Strategic Marketing Corporate Training Course

Edstellar's Strategic Marketing Training Program equips teams with essential skills and knowledge. Teams gain expertise in market analysis, strategic planning, branding, customer segmentation, and digital marketing. Upskill your employees and elevate your marketing prowess with our comprehensive curriculum. Take your business to new heights!

16 - 24 hrs
Instructor-led (On-site/Virtual)
Enquire Now
Strategic Marketing Training

Drive Team Excellence with Strategic Marketing Corporate Training

On-site or Online Strategic Marketing Training - Get the best Strategic Marketing training from top-rated instructors to upskill your teams.

In today's highly competitive business landscape, a strategic marketing approach is crucial for organizations seeking sustainable growth and success. Edstellar's instructor-led Strategic Marketing Training Program is tailored to meet the diverse needs of employees, teams, and leaders in different industries. This comprehensive program equips professionals with the knowledge, tools, and strategies to develop and execute effective marketing plans that drive business results.

The Strategic Marketing Training Program covers a wide range of topics crucial to strategic marketing success. Professionals gain a deep understanding of market analysis, customer segmentation, brand management, digital marketing, and strategic marketing planning. Through interactive training modules and real-world case studies, teams develop the expertise and insights necessary to make informed marketing decisions and drive impactful campaigns.

How does the Strategic Marketing Training Program benefit organizations?

  • Enhances marketing capabilities and boosts organizational competitiveness
  • Equips teams with essential strategic marketing skills for effective decision-making
  • Improves customer targeting and segmentation strategies for better market penetration
  • Enhances brand positioning and differentiation in a crowded marketplace
  • Drives innovation and creativity in marketing campaigns and strategies
  • Increases customer engagement and loyalty through effective marketing techniques
  • Enables organizations to adapt and respond quickly to changing market trends and demands

For organizations seeking to enhance brand positioning, expand market reach, or optimize marketing campaigns, the program provides expertise and insights to achieve these goals. The training modules encompass market analysis, customer segmentation, brand management, digital marketing, and strategic marketing planning.

With a team of certified trainers, Edstellar ensures professionals receive top-notch training and guidance. The training is tailored to best match organizations' requirements, providing a flexible and adaptable learning experience. Edstellar's commitment to delivering the most relevant and up-to-date knowledge in strategic marketing empowers teams to excel in their roles and drive impactful marketing strategies.

Strategic Marketing Training for Employees: Key Learning Outcomes

Develop essential skills from industry-recognized Strategic Marketing training providers. The course includes the following key learning outcomes:

  • Utilize digital marketing channels and strategies to optimize online presence and engagement
  • Develop effective marketing strategies by applying market analysis and customer segmentation techniques
  • Understand craft compelling brand positioning and manage brand equity to create differentiation in the market
  • Implement strategic marketing planning frameworks to drive business growth and achieve marketing objectives
  • Evaluate marketing campaigns using key performance indicators (KPIs) and metrics to measure success and identify areas for improvement

Key Benefits of the Training

  • Get your teams trained by experienced and expert instructors
  • A comprehensive catalog of modules covering all aspects of strategic marketing
  • Assessments to evaluate the understanding and application of the training outcomes
  • Training schedule that minimizes disruption and aligns with the operational requirements
  • Post-training support, including access to resources, materials, and doubt-clearing sessions
  • Specialized tools and cutting-edge techniques are used for driving tangible results and impact within the organizations
  • Training methodology includes a mix of theoretical concepts, interactive exercises, case studies, and group discussions
  • Flexibility in program duration, training format, and the ability to tailor the content to align with the organization's unique needs and goals

Strategic Marketing Training Topics and Outline

This Strategic Marketing Training curriculum is meticulously designed by industry experts according to the current industry requirements and standards. The program provides an interactive learning experience that focuses on the dynamic demands of the field, ensuring relevance and applicability.

1. Definition and Importance of Strategic Marketing

  • Understanding strategic marketing
  • Significance of strategic marketing in business success
  • Benefits of strategic marketing for organizations

2. Key Elements of Strategic Marketing

  • Market analysis and research
  • Competitive analysis and positioning
  • Target market selection and segmentation
  • Marketing mix development and management

3. Strategic Marketing Planning Process

  • Overview of strategic marketing planning
  • Setting marketing objectives and goals
  • Conducting a situation analysis
  • Formulating marketing strategies and tactics

1. Market Research Methods and Techniques

  • Primary and secondary research methods
  • Qualitative and quantitative research techniques
  • Data collection and analysis

2. Understanding Customer Behavior and Needs

  • Consumer behavior theories and models
  • Factors influencing consumer purchasing decisions
  • Identifying customer needs and preferences

3. Segmentation Criteria and Approaches

  • Demographic, psychographic, and behavioral segmentation
  • Geographic and geographic segmentation
  • Benefits sought and occasion-based segmentation

4. Target Market Selection

  • Evaluating market segments
  • Selecting target markets based on attractiveness and fit
  • Positioning strategies for target segments

1. Brand Development and Brand Equity

  • Importance of branding in strategic marketing
  • Building brand awareness and recognition
  • Enhancing brand equity and value

2. Brand Positioning Strategies

  • Differentiation and competitive positioning
  • Value proposition development
  • Creating a unique brand position in the market

