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Edstellar

Product Analytics and Experimentation Corporate Training

Instructor-led training that turns product teams into confident experimenters

Master event data, dashboard design, insight storytelling, and rigorous experimentation through guided hands-on labs with realistic product datasets.

Instructor-led group trainingVirtual / on-site / hybrid10+ languagesDelivered in English, Spanish, Mandarin, German, Arabic, Portuguese, Hindi, French, Japanese, Italian, and more100+ countriesWe have delivered in United States, United Kingdom, India, Canada, Germany, France, Netherlands, UAE, Saudi Arabia, Singapore, Australia, Japan, Brazil, South Africa and 90+ more countries

How we build an experimentation-ready team

The Edstellar ANALYTICS Capability Model

Powered by Edstellar
  1. Diagnose

    Assess your team's analytics maturity: event tracking quality, dashboard discipline, and testing culture.

  2. Standardize

    Define event taxonomies, metric definitions, and experiment templates everyone trusts.

  3. Practice

    Build dashboards, design experiments, and analyze results in guided hands-on labs with realistic data.

  4. Measure

    Track experiment velocity, decision quality, and metric integrity like a mature product analytics function.

  5. Scale

    Spread experimentation playbooks and self-serve analytics across every product squad.

28
approxhours
7modules
DeliveryInstructor-led(Onsite / Virtual / Hybrid)
Expert Product Analytics & Experimentation trainersExpert trainers
4.8/547 reviews

Need more than one program?Get a group quote

Trusted as a Leading Corporate Training Provider by

ABB
Aditya Birla Group
Adobe
Amazon
Autodesk
Emerson
Godrej
Intel
Johnson & Johnson
MediaTek
Microsoft
NRSC
Sportskeeda
Tata Chemicals
TotalEnergies
Visa

Program Overview: What is Product Analytics and Experimentation?

Product Analytics & Experimentation is an instructor-led corporate training program that teaches product teams to measure, understand, and improve their products with data. Your team learns event data modeling, dashboard design, insight storytelling, experiment design, and A/B testing statistics, then practices every skill in guided hands-on labs with realistic product datasets. The program suits product managers, analysts, and growth teams.

The program runs over 28 instructor-led hours across seven modules, moving from analytics foundations to advanced experimentation. Guided labs have teams build tracking plans, model event data, design dashboards, and analyze funnels, retention, and segments. Instructors coach experiment design, hypothesis framing, and sample sizing, correcting the statistical traps that distort results. It closes with the End-to-End Experiment Program capstone, where teams design, run, and read out a real experiment.

Product decisions too often run on opinion and loud voices, while dashboards no one trusts gather dust. Worse, teams run experiments badly: peeking at results early, underpowered samples, and conclusions that do not survive scrutiny. This program teaches teams to instrument products properly, analyze with statistical discipline, and argue from evidence.

For the capstone, each team ships an end-to-end experiment program for a product it owns: a tracking plan and event taxonomy, a dashboard answering the product's key questions, an experiment backlog with prioritized hypotheses, and a completed A/B test with sample sizing, guardrail metrics, and a written read-out defending the ship-or-kill decision. Instructors challenge the read-out the way a data review board would. The team keeps experiment templates and analysis playbooks it can apply to live products immediately.

The program moves from analytics foundations to advanced experimentation: tracking plans, funnel and retention analysis, segmentation, hypothesis testing, sample sizing, and reading test results without common statistical traps. Participants leave with reusable dashboards, experiment templates, and analysis playbooks they apply to live products immediately. Content adapts to your product, metrics, and analytics stack.

What's Included in this Workshop for Your Enterprise Teams

In the program
  1. 1

    Event tracking plan

    Design a clean tracking plan for a realistic product in a guided lab.

  2. 2

    Product dashboard kit

    Build dashboards for activation, engagement, and retention.

  3. 3

    Experiment design template

    Write testable hypotheses with success metrics and guardrails.

  4. 4

    A/B test analysis playbook

    Analyze a real test dataset and decide ship, iterate, or stop.

  5. 5

    Insight storytelling guide

    Turn analysis into narratives stakeholders act on.

Delivery and logistics
  • Instructor-led sessions in hybrid, onsite, or live virtual formats
  • Dedicated training advisor for scheduling and coordination
  • Pre-program skills assessment for every participant
  • Lab workbooks, experiment templates, and reference guides
  • Post-program assessment with a team skills report
  • Digital certificate of completion for participants

Build your team's skills. Anywhere in the world.

  • Real-world use cases

    from day one

  • Instructor-led training

    for your teams

  • Delivered globally

    in 100+ countries

Enterprise Training Solutions Customized for Your Company

One partner for instructor-led corporate training, delivered the way your teams work.

