Drive Team Excellence with PPC (Pay Per Click) Corporate Training

Pay-per-click (PPC) is essential for search engine marketing (SEM). Advertisers create ad campaigns and pay a fee for each click-through to their ads under this model. Google Ads is the premier platform for pay-per-click campaigns. It drives targeted traffic to a website with remarkable efficiency, resulting in increased visibility and possible sales. By utilizing a data-driven methodology, the PPC training enables the ongoing optimization of campaigns to achieve superior results.

Edstellar's Pay Per Click (PPC) instructor-led training course is designed to equip professionals with the skills to create impactful, cost-efficient ad campaigns that resonate with target audiences, drive traffic, and, ultimately, increase return on investment (ROI). We offer a more tailored learning experience, recognizing that different learners have unique needs and goals.This virtual/onsite Pay Per Click (PPC) training course is deeply rooted in hands-on, experiential learning.

Get Customized Expert-led Training for Your Teams
Customized Training Delivery
Scale Your Training: Small to Large Teams
In-person Onsite, Live Virtual or Hybrid Training Modes
Plan from 2000+ Industry-ready Training Programs
Experience Hands-On Learning from Industry Experts
Delivery Capability Across 100+ Countries & 10+ Languages
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Skills Your Employees Will Gain

PPC (Pay Per Click) skills corporate training will enable teams to effectively apply their learnings at work.

  • Advanced Bidding Strategies
    Advanced Bidding Strategies involve optimizing ad spend through data-driven techniques. This skill is important for digital marketers and PPC specialists to maximize ROI and enhance campaign effectiveness.
  • PPC Campaign Analysis
    PPC Campaign Analysis involves evaluating pay-per-click advertising performance to optimize ROI. This skill is important for digital marketers to enhance ad effectiveness and drive conversions.
  • Creative Ad Design
    Creative Ad Design is the art of crafting visually compelling advertisements that capture attention and convey messages effectively. This skill is important for marketing roles as it drives engagement, enhances brand identity, and boosts sales.
  • Campaign Tracking & Measurement
    Campaign Tracking & Measurement involves analyzing marketing campaign performance through metrics and data. This skill is important for marketers to optimize strategies and drive ROI.
  • Market Research & Insights
    Market Research & Insights involves gathering and analyzing data to understand consumer behavior and market trends. This skill is important for roles in marketing, product development, and strategy, as it drives informed decision-making and enhances competitive advantage.
  • PPC Platform Evaluation
    PPC Platform Evaluation is the ability to assess and select the best pay-per-click advertising platforms. This skill is important for digital marketers to optimize ad spend and maximize ROI.

What Your Team Will Achieve After This Training

  • Apply advanced bidding strategies to optimize ad spend and improve ROI
  • Analyze PPC campaign data to identify trends and areas for improvement
  • Design creative ad content that resonates with the target audience and drives engagement
  • Implement tracking mechanisms to measure campaign success and inform future strategies
  • Create targeted and effective PPC campaigns based on market research and consumer insights
  • Evaluate the performance of different PPC platforms to determine the most effective channels for specific business needs
  • Demonstrate an understanding of PPC ethics and compliance, ensuring campaigns adhere to legal and platform-specific guidelines

Topics & Program Outline

The curriculum is organized into focused modules built by industry experts and delivered virtually or on-premise. Interactive sessions reflect the evolving demands of the workplace, keeping the learning both relevant and practical.

