Corporate Marketing Strategy and Planning Training Course

Name: Marketing Strategy and Planning Training
Availability: InStock

Edstellar’s Marketing Strategy and Planning instructor-led training course equips professionals with essential skills such as strategic analysis, market research, and performance measurement. The course covers inflexibility, planning and brand equity. Upskill your team with skills to stay ahead of the competition and achieve long-term success.

Duration

16 - 24 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Marketing Strategy and Planning Corporate Training

Marketing Strategy and Planning is the process of crafting a roadmap that guides how a team will market its products or services to its target audience. The course helps professionals to develop effective marketing strategies tailored to their specific objectives and target audience. Marketing Strategy and Planning training effectively navigates market dynamics, understands customer needs, and strategically positions their offerings for sustainable growth and competitiveness.

Edstellar's virtual/onsite Marketing Strategy and Planning training course offers customization and employs cutting-edge methodologies. Our instructors are recognized for their mastery of Marketing Strategy and Planning instructor-led training courses and possess vast expertise in crafting and executing strategic marketing plans, including market analysis, segmentation, targeting, and positioning.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Skills Your Employees Will Gain

These are the core, hands-on capabilities your team builds during the program.

Market Analysis
Market Analysis is the process of assessing market trends, competition, and consumer behavior. This skill is important for roles in marketing, sales, and product development, as it informs strategic decisions and drives business growth.
Strategic Planning
Strategic Planning is the process of defining an organization's direction and making decisions on allocating resources. This skill is important for leadership roles, as it ensures alignment with long-term goals and effective resource management.
Competitive Intelligence
Competitive Intelligence is the process of gathering and analyzing information about competitors to inform strategic decisions. This skill is important for roles in marketing, sales, and product development, as it helps organizations anticipate market trends, identify opportunities, and maintain a competitive edge.
Brand Positioning
Brand Positioning is the process of defining how a brand is perceived in the marketplace. This skill is important for marketers and brand managers to differentiate products, attract target audiences, and build loyalty.
Target Segmentation
Target Segmentation is the process of dividing a market into distinct groups based on demographics, behaviors, or needs. This skill is important for marketers to tailor strategies effectively, ensuring campaigns resonate with specific audiences, maximizing engagement and ROI.
Marketing Mix Optimization
Marketing Mix Optimization is the strategic process of adjusting product, price, place, and promotion to maximize ROI. This skill is important for marketers to enhance campaign effectiveness and drive sales growth.

What Your Team Will Achieve After This Training

Identify competitive advantages and opportunities for market expansion
Develop comprehensive marketing plans aligned with organizational objectives
Develop strategies to adapt to changing market dynamics and emerging trends
Analyze market trends and consumer behavior to inform strategic decision-making
Evaluate the performance of marketing initiatives and adjust strategies accordingly
Implement effective branding strategies to differentiate the organization in the market
Collaborate cross-functionally to integrate marketing efforts with overall business strategy
Utilize market segmentation and targeting techniques to reach specific audience segments

Topics & Program Outline

The curriculum is organized into focused modules built by industry experts and delivered virtually or on-premise. Interactive sessions reflect the evolving demands of the workplace, keeping the learning both relevant and practical.

Functions of Marketing

Understanding the role of marketing in business
- Marketing and its significance in organizational success
- Role of marketing in driving revenue and growth
Exploring marketing functions and responsibilities
- Identifying various functions
- Discussing responsibilities

Importance of a Marketing Strategy

Defining the concept of a marketing strategy
- Constitutes a marketing strategy and its components
- Differentiating between strategic and tactical marketing approaches
Explaining the significance of strategic planning in marketing
- Importance of aligning marketing efforts with organizational goals
- Strategic planning guides resource allocation and decision-making

Advantages of a Marketing Strategy

Identifying the benefits of having a well-defined marketing strategy
- Market positioning and competitive advantage
- How a strategic approach improves efficiency and effectiveness in marketing activities
Illustrating case studies of successful marketing strategies
- Analyzing real-world examples of companies
- Extracting lessons and best practices from case studies

Disadvantages of a Marketing Strategy

Recognizing potential pitfalls and challenges in marketing strategy implementation
- Common obstacles
- How inadequate planning or execution can lead to strategy failure
Discussing strategies for mitigating risks and overcoming obstacles
- Proactive approaches to address challenges and minimize risks
- Strategies for adapting and iterating marketing plans in response to changing circumstances

Activities in Marketing Strategies

Exploring key components of a marketing strategy, such as market analysis and segmentation
- Techniques for gathering market data, analyzing trends, and identifying target audiences
- Strategies to tailor marketing efforts to specific customer segments
Understanding the importance of branding, pricing, and promotion in marketing
- Branding in creating differentiation and building customer loyalty
- Strategies and promotional tactics

Steps in Strategic Marketing Planning

Outlining the process of developing a strategic marketing plan
- Breaking down the steps involved in crafting a comprehensive marketing plan
- Discussing the importance of setting clear objectives
Discussing techniques for setting marketing objectives and goals
- Exploring SMART criteria
- Sharing techniques for aligning marketing goals

