Digital Advertising (Google Ads, PPC and Programmatic) Corporate Training

Edstellar scopes the outline around your current requirements. Share the versions, standards, operating practices and planned changes that matter to your teams. Confirm the depth and examples for display, YouTube, and Performance Max creative labs before delivery, especially where your environment differs from a standard course setup. View the curriculum.

The program is best suited to marketers, media buyers, and growth team members who run or support paid campaigns. Familiarity with digital marketing basics is helpful but not essential; no prior Google Ads or DSP experience is required.

There is no minimum participant requirement. Virtual cohorts of 20–25 are preferred, and in-person cohorts are capped at 30. A team of 5–10 can be accommodated; a rollout for 500 or more employees is planned as multiple cohorts with consistent learning objectives and assessment criteria.

Yes. A pilot can establish the right level, test role-specific exercises and give your organization evidence before a wider rollout. Agree its scope, price and success criteria in the proposal, then use the assessment findings to refine later cohorts.

Yes. Share your approved tools, customer, brand and commercial policies, and any restrictions on data or system access during scoping. Exercises should use approved sample data and safe training environments. Agree software access, licenses and any environment preparation before the first session. To discuss a tailored program for your team, email contact@edstellar.com.

Instructor-led onsite, live virtual and hybrid delivery can be scoped around your working hours and locations. Offsite delivery can also be discussed where appropriate. Confirm the session timetable, venue responsibilities, technology requirements and any travel costs in the proposal before booking. Compare delivery formats to choose a setup that fits your team.

A multi-country rollout can use a common learning framework with cohorts scheduled by time zone. Share the locations, delivery languages and local requirements so Edstellar can confirm trainer availability and adaptations. Consistent assessments and reporting help L&D compare readiness across regions without ignoring local context.

The training helps teams make advertising decisions from a clearer view of tracking, attribution and the trade-offs between audience, bids and budget. Useful indicators include conversion-tracking errors, cost per qualified conversion and budget variance by campaign. Review change against a baseline, allowing for other factors that affect results.

A pre-training assessment establishes the starting point, and the agreed curriculum targets priority gaps. Practice can connect Google Ads Search Campaigns: Guided Build Lab with role-specific tasks, followed by post-training assessment and a report. Across cohorts, common criteria help your organization identify readiness and plan further development. To prioritize the next development steps across roles, request a training needs analysis.

Teams strengthen their day-to-day practice through display and video ad operations and programmatic buying and deal setup. This can help your organization connect campaign setup, attribution and budget choices across paid-media channels. Compare current methods with the practice work, then adopt improvements through your normal operating controls.

Yes. Bring an account, campaign, customer journey or service workflow that reflects a real organizational need. The trainer and your sponsor can agree an appropriate exercise, define success criteria and check dependencies. Use approved or anonymized information, and keep any production implementation subject to your internal review and authorization.

Participants develop skills in paid search campaign setup, keyword and audience targeting, display and video ad operations, programmatic buying and deal setup, conversion tracking and attribution and budget allocation and bid strategy. Map these capabilities to your own role expectations and review the quality of the practical work. Pre- and post-training assessments and the post-training report provide evidence of learning across the cohort. View the learning outcomes.

Yes. The course covers Google Ads search campaigns: guided build lab, including structuring campaigns with tight, intent-matched ad groups, as well as responsive search ads, extensions, and asset best practices. Participants connect the concepts with practical decisions and exercises, building understanding of how the method works and where errors can arise. The depth is matched to the cohort’s existing knowledge and agreed responsibilities.

Teams build and review advertising campaign exercises across search, display and video contexts. Their work connects targeting, creative choices, tracking and budget decisions, providing a practical reference for future campaign planning and QA. For internal redistribution of course materials, reuse in your own training or a train-the-trainer rollout, request permission in advance so the permitted uses and deliverables are agreed.

The content on display, YouTube, and Performance Max creative labs includes display targeting: placements, topics, and contextual layers, as well as YouTube ad formats and video creative essentials. Teams examine the relevant choices, constraints and evidence needed to judge the result. This helps them apply the approach deliberately within your environment rather than follow steps without understanding the trade-offs.

The program also addresses conversion tracking and attribution and budget allocation and bid strategy. These extend the earlier topics into work the team needs to carry out and review. The appropriate depth depends on the participants’ starting skills and responsibilities; specialist additions beyond the published content are agreed separately.

Pre- and post-training assessments and a post-training report are included. For business impact, agree measures such as conversion-tracking errors, cost per qualified conversion and budget variance by campaign. Establish a baseline, reporting owner and review period, then compare the evidenced changes with the full training and implementation cost. Agree participant-level completion and skill-reporting fields before delivery; ROI depends on workplace application and other operating changes.

Customized post-training support, coaching and retrospective sessions can be scoped as paid services. Agree the objectives, number of sessions, access period and fees in advance; free trainer follow-up is not included. Train-the-trainer support is available for all subjects based on your requirements, and material reuse must be requested in advance or agreed through that engagement.

After confirmation, Edstellar aligns the program with your sponsor, reviews the audience and baseline, agrees the outline and trainer, and finalizes delivery logistics. Training and assessments follow the agreed plan, then your organization receives a post-training report. Any paid reinforcement or retrospective is arranged as a separate agreed part of the scope.

Edstellar identifies ISO 9001:2015 quality-management and ISO 27001:2022 information-security certifications in its corporate training information. For procurement, request the current certificates and their scope, then review the proposed platforms and data-handling arrangements against your requirements. Provider certifications are distinct from course accreditation and do not certify your organization’s systems.

Pricing for Digital Advertising (Google Ads, PPC & Programmatic) training is tailored to the agreed curriculum, duration, delivery format, cohort plan and customization needs. Email contact@edstellar.com to request an itemized quote showing the total training fee and any additional costs for coaching, retrospectives, travel, venues or additional support, where required. Volume discounts for larger engagements are considered case by case. View pricing details.

Participants who complete the Digital Advertising (Google Ads, PPC & Programmatic) training receive an Edstellar Certificate of Course Completion view details. The certificate confirms attendance and engagement with the full program. It can be shared with employers or added to professional development records. The certificate is issued directly by Edstellar and is not an externally accredited qualification. For full details on what it covers and how it is issued, see the Certificate of Completion section on this page.