Corporate Inbound Marketing Training Course

1. Understanding inbound methodology

1. Principles and fundamentals of inbound marketing
2. Stages of the inbound methodology

2. Importance of inbound in modern marketing

1. The shifting landscape of marketing strategies
2. Benefits and relevance of inbound marketing

1. Attracting, engaging, and delighting customers

1. Attracting potential customers through content creation and SEO
2. Engaging and delighting customers to foster brand loyalty and advocacy

2. Inbound vs outbound marketing

1. Contrasting the principles, strategies, and outcomes of inbound and outbound marketing approaches
2. Advantages and disadvantages of each method in different marketing scenarios

1. Identifying target audience demographics and psychographics

1. Demographic information about target customers
2. Psychographic data to understand audience interests, behaviors, and pain points

2. Crafting personas based on research and data analysis

1. Detailed buyer personas that represent specific segments of the target audience
2. Utilizing insights from research and data analysis to personalize marketing strategies and content

1. Developing content strategy aligned with the buyer's journey

1. Mapping out the buyer's journey and identifying content 
2. Creating a content strategy

2. Leveraging various content formats for maximum impact

1. Content formats 
2. How to optimize content for channels and platforms to maximize reach and engagement

1. Designing effective email campaigns

1.  Lines, copy, and visuals 
2. Personalization and segmentation strategies to deliver targeted and relevant content

2. Nurturing leads through email automation and personalization

1. Email automation workflows to nurture leads through the sales funnel
2. Leveraging personalization

1. Optimizing landing pages and conversion forms

1. Designing user-friendly landing pages 
2. Conversion forms for simplicity, clarity, and effectiveness in capturing lead information

2. A/B testing and data-driven optimization techniques

1. Conducting A/B tests
2. Data and metrics to identify insights