Corporate Fundamentals of Digital Marketing Training Course

Edstellar's instructor-led Fundamentals of Digital Marketing training course equips teams with digital marketing skills to craft strategic digital campaigns and increase the organization's ROI. The course enables professionals to promote products, services, or brands through digital channels such as social media and search engines.

32 - 40 hrs
Instructor-led (On-site/Virtual)
Language
English
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Fundamentals of Digital Marketing Training
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Fundamentals of Digital Marketing Corporate Training Course

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Drive Team Excellence with Fundamentals of Digital Marketing Training for Employees

Empower your teams with expert-led on-site/in-house or virtual/online Fundamentals of Digital Marketing Training through Edstellar, a premier corporate training company for organizations globally. Our tailored Fundamentals of Digital Marketing corporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this Fundamentals of Digital Marketing group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Digital Marketing is strategically promoting products, services, and brands through various digital channels such as social media, search engines, and emails to reach and engage with a target audience effectively. The Fundamentals of Digital Marketing course comprehensively introduces the core concepts and techniques for mastering these digital platforms. Fundamentals of Digital Marketing training course aims to equip professionals with the skills and knowledge to design and implement powerful digital marketing campaigns that drive customer engagement and achieve business goals. The course enables teams to adapt to the dynamic digital terrain, optimize campaign strategies, and leverage real-time data to enhance decision-making and ROI.

Edstellar's instructor-led Fundamentals of Digital Marketing training course offers a tailored educational experience conducted through virtual/onsite training options by industry experts with extensive experience in digital marketing. The course curriculum is expertly designed to be practical and customizable, catering to the specific needs of each team and organization. Professionals will gain firsthand insights from experts and learn techniques directly applicable to their work.

Key Skills Employees Gain from Fundamentals of Digital Marketing Training

Fundamentals of Digital Marketing Training skills corporate training will enable teams to effectively apply their learnings at work.

  • SEO Optimization
  • Social Media Marketing
  • Email Marketing
  • Content Creation
  • Analytics Interpretation
  • Customer Engagement

Fundamentals of Digital Marketing Training for Employees: Key Learning Outcomes

Edstellar’s Fundamentals of Digital Marketing training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Fundamentals of Digital Marketing workshop, teams will to master essential Fundamentals of Digital Marketing and also focus on introducing key concepts and principles related to Fundamentals of Digital Marketing at work.


Employees who complete Fundamentals of Digital Marketing training will be able to:

  • Apply digital marketing strategies to enhance online visibility and engagement, effectively utilizing tools like SEO and social media marketing
  • Analyze market data to refine and optimize digital marketing campaigns, ensuring they align with the target audience's preferences and behaviors
  • Develop comprehensive content strategies integrating SEO, social media, and email marketing to maximize reach and impact
  • Implement conversion optimization techniques to increase the effectiveness of digital campaigns, driving higher conversion rates from potential leads
  • Utilize marketing automation tools to streamline campaign execution and management, increasing efficiency and allowing for more personalized customer interactions

Key Benefits of the Fundamentals of Digital Marketing Corporate Training

Attending our Fundamentals of Digital Marketing classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online Fundamentals of Digital Marketing training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Fundamentals of Digital Marketing.

  • Learn to navigate various digital marketing channels, including social media, SEO, and email marketing, which are essential for crafting effective marketing strategies
  • Equip professionals with the analytical skills necessary to enhance the effectiveness of marketing campaigns through data-driven decisions
  • Develop a deep understanding of consumer behavior and digital trends to tailor marketing efforts more precisely to different audience segments
  • Explore innovative digital tools and platforms to improve campaign performance and operational efficiency, keeping your marketing team at the forefront of industry advancements
  • Enhance your ability to create compelling digital content that resonates with audiences, driving engagement and building brand loyalty

Fundamentals of Digital Marketing Training Topics and Outline

Our virtual and on-premise Fundamentals of Digital Marketing training curriculum is divided into multiple modules designed by industry experts. This Fundamentals of Digital Marketing training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

  1. What is digital marketing?
    • Definition of digital marketing
    • Comparison with traditional marketing methods
    • The role of digital marketing in modern businesses
  2. Key components of digital marketing
    • Overview of SEO, social media, PPC, and email marketing
    • How do these components work together?
    • Importance of integrating multiple channels
  1. Basics of SEO
    • Understanding search engines and how they work
    • Importance of keywords in SEO
    • Overview of on-page SEO techniques
  2. Advanced SEO strategies
    • Building backlinks for improved SEO
    • Using SEO tools for optimization and tracking
    • Techniques for local and international SEO
  1. Social media platforms overview
    • Key platforms: Facebook, Twitter, Instagram, and LinkedIn
    • Target audiences and platform selection
  2. Creating effective social media content
    • Importance of engaging content
    • Tips for visual content, videos, and posts
    • Scheduling and automation tools
  1. Fundamentals of content marketing
    • What is content marketing and why is it crucial?
    • Types of content: Blogs, videos, infographics
    • Content marketing and SEO
  2. Content strategy development
    • Planning and developing a content calendar
    • Audience analysis and content customization
    • Metrics to measure content success

 

