Strategic Marketing Corporate Training Course

Edstellar's Strategic Marketing Training Program equips teams with essential skills and knowledge. Teams gain expertise in market analysis, strategic planning, branding, customer segmentation, and digital marketing. Upskill your employees and elevate your marketing prowess with our comprehensive curriculum. Take your business to new heights!

16 - 24 hrs

Instructor-led (On-site/Virtual)

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About Learning Outcomes Benefits Course Outline Pricing Target Audience Pre-Requisites Trainers

Drive Team Excellence with Strategic Marketing Corporate Training

On-site or Online Strategic Marketing Training - Get the best Strategic Marketing training from top-rated instructors to upskill your teams.

In today's highly competitive business landscape, a strategic marketing approach is crucial for organizations seeking sustainable growth and success. Edstellar's instructor-led Strategic Marketing Training Program is tailored to meet the diverse needs of employees, teams, and leaders in different industries. This comprehensive program equips professionals with the knowledge, tools, and strategies to develop and execute effective marketing plans that drive business results.

The Strategic Marketing Training Program covers a wide range of topics crucial to strategic marketing success. Professionals gain a deep understanding of market analysis, customer segmentation, brand management, digital marketing, and strategic marketing planning. Through interactive training modules and real-world case studies, teams develop the expertise and insights necessary to make informed marketing decisions and drive impactful campaigns.

How does the Strategic Marketing Training Program benefit organizations?

Enhances marketing capabilities and boosts organizational competitiveness
Equips teams with essential strategic marketing skills for effective decision-making
Improves customer targeting and segmentation strategies for better market penetration
Enhances brand positioning and differentiation in a crowded marketplace
Drives innovation and creativity in marketing campaigns and strategies
Increases customer engagement and loyalty through effective marketing techniques
Enables organizations to adapt and respond quickly to changing market trends and demands

For organizations seeking to enhance brand positioning, expand market reach, or optimize marketing campaigns, the program provides expertise and insights to achieve these goals. The training modules encompass market analysis, customer segmentation, brand management, digital marketing, and strategic marketing planning.

With a team of certified trainers, Edstellar ensures professionals receive top-notch training and guidance. The training is tailored to best match organizations' requirements, providing a flexible and adaptable learning experience. Edstellar's commitment to delivering the most relevant and up-to-date knowledge in strategic marketing empowers teams to excel in their roles and drive impactful marketing strategies.

Strategic Marketing Training for Employees: Key Learning Outcomes

Develop essential skills from industry-recognized Strategic Marketing training providers. The course includes the following key learning outcomes:

Utilize digital marketing channels and strategies to optimize online presence and engagement
Develop effective marketing strategies by applying market analysis and customer segmentation techniques
Understand craft compelling brand positioning and manage brand equity to create differentiation in the market
Implement strategic marketing planning frameworks to drive business growth and achieve marketing objectives
Evaluate marketing campaigns using key performance indicators (KPIs) and metrics to measure success and identify areas for improvement

Key Benefits of the Training

Get your teams trained by experienced and expert instructors
A comprehensive catalog of modules covering all aspects of strategic marketing
Assessments to evaluate the understanding and application of the training outcomes
Training schedule that minimizes disruption and aligns with the operational requirements
Post-training support, including access to resources, materials, and doubt-clearing sessions
Specialized tools and cutting-edge techniques are used for driving tangible results and impact within the organizations
Training methodology includes a mix of theoretical concepts, interactive exercises, case studies, and group discussions
Flexibility in program duration, training format, and the ability to tailor the content to align with the organization's unique needs and goals

Strategic Marketing Training Topics and Outline

This Strategic Marketing Training curriculum is meticulously designed by industry experts according to the current industry requirements and standards. The program provides an interactive learning experience that focuses on the dynamic demands of the field, ensuring relevance and applicability.