3. Building and Managing Brand Image

  • Brand identity and personality
  • Brand communication and messaging
  • Brand experience and customer perceptions

4. Brand Differentiation and Value Proposition

  • Identifying unique selling points and competitive advantages
  • Crafting a compelling value proposition
  • Communicating brand differentiation effectively

1. Overview of Digital Marketing Channels and Platforms

  • Website optimization and user experience
  • Social media platforms and marketing strategies
  • Email marketing and automation
  • Mobile marketing and app strategies

2. Social Media Marketing Strategies

  • Social media objectives and goal setting
  • Content creation and curation
  • Community engagement and management
  • Social media advertising and targeting

3. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

  • On-page and off-page SEO techniques
  • Keyword research and analysis
  • Pay-per-click (PPC) advertising and campaign management
  • Conversion tracking and optimization

4. Content Marketing and Email Marketing

  • Content strategy and planning
  • Content creation and distribution
  • Email marketing campaigns and automation
  • Personalization and segmentation strategies

1. Marketing Plan Development

  • Setting marketing objectives and goals
  • Conducting a SWOT analysis
  • Defining target market segments
  • Developing a positioning strategy

2. Marketing Mix Development

  • Product development and management
  • Pricing strategies and tactics
  • Distribution channel selection and management
  • Integrated marketing communications planning

3. Budgeting and Implementation

  • Allocating resources and budgeting
  • Marketing implementation and control
  • Monitoring and adjusting marketing strategies

1. Key Performance Indicators (KPIs)

  • Identifying relevant marketing KPIs
  • Tracking and measuring marketing performance
  • Analyzing data and interpreting results

2. Marketing Analytics

  • Data collection and analysis tools
  • Data visualization and reporting
  • Market research techniques for performance evaluation

3. ROI Measurement

  • Calculating marketing return on investment (ROI)
  • Assessing the cost-effectiveness of marketing campaigns
  • Evaluating the impact of marketing activities

1. Identifying New Market Opportunities

  • Market trends and emerging opportunities
  • Market expansion and diversification strategies
  • Niche market identification and targeting

2. Competitive Analysis

  • Analyzing competitors' strengths and weaknesses
  • Assessing market competition dynamics
  • Differentiation strategies and competitive advantage

3. Innovation and Product Development

  • Idea generation and innovation processes
  • New product development and launch strategies
  • Managing product life cycles

1. Leveraging Digital Marketing Channels

  • Website optimization and conversion rate optimization (CRO)
  • Social media advertising and influencer marketing
  • Search engine marketing (SEM) and display advertising
  • Mobile marketing and app strategies

This Corporate Training for Strategic Marketing is ideal for:

What Sets Us Apart?

Strategic Marketing Corporate Training Prices

Elevate your team's Strategic Marketing skills with our Strategic Marketing corporate training course. Choose from transparent pricing options tailored to your needs. Whether you have a training requirement for a small group or for large groups, our training solutions have you covered.

Request for a quote to know about our Strategic Marketing corporate training cost and plan the training initiative for your teams. Our cost-effective Strategic Marketing training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Strategic Marketing training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

Most Popular
Growth Package

350 licenses

160 hours of training (includes VILT/In-person On-site)

Ideal for growing SMBs

Enterprise Package

900 licenses

400 hours of training (includes VILT/In-person On-site)

Designed for large corporations

Custom Package

Unlimited licenses

Unlimited duration

Designed for large corporations

View Corporate Training Packages

This Corporate Training for Strategic Marketing is ideal for:

The Strategic Marketing Training Program is designed for employees, teams, and leaders at various organizational levels. It is ideal for organizations looking to upskill their marketing teams to enhance strategic thinking and decision-making abilities in professionals. Additionally, this program benefits managers and leaders responsible for developing and implementing marketing strategies and gives them a deeper understanding of marketing principles and practices.

Prerequisites for Strategic Marketing Training

No specific prerequisites are required to take up the Strategic Marketing Training Program. However, a basic understanding of marketing principles and business concepts would be beneficial.

Assess the Training Effectiveness

Bringing you the Best Strategic Marketing Trainers in the Industry

The instructor-led Strategic Marketing Training training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Strategic Marketing practices.

No items found.

Request a Training Quote

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Valid number
This is some text inside of a div block.
This is some text inside of a div block.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Other Related Corporate Training Courses

16 - 24 hrs
Instructor - led (Onsite or Virtual)
8 - 16 hrs
Instructor - led (Onsite or Virtual)
15 - 24 hrs
Instructor - led (Onsite or Virtual)
8 - 24 hrs
Instructor - led (Onsite or Virtual)
8 - 16 hrs
Instructor - led (Onsite or Virtual)
16 - 24 hrs
Instructor - led (Onsite or Virtual)
32 - 40 hrs
Instructor - led (Onsite or Virtual)
32 - 40 hrs
Instructor - led (Onsite or Virtual)
6 - 8 hrs
Instructor - led (Onsite or Virtual)
8 - 16 hrs
Instructor - led (Onsite or Virtual)
24 - 32 hrs
Instructor - led (Onsite or Virtual)
16 - 24 hrs
Instructor - led (Onsite or Virtual)
6 - 8 hrs
Instructor - led (Onsite or Virtual)

Ready to scale your Organization's workforce talent transformation with Edstellar?

Schedule a Demo