Phases of the Strategic Marketing Process

Breaking down the strategic marketing process into manageable phases
- Identifying distinct phases
- Marketing process and dependencies
Providing examples of activities and tasks associated with each phase
- Illustrating activities
- Highlighting key milestones and deliverables

Factors Necessary for a Successful Implementation Phase

Identifying critical success factors for implementing a marketing strategy
- Discussing factors such
- Communication and stakeholder engagement
Discussing strategies for overcoming implementation challenges
- Tactics for overcoming common barriers
- Role of adaptability and flexibility

Strategies to Create Customer Awareness/Want

Exploring techniques for generating customer interest and desire
- Discussing strategies
- Exploring techniques
Discussing tactics for building brand awareness and driving customer engagement
- Sharing tactics for increasing brand visibility
- Discussing strategies for fostering customer engagement and loyalty

Who Should Attend?

This program suits professionals at many levels across the organization, including:

Marketing Strategists
Marketing Coordinators
Public Relations Specialists
Market Researchers
Digital Marketing Specialists
Marketing Specialists
Campaign Planners
Social Media Specialists
Content Strategists
Advertising Specialists
Customer Insights Specialists
Managers

What are the Prerequisites?

The Marketing Strategy and Planning training can be taken by professionals with a basic understanding of marketing principles and concepts.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Choose the Format That Fits Your Team

We design training your teams actually engage with, and deliver it the way that suits you best. Through a vetted global trainer network, Edstellar runs sessions in 10+ languages with consistent quality anywhere.

Virtual Marketing Strategy and Planning Training

Virtual / online: expert-led live sessions delivered anywhere, with consistency and easy scheduling.

We deliver anywhere worldwide

Standardized content for consistent outcomes

Join from own workspace, no travel

We scale to large groups across sites

Interactive tools keep remote learners engaged

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On-site Marketing Strategy and Planning Training

On-site (in-house): immersive, instructor-led learning at your office.

Our trainers run face-to-face at your office

We tailor setup/content to your workplace and tools

Group exercises drive collaboration

Live demos + hands-on practice

Direct trainer access to clarify doubts

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Off-site Marketing Strategy and Planning Training

Off-site: focused, instructor-led group learning away from everyday workplace distractions.

We host your teams at a venue of your preferred choice

Built-in group activities for bonding

Full uninterrupted schedule for focus/retention

Boosts morale and signals commitment

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What Sets Edstellar Apart

Experienced Trainers

Our trainers are drawn from a vetted global network and bring years of industry expertise, keeping every session practical and impactful.

Proven Quality

With a strong global track record, Edstellar is known for quality and engaging delivery.

Industry-Relevant Curriculum

Our programs are built by experts to match the demands of today's industry.

Fully Customizable

Every program can be tailored to your organization's goals.

Comprehensive Support

We provide pre- and post-session support for a complete learning experience.

Global Multi-Location & Multilingual Training Delivery

We deliver in multiple languages to support diverse global teams.

Hear from Organizations We've Trained

"Attending the Marketing Strategy and Planning training was transformational for my professional development. As a Principal Customer Insights Manager, the deep dive into practical applications gave me the confidence to of expert-led workshops were immediately applicable to my work. My productivity and technical capabilities have increased dramatically since applying these concepts. This course has become foundational to my continued success.”

Ashley Crawford

Principal Customer Insights Manager,

Marketing Analytics Platform

"This Marketing Strategy and Planning course equipped me with comprehensive industry best practices expertise that I've seamlessly integrated into our strategic practice. The hands-on modules covering real-world case studies I now confidently design solutions that consistently deliver measurable business results. We've reduced implementation timelines by 45% on comparable projects, validating the immediate impact of this training program.”

Theo Andersson

Lead Growth Marketing Manager,

MarTech Platform Company

"As a Lead Client Engagement Manager overseeing technical mastery initiatives, the Marketing Strategy and Planning training significantly elevated our team's capabilities. The course expertly covered strategic our operational effectiveness. We completed our comprehensive digital transformation initiative significantly ahead of schedule. Our department has achieved remarkable improvements, demonstrating this course's lasting organizational impact.”

Vasantha Philip

Lead Client Engagement Manager,

Marketing Automation Platform Provider

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Recognition That Motivates Your Team

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

Corporate Marketing Strategy and Planning Training Course

Drive Team Excellence with Marketing Strategy and Planning Corporate Training

Skills Your Employees Will Gain

What Your Team Will Achieve After This Training

Topics & Program Outline

Functions of Marketing

Importance of a Marketing Strategy

Advantages of a Marketing Strategy

Disadvantages of a Marketing Strategy

Activities in Marketing Strategies

Steps in Strategic Marketing Planning

Phases of the Strategic Marketing Process

Factors Necessary for a Successful Implementation Phase

Strategies to Create Customer Awareness/Want

Who Should Attend?

What are the Prerequisites?

Choose the Format That Fits Your Team

Get a Proposal Shaped to Your Needs

What Sets Edstellar Apart

Experienced Trainers

Proven Quality

Industry-Relevant Curriculum

Fully Customizable

Comprehensive Support

Global Multi-Location & Multilingual Training Delivery

Hear from Organizations We've Trained

Recognition That Motivates Your Team

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