Introduction to Strategic Marketing

1. Definition and Importance of Strategic Marketing

Understanding strategic marketing
Significance of strategic marketing in business success
Benefits of strategic marketing for organizations

2. Key Elements of Strategic Marketing

Market analysis and research
Competitive analysis and positioning
Target market selection and segmentation
Marketing mix development and management

3. Strategic Marketing Planning Process

Overview of strategic marketing planning
Setting marketing objectives and goals
Conducting a situation analysis
Formulating marketing strategies and tactics

Market Analysis and Customer Segmentation

1. Market Research Methods and Techniques

Primary and secondary research methods
Qualitative and quantitative research techniques
Data collection and analysis

2. Understanding Customer Behavior and Needs

Consumer behavior theories and models
Factors influencing consumer purchasing decisions
Identifying customer needs and preferences

3. Segmentation Criteria and Approaches

Demographic, psychographic, and behavioral segmentation
Geographic and geographic segmentation
Benefits sought and occasion-based segmentation

4. Target Market Selection

Evaluating market segments
Selecting target markets based on attractiveness and fit
Positioning strategies for target segments

Brand Management and Positioning

1. Brand Development and Brand Equity

Importance of branding in strategic marketing
Building brand awareness and recognition
Enhancing brand equity and value

2. Brand Positioning Strategies

Differentiation and competitive positioning
Value proposition development
Creating a unique brand position in the market

3. Building and Managing Brand Image

Brand identity and personality
Brand communication and messaging
Brand experience and customer perceptions

4. Brand Differentiation and Value Proposition

Identifying unique selling points and competitive advantages
Crafting a compelling value proposition
Communicating brand differentiation effectively

Digital Marketing Strategies

1. Overview of Digital Marketing Channels and Platforms

Website optimization and user experience
Social media platforms and marketing strategies
Email marketing and automation
Mobile marketing and app strategies

2. Social Media Marketing Strategies

Social media objectives and goal setting
Content creation and curation
Community engagement and management
Social media advertising and targeting

3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

On-page and off-page SEO techniques
Keyword research and analysis
Pay-per-click (PPC) advertising and campaign management
Conversion tracking and optimization

4. Content Marketing and Email Marketing

Content strategy and planning
Content creation and distribution
Email marketing campaigns and automation
Personalization and segmentation strategies

Strategic Marketing Planning

1. Marketing Plan Development

Setting marketing objectives and goals
Conducting a SWOT analysis
Defining target market segments
Developing a positioning strategy

2. Marketing Mix Development

Product development and management
Pricing strategies and tactics
Distribution channel selection and management
Integrated marketing communications planning

3. Budgeting and Implementation

Allocating resources and budgeting
Marketing implementation and control
Monitoring and adjusting marketing strategies

Evaluating Marketing Performance

1. Key Performance Indicators (KPIs)

Identifying relevant marketing KPIs
Tracking and measuring marketing performance
Analyzing data and interpreting results

2. Marketing Analytics

Data collection and analysis tools
Data visualization and reporting
Market research techniques for performance evaluation

3. ROI Measurement

Calculating marketing return on investment (ROI)
Assessing the cost-effectiveness of marketing campaigns
Evaluating the impact of marketing activities

Finding Profit Opportunities

1. Identifying New Market Opportunities

Market trends and emerging opportunities
Market expansion and diversification strategies
Niche market identification and targeting

2. Competitive Analysis

Analyzing competitors' strengths and weaknesses
Assessing market competition dynamics
Differentiation strategies and competitive advantage

3. Innovation and Product Development

Idea generation and innovation processes
New product development and launch strategies
Managing product life cycles

Using Digital Marketing

1. Leveraging Digital Marketing Channels

Website optimization and conversion rate optimization (CRO)
Social media advertising and influencer marketing
Search engine marketing (SEM) and display advertising
Mobile marketing and app strategies

This Corporate Training for Strategic Marketing is ideal for:

What Sets Us Apart?

Strategic Marketing Corporate Training Prices

Elevate your team's Strategic Marketing skills with our Strategic Marketing corporate training course. Choose from transparent pricing options tailored to your needs. Whether you have a training requirement for a small group or for large groups, our training solutions have you covered.

Request for a quote to know about our Strategic Marketing corporate training cost and plan the training initiative for your teams. Our cost-effective Strategic Marketing training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Strategic Marketing training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

This Corporate Training for Strategic Marketing is ideal for:

The Strategic Marketing Training Program is designed for employees, teams, and leaders at various organizational levels. It is ideal for organizations looking to upskill their marketing teams to enhance strategic thinking and decision-making abilities in professionals. Additionally, this program benefits managers and leaders responsible for developing and implementing marketing strategies and gives them a deeper understanding of marketing principles and practices.

Prerequisites for Strategic Marketing Training

No specific prerequisites are required to take up the Strategic Marketing Training Program. However, a basic understanding of marketing principles and business concepts would be beneficial.

Assess the Training Effectiveness

Bringing you the Best Strategic Marketing Trainers in the Industry

The instructor-led Strategic Marketing Training training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Strategic Marketing practices.

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