Corporate Pricing Strategy Training Course

Edstellar's Pricing Strategy instructor-led training course enables employees to analyze demand curves, measure willingness to pay, use price discrimination, and apply psychological pricing. Upskill your teams with data-driven skills and dynamic pricing strategies to optimize pricing, boost competitive advantage, and increase profitability.

Duration

24 - 32 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Pricing Strategy Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Pricing Strategy Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Pricing strategy refers to the methods and approaches businesses use to set the prices for their products or services. An effective pricing strategy maximizes revenue by setting competitive prices that reflect product value. It also boosts brand reputation, drives market growth, and supports long-term business success. Pricing Strategy training course enables employees to analyze market trends, customer behavior, and competitive landscapes to make informed pricing decisions.

Pricing Strategy instructor-led training course provided by Edstellar can be customized to meet team requirements. The virtual/onsite Pricing Strategy training course led by expert trainers ensures employees develop a deep understanding of pricing techniques, enabling them to make data-driven decisions that enhance profitability and competitive advantage.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led Pricing Strategy Training

Pricing Strategy skills corporate training will enable teams to effectively apply their learnings at work.

Demand Analysis
Demand Analysis is the process of assessing consumer needs and market trends to forecast product demand. This skill is important for roles in marketing, sales, and supply chain management, as it drives strategic decisions and optimizes resource allocation.
Price Setting
Price Setting is the process of determining the optimal price for a product or service based on costs, competition, and market demand. This skill is important for roles in marketing, sales, and finance, as it directly impacts profitability and competitive positioning.
Market Trend Analysis
Market Trend Analysis is the ability to evaluate and interpret market data to identify patterns and shifts. this skill is important for roles in marketing, finance, and product development, as it informs strategic decisions and drives competitive advantage.
Customer Behavior Insights
Customer Behavior Insights is the ability to analyze and interpret consumer actions and preferences. this skill is important for marketing and sales roles to tailor strategies effectively.
Competitor Analysis
Competitor Analysis is the process of evaluating competitors' strengths and weaknesses. This skill is important for marketing and business strategy roles to identify opportunities and threats.
Elasticity Calculation
Elasticity Calculation measures how demand or supply responds to price changes. This skill is important for economists and marketers to optimize pricing strategies and forecast revenue.

Key Learning Outcomes of Pricing Strategy Training Workshop for Employees

Upon completing Edstellar’s Pricing Strategy workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Apply demand curve analysis to set optimal pricing strategies
Evaluate different types of demand curves to determine their impact on pricing decisions
Analyze factors affecting demand and their influence on pricing models
Utilize elasticity concepts to predict consumer responses to price changes
Design personalized and dynamic pricing strategies based on willingness to pay data

Key Benefits of the Pricing Strategy Group Training

Attending our Pricing Strategy group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Equips the team with the techniques to analyze and interpret demand curves for optimal pricing
Empower employees with the skills to measure and incorporate willingness to pay into pricing decisions
Develop required skills in employees to implement various forms of price discrimination effectively
Cultivate ideas in teams to use psychological pricing strategies to influence consumer behavior
Equip the team with the techniques to perform data-driven pricing analysis using advanced tools
Empower employees with the skills to communicate pricing strategies clearly to stakeholders

Topics and Outline of Pricing Strategy Training

Our virtual and on-premise Pricing Strategy training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

Demand Curve and Pricing

Introduction to demand curve
- Definition and importance
- Historical perspective and development
Types of demand curves
- Linear demand curve
- Non-linear demand curve
Factors affecting demand
- Price of the product
- Income levels
- Consumer preferences
- Price of related goods
Elasticity of demand
- Price elasticity of demand
- Income elasticity of demand
- Cross elasticity of demand
Measuring and analyzing demand
- Quantitative techniques
- Data sources and tools
Applications in pricing strategy
- Setting initial prices
- Adjusting prices over time
- Responding to competitor pricing

Determining Willingness to Pay

Concept of Willingness to Pay (WTP)
- Definition and significance
- Economic and psychological perspectives
Methods to measure WTP
- Surveys and questionnaires
- Market experiments
- Conjoint analysis
- Bidding and auction methods
Factors influencing WTP
- Consumer income and budget
- Product attributes and quality
- Brand perception and loyalty
- Market conditions and trends
Analyzing WTP data
- Statistical tools and techniques
- Segmentation and clustering
- Predictive modeling
Incorporating WTP into pricing decisions
- Personalized pricing
- Dynamic pricing
- Value-based pricing

Playing the Pricing Piano or Price Discrimination

Introduction to price discrimination
- Definition and types
- Legal and ethical considerations
First-degree price discrimination
- Personalized pricing strategies
- Data collection and analysis
- Implementation challenges
Second-degree price discrimination
- Menu pricing
- Quantity discounts
- Versioning and bundling
Third-degree price discrimination
- Segmentation by demographics
- Geographic pricing
- Time-based pricing
Dynamic pricing
- Real-time price adjustments
- Algorithmic pricing
- Case studies in e-commerce and travel industries
Psychological pricing tactics
- Charm pricing
- Price anchoring
- Decoy effect

Pricing Psychology

Introduction to Pricing Psychology
- Definition and importance
- Behavioral economics principles
Consumer perception of price
- Price-quality relationship
- Reference prices and benchmarks
- Price fairness
Psychological pricing techniques
- Odd-even pricing
- Prestige pricing
- Price bundling
Influence of context on pricing
- Framing effects
- Impact of discounts and promotions
- Contextual pricing cues
Decision-making under uncertainty
- Risk aversion
- Loss aversion
- Prospect theory
Communicating prices effectively
- Visual presentation of prices
- Pricing language and messaging
- Enhancing perceived value

Who Can Take the Pricing Strategy Training Course

The Pricing Strategy training program can also be taken by professionals at various levels in the organization.

Product Managers
Sales Executives
Marketing Professionals
Financial Analysts
Revenue Managers
Business Development Leaders
Pricing Analysts
Account Managers
Market Researchers
Data Analysts
Product Strategists
Strategic Planners

Prerequisites for Pricing Strategy Training

Employees with a basic understanding of mathematics and data analysis or prior exposure to marketing principles can take up the Pricing Strategy training course.

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for Pricing Strategy Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Pricing Strategy training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Edstellar's Pricing Strategy virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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Edstellar's Pricing Strategy inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Edstellar's Pricing Strategy offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Edstellar: Your Go-to Pricing Strategy Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your Pricing Strategy Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate Pricing Strategy Training Course

Drive Team Excellence with Pricing Strategy Corporate Training

Key Skills Employees Gain from instructor-led Pricing Strategy Training

Key Learning Outcomes of Pricing Strategy Training Workshop for Employees

Key Benefits of the Pricing Strategy Group Training

Topics and Outline of Pricing Strategy Training

Demand Curve and Pricing

Determining Willingness to Pay

Playing the Pricing Piano or Price Discrimination

Pricing Psychology

Who Can Take the Pricing Strategy Training Course

Prerequisites for Pricing Strategy Training

Corporate Group Training Delivery Modes for Pricing Strategy Training

Explore Our Customized Pricing Package forPricing Strategy Corporate Training

Edstellar: Your Go-to Pricing Strategy Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your Pricing Strategy Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for Pricing Strategy Training

Explore Our Customized Pricing Package for
Pricing Strategy Corporate Training