Corporate B2B Marketing Strategies Training Course

Edstellar's instructor-led B2B Marketing Strategies Training Program is designed to equip professionals with the knowledge and skills to excel in B2B marketing. It offers practical insights and case studies to enable teams to develop effective marketing strategies, optimize lead generation, leverage digital platforms, and achieve business growth.

16 - 24 hrs
Instructor-led (On-site/Virtual)
Language
English
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B2B Marketing Strategies Training

Drive Team Excellence with B2B Marketing Strategies Training for Employees

Empower your teams with expert-led on-site/in-house or virtual/online B2B Marketing Strategies Training through Edstellar, a premier corporate training company for organizations globally. Our tailored B2B Marketing Strategies corporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this B2B Marketing Strategies group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

The B2B Marketing Strategies training course is crafted to be a thorough, instructor-led experience that assists professionals with the insights and tools necessary to succeed in the B2B marketplace. In this comprehensive course, the workforce will learn the fundamentals of crafting and executing marketing strategies that address the unique challenges and opportunities of B2B sales cycles and client relationships. 

The course bridges theoretical knowledge and practical application, ensuring employees can translate their learning into actionable marketing plans that drive results. Delivered through both virtual and onsite B2B Marketing Strategies training, the course is designed to be accessible to a wide array of professionals seeking to either solidify their foundation or build upon their existing marketing expertise in the B2B domain.

Key Skills Employees Gain from B2B Marketing Strategies Training

B2B Marketing Strategies skills corporate training will enable teams to effectively apply their learnings at work.

  • Data-Driven Strategy Development
  • Data-driven Marketing
  • Funnel Optimization
  • Compelling Content Creation
  • Social Media Marketing
  • Account-Based Marketing

Key Learning Outcomes of B2B Marketing Strategies Training

Edstellar’s B2B Marketing Strategies training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our B2B Marketing Strategies workshop, teams will to master essential B2B Marketing Strategies and also focus on introducing key concepts and principles related to B2B Marketing Strategies at work.


Employees who complete B2B Marketing Strategies training will be able to:

  • Develop targeted B2B marketing strategies using data-driven insights 
  • Optimize marketing funnels to maximize lead generation and conversion 
  • Create compelling content that engages B2B audiences and drives results 
  • Implement social media strategies to expand reach and build brand awareness 
  • Understand account-based marketing and its impact on B2B relationships

Key Benefits of the B2B Marketing Strategies Corporate Training

Attending our B2B Marketing Strategies classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online B2B Marketing Strategies training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of B2B Marketing Strategies.

  • Training provides teams with the latest marketing techniques and digital tools, keeping the organization ahead in a technology-driven market
  • Enhanced marketing skills lead to better brand positioning and reputation in the industry as marketing teams learn to communicate the company's value proposition more effectively
  • Employees equipped with B2B marketing skills are better at nurturing long-term relationships with clients, which are crucial for recurring business and referrals in B2B contexts
  • The team can develop a more strategic marketing approach, leading to more effective and efficient use of their marketing budgets and resources.
  • A well-trained marketing team can identify and capitalize on new opportunities, driving business growth and expanding market share

B2B Marketing Strategies Training Topics and Outline

Our virtual and on-premise B2B Marketing Strategies training curriculum is divided into multiple modules designed by industry experts. This B2B Marketing Strategies training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