Request a Training Quote
  • Customized Training Delivery
  • Scale Your Training: Small to Large Teams
  • In-person Onsite, Live Virtual or Hybrid Training Modes
  • Plan from 2000+ Industry-ready Training Programs
  • Data Analysis Exercises, Led by Industry Experts

Product Analytics and Experimentation Course Topics and Program Outline

A hands-on curriculum that takes your product team from event data basics to running a rigorous experimentation program, with guided labs in every module.

Expert Product Analytics & Experimentation trainers

Built by Edstellar with product analytics and experimentation practitioners

Built by product analysts and experimentation specialists who run testing programs in production, shaped around your product and analytics stack.

7 modules~28 hours4 practice sessions1 capstone
Assess

We assess your team's analytics maturity, tracking quality, and experimentation habits before training begins.

Learn

Your team learns event data modeling, metrics design, and experiment fundamentals in expert-led sessions.

Practice

Participants build dashboards, design experiments, and analyze test data in guided hands-on labs.

Apply

Teams run a full experiment program in the capstone and leave with templates ready for live products.

Assess 4%
Learn 13%
Practice 65%
Apply 18%

From first event tracked to shipped experiment, every skill is practiced in hands-on labs.

Delivered as

~28 hours instructor-led7 modules with 1 capstone program

Delivered in hybrid, onsite, or live virtual formats, scheduled around your team's working hours.

01

5 topics~3.00 h
02

5 topics~3.00 h
03

5 topics~4.00 h
04

5 topics~4.30 h
05

5 topics~4.00 h
06

5 topics~4.30 h
07

5 topics~5.00 h

Customize This Program Tailored to Your Team?

Tell us your training needs: what your team already works with, the level they’re at, and the topics you want them to focus on. We’ll adjust the modules, duration and hands-on labs, and send you a customized outline for your group.

Get a Tailored Outline

Key Skills and Outcomes Your Team Will Gain

Analytics and experimentation skills your product team applies to live products from the first week after training.

  • Design event tracking plans

    Define events, properties, and metric definitions that produce trustworthy product data.

  • Model product data cleanly

    Shape raw events into session and user tables with documented, shared definitions.

  • Build dashboards people use

    Design activation, engagement, and retention dashboards with clear, honest visualizations.

  • Tell stories with insights

    Turn analysis into narratives that stakeholders understand and act on.

  • Design rigorous experiments

    Write testable hypotheses with success metrics, guardrails, and proper sample sizing.

  • Analyze A/B tests correctly

    Read test results with sound statistics while avoiding peeking and validity traps.

  • Find opportunities in data

    Use segmentation, funnels, and retention analysis to prioritize what to build and test next.

Teams that Benefit from this Product Analytics and Experimentation Group Training

Designed for product managers, analysts, designers, and engineers who want data-driven product decisions. Content adapts to each cohort's product, metrics, and analytics stack so every team practices on realistic data it recognizes.

Explore by Function/Department/Teams

Make roadmap decisions with data

For product managers who want trustworthy metrics, rigorous tests, and insights that sharpen prioritization.

Workflow friction

  • Decisions driven by opinion and HiPPO
  • Metrics nobody agrees on
  • Tests that never reach conclusions

How the program helps

  • Define metrics the whole team trusts
  • Run experiments that settle debates
  • Prioritize roadmaps from evidence

Practice use cases

  • metric definition labs
  • experiment design clinics
  • roadmap prioritization drills

Each department track uses realistic product datasets and scenarios wherever possible, so practice mirrors real product work.

Prerequisites: Product managers, product analysts, designers, and engineers benefit most. Basic comfort with data helps but is not required: statistics are taught in plain language and labs adapt to each cohort's product and analytics stack.

Analyst to Experimentation Lead

A progression path that grows with product careers, from reading dashboards to leading an experimentation program.

EntryExitNot covered
Skill / Topic
Design an event tracking plan
Build a product dashboard
Design a rigorous experiment
Analyze an A/B test result
Run funnel and retention analysis
Ship a data-driven product decision

One program that grows with product careers, from first dashboard to running a full experimentation practice.

Different Teams, Locations, Time Zones, or Languages? We've Got You Covered.

Whether your teams are spread across countries, time zones, languages, or experience levels, we deliver tailored training programs that ensure a consistent learning experience across your global workforce.

Customize Your Training

Certificate of Training Completion.

On successful completion, employees receive an Edstellar course completion certificate, recognizing their commitment to ongoing learning and professional development. It validates the skills they have built and motivates them to keep growing and contribute to organizational success.

Earned, not attended. Awarded on completion of all hands-on labs and the capstone project.

Edstellar certificate of completion

Training Delivery Modes: Onsite, Virtual and Hybrid

Choose the format that fits your team: onsite workshops at your office, live virtual sessions, or a hybrid mix of both.

Product Analytics & Experimentation Onsite Training

The instructor delivers the full program at your location, using your data and supplier scenarios in the labs.

  • Delivered at your office or facility
  • Labs use your real categories and data
  • Face-to-face coaching in every session
  • Team workshops that build shared playbooks

Need a Customized Training Format That Works for Your Team?

