Drive Team Excellence with PPC (Pay Per Click) Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual PPC (Pay Per Click) Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Pay-per-click (PPC) is essential for search engine marketing (SEM). Advertisers create ad campaigns and pay a fee for each click-through to their ads under this model. Google Ads is the premier platform for pay-per-click campaigns. It drives targeted traffic to a website with remarkable efficiency, resulting in increased visibility and possible sales. By utilizing a data-driven methodology, the PPC training enables the ongoing optimization of campaigns to achieve superior results.

Edstellar's Pay Per Click (PPC) instructor-led training course is designed to equip professionals with the skills to create impactful, cost-efficient ad campaigns that resonate with target audiences, drive traffic, and, ultimately, increase return on investment (ROI). We offer a more tailored learning experience, recognizing that different learners have unique needs and goals.This virtual/onsite Pay Per Click (PPC) training course is deeply rooted in hands-on, experiential learning.

Get Customized Expert-led Training for Your Teams
Customized Training Delivery
Scale Your Training: Small to Large Teams
In-person Onsite, Live Virtual or Hybrid Training Modes
Plan from 2000+ Industry-ready Training Programs
Experience Hands-On Learning from Industry Experts
Delivery Capability Across 100+ Countries & 10+ Languages
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Key Skills Employees Gain from instructor-led PPC (Pay Per Click) Training

PPC (Pay Per Click) skills corporate training will enable teams to effectively apply their learnings at work.

  • Advanced Bidding Strategies
    Advanced Bidding Strategies involve optimizing ad spend through data-driven techniques. This skill is important for digital marketers and PPC specialists to maximize ROI and enhance campaign effectiveness.
  • PPC Campaign Analysis
    PPC Campaign Analysis involves evaluating pay-per-click advertising performance to optimize ROI. This skill is important for digital marketers to enhance ad effectiveness and drive conversions.
  • Creative Ad Design
    Creative Ad Design is the art of crafting visually compelling advertisements that capture attention and convey messages effectively. This skill is important for marketing roles as it drives engagement, enhances brand identity, and boosts sales.
  • Campaign Tracking & Measurement
    Campaign Tracking & Measurement involves analyzing marketing campaign performance through metrics and data. This skill is important for marketers to optimize strategies and drive ROI.
  • Market Research & Insights
    Market Research & Insights involves gathering and analyzing data to understand consumer behavior and market trends. This skill is important for roles in marketing, product development, and strategy, as it drives informed decision-making and enhances competitive advantage.
  • PPC Platform Evaluation
    PPC Platform Evaluation is the ability to assess and select the best pay-per-click advertising platforms. This skill is important for digital marketers to optimize ad spend and maximize ROI.

Key Learning Outcomes of PPC (Pay Per Click) Training Workshop for Employees

Upon completing Edstellar’s PPC (Pay Per Click) workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

  • Apply advanced bidding strategies to optimize ad spend and improve ROI
  • Analyze PPC campaign data to identify trends and areas for improvement
  • Design creative ad content that resonates with the target audience and drives engagement
  • Implement tracking mechanisms to measure campaign success and inform future strategies
  • Create targeted and effective PPC campaigns based on market research and consumer insights
  • Evaluate the performance of different PPC platforms to determine the most effective channels for specific business needs
  • Demonstrate an understanding of PPC ethics and compliance, ensuring campaigns adhere to legal and platform-specific guidelines

Key Benefits of the PPC (Pay Per Click) Group Training

Attending our PPC (Pay Per Click) group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

  • Helps teams to nurture the ability to analyze and interpret data
  • Equips teams with advanced skills in creating and managing effective PPC campaigns
  • Helps the teams with the knowledge to improve collaboration and communication skills
  • Training equips teams to enhance the team's proficiency in marketing budget management
  • Empowers professionals with the techniques to strengthen understanding of online consumer behavior coming from Google Ads

Topics and Outline of PPC (Pay Per Click) Training

Our virtual and on-premise PPC (Pay Per Click) training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

