Corporate Strategic Marketing Training Course

Edstellar's Strategic Marketing instructor-led training course enhances your team's marketing skills and strategic thinking. The course empowers professionals to analyze market trends, understand consumer behavior, and create comprehensive marketing plans. Upskill teams to develop ethical marketing practices.

16 - 24 hrs
Instructor-led (On-site/Virtual)
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Strategic Marketing Training

Drive Team Excellence with Strategic Marketing Training for Employees

Empower your teams with expert-led on-site/in-house or virtual/online Strategic Marketing Training through Edstellar, a premier corporate training company for organizations globally. Our tailored Strategic Marketing corporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this Strategic Marketing group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Implementing strategic marketing involves developing a mix of activities that work cohesively to reach and influence the target audience. Strategic marketing also places a strong emphasis on measuring and analyzing the effectiveness of marketing activities.Organizations attain overall business objectives through strategic marketing training, which enables them to formulate a distinct course of action for their marketing endeavors.

The Strategic Marketing instructor-led training course emphasizes the importance of data-driven decision-making and enables professionals to measure and analyze the impact of their marketing strategies. Edstellar customizes the virtual/onsite Strategic Marketing training course to align with the specific needs and challenges of each organization. This training ensures that it is directly applicable to the professionals' real-world marketing challenges.

Key Skills Employees Gain from Strategic Marketing Training

Strategic Marketing skills corporate training will enable teams to effectively apply their learnings at work.

  • Applied Marketing Concepts
  • Market Analysis
  • Targeted Marketing
  • Information Synthesis
  • Digital Marketing Implementation
  • Data-Driven Campaign Evaluation

Key Learning Outcomes of Strategic Marketing Training

Edstellar’s Strategic Marketing training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Strategic Marketing workshop, teams will to master essential Strategic Marketing and also focus on introducing key concepts and principles related to Strategic Marketing at work.

Employees who complete Strategic Marketing training will be able to:

  • Apply theoretical marketing concepts to real-world business scenarios
  • Analyze complex market dynamics to develop insightful marketing strategies
  • Evaluate the effectiveness of marketing campaigns using data-driven metrics
  • Implement digital marketing tools and techniques for enhanced online presence
  • Design targeted marketing initiatives that resonate with diverse consumer segments
  • Synthesize information from various sources to form a cohesive marketing approach
  • Create innovative and effective marketing plans tailored to specific organizational goals
  • Demonstrate leadership in collaborative projects, driving team success in marketing endeavors

Key Benefits of the Strategic Marketing Corporate Training

Attending our Strategic Marketing classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online Strategic Marketing training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Strategic Marketing.

  • Trains professionals with the skills to encourage creative solutions to business challenges
  • Empowers teams with the ideas to nurture the skills needed for data-driven decision making
  • The training enables professionals to more effectively plan and implement marketing initiatives
  • Helps professionals with the techniques to strengthen collaboration and communication within teams
  • Equips teams with advanced analytical skills to better understand market trends and consumer behavior

Strategic Marketing Training Topics and Outline

Our virtual and on-premise Strategic Marketing training curriculum is divided into multiple modules designed by industry experts. This Strategic Marketing training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