Our training delivery is customized to your team's schedule, full days, half days, sessions spread across weeks, or modular formats. Share your preferred timeline, and we'll plan the training around it.

Plan Your Training

Frequently Asked Questions

Question Not Answered Here?

Put it in the request. A training specialist answers it directly, within one business day.

Talk to a Training Advisor

Where this Training Fits in Your Team's learning path.

Product analytics and experimentation come third, after product management basics and web analytics. Your team first knows what the product is trying to achieve and how to measure usage. The final step uses experiments and analytics to drive product-led growth.

Digital & Web Analytics (GA4) Training

WEB ANALYTICS

Digital & Web Analytics (GA4) Training

Measure traffic, events and conversions with GA4 so product questions have data behind them.

Instructor-led·On-site·Virtual
~ 24 Hours
Product Analytics & Experimentation Training

ANALYSE AND EXPERIMENT

Product Analytics & Experimentation Training

Define product metrics, analyse funnels and retention, and run A/B tests that settle product decisions.

Instructor-led·On-site·Virtual
~ 28 Hours
Product-Led Growth Training

PRODUCT-LED GROWTH

Product-Led Growth Training

Use experiments and usage data to grow through the product itself, from activation to expansion.

Instructor-led·On-site·Virtual
~ 24 Hours

Why Choose Edstellar as Your Product Analytics and Experimentation Corporate Training Provider

Edstellar delivers analytics training built around your product, metrics, and stack, with every skill practiced in guided labs.

Map of 100+ countries where Edstellar delivers corporate training
5000+

EXPERT TRAINERS

5+

YEARS DELIVERING

200+

ORGANIZATIONS TRAINED

ISO 9001&27001

CERTIFIED

Tailored

Every cohort works on realistic product datasets and your metric definitions, so practice transfers to live products.

Proven Methodology

A Diagnose to Scale method refined across product teams builds analytics skill in a logical, lasting sequence.

Practice-Based Learning

Guided hands-on labs in every module turn analytics theory into dashboards and experiments your team keeps.

Expert Trainers

Product analysts who run experimentation programs in production teach from real testing experience.

Global Scale

Hybrid, onsite, and live virtual delivery trains product teams across regions on one consistent curriculum.

Measurable Outcomes

Pre and post assessments plus a skills report show exactly how analytics capability improved.

Connect Product Metrics With Valid Experiments and Clear Decision Recommendations

Edstellar develops product analytics skills from event definitions to experiment interpretation. Participants clean event data, build dashboards, and examine funnels and retention before designing and analyzing tests. An experiment roadmap and executive readout combine the work, with review of measurement consistency, statistical validity, guardrails, and the evidence behind product recommendations.

  1. Step 01

    Consult

    We explore product questions, analytics experience, and difficulties with event definitions or test interpretation to identify gaps in measurement, experimentation, and decision communication.

  2. Step 02

    Plan

    We establish tracking plans and product data models before dashboards, hypothesis testing, and A/B analysis, then connect segmentation and retention findings to an experiment roadmap.

  3. Step 03

    Align

    We align product analytics and experimentation expertise with cross-functional roles, calibrating statistical explanations and tooling to the cohort's data comfort and product environment.

  4. Step 04

    Customize

    We adapt sample event streams, funnels, and test datasets to familiar product journeys, preserving messy records and validity questions that participants must resolve.

  5. Step 05

    Execute

    Participants define metrics, calculate sample needs, and interpret A/B results, receiving feedback on guardrails, test validity, segment comparisons, and the strength of recommendation evidence.

  6. Step 06

    Evaluate

    We assess the experiment program for consistent tracking definitions, defensible test design, accurate result interpretation, and a roadmap and readout that acknowledge unresolved uncertainty.

Start an RFP shaped to your needs.

Answer three quick questions about team size, scope, and how often you need the program run, then send the request from the last step. Everything you choose travels with it, so you only fill this in once.

How many team members need training?

Product Analytics & Experimentation Training Packages & Pricing

Where L&D holds an annual budget, license packages price the whole year at once instead of raising a purchase order per workshop. Hours and licenses are pooled across teams, programs and locations, so unused capacity is not stranded in one department.

Starter

120

trainee licenses

64 hours of group training

Tailored for SMBs

Most chosen

Growth

320

trainee licenses

160 hours of group training

Ideal for growing SMBs

Enterprise

800

trainee licenses

400 hours of group training

Designed for large corporations

Custom

Unlimited

trainee licenses

Duration set by the rollout

Multi-region and multi-year

Training Packages & Pricing

Choose the training format that works for your team. Pricing is customized based on your requirements, cohort size, and delivery needs.

See the Full Package Table

Request a Quote for Product Analytics and Experimentation Training for Your Team

Tell us about your product team, metrics, and analytics goals. We will tailor the program scope, schedule, and delivery format to your needs and share a group quote.

Phone

Our training advisors respond within one business day.

Customized programtailored to your product, metrics, and analytics stack.