Corporate Marketing Analytics Training Course

Edstellar's Marketing Analytics instructor-led training course equips professionals with the skills and knowledge to leverage data-driven insights for strategic marketing and decision-making. It helps professionals measure marketing campaigns and allocate resources. Upskill your team to adapt to the best marketing strategies.

Duration

16 - 24 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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Looking for multiple trainings? Get a detailed quote for group training

About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Marketing Analytics Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Marketing Analytics Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Marketing analytics is the process of gathering and analyzing data from various marketing channels to evaluate the effectiveness of campaigns, understand consumer behavior, and optimize marketing strategies for maximum ROI. Marketing Analytics training is necessary for professionals to gain knowledge to collect, analyze, and interpret data effectively. It also enhances strategic decision-making, ROI, and the overall customer experience.

Edstellar's Marketing Analytics instructor-led training course ensures that professionals engage in interactive learning experiences led by our veteran trainers. This virtual/onsite Marketing Analytics training course enables teams to harness the power of data to drive strategic marketing decisions, and maximize ROI.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led Marketing Analytics Training

Marketing Analytics skills corporate training will enable teams to effectively apply their learnings at work.

Data Collection and Management
Data Collection and Management involves gathering, organizing, and maintaining data efficiently. This skill is important for roles like data analysts and researchers, ensuring accurate insights and informed decision-making.
Key Marketing Metrics Analysis
Key Marketing Metrics Analysis involves evaluating data like ROI, conversion rates, and customer engagement. This skill is important for marketers to optimize campaigns and drive growth.
Web Analytics Interpretation
Web Analytics Interpretation is the ability to analyze and derive insights from web data. this skill is important for digital marketers and data analysts to optimize campaigns and improve user experience.
Social Media Analytics
Social Media Analytics involves measuring and interpreting data from social media platforms to gauge performance and audience engagement. This skill is important for marketers, content creators, and brand managers to optimize strategies, enhance reach, and drive conversions.
Marketing Attribution Modeling
Marketing Attribution Modeling is the process of analyzing data to determine the impact of various marketing channels on sales. This skill is important for marketers to optimize campaigns, allocate budgets effectively, and enhance ROI.
Data Visualization And Reporting
Data Visualization And Reporting is the ability to present data visually through charts and graphs, making complex information accessible. this skill is important for analysts and decision-makers to effectively communicate insights and drive informed decisions.

Key Learning Outcomes of Marketing Analytics Training Workshop for Employees

Upon completing Edstellar’s Marketing Analytics workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Analyze marketing data to identify trends and patterns relevant to business objectives
Evaluate the effectiveness of marketing campaigns using Key Performance Indicators (KPIs) and metrics
Interpret data insights to make informed decisions and optimize marketing strategies
Apply statistical methods to analyze marketing data and draw meaningful conclusions
Create actionable recommendations based on data-driven insights to improve marketing performance
Develop predictive models to forecast future marketing trends and outcomes
Communicate findings and recommendations effectively to stakeholders through visualizations and reports
Continuously iterate and refine marketing strategies based on data feedback and performance analysis

Key Benefits of the Marketing Analytics Group Training

Attending our Marketing Analytics group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Equips the team with the techniques to analyze marketing data effectively and derive actionable insights
Empowers professionals with the skills to make informed decisions and optimize marketing strategies based on data-driven insight
Develops required skills in professionals to measure the performance of marketing campaigns accurately and track key metrics
Provides insights into consumer behavior, preferences, and trends, enabling targeted and personalized marketing efforts
Enhances the team's ability to allocate resources efficiently and maximize Return On Investment (ROI) for marketing initiatives
Instills ideas of Marketing Analytics in professionals for innovative marketing strategies by leveraging data to identify new opportunities and market trends

Topics and Outline of Marketing Analytics Training

Our virtual and on-premise Marketing Analytics training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

Introduction To Marketing Analytics

Defining marketing analytics and its role
- Introduction to marketing analytics
- Role of marketing analytics
Benefits of data-driven marketing
- Advantages of data-driven marketing
- Data-driven decision-making
The marketing analytics process
- Steps in marketing analytics
- Data collection and analysis
Key metrics and KPIs
- Important marketing metrics
- Key performance indicators
Ethical considerations in data collection
- Privacy concerns
- Compliance and regulations

Data Collection And Sources

Identifying data sources
- Internal and external data sources
- Primary and secondary data
Data collection methods
- Surveys and questionnaires
- Observational data collection
Structured vs unstructured data
- Definition and examples
- Managing unstructured data
Data quality and cleansing
- Importance of data quality
- Data cleansing techniques
Privacy and compliance
- Data protection laws
- GDPR and other regulations

Tools And Technologies For Marketing Analytics

Popular marketing analytics platforms
- Overview of marketing analytics tools
- Features and capabilities
Data visualization tools
- Importance of data visualization
- Popular data visualization tools
Customer relationship management (CRM) systems
- CRM benefits for marketing
- CRM integration with analytics
Marketing automation tools
- Automation benefits
- Implementing marketing automation
API integration and custom development
- API integration for data sources
- Custom development for analytics

