Corporate PPC (Pay Per Click) Training Course

Edstellar's Pay Per Click (PPC) instructor-led training course focuses on the PPC campaigns, a critical component of digital search engine marketing. It covers the fundamental principles of Google Ad campaigns, including the mechanics of search engines and how ads are ranked and priced. Upskill the teams and execute digital marketing strategies.

16 - 24 hrs

Instructor-led (On-site/Virtual)

English

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About Learning Outcomes Benefits Course Outline Pricing Target Audience Pre-requisites Trainers

Drive Team Excellence with PPC (Pay Per Click) Training for Employees

Empower your teams with expert-led on-site/in-house or virtual/online PPC (Pay Per Click) Training through Edstellar, a premier corporate training company for organizations globally. Our tailored PPC (Pay Per Click) corporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this PPC (Pay Per Click) group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Pay-per-click (PPC) is essential for search engine marketing (SEM). Advertisers create ad campaigns and pay a fee for each click-through to their ads under this model. Google Ads is the premier platform for pay-per-click campaigns. It drives targeted traffic to a website with remarkable efficiency, resulting in increased visibility and possible sales. By utilizing a data-driven methodology, the PPC training enables the ongoing optimization of campaigns to achieve superior results.

Edstellar's Pay Per Click (PPC) instructor-led training course is designed to equip professionals with the skills to create impactful, cost-efficient ad campaigns that resonate with target audiences, drive traffic, and, ultimately, increase return on investment (ROI). We offer a more tailored learning experience, recognizing that different learners have unique needs and goals.This virtual/onsite Pay Per Click (PPC) training course is deeply rooted in hands-on, experiential learning.

Key Skills Employees Gain from PPC (Pay Per Click) Training

PPC (Pay Per Click) skills corporate training will enable teams to effectively apply their learnings at work.

Advanced Bidding Strategies
PPC Campaign Analysis
Creative Ad Design
Campaign Tracking & Measurement
Market Research & Insights
PPC Platform Evaluation

PPC (Pay Per Click) Training for Employees: Key Learning Outcomes

Edstellar’s PPC (Pay Per Click) training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our PPC (Pay Per Click) workshop, teams will to master essential PPC (Pay Per Click) and also focus on introducing key concepts and principles related to PPC (Pay Per Click) at work.

Employees who complete PPC (Pay Per Click) training will be able to:

Apply advanced bidding strategies to optimize ad spend and improve ROI
Analyze PPC campaign data to identify trends and areas for improvement
Design creative ad content that resonates with the target audience and drives engagement
Implement tracking mechanisms to measure campaign success and inform future strategies
Create targeted and effective PPC campaigns based on market research and consumer insights
Evaluate the performance of different PPC platforms to determine the most effective channels for specific business needs
Demonstrate an understanding of PPC ethics and compliance, ensuring campaigns adhere to legal and platform-specific guidelines

Key Benefits of the PPC (Pay Per Click) Corporate Training

Attending our PPC (Pay Per Click) classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online PPC (Pay Per Click) training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of PPC (Pay Per Click).

Helps teams to nurture the ability to analyze and interpret data
Equips teams with advanced skills in creating and managing effective PPC campaigns
Helps the teams with the knowledge to improve collaboration and communication skills
Training equips teams to enhance the team's proficiency in marketing budget management
Empowers professionals with the techniques to strengthen understanding of online consumer behavior coming from Google Ads

PPC (Pay Per Click) Training Topics and Outline

Our virtual and on-premise PPC (Pay Per Click) training curriculum is divided into multiple modules designed by industry experts. This PPC (Pay Per Click) training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

Introduction to Google Ads

Understanding the basics of Google Ads
- History and evolution of Google Ads
- Overview of the Google Ads platform
Functionality and mechanisms of Google Ads
- How Google Ads fits into the digital marketing ecosystem
- Auction and bidding process in Google Ads
Importance and advantages of Google Ads
- Benefits of using Google Ads for businesses
- Case studies of successful Google Ads campaigns
Setting objectives and goals in Google Ads
- Defining SMART goals for Google Ads campaigns
- Aligning Google Ads goals with business objectives

Campaign Setup

Defining a PPC campaign
- Elements of a PPC campaign
- Different types of PPC campaigns
Structuring your campaign
- Campaign architecture and organization
- Ad groups and their significance
Setting clear campaign goals and objectives
- Identifying key performance indicators (KPIs)
- Goal-oriented strategy development
Bidding strategies and budget management
- Overview of bidding options in Google Ads
- Effective budget allocation techniques
Optimizing campaign settings
- Targeting options and customizations
- Ad scheduling and location targeting

Keywords

Fundamentals of keywords in PPC
- Role of keywords in PPC
- Types of keywords: broad, phrase, exact match
Best practices for keyword usage
- Keyword optimization techniques
- Avoiding common keyword mistakes
Conducting effective keyword research
- Using Google's Keyword Planner tool
- Analyzing competitor keywords

Text Ads

Principles of effective ad creation
- Components of a text ad
- Ad relevance and clarity
Crafting responsive search ads
- Features and benefits of responsive ads
- Best practices for creating responsive ads
Techniques for writing high-performing text ads
- Copywriting tips for PPC ads
- A/B testing for ad copy