  1. Understanding the basics of Google Ads
    • History and evolution of Google Ads
    • Overview of the Google Ads platform
  2. Functionality and mechanisms of Google Ads
    • How Google Ads fits into the digital marketing ecosystem
    • Auction and bidding process in Google Ads
  3. Importance and advantages of Google Ads
    • Benefits of using Google Ads for businesses
    • Case studies of successful Google Ads campaigns
  4. Setting objectives and goals in Google Ads
    • Defining SMART goals for Google Ads campaigns
    • Aligning Google Ads goals with business objectives
  1. Defining a PPC campaign
    • Elements of a PPC campaign
    • Different types of PPC campaigns
  2. Structuring your campaign
    • Campaign architecture and organization
    • Ad groups and their significance
  3. Setting clear campaign goals and objectives
    • Identifying key performance indicators (KPIs)
    • Goal-oriented strategy development
  4. Bidding strategies and budget management
    • Overview of bidding options in Google Ads
    • Effective budget allocation techniques
  5. Optimizing campaign settings
    • Targeting options and customizations
    • Ad scheduling and location targeting
  1. Fundamentals of keywords in PPC
    • Role of keywords in PPC
    • Types of keywords: broad, phrase, exact match
  2. Best practices for keyword usage
    • Keyword optimization techniques
    • Avoiding common keyword mistakes
  3. Conducting effective keyword research
    • Using Google's Keyword Planner tool
    • Analyzing competitor keywords
  1. Principles of effective ad creation
    • Components of a text ad
    • Ad relevance and clarity
  2. Crafting responsive search ads
    • Features and benefits of responsive ads
    • Best practices for creating responsive ads
  3. Techniques for writing high-performing text ads
    • Copywriting tips for PPC ads
    • A/B testing for ad copy
  1. Essentials of PPC campaign management
    • Daily tasks and routine checks
    • Long-term campaign management strategies
  2. Best practices for efficient campaign management
    • Time management and prioritization
    • Utilizing automation tools
  3. Understanding and improving quality score
    • Factors affecting quality score
    • Strategies to enhance quality score
  1. Fundamentals of conversion tracking
    • What constitutes a conversion in PPC
    • Importance of conversion tracking
  2. Setting up conversion tracking mechanisms
    • Step-by-step guide to implement tracking
    • Troubleshooting common tracking issues
  3. Introduction to tracking with Google Analytics
    • Integrating Google Analytics with Google Ads
    • Analyzing conversion data in analytics
  1. Basics of remarketing in digital advertising
    • Concept and importance of remarketing
    • Remarketing vs. traditional advertising
  2. The importance of audiences in remarketing
    • Building and segmenting audiences
    • Audience insights and analysis
  3. Steps for setting up target audiences
    • Audience creation in Google Ads
    • Custom audience strategies
  4. Different types of remarketing campaigns
    • Standard, dynamic, video remarketing
    • Remarketing on the display network
  5. Implementing a successful remarketing campaign
    • Campaign creation and management
    • Measuring and optimizing remarketing campaigns
  1. Introduction to Google Ads reporting
    • Navigating the reporting interface
    • Custom report creation
  2. Utilizing Google Data Studio for enhanced reporting
    • Connecting Data Studio to Google Ads
    • Creating interactive and visual reports
  3. Interpreting and analyzing PPC data
    • Key metrics and what they mean
    • Making data-driven decisions for campaign improvements

Who Should Attend?

This program suits professionals at many levels across the organization, including:

  • Digital Marketers
  • Marketing Specialists
  • SEM Specialists
  • Advertising Analysts
  • Campaign Managers
  • Marketing Managers
  • Data Analysts
  • E-commerce Managers
  • Social Media Managers
  • PPC Analysts
  • SEO Specialists
  • Marketing Directors

What Are the Prerequisites?

The Pay Per Click (PPC) training can be taken by professionals with a basic understanding of digital marketing concepts.

Request a Quote for your Corporate Training Requirements

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Choose the Format That Fits Your Team

We design training your teams actually engage with, and deliver it the way that suits you best. Through a vetted global trainer network, Edstellar runs sessions in 10+ languages with consistent quality anywhere.

Virtual PPC (Pay Per Click) Training

Virtual / online: expert-led live sessions delivered anywhere, with consistency and easy scheduling.