  1. Understanding marketing strategy
    • Definition and scope of marketing strategy
    • Evolution of marketing strategy over time
    • Key components of a successful marketing strategy
  2. Role of marketing in business
    • Marketing's impact on business growth and sustainability
    • Integration of marketing with other business functions
    • The strategic role of marketing in business planning
  3. Market research and analysis
    • Techniques for effective market research
    • Analyzing market research data
    • Utilizing market research in strategic planning
  4. Consumer behavior insights
    • Factors influencing consumer behavior
    • Methods to analyze and predict consumer behavior
    • Applying consumer behavior insights in marketing strategies
  5. Competitive analysis
    • Identifying and analyzing competitors
    • Competitive benchmarking techniques
    • Leveraging competitive analysis for strategic advantage
  6. Setting SMART marketing objectives
    • Defining SMART objectives
    • Aligning marketing objectives with business goals
    • Measuring and tracking marketing objectives
  1. Segmenting consumer markets
    • Criteria for segmenting consumer markets
    • Techniques for market segmentation
    • Evaluating and selecting market segments
  2. B2B market segmentation
    • Differences between B2B and B2C segmentation
    • Approaches to segmenting business markets
    • Applying B2B segmentation in marketing strategies
  3. Selecting target markets
    • Criteria for target market selection
    • Assessing market attractiveness and company fit
    • Strategies for targeting multiple market segments
  4. Positioning your brand
    • Developing a brand positioning strategy
    • Techniques for effective brand positioning
    • Positioning in relation to competitors
  5. Unique Selling Proposition (USP)
    • Identifying and defining a USP
    • Integrating USP into marketing communications
    • Evaluating the effectiveness of a USP
  6. Effective market targeting strategies
    • Developing targeting strategies
    • Tailoring marketing mix to target markets
    • Monitoring and adapting targeting strategies
  1. Product development and innovation
    • Stages of product development
    • Fostering innovation in product design
    • Incorporating customer feedback in product development
  2. Product life cycle management
    • Understanding the product life cycle stages
    • Strategies for each stage of the product life cycle
    • Managing products through their life cycle
  3. Pricing strategies
    • Different pricing models and strategies
    • Factors influencing pricing decisions
    • Implementing and adjusting pricing strategies
  4. Branding and brand management
    • Elements of strong brand management
    • Building and maintaining brand equity
    • Strategies for brand revitalization and rebranding
  5. Creating a brand identity
    • Components of a brand identity
    • Designing and implementing a brand identity
    • Consistency and coherence in brand identity across platforms
  6. Product and service positioning
    • Techniques for effective product/service positioning
    • Differentiating products/services in the market
    • Aligning product positioning with brand strategy
  1. Types of distribution channels
    • Overview of various distribution channels
    • Pros and cons of different channel types
    • Selecting appropriate channels for product/service
  2. Channel selection and management
    • Criteria for channel selection
    • Managing and optimizing distribution channels
    • Building relationships with channel partners
  3. Retail Vs online distribution
    • Comparing retail and online distribution models
    • Blending retail and online for omnichannel distribution
    • Strategies for effective online distribution
  4. Channel conflict resolution
    • Identifying sources of channel conflict
    • Strategies to manage and resolve channel conflicts
    • Maintaining channel harmony
  5. Supply chain management
    • Role of supply chain in distribution
    • Optimizing supply chain for efficient distribution
    • Integration of supply chain with marketing strategy
  6. Distribution metrics and KPIs
    • Key metrics for measuring distribution effectiveness
    • Setting and tracking distribution KPIs
    • Using metrics to improve distribution strategy
  1. Components of IMC
    • Understanding the various components of IMC
    • Developing an integrated approach to marketing communications
    • Ensuring consistency across all IMC components
  2. Advertising strategies
    • Designing effective advertising campaigns
    • Choosing the right media for advertising
    • Measuring the impact of advertising
  3. Public relations and media relations
    • Building and maintaining public relations
    • Strategies for effective media relations
    • Crisis management in PR
  4. Digital marketing
    • Key elements of digital marketing
    • Developing a digital marketing strategy
    • Leveraging digital channels for maximum impact
  5. Social media marketing
    • Utilizing different social media platforms
    • Creating engaging social media content
    • Measuring social media marketing success
  6. Content marketing
    • Developing a content marketing strategy
    • Creating and distributing valuable content
    • Measuring the effectiveness of content marketing
  7. Promotions and sales
    • Planning and executing promotional campaigns
    • Aligning promotions with sales objectives
    • Measuring the success of promotional activities
  1. Importance of marketing analytics
    • Role of analytics in marketing decision-making
    • Benefits of a data-driven approach in marketing
    • Challenges and opportunities in marketing analytics
  2. Data collection and analysis
    • Techniques for collecting marketing data
    • Tools for analyzing marketing data
    • Interpreting data for strategic decisions
  3. Customer Relationship Management (CRM)
    • Implementing CRM systems
    • Leveraging CRM for marketing insights
    • Integrating CRM with marketing strategy
  4. Key metrics and KPIs
    • Identifying key marketing metrics and KPIs
    • Setting and tracking marketing KPIs
    • Using KPIs to drive marketing performance
  5. ROI measurement
    • Calculating marketing ROI
    • Factors affecting marketing ROI
    • Strategies for improving ROI
  6. A/B testing and optimisation
    • Basics of A/B testing
    • Implementing A/B tests in marketing campaigns
    • Using A/B testing results for optimization
  1. Building a marketing plan
    • Steps in creating a marketing plan
    • Components of an effective marketing plan
    • Customizing marketing plans for different contexts
  2. SWOT analysis
    • Conducting a SWOT analysis for marketing
    • Utilizing SWOT analysis in strategic planning
    • Integrating SWOT findings into marketing strategies
  3. Marketing budgeting and resource allocation
    • Planning and allocating marketing budgets
    • Optimizing resource allocation for maximum impact
    • Balancing budget constraints with marketing goals
  4. Implementation and execution
    • Strategies for effective implementation of marketing plans
    • Overcoming challenges in plan execution
    • Ensuring alignment of execution with strategy
  5. Monitoring and adjusting the Plan
    • Techniques for monitoring marketing plan performance
    • Adjusting marketing plans based on performance data
    • Flexibility and responsiveness in marketing planning
  6. Marketing plan presentation
    • Preparing and presenting a marketing plan
    • Communicating marketing strategies to stakeholders
    • Persuasive techniques in marketing presentations
  1. Expanding to international markets
    • Identifying opportunities in international markets
    • Strategies for entering and expanding in global markets
    • Overcoming challenges in international expansion
  2. Global marketing strategies
    • Developing marketing strategies for global markets
    • Adapting marketing mix for international audiences
    • Global vs. local marketing approaches
  3. Cultural considerations
    • Understanding cultural differences in global marketing
    • Customizing marketing strategies to fit cultural norms
    • Building culturally sensitive marketing campaigns
  4. Legal and ethical issues
    • Navigating legal and regulatory environments in global marketing
    • Ethical considerations in international marketing
    • Compliance with international marketing laws and standards
  5. Global branding
    • Strategies for building a global brand
    • Managing brand reputation across different markets
    • Balancing global and local brand elements
  6. Challenges and opportunities in global marketing
    • Identifying and addressing global marketing challenges
    • Leveraging opportunities in international markets
    • Adapting to changing global marketing landscapes