  1. Understanding the basics of Google Ads
    • History and evolution of Google Ads
    • Overview of the Google Ads platform
  2. Functionality and mechanisms of Google Ads
    • How Google Ads fits into the digital marketing ecosystem
    • Auction and bidding process in Google Ads
  3. Importance and advantages of Google Ads
    • Benefits of using Google Ads for businesses
    • Case studies of successful Google Ads campaigns
  4. Setting objectives and goals in Google Ads
    • Defining SMART goals for Google Ads campaigns
    • Aligning Google Ads goals with business objectives
  1. Defining a PPC campaign
    • Elements of a PPC campaign
    • Different types of PPC campaigns
  2. Structuring your campaign
    • Campaign architecture and organization
    • Ad groups and their significance
  3. Setting clear campaign goals and objectives
    • Identifying key performance indicators (KPIs)
    • Goal-oriented strategy development
  4. Bidding strategies and budget management
    • Overview of bidding options in Google Ads
    • Effective budget allocation techniques
  5. Optimizing campaign settings
    • Targeting options and customizations
    • Ad scheduling and location targeting
  1. Fundamentals of keywords in PPC
    • Role of keywords in PPC
    • Types of keywords: broad, phrase, exact match
  2. Best practices for keyword usage
    • Keyword optimization techniques
    • Avoiding common keyword mistakes
  3. Conducting effective keyword research
    • Using Google's Keyword Planner tool
    • Analyzing competitor keywords
  1. Principles of effective ad creation
    • Components of a text ad
    • Ad relevance and clarity
  2. Crafting responsive search ads
    • Features and benefits of responsive ads
    • Best practices for creating responsive ads
  3. Techniques for writing high-performing text ads
    • Copywriting tips for PPC ads
    • A/B testing for ad copy
  1. Essentials of PPC campaign management
    • Daily tasks and routine checks
    • Long-term campaign management strategies
  2. Best practices for efficient campaign management
    • Time management and prioritization
    • Utilizing automation tools
  3. Understanding and improving quality score
    • Factors affecting quality score
    • Strategies to enhance quality score
  1. Fundamentals of conversion tracking
    • What constitutes a conversion in PPC
    • Importance of conversion tracking
  2. Setting up conversion tracking mechanisms
    • Step-by-step guide to implement tracking
    • Troubleshooting common tracking issues
  3. Introduction to tracking with Google Analytics
    • Integrating Google Analytics with Google Ads
    • Analyzing conversion data in analytics
  1. Basics of remarketing in digital advertising
    • Concept and importance of remarketing
    • Remarketing vs. traditional advertising
  2. The importance of audiences in remarketing
    • Building and segmenting audiences
    • Audience insights and analysis
  3. Steps for setting up target audiences
    • Audience creation in Google Ads
    • Custom audience strategies
  4. Different types of remarketing campaigns
    • Standard, dynamic, video remarketing
    • Remarketing on the display network
  5. Implementing a successful remarketing campaign
    • Campaign creation and management
    • Measuring and optimizing remarketing campaigns
  1. Introduction to Google Ads reporting
    • Navigating the reporting interface
    • Custom report creation
  2. Utilizing Google Data Studio for enhanced reporting
    • Connecting Data Studio to Google Ads
    • Creating interactive and visual reports
  3. Interpreting and analyzing PPC data
    • Key metrics and what they mean
    • Making data-driven decisions for campaign improvements

Who Can Take the PPC (Pay Per Click) Training Course

The PPC (Pay Per Click) training program can also be taken by professionals at various levels in the organization.

  • Digital Marketers
  • Marketing Specialists
  • SEM Specialists
  • Advertising Analysts
  • Campaign Managers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Social Media Managers
  • PPC Analysts
  • SEO Specialists
  • Marketing Directors

Prerequisites for PPC (Pay Per Click) Training

The Pay Per Click (PPC) training can be taken by professionals with a basic understanding of digital marketing concepts.