Campaign Management

Essentials of PPC campaign management
- Daily tasks and routine checks
- Long-term campaign management strategies
Best practices for efficient campaign management
- Time management and prioritization
- Utilizing automation tools
Understanding and improving quality score
- Factors affecting quality score
- Strategies to enhance quality score

Conversion Tracking

Fundamentals of conversion tracking
- What constitutes a conversion in PPC
- Importance of conversion tracking
Setting up conversion tracking mechanisms
- Step-by-step guide to implement tracking
- Troubleshooting common tracking issues
Introduction to tracking with Google Analytics
- Integrating Google Analytics with Google Ads
- Analyzing conversion data in analytics

Remarketing

Basics of remarketing in digital advertising
- Concept and importance of remarketing
- Remarketing vs. traditional advertising
The importance of audiences in remarketing
- Building and segmenting audiences
- Audience insights and analysis
Steps for setting up target audiences
- Audience creation in Google Ads
- Custom audience strategies
Different types of remarketing campaigns
- Standard, dynamic, video remarketing
- Remarketing on the display network
Implementing a successful remarketing campaign
- Campaign creation and management
- Measuring and optimizing remarketing campaigns

Reporting

Introduction to Google Ads reporting
- Navigating the reporting interface
- Custom report creation
Utilizing Google Data Studio for enhanced reporting
- Connecting Data Studio to Google Ads
- Creating interactive and visual reports
Interpreting and analyzing PPC data
- Key metrics and what they mean
- Making data-driven decisions for campaign improvements

This Corporate Training for PPC (Pay Per Click) is ideal for:

What Sets Us Apart?

PPC (Pay Per Click) Corporate Training Prices

Our PPC (Pay Per Click) training for enterprise teams is tailored to your specific upskilling needs. Explore transparent pricing options that fit your training budget, whether you're training a small group or a large team. Discover more about our PPC (Pay Per Click) training cost and take the first step toward maximizing your team's potential.

Request for a quote to know about our PPC (Pay Per Click) corporate training cost and plan the training initiative for your teams. Our cost-effective PPC (Pay Per Click) training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your PPC (Pay Per Click) training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

PPC (Pay Per Click) Course Completion Certificate

Upon successful completion of the PPC (Pay Per Click) training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development. This certificate validates the employees' acquired skills and serves as a powerful motivator, inspiring them to further enhance their expertise and contribute effectively to organizational success.

Target Audience for PPC (Pay Per Click) Training Course

The Pay Per Click (PPC) training course is ideal for marketing professionals, entrepreneurs, digital marketing team, sales professionals, IT professionals, content creators and strategists, data analysts and specialists, and junior marketing staff.

The PPC (Pay Per Click) training program can also be taken by professionals at various levels in the organization.

PPC (Pay Per Click) training for managers

PPC (Pay Per Click) training for staff

PPC (Pay Per Click) training for leaders

PPC (Pay Per Click) training for executives

PPC (Pay Per Click) training for workers

PPC (Pay Per Click) training for businesses

PPC (Pay Per Click) training for beginners

PPC (Pay Per Click) group training

PPC (Pay Per Click) training for teams

PPC (Pay Per Click) short course

Prerequisites for PPC (Pay Per Click) Training

The Pay Per Click (PPC) training can be taken by professionals with a basic understanding of digital marketing concepts.

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Bringing you the Best PPC (Pay Per Click) Trainers in the Industry

The instructor-led PPC (Pay Per Click) training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in PPC (Pay Per Click) Access practices.

Shivani

Ghaziabad, India

Trainer since

March, 2018

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Chaithra

Bengaluru, India

Trainer since

February, 2015

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Manjunath

Bengaluru, India

Trainer since

March, 2015

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Training Delivery Modes for PPC (Pay Per Click) Group Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online PPC (Pay Per Click) training for companies. This method has proven to be the most effective, outcome-oriented and well-rounded training experience to get the best training results for your teams.

Virtual

Instructor-led Training

Engaging and flexible online sessions delivered live, allowing professionals to connect, learn, and grow from anywhere in the world.

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On-Site

Instructor-led Training

Customized, face-to-face learning experiences held at your organization's location, tailored to meet your team's unique needs and objectives.

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Off-site

Instructor-led Training

Interactive workshops and seminars conducted at external venues, offering immersive learning away from the workplace to foster team building and focus.

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Corporate PPC (Pay Per Click) Training Course

Drive Team Excellence with PPC (Pay Per Click) Training for Employees

Key Skills Employees Gain from PPC (Pay Per Click) Training

PPC (Pay Per Click) Training for Employees: Key Learning Outcomes

Key Benefits of the PPC (Pay Per Click) Corporate Training

PPC (Pay Per Click) Training Topics and Outline

Introduction to Google Ads

Campaign Setup

Keywords

Text Ads

Campaign Management

Conversion Tracking

Remarketing

Reporting

This Corporate Training for PPC (Pay Per Click) is ideal for:

What Sets Us Apart?

PPC (Pay Per Click) Corporate Training Prices

PPC (Pay Per Click) Course Completion Certificate

Target Audience for PPC (Pay Per Click) Training Course

Prerequisites for PPC (Pay Per Click) Training

Assess the Training Effectiveness

Bringing you the Best PPC (Pay Per Click) Trainers in the Industry

Request a Training Quote

Training Delivery Modes for PPC (Pay Per Click) Group Training

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