Strategic Marketing Corporate Training Prices

Our Strategic Marketing training for enterprise teams is tailored to your specific upskilling needs. Explore transparent pricing options that fit your training budget, whether you're training a small group or a large team. Discover more about our Strategic Marketing training cost and take the first step toward maximizing your team's potential.

Request for a quote to know about our Strategic Marketing corporate training cost and plan the training initiative for your teams. Our cost-effective Strategic Marketing training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Strategic Marketing training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

Most Popular
Growth Package

350 licenses

160 hours of training (includes VILT/In-person On-site)

Ideal for growing SMBs

Enterprise Package

900 licenses

400 hours of training (includes VILT/In-person On-site)

Designed for large corporations

Custom Package

Unlimited licenses

Unlimited duration

Designed for large corporations

View Corporate Training Packages

Strategic Marketing Course Completion Certificate

Upon successful completion of the Strategic Marketing training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development. This certificate validates the employees' acquired skills and serves as a powerful motivator, inspiring them to further enhance their expertise and contribute effectively to organizational success.

Target Audience for Strategic Marketing Training Course

The Strategic Marketing training course is ideal for marketing managers, business development professionals, product managers, sales managers, team leaders, digital marketing professionals, cross-functional team members, and entrepreneurs.

The Strategic Marketing training program can also be taken by professionals at various levels in the organization.

Strategic Marketing training for managers

Strategic Marketing training for staff

Strategic Marketing training for leaders

Strategic Marketing training for executives

Strategic Marketing training for workers

Strategic Marketing training for businesses

Strategic Marketing training for beginners

Strategic Marketing group training

Strategic Marketing training for teams

Strategic Marketing short course

Prerequisites for Strategic Marketing Training

The Strategic Marketing training can be taken by professionals with a basic understanding of marketing principles.

Bringing you the Best Strategic Marketing Trainers in the Industry

The instructor-led Strategic Marketing training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Strategic Marketing Access practices.

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Training Delivery Modes for Strategic Marketing Group Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online Strategic Marketing training for companies. This method has proven to be the most effective, outcome-oriented and well-rounded training experience to get the best training results for your teams.

Training Mode

Instructor-led Training

Engaging and flexible online sessions delivered live, allowing professionals to connect, learn, and grow from anywhere in the world.

Training Mode

Instructor-led Training

Customized, face-to-face learning experiences held at your organization's location, tailored to meet your team's unique needs and objectives.

Training Mode

Instructor-led Training

Interactive workshops and seminars conducted at external venues, offering immersive learning away from the workplace to foster team building and focus.

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