  1. Understanding the key differences between B2B and B2C marketing
    • Target audience characteristics and behavior
    • Sales cycles and decision-making processes
    • Relationship-driven approach in B2B marketing
  2. Importance of B2B marketing in driving business growth
    • Impact on revenue generation and market share
    • Building brand reputation and customer loyalty
    • Creating strategic partnerships and alliances
  3. Exploring the unique challenges and opportunities in B2B marketing
    • Addressing complex buyer needs and pain points
    • Navigating longer sales cycles and multiple stakeholders
    • Leveraging industry-specific knowledge and expertise
  4. Overview of key B2B marketing strategies and their impact
    • Inbound marketing and content-driven approach
    • Account-based marketing and personalized targeting
    • Social media marketing for B2B engagement
  1. Identifying the stages of the B2B buying process
    • Problem recognition and need identification
    • Information search and evaluation of options
    • Purchase decision and post-purchase evaluation
  2. Analyzing the decision-making units and their roles in the buying process
    • Influencers, decision-makers, and gatekeepers
    • Understanding the dynamics of B2B buying committees
  3. Strategies for effectively targeting and engaging B2B buyers at each stage
    • Creating awareness and generating interest
    • Providing informative and persuasive content
    • Building trust and overcoming objections
  4. Building relationships and establishing trust throughout the buying process
    • Nurturing leads and maintaining communication
    • Providing exceptional customer service and support
    • Leveraging customer testimonials and referrals
  1. Importance of identifying and understanding target markets in B2B marketing
    • Tailoring marketing efforts to specific customer needs
    • Maximizing marketing ROI through targeted campaigns
  2. Techniques for market research and analysis to identify target markets
    • Conducting market surveys and interviews
    • Analyzing industry trends and market data
    • Assessing competitor landscape and positioning
  3. Segmenting target markets based on relevant criteria 
    • Demographic segmentation (e.g., company size, location)
    • Psychographic segmentation (e.g., values, behavior)
    • Firmographic segmentation (e.g., industry, revenue)
  4. Developing buyer personas to personalize marketing efforts
    • Creating detailed profiles of target customers
    • Understanding their pain points, motivations, and challenges
    • Tailoring messaging and content to resonate with buyer personas
  1. Effective lead generation strategies for B2B organizations
    • Developing compelling offers and lead magnets
    • Optimizing landing pages and lead capture forms
    • Leveraging inbound marketing channels (e.g., SEO, content marketing)
  2. Leveraging digital marketing channels for lead generation 
    • Search engine optimization (SEO) for organic visibility
    • Search engine marketing (SEM) and pay-per-click (PPC) advertising
    • Content distribution and lead capture through email marketing
  3. Lead nurturing techniques to build relationships and move prospects through the sales funnel
    • Drip email campaigns and personalized messaging
    • Providing valuable content and thought leadership
    • Implementing marketing automation for lead nurturing
  4. Marketing automation tools and techniques for lead nurturing
    • Lead scoring and segmentation for targeted communication
    • Automated workflows and triggered email sequences
    • Tracking and analyzing lead engagement and behavior
  1. Understanding the role of content marketing in B2B marketing
    • Educating and informing prospects about industry trends
    • Establishing thought leadership and expertise
    • Generating brand awareness and engagement
  2. Developing a content strategy aligned with target audience needs and preferences
    • Conducting content audits and competitor analysis
    • Defining content goals and key performance indicators (KPIs)
    • Mapping content to the buyer's journey and personas
  3. Creating engaging and informative content for B2B buyers 
    • Researching and producing valuable industry insights
    • Crafting compelling storytelling and narratives
    • Incorporating data-driven and research-backed content
  4. Distributing and promoting content through appropriate channels
    • Leveraging social media platforms and industry forums
    • Engaging in guest blogging and influencer outreach
    • Amplifying content reach through paid advertising
  1. Exploring the role of social media in B2B marketing
    • Understanding the unique benefits and challenges of social media in a B2B context
    • Leveraging social media as a platform for brand building and thought leadership
  2. Selecting the right social media platforms for B2B engagement
    • Evaluating the target audience's social media preferences and behaviors
    • Assessing the strengths and limitations of different social media platforms (e.g., LinkedIn, Twitter)
  3. Creating and optimizing social media profiles for B2B organizations
    • Crafting a compelling brand voice and consistent messaging
    • Optimizing profiles with relevant keywords and industry-specific information
  4. Strategies for leveraging social media to build brand awareness, engage prospects, and generate leads
    • Sharing industry insights and thought leadership content
    • Engaging in meaningful conversations and building relationships with prospects
    • Running targeted social media advertising campaigns
  1. Understanding the concept and benefits of account-based marketing (ABM)
    • Tailoring marketing efforts to specific target accounts
    • Maximizing customer lifetime value through personalized strategies
  2. Identifying target accounts and developing personalized marketing strategies
    • Conducting account research and mapping decision-making units
    • Creating personalized messaging and content for target accounts
  3. Techniques for building relationships with key stakeholders in target accounts
    • Orchestrating personalized touchpoints and communications
    • Leveraging account-based sales and marketing alignment
  4. Measuring and evaluating the effectiveness of ABM campaigns
    • Tracking account engagement and conversion rates
    • Analyzing ROI and pipeline contribution from ABM efforts
  1. Importance of data analytics in B2B marketing decision making
    • Leveraging data to gain insights into customer behavior and preferences
    • Making informed decisions based on data-driven analysis
  2. Key metrics and KPIs for measuring marketing performance in a B2B context
    • Lead generation and conversion rates
    • Cost per acquisition (CPA) and customer lifetime value (CLTV)
    • Return on investment (ROI) of marketing campaigns
  3. Tools and techniques for collecting, analyzing, and interpreting marketing data
    • Implementing web analytics tools (e.g., Google Analytics) for tracking website performance
    • Utilizing CRM systems to monitor lead and customer data
    • Applying data visualization and reporting tools for data analysis
  4. Leveraging data insights to optimize marketing strategies and campaigns
    • Conducting A/B testing to optimize campaign elements (e.g., subject lines, landing pages)
    • Personalizing marketing messages based on customer segmentation and preferences
    • Implementing data-driven attribution models to allocate marketing resources effectively
  1. Understanding the B2B marketing funnel and its stages
    • Top-of-funnel (TOFU), middle-of-funnel (MOFU), and bottom-of-funnel (BOFU) stages
    • Differentiating between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
  2. Techniques for optimizing each stage of the marketing funnel
    • Creating awareness and attracting prospects at the top of the funnel
    • Nurturing leads and providing relevant content in the middle of the funnel
    • Converting leads into customers at the bottom of the funnel
  3. Conversion rate optimization strategies for B2B organizations
    • Conducting landing page optimization for higher conversion rates
    • Streamlining the lead capture process and reducing friction
    • Implementing effective calls-to-action (CTAs) and lead magnets
  4. A/B testing and experimentation to improve marketing performance
    • Testing different variations of marketing elements (e.g., headlines, visuals)
    • Analyzing test results and making data-driven improvements
  1. Steps involved in planning and executing successful B2B marketing campaigns
    • Defining campaign objectives and target audience
    • Developing a campaign timeline and budget allocation
    • Selecting appropriate marketing channels and tactics
  2. Developing a campaign strategy and setting SMART goals
    • Aligning campaign objectives with overall business objectives
    • Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals
  3. Budgeting and resource allocation for B2B marketing campaigns
    • Estimating campaign costs and allocating resources effectively
    • Identifying key performance indicators (KPIs) to measure campaign success
  4. Evaluating campaign performance and measuring ROI
    • Monitoring campaign metrics and analyzing performance data
    • Assessing the return on investment (ROI) of the campaign
    • Identifying areas for improvement and optimization

