Corporate Marketing Strategy and Planning Training Course

Edstellar’s Marketing Strategy and Planning instructor-led training course equips professionals with essential skills such as strategic analysis, market research, and performance measurement. The course covers inflexibility, planning and brand equity. Upskill your team with skills to stay ahead of the competition and achieve long-term success.

Duration

16 - 24 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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Looking for multiple trainings? Get a detailed quote for group training

About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Marketing Strategy and Planning Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Marketing Strategy and Planning Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Marketing Strategy and Planning is the process of crafting a roadmap that guides how a team will market its products or services to its target audience. The course helps professionals to develop effective marketing strategies tailored to their specific objectives and target audience. Marketing Strategy and Planning training effectively navigates market dynamics, understands customer needs, and strategically positions their offerings for sustainable growth and competitiveness.

Edstellar's virtual/onsite Marketing Strategy and Planning training course offers customization and employs cutting-edge methodologies. Our instructors are recognized for their mastery of Marketing Strategy and Planning instructor-led training courses and possess vast expertise in crafting and executing strategic marketing plans, including market analysis, segmentation, targeting, and positioning.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led Marketing Strategy and Planning Training

Marketing Strategy and Planning skills corporate training will enable teams to effectively apply their learnings at work.

Market Analysis
Market Analysis is the process of assessing market trends, competition, and consumer behavior. This skill is important for roles in marketing, sales, and product development, as it informs strategic decisions and drives business growth.
Strategic Planning
Strategic Planning is the process of defining an organization's direction and making decisions on allocating resources. This skill is important for leadership roles, as it ensures alignment with long-term goals and effective resource management.
Competitive Intelligence
Competitive Intelligence is the process of gathering and analyzing information about competitors to inform strategic decisions. This skill is important for roles in marketing, sales, and product development, as it helps organizations anticipate market trends, identify opportunities, and maintain a competitive edge.
Brand Positioning
Brand Positioning is the process of defining how a brand is perceived in the marketplace. This skill is important for marketers and brand managers to differentiate products, attract target audiences, and build loyalty.
Target Segmentation
Target Segmentation is the process of dividing a market into distinct groups based on demographics, behaviors, or needs. This skill is important for marketers to tailor strategies effectively, ensuring campaigns resonate with specific audiences, maximizing engagement and ROI.
Marketing Mix Optimization
Marketing Mix Optimization is the strategic process of adjusting product, price, place, and promotion to maximize ROI. This skill is important for marketers to enhance campaign effectiveness and drive sales growth.

Key Learning Outcomes of Marketing Strategy and Planning Training Workshop for Employees

Upon completing Edstellar’s Marketing Strategy and Planning workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Identify competitive advantages and opportunities for market expansion
Develop comprehensive marketing plans aligned with organizational objectives
Develop strategies to adapt to changing market dynamics and emerging trends
Analyze market trends and consumer behavior to inform strategic decision-making
Evaluate the performance of marketing initiatives and adjust strategies accordingly
Implement effective branding strategies to differentiate the organization in the market
Collaborate cross-functionally to integrate marketing efforts with overall business strategy
Utilize market segmentation and targeting techniques to reach specific audience segments

Key Benefits of the Marketing Strategy and Planning Group Training with Instructor-led Face to Face and Virtual Options

Attending our Marketing Strategy and Planning group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Develops required skills in professionals for effective market positioning
Provides teams with insights into optimizing digital marketing campaigns
Empower professionals with skills in crafting compelling branding strategies
Equips the team with techniques for strategic market analysis and segmentation
Instills ideas in professionals for creating and implementing actionable marketing plans

Topics and Outline of Marketing Strategy and Planning Training

Our virtual and on-premise Marketing Strategy and Planning training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

Functions of Marketing

Understanding the role of marketing in business
- Marketing and its significance in organizational success
- Role of marketing in driving revenue and growth
Exploring marketing functions and responsibilities
- Identifying various functions
- Discussing responsibilities

Importance of a Marketing Strategy

Defining the concept of a marketing strategy
- Constitutes a marketing strategy and its components
- Differentiating between strategic and tactical marketing approaches
Explaining the significance of strategic planning in marketing
- Importance of aligning marketing efforts with organizational goals
- Strategic planning guides resource allocation and decision-making

Advantages of a Marketing Strategy

Identifying the benefits of having a well-defined marketing strategy
- Market positioning and competitive advantage
- How a strategic approach improves efficiency and effectiveness in marketing activities
Illustrating case studies of successful marketing strategies
- Analyzing real-world examples of companies
- Extracting lessons and best practices from case studies

Disadvantages of a Marketing Strategy

Recognizing potential pitfalls and challenges in marketing strategy implementation
- Common obstacles
- How inadequate planning or execution can lead to strategy failure
Discussing strategies for mitigating risks and overcoming obstacles
- Proactive approaches to address challenges and minimize risks
- Strategies for adapting and iterating marketing plans in response to changing circumstances

