting

Product vision: Principles, Framework, Communication, Measure, and Meaning

Defining and establishing product vision
- Vision statement
- Core values
The framework for creating a product vision
- Vision pyramid
- Milestones
How to communicate the product vision
- Internal communication
- External communication
Measuring the success of a product vision
- KPI alignment
- Periodic reviews

Product Life Cycle and Product Strategy

The four stages of the product life cycle
- Introduction
- Growth
- Maturity
- Decline
Strategies for each stage
- Launch strategies
- Growth hacking
When to pivot or exit a product
- Signs of a need to pivot
- Exit strategy
Extending the product life cycle
- Product extensions
- Rebranding

Product Portfolios and Platforms

Managing multiple products
- Portfolio balancing
- Synergies
Understanding product portfolio matrices
- BCG matrix
- GE matrix
Introduction to product platforms
- Platform strategy
- Network effects
Cross-product strategy
- Integration points
- Shared resources

Product Strategy and Ownership

Role of the product owner in strategy
- Responsibilities
- Decision-making framework
Stakeholder management
- Identifying stakeholders
- Stakeholder communication
Effective decision-making in product strategy
- Decision frameworks
- Risk analysis
Implementing and adapting product strategy
- Execution roadmap
- Continuous improvement

This Corporate Training for Product Strategy is ideal for:

What Sets Us Apart?

Product Strategy Corporate Training Prices

Elevate your team's Product Strategy skills with our Product Strategy corporate training course. Choose from transparent pricing options tailored to your needs. Whether you have a training requirement for a small group or for large groups, our training solutions have you covered.

Request for a quote to know about our Product Strategy corporate training cost and plan the training initiative for your teams. Our cost-effective Product Strategy training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Product Strategy training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

This Corporate Training for Product Strategy is ideal for:

The Training course is designed for organizations across industries, including technology and software, healthcare, manufacturing, retail and e-commerce, financial services, energy, education, and travel and hospitality. This workshop upskills corporate leaders and executives, product managers, product owners, technical project managers, business analysts, sales professionals, and strategy consultants.

Prerequisites for Product Strategy Training

There are no specific prerequisites to take up Product Strategy training. However, a basic knowledge of product and strategic management would be beneficial.

Assess the Training Effectiveness

Bringing you the Best Product Strategy Trainers in the Industry

The instructor-led Product Strategy Training training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Product Strategy practices.