Key Marketing Metrics

Customer acquisition cost
- Definition and calculation
- Importance in marketing
Customer lifetime value
- CLV calculation
- Utilizing CLV in marketing strategy
Conversion rate optimisation
- Improving conversion rates
- A/B testing for CRO
Return on investment
- ROI calculation
- Evaluating marketing ROI
Click-through rate and engagement metrics
- Definition and importance
- Measuring and improving CTR

Web Analytics

Setting up Google Analytics
- Google Analytics features
- Setting up tracking
Web traffic analysis
- Website traffic metrics
- Analyzing website traffic patterns
User behavior tracking
- Tracking user interactions
- Analyzing user behavior
E-commerce tracking
- Tracking e-commerce transactions
- Analyzing e-commerce performance
A/B testing and experimentation
- A/B testing benefits
- Conducting and analyzing A/B tests

Social Media Analytics

Social media metrics
- Key social media metrics
- Importance in social media marketing
Audience insights and segmentation
- Analyzing audience demographics
- Audience segmentation strategies
Social media ROI measurement
- Calculating social media ROI
- ROI analysis for social media campaigns
Social listening and sentiment analysis
- Importance of social listening
- Analyzing sentiment and brand mentions
Social media advertising analytics
- Analyzing ad performance
- Optimizing social media ads

Marketing Attribution Modeling

Types of attribution models
- First-click, last-click, and multi-touch attribution
- Choosing the right attribution model
Challenges in attribution modeling
- Common attribution challenges
- Overcoming attribution obstacles
Measuring cross-channel impact
- Cross-channel analytics
- Impact of multi-channel marketing
Attribution tools and techniques
- Attribution software options
- Implementing attribution tools
Attribution-based decision-making
- Making data-driven decisions
- Utilizing attribution insights

Data Interpretation And Actionable Insights

Data visualization and reporting
- Importance of data visualization
- Creating effective reports
Dashboards for marketing performance
- Designing marketing dashboards
- Key metrics on marketing dashboards
Data interpretation and insights generation
- Analyzing and interpreting data
- Generating actionable insights
Decision-making using analytics insights
- Utilizing insights for strategy
- Making informed marketing decisions
Creating a data-driven marketing strategy
- Building a data-driven marketing plan
- Implementing and evaluating the strategy

Who Can Take the Marketing Analytics Training Course

The Marketing Analytics training program can also be taken by professionals at various levels in the organization.

Marketing Analysts
Digital Marketers
Data Analysts
Business Analysts
SEO Specialists
Content Creators
Social Media Specialists
Advertising Specialists
Market Researchers
E-commerce Specialists
Brand Strategists
Managers

Prerequisites for Marketing Analytics Training

There are no specific prerequisites for Marketing Analytics training. However, it is beneficial to have a basic understanding of marketing principles.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for Marketing Analytics Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Marketing Analytics training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Edstellar's Marketing Analytics virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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Edstellar's Marketing Analytics inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Edstellar's Marketing Analytics offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Edstellar: Your Go-to Marketing Analytics Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"The Marketing Analytics course revolutionized how I approach my daily responsibilities. As a Principal Analytics Architect, understanding advanced methodologies was essential, and this training delivered beyond all expectations. real-world experience. My ability to architect solutions and solve complex problems has improved substantially. The instructor's insights on real-world case studies have proven instrumental in my professional advancement.”

Donna Dixon

Principal Analytics Architect,

Business Analytics Solutions Provider

"This Marketing Analytics course transformed my approach to operational excellence solutions. The comprehensive modules on practical simulations were invaluable for our organizational projects. I can now confidently implement industry best client requirements. The deep coverage of expert-led workshops gave me advanced skills I immediately applied to This expertise enabled us to secure a transformative contract with a Fortune 100 organization.”

Zhu Yan

Lead Analytics Engineer,

Performance Analytics Firm

"As a Senior Database Administrator overseeing operational excellence initiatives, the Marketing Analytics training significantly elevated our team's capabilities. The course expertly covered practical applications, interactive operational effectiveness. Our stakeholder satisfaction and NPS scores reached unprecedented all-time highs. Our department has achieved remarkable improvements, demonstrating this course's lasting organizational impact.”

Karam Usam

Senior Database Administrator,

Predictive Analytics Platform

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your Marketing Analytics Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate Marketing Analytics Training Course

Drive Team Excellence with Marketing Analytics Corporate Training

Key Skills Employees Gain from instructor-led Marketing Analytics Training

Key Learning Outcomes of Marketing Analytics Training Workshop for Employees

Key Benefits of the Marketing Analytics Group Training

Topics and Outline of Marketing Analytics Training

Introduction To Marketing Analytics

Data Collection And Sources

Tools And Technologies For Marketing Analytics

Key Marketing Metrics

Web Analytics

Social Media Analytics

Marketing Attribution Modeling

Data Interpretation And Actionable Insights

Who Can Take the Marketing Analytics Training Course

Prerequisites for Marketing Analytics Training

Corporate Group Training Delivery Modes for Marketing Analytics Training

Explore Our Customized Pricing Package forMarketing Analytics Corporate Training

Edstellar: Your Go-to Marketing Analytics Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your Marketing Analytics Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for Marketing Analytics Training

Explore Our Customized Pricing Package for
Marketing Analytics Corporate Training