Activities in Marketing Strategies

Exploring key components of a marketing strategy, such as market analysis and segmentation
- Techniques for gathering market data, analyzing trends, and identifying target audiences
- Strategies to tailor marketing efforts to specific customer segments
Understanding the importance of branding, pricing, and promotion in marketing
- Branding in creating differentiation and building customer loyalty
- Strategies and promotional tactics

Steps in Strategic Marketing Planning

Outlining the process of developing a strategic marketing plan
- Breaking down the steps involved in crafting a comprehensive marketing plan
- Discussing the importance of setting clear objectives
Discussing techniques for setting marketing objectives and goals
- Exploring SMART criteria
- Sharing techniques for aligning marketing goals

Phases of the Strategic Marketing Process

Breaking down the strategic marketing process into manageable phases
- Identifying distinct phases
- Marketing process and dependencies
Providing examples of activities and tasks associated with each phase
- Illustrating activities
- Highlighting key milestones and deliverables

Factors Necessary for a Successful Implementation Phase

Identifying critical success factors for implementing a marketing strategy
- Discussing factors such
- Communication and stakeholder engagement
Discussing strategies for overcoming implementation challenges
- Tactics for overcoming common barriers
- Role of adaptability and flexibility

Strategies to Create Customer Awareness/Want

Exploring techniques for generating customer interest and desire
- Discussing strategies
- Exploring techniques
Discussing tactics for building brand awareness and driving customer engagement
- Sharing tactics for increasing brand visibility
- Discussing strategies for fostering customer engagement and loyalty

Who Can Take the Marketing Strategy and Planning Training Course

The Marketing Strategy and Planning training program can also be taken by professionals at various levels in the organization.

Marketing Strategists
Marketing Coordinators
Public Relations Specialists
Market Researchers
Digital Marketing Specialists
Marketing Specialists
Campaign Planners
Social Media Specialists
Content Strategists
Advertising Specialists
Customer Insights Specialists
Managers

Prerequisites for Marketing Strategy and Planning Training

The Marketing Strategy and Planning training can be taken by professionals with a basic understanding of marketing principles and concepts.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for Marketing Strategy and Planning Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Marketing Strategy and Planning training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Virtual Marketing Strategy and Planning Training

Edstellar's Marketing Strategy and Planning virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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On-site Marketing Strategy and Planning Training

Edstellar's Marketing Strategy and Planning inhouse face to face instructor-led training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Off-site Marketing Strategy and Planning Training

Edstellar's Marketing Strategy and Planning offsite face-to-face instructor-led group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Edstellar: Your Go-to Marketing Strategy and Planning Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"Attending the Marketing Strategy and Planning training was transformational for my professional development. As a Principal Customer Insights Manager, the deep dive into practical applications gave me the confidence to of expert-led workshops were immediately applicable to my work. My productivity and technical capabilities have increased dramatically since applying these concepts. This course has become foundational to my continued success.”

Ashley Crawford

Principal Customer Insights Manager,

Marketing Analytics Platform

"This Marketing Strategy and Planning course equipped me with comprehensive industry best practices expertise that I've seamlessly integrated into our strategic practice. The hands-on modules covering real-world case studies I now confidently design solutions that consistently deliver measurable business results. We've reduced implementation timelines by 45% on comparable projects, validating the immediate impact of this training program.”

Theo Andersson

Lead Growth Marketing Manager,

MarTech Platform Company

"As a Lead Client Engagement Manager overseeing technical mastery initiatives, the Marketing Strategy and Planning training significantly elevated our team's capabilities. The course expertly covered strategic our operational effectiveness. We completed our comprehensive digital transformation initiative significantly ahead of schedule. Our department has achieved remarkable improvements, demonstrating this course's lasting organizational impact.”

Vasantha Philip

Lead Client Engagement Manager,

Marketing Automation Platform Provider

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your Marketing Strategy and Planning Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate Marketing Strategy and Planning Training Course

Drive Team Excellence with Marketing Strategy and Planning Corporate Training

Key Skills Employees Gain from instructor-led Marketing Strategy and Planning Training

Key Learning Outcomes of Marketing Strategy and Planning Training Workshop for Employees

Key Benefits of the Marketing Strategy and Planning Group Training with Instructor-led Face to Face and Virtual Options

Topics and Outline of Marketing Strategy and Planning Training

Functions of Marketing

Importance of a Marketing Strategy

Advantages of a Marketing Strategy

Disadvantages of a Marketing Strategy

Activities in Marketing Strategies

Steps in Strategic Marketing Planning

Phases of the Strategic Marketing Process

Factors Necessary for a Successful Implementation Phase

Strategies to Create Customer Awareness/Want

Who Can Take the Marketing Strategy and Planning Training Course

Prerequisites for Marketing Strategy and Planning Training

Corporate Group Training Delivery Modes for Marketing Strategy and Planning Training

Explore Our Customized Pricing Package forMarketing Strategy and Planning Corporate Training

Edstellar: Your Go-to Marketing Strategy and Planning Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your Marketing Strategy and Planning Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for Marketing Strategy and Planning Training

Explore Our Customized Pricing Package for
Marketing Strategy and Planning Corporate Training