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for PPC (Pay Per Click) Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading PPC (Pay Per Click) training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

 Virtual trainig

Edstellar's PPC (Pay Per Click) virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations
The consistent training quality ensures uniform learning outcomes
Participants can attend training in their own space without the need for traveling
Organizations can scale learning by accommodating large groups of participants
Interactive tools can be used to enhance learning engagement
 On-site trainig

Edstellar's PPC (Pay Per Click) inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction
Workplace environment can be tailored to learning requirements
Team collaboration and knowledge sharing improves training effectiveness
Demonstration of processes for hands-on learning and better understanding
Participants can get their doubts clarified and gain valuable insights through direct interaction
 Off-site trainig

Edstellar's PPC (Pay Per Click) offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement
Team bonding can be improved through activities
Dedicated schedule for training away from office set up can improve learning effectiveness
Boosts employee morale and reflects organization's commitment to employee development

Explore Our Customized Pricing Package
for
PPC (Pay Per Click) Corporate Training

Looking for pricing details for onsite, offsite, or virtual instructor-led PPC (Pay Per Click) training? Get a customized proposal tailored to your team’s specific needs.

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        Starter
        120 licences

        Tailor-Made Trainee Licenses with Our Exclusive Training Packages!

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        64 hours of group training (includes VILT/In-person On-site)

        Tailored for SMBs

        Growth
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        160 hours of group training (includes VILT/In-person On-site)

        Ideal for growing SMBs

        Enterprise
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        400 hours of group training (includes VILT/In-person On-site)

        Designed for large corporations

        Custom
        Unlimited licenses

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        Unlimited duration

        Designed for large corporations

        Edstellar: Your Go-to PPC (Pay Per Click) Training Company

        Experienced Trainers

        Our trainers bring years of industry expertise to ensure the training is practical and impactful.

        Quality Training

        With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

        Industry-Relevant Curriculum

        Our course is designed by experts and is tailored to meet the demands of the current industry.

        Customizable Training

        Our course can be customized to meet the unique needs and goals of your organization.

        Comprehensive Support

        We provide pre and post training support to your organization to ensure a complete learning experience.

        Multilingual Training Capabilities

        We offer training in multiple languages to cater to diverse and global teams.

        Testimonials

        What Our Clients Say

        We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

        "This PPC (Pay Per Click) course was exactly what I needed to advance my career. As a Senior Software Engineer, mastering industry best practices has become crucial for my success. The in-depth practical frameworks I use daily. I've confidently led multiple high-visibility initiatives leveraging this comprehensive knowledge. The real-world examples and deep dive into real-world case studies were particularly valuable for my professional growth.”

        Sandra Hopkins

        Senior Software Engineer,

        Digital Innovation Platform

        "The PPC (Pay Per Click) training enhanced my ability to architect and implement sophisticated operational excellence strategies. Understanding strategic frameworks through intensive expert-led workshops exercises proved invaluable services initiatives. Our project success rate and profitability increased dramatically within the quarter. The detailed exploration of interactive labs provided methodologies I leverage in every engagement.”

        Song Wei

        Senior Software Engineer,

        Technology Consulting Services Company

        "The PPC (Pay Per Click) training gave our team advanced practical applications expertise that revolutionized our technical mastery approach. As a Senior Software Engineer, understanding hands-on exercises and real-world capabilities across our entire portfolio. Our department achieved a remarkable 50% improvement in operational efficiency metrics. This training has become foundational to our team's strategic capabilities and continued growth.”

        Karim Farouk

        Senior Software Engineer,

        Global Technology Solutions Provider

        “Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

        Meera Rao

        HR & L&D Head,

        A Global Services Company

        Get Your Team Members Recognized with Edstellar’s Course Certificate

        Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

        This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

        Certificate of Excellence

        We have Expert Trainers to Meet Your PPC (Pay Per Click) Training Needs

        The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

        Digital Marketing, PPC and SEO Trainer in Bengaluru
        Chaithra
        Bengaluru, India
        Trainer since
        February 1, 2015
        Digital Marketing Trainer in Bengaluru
        Manjunath
        Bengaluru, India
        Trainer since
        March 1, 2015
        Social Media Marketing Trainer in Ghaziabad
        Shivani
        Ghaziabad, India
        Trainer since
        March 1, 2018

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