Led the strategic planning and execution of market expansion initiatives, identifying growth opportunities and establishing the company's presence in new regions or countries

Managed relationships with government agencies and local authorities, ensuring compliance with regulatory requirements, permits, and licenses for operations

Fostered partnerships and alliances with local distributors, suppliers, and other key stakeholders to support business development and enhance supply chain efficiency

Oversaw financial performance by setting budgets, monitoring expenses, and implementing cost-effective strategies to maximize profitability in the target market

Identified and assessed market risks, including economic, political, and competitive factors, and developed risk mitigation strategies to protect the company's interests

Directed a cross-functional team, including sales, marketing, and operations, to achieve market development goals and ensure seamless execution of business strategies

Developed and executed category strategies to drive sales and market share growth for health and personal care products within the company's portfolio

Managed product assortments, including selection, introduction, and discontinuation of products, based on market trends, consumer preferences, and sales data analysis

Established and maintained strong relationships with suppliers and negotiated favorable terms, including pricing, terms of delivery, and promotional support

Conducted comprehensive market research and analysis, monitoring competitor activities, consumer behavior, and emerging trends to identify growth opportunities

Designed and implemented promotional plans, including pricing strategies, advertising campaigns, and trade promotions to maximize product visibility and sales

Monitored the financial performance of the HPC category, analyzing sales data, profitability, and inventory management, and made data-driven decisions to optimize financial results

Developed and executed brand strategies to establish a strong and distinctive identity for the company's gaming products in the market

Defined and communicated the unique value proposition, ensuring they resonated with the target audience and differentiated the brand from competitors

Planned and implemented marketing campaigns, including digital advertising, social media, and influencer partnerships, to promote gaming kits and drive sales

Conducted market research to identify customer preferences, trends, and competitive positioning, using insights to refine product offerings and marketing strategies

Collaborated with product development teams to align product features, design, and functionality with the brand's vision and customer expectations

Evaluated the performance of branding initiatives and marketing campaigns by analyzing key performance indicators (KPIs), such as sales data, brand awareness, and customer feedback, and adjusted strategies accordingly

Developed and executed sales strategies to achieve revenue targets and market share goals, considering regional and product-specific objectives

Created and implemented trade marketing programs, including promotions, displays, and incentives, to drive product visibility and sales at the retail level

Managed and optimized distribution channels, working closely with distributors and retailers to ensure effective product placement and availability

Conducted market analysis and monitored consumer and competitor trends to identify opportunities and threats, adapting sales and marketing tactics accordingly

Led and coached the sales and trade marketing teams, setting performance targets, providing training, and evaluating team performance

Managed the sales and trade marketing budget, allocating resources effectively and tracking expenses to ensure profitability and return on investment