B2B Marketing Strategies Corporate Training Prices

Our B2B Marketing Strategies training for enterprise teams is tailored to your specific upskilling needs. Explore transparent pricing options that fit your training budget, whether you're training a small group or a large team. Discover more about our B2B Marketing Strategies training cost and take the first step toward maximizing your team's potential.

Request for a quote to know about our B2B Marketing Strategies corporate training cost and plan the training initiative for your teams. Our cost-effective B2B Marketing Strategies training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your B2B Marketing Strategies training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

Most Popular
Growth Package

350 licenses

160 hours of training (includes VILT/In-person On-site)

Ideal for growing SMBs

Enterprise Package

900 licenses

400 hours of training (includes VILT/In-person On-site)

Designed for large corporations

Custom Package

Unlimited licenses

Unlimited duration

Designed for large corporations

View Corporate Training Packages

B2B Marketing Strategies Course Completion Certificate

Upon successful completion of the B2B Marketing Strategies training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development. This certificate validates the employees' acquired skills and serves as a powerful motivator, inspiring them to further enhance their expertise and contribute effectively to organizational success.

Target Audience for B2B Marketing Strategies Training Course

The B2B Marketing Strategies training course is developed for marketing managers, executives, and business leaders.

The B2B Marketing Strategies training program can also be taken by professionals at various levels in the organization.

B2B Marketing Strategies training for managers

B2B Marketing Strategies training for staff

B2B Marketing Strategies training for leaders

B2B Marketing Strategies training for executives

B2B Marketing Strategies training for workers

B2B Marketing Strategies training for businesses

B2B Marketing Strategies training for beginners

B2B Marketing Strategies group training

B2B Marketing Strategies training for teams

B2B Marketing Strategies short course

Prerequisites for B2B Marketing Strategies Training

There are no prerequisites for the B2B Marketing Strategies training course.

Bringing you the Best B2B Marketing Strategies Trainers in the Industry

The instructor-led B2B Marketing Strategies training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in B2B Marketing Strategies Access practices.

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Training Delivery Modes for B2B Marketing Strategies Group Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online B2B Marketing Strategies training for companies. This method has proven to be the most effective, outcome-oriented and well-rounded training experience to get the best training results for your teams.

Training Mode
Virtual

Instructor-led Training

Engaging and flexible online sessions delivered live, allowing professionals to connect, learn, and grow from anywhere in the world.

Training Mode
On-Site

Instructor-led Training

Customized, face-to-face learning experiences held at your organization's location, tailored to meet your team's unique needs and objectives.

Training Mode
Off-site

Instructor-led Training

Interactive workshops and seminars conducted at external venues, offering immersive learning away from the workplace to foster team building and focus.

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