  1. Email marketing basics
    • Understanding the importance of email marketing
    • Types of email marketing campaigns
    • Building and segmenting email lists
  2. Designing effective email campaigns
    • Crafting compelling email content
    • A/B testing and optimization techniques
  1. Mobile marketing essentials
    • The growing importance of mobile platforms
    • Mobile marketing vs. traditional online marketing
    • Mobile optimization and responsive design
  2. Strategies for effective mobile marketing
    • SMS marketing: Techniques and tips
    • Mobile apps and engagement strategies
    • Location-based marketing opportunities
  1. PPC advertising basics
    • What is PPC and how does it work?
    • Setting up a PPC campaign
    • Keyword research for PPC
  2. Optimizing PPC campaigns
    • Managing and refining PPC bids
    • Improving ad quality and landing pages
    • Utilizing ad extensions and features
  1. Understanding conversion optimization
    • The concept of conversion rates in digital marketing
    • Elements that impact conversions
    • Tools for tracking and improving conversions
  2. Techniques for increasing conversions
    • A/B testing methodologies
    • User experience and its impact on conversions
  1. Basics of digital analytics
    • Understanding data in digital marketing
    • Key metrics and KPIs to track
    • Tools for digital analytics
  2. Applying analytics to improve marketing strategies
    • Interpreting data to make informed decisions
    • Segmenting data for targeted marketing
    • Predictive analytics and market trends
  1. Marketing automation fundamentals
    • What is marketing automation and its benefits?
    • Common marketing automation tools
    • Integrating marketing automation with other digital efforts
  2. Implementing marketing automation
    • Planning and executing automation workflows
    • Personalization and behavioral triggers
    • Measuring effectiveness of automation
  1. Programmatic buying explained
    • The basics of programmatic ad buying
    • How programmatic integrates with digital strategies?
    • Tools and platforms for programmatic buying
  2. Advantages of programmatic buying
    • Increased efficiency and reduced costs
    • Targeting precision and audience optimization
  1. Developing a digital marketing strategy
    • Steps to creating a comprehensive strategy
    • Aligning digital goals with business objectives
    • Cross-channel integration and management
  2. Evaluating and refining strategies
    • Continuous improvement cycles in digital marketing
    • Staying updated with digital marketing trends

This Corporate Training for Fundamentals of Digital Marketing is ideal for:

What Sets Us Apart?

Fundamentals of Digital Marketing Corporate Training Prices

Our Fundamentals of Digital Marketing training for enterprise teams is tailored to your specific upskilling needs. Explore transparent pricing options that fit your training budget, whether you're training a small group or a large team. Discover more about our Fundamentals of Digital Marketing training cost and take the first step toward maximizing your team's potential.

Small Group
Large Groups

Request for a quote to know about our Fundamentals of Digital Marketing corporate training cost and plan the training initiative for your teams. Our cost-effective Fundamentals of Digital Marketing training pricing ensures you receive the highest value on your investment.

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Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Fundamentals of Digital Marketing training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

Most Popular
Growth Package

350 licenses

160 hours of training (includes VILT/In-person On-site)

Ideal for growing SMBs

Enterprise Package

900 licenses

400 hours of training (includes VILT/In-person On-site)

Designed for large corporations

Custom Package

Unlimited licenses

Unlimited duration

Designed for large corporations

View Corporate Training Packages

Fundamentals of Digital Marketing Course Completion Certificate

Upon successful completion of the Fundamentals of Digital Marketing training course offered by Edstellar, employees receive a prestigious course completion certificate, symbolizing their dedication to ongoing learning and professional development. This certificate not only validates the employees' acquired skills but also serves as a powerful motivator, inspiring them to further enhance their expertise and contribute effectively to organizational success.

Target Audience for Fundamentals of Digital Marketing Training Course

The Fundamentals of Digital Marketing training course is ideal for marketing managers, content creators, sales professionals, business owners, web designers, web marketers, marketing consultants, and digital media specialists.

The Fundamentals of Digital Marketing training program can also be taken by professionals at various levels in the organization.

Fundamentals of Digital Marketing training for managers

Fundamentals of Digital Marketing training for staff

Fundamentals of Digital Marketing training for leaders

Fundamentals of Digital Marketing training for executives

Fundamentals of Digital Marketing training for workers

Fundamentals of Digital Marketing training for businesses

Fundamentals of Digital Marketing training for beginners

Fundamentals of Digital Marketing group training

Fundamentals of Digital Marketing training for teams

Fundamentals of Digital Marketing short course

Prerequisites for Fundamentals of Digital Marketing Training

There are no prerequisites for the Fundamentals of Digital Marketing training course.

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Bringing you the Best Fundamentals of Digital Marketing Trainers in the Industry

The instructor-led Fundamentals of Digital Marketing training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Fundamentals of Digital Marketing Access practices.

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Training Delivery Modes for Fundamentals of Digital Marketing Group Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online Fundamentals of Digital Marketing training for companies. This method has proven to be the most effective, outcome-oriented and well-rounded training experience to get the best training results for your teams.

Virtuval
Virtual

Instructor-led Training

Engaging and flexible online sessions delivered live, allowing professionals to connect, learn, and grow from anywhere in the world.

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On-Site
On-Site

Instructor-led Training

Customized, face-to-face learning experiences held at your organization's location, tailored to meet your team's unique needs and objectives.

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Off-Site
Off-site

Instructor-led Training

Interactive workshops and seminars conducted at external venues, offering immersive learning away from the workplace to foster team building and focus.

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