We deliver anywhere worldwide
Standardized content for consistent outcomes
Join from own workspace, no travel
We scale to large groups across sites
Interactive tools keep remote learners engaged
On-site PPC (Pay Per Click) Training

On-site (in-house): immersive, instructor-led learning at your office.

Our trainers run face-to-face at your office
We tailor setup/content to your workplace and tools
Group exercises drive collaboration
Live demos +  hands-on practice
Direct trainer access to clarify doubts
Off-site PPC (Pay Per Click) Training

Off-site: focused, instructor-led group learning away from everyday workplace distractions.

We host your teams at a venue of your preferred choice
Built-in group activities for bonding
Full uninterrupted schedule for focus/retention
Boosts morale and signals commitment

Get a Proposal Shaped to Your Needs

Need pricing for onsite, offsite, or virtual delivery? Get a proposal tailored to your team's needs.

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        Starter
        120 licences

        Tailor-Made Trainee Licenses with Our Exclusive Training Packages!

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        64 hours of group training (includes VILT/In-person On-site)

        Tailored for SMBs

        Growth
        320 licences

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        160 hours of group training (includes VILT/In-person On-site)

        Ideal for growing SMBs

        Enterprise
        800 licences

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        400 hours of group training (includes VILT/In-person On-site)

        Designed for large corporations

        Custom
        Unlimited licenses

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        Unlimited duration

        Designed for large corporations

        What Sets Edstellar Apart

        Experienced Trainers

        Our trainers are drawn from a vetted global network and bring years of industry expertise, keeping every session practical and impactful.

        Proven Quality

        With a strong global track record, Edstellar is known for quality and engaging delivery.

        Industry-Relevant Curriculum

        Our programs are built by experts to match the demands of today's industry.

        Fully Customizable

        Every program can be tailored to your organization's goals.

        Comprehensive Support

        We provide pre- and post-session support for a complete learning experience.

        Global Multi-Location & Multilingual Training Delivery

        We deliver in multiple languages to support diverse global teams.

        Hear from Organizations We've Trained

        "This PPC (Pay Per Click) course was exactly what I needed to advance my career. As a Senior Software Engineer, mastering industry best practices has become crucial for my success. The in-depth practical frameworks I use daily. I've confidently led multiple high-visibility initiatives leveraging this comprehensive knowledge. The real-world examples and deep dive into real-world case studies were particularly valuable for my professional growth.”

        Sandra Hopkins

        Senior Software Engineer,

        Digital Innovation Platform

        "The PPC (Pay Per Click) training enhanced my ability to architect and implement sophisticated operational excellence strategies. Understanding strategic frameworks through intensive expert-led workshops exercises proved invaluable services initiatives. Our project success rate and profitability increased dramatically within the quarter. The detailed exploration of interactive labs provided methodologies I leverage in every engagement.”

        Song Wei

        Senior Software Engineer,

        Technology Consulting Services Company

        "The PPC (Pay Per Click) training gave our team advanced practical applications expertise that revolutionized our technical mastery approach. As a Senior Software Engineer, understanding hands-on exercises and real-world capabilities across our entire portfolio. Our department achieved a remarkable 50% improvement in operational efficiency metrics. This training has become foundational to our team's strategic capabilities and continued growth.”

        Karim Farouk

        Senior Software Engineer,

        Global Technology Solutions Provider

        “Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

        Meera Rao

        HR & L&D Head,

        A Global Services Company

        Recognition That Motivates Your Team

        Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

        This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

        We have Expert Trainers to Meet Your PPC (Pay Per Click) Training Needs

        The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

        Digital Marketing, PPC and SEO Trainer in Bengaluru
        Chaithra
        Bengaluru, India
        Trainer since
        February 1, 2015
        Digital Marketing Trainer in Bengaluru
        Manjunath
        Bengaluru, India
        Trainer since
        March 1, 2015
        Social Media Marketing Trainer in Ghaziabad
        Shivani
        Ghaziabad, India
        Trainer since
        March 1, 2018

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