Corporate Customer Analytics Training Course

Edstellar's instructor-led Customer Analytics training course equips teams with advanced analytical skills to achieve deeper customer understanding and organizational decision-making. The course equips professionals to harness data from various sources, such as transaction records, social media interactions, customer feedback, and web analytics.

Duration

16 - 24 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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Looking for multiple trainings? Get a detailed quote for group training

About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Customer Analytics Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Customer Analytics Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Customer analytics is the process of collecting, analyzing, and interpreting customer data to understand their behaviors, preferences, and needs, enabling organizations to make data-driven decisions to improve customer satisfaction, loyalty, and ultimately, profitability. For organizations, it helps identify customer trends, informs marketing strategies, enhances product development, and fosters personalized customer experiences, eventually leading to competitive advantage and business growth. Training in customer analytics typically involves learning statistical methods, data mining techniques, and software tools to effectively gather, analyze, and interpret customer data for actionable insights and decision-making.

Edstellar's instructor-led Customer Analytics training course offers virtual/onsite training options tailored to meet the needs of global teams. The course is facilitated by industry experts with years of expertise in Customer Analytics, offering a blend of practical knowledge and theoretical understanding. The course includes a customizable curriculum that addresses specific organizational needs, hands-on practical sessions, and insights into the latest trends and techniques in the domain.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led Customer Analytics Training

Customer Analytics skills corporate training will enable teams to effectively apply their learnings at work.

Data Mining
Data Mining is the process of discovering patterns and insights from large datasets using statistical and computational techniques. This skill is important for data analysts and business intelligence roles, as it enables informed decision-making and strategic planning.
Customer Segmentation
Customer Segmentation is the process of dividing a customer base into distinct groups based on shared characteristics. This skill is important for marketers and sales professionals as it enables targeted strategies, enhancing engagement and driving sales.
Predictive Modeling
Predictive Modeling is the process of using statistical techniques to forecast future outcomes based on historical data. This skill is important for data analysts, marketers, and financial analysts, as it enables informed decision-making and strategic planning.
Market Basket Analysis
Market Basket Analysis is a data mining technique used to understand purchase behavior by identifying product associations. This skill is important for retail analysts and marketers to optimize product placement, enhance cross-selling strategies, and improve customer satisfaction.
Churn Analysis
Churn Analysis is the process of examining customer attrition to identify patterns and causes. this skill is important for roles in customer success and marketing, as it helps improve retention strategies and enhance customer satisfaction.
Cohort Analysis
Cohort Analysis is the study of user behavior over time, segmented by shared characteristics. This skill is important for data analysts and marketers to identify trends, optimize strategies, and enhance customer retention.

Key Learning Outcomes of Customer Analytics Training Workshop for Employees

Upon completing Edstellar’s Customer Analytics workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Apply advanced analytics techniques to interpret customer data and derive meaningful insights that inform strategic business decisions
Implement predictive analytics to forecast future customer behaviors, enabling proactive adjustments to marketing and product development plans
Leverage social media and web analytics to comprehensively understand customer interactions across digital platforms, improving online marketing efforts
Develop and execute strategies that use customer analytics insights to improve customer satisfaction and loyalty, directly impacting the organization's bottom line
Integrate customer analytics findings into product development processes, ensuring that new offerings meet current and emerging customer needs

Key Benefits of the Customer Analytics Group Training with Instructor-led Face to Face and Virtual Options

Attending our Customer Analytics group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Learn how to navigate and interpret complex customer datasets, transforming raw data into actionable insights that can drive business strategy and improve customer engagement
Equip professionals with the latest analytical tools and methodologies, which will enable them to analyze customer behavior and identify emerging market trends effectively
Learn the principles of data visualization and how to communicate complex analytical findings clearly and impactfully, enhancing stakeholder understanding and support
Develop strategies for improving customer satisfaction and loyalty by applying insights gained from customer analytics, directly contributing to long-term business success
Explore innovative product and service development approaches informed by customer needs and preferences identified through advanced analytics techniques

Topics and Outline of Customer Analytics Training

Our virtual and on-premise Customer Analytics training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

Need-Based Segmentation

Understanding market segmentation
- Basics of market division
- Importance of segmentation in marketing
- Approaches to segmentation
Techniques for identifying customer needs
- Using surveys and interviews
- Analyzing customer feedback
- Leveraging social media insights
Creating segments based on customer needs
- Defining criteria for segmenting
- Mapping needs to market segments

Segment Targeting Approaches

Basics of segment targeting
- Defining segment targeting
- Importance of targeting in marketing strategy
- Different targeting strategies
Evaluating and selecting target segments
- Criteria for segment evaluation
- Tools for segment selection
Strategies for targeting selected segments
- Tailored marketing mix for target segments
- Positioning products for each segment
- Monitoring and adjusting targeting strategies

Perceptual Mapping

Introduction to perceptual mapping
- Understanding perceptual maps
- Benefits of using perceptual maps in marketing
- Constructing a perceptual map
Analyzing perceptual maps
- Interpreting dimensions and positions
- Identifying gaps and opportunities
- Competitor analysis through perceptual maps
- Integrating perceptual mapping with marketing strategy

Product Positioning

Fundamentals of product positioning
- Defining product positioning
- Importance of positioning in the market
- Positioning strategies
Developing a positioning statement
- Components of a positioning statement
- Crafting effective positioning statements
Implementing product positioning strategies
- Role of the marketing mix in positioning
- Re-positioning existing products
- Evaluating the effectiveness of product positioning

Preference Mapping

Basics of preference mapping
- Introduction to preference mapping
- Understanding consumer preferences
- Techniques for mapping preferences
Conducting preference analysis
- Designing studies for preference data collection
- Analyzing and interpreting preference data
- Using preference maps to understand market segments
Utilizing preference maps in marketing decisions
- Application of preference maps in product development

Conjoint Analysis for Product Design

Introduction to conjoint analysis
- Basics of conjoint analysis
- The role of conjoint analysis in marketing research
- Types of conjoint analysis methods
Designing a conjoint study
- Steps in conducting a conjoint analysis
- Collecting data for conjoint analysis
Analyzing and interpreting conjoint results
- Estimating part-worth utilities
- Simulating market preferences
- Applying conjoint analysis for product design decisions

Value Extraction by Decision Calculus

Understanding decision calculus
- Introduction to decision calculus
- Importance of decision calculus in value extraction
- Principles of decision calculus in marketing
Implementing decision calculus models
- Building decision calculus models
- Estimating parameters for decision models
- Decision calculus in customer relationship management
- Strategic planning with decision calculus

Who Can Take the Customer Analytics Training Course

The Customer Analytics training program can also be taken by professionals at various levels in the organization.

Marketing Analysts
Data Analysts
Academic Researchers
BI Developers
Customer Experience Analysts
Customer Insights Analysts
Data Scientists
Market Researchers
CRM Specialists
Financial Analysts
Operations Analysts
Managers

Prerequisites for Customer Analytics Training

Professionals with a basic understanding of data analysis and familiarity with analytics tools can take the Customer Analytics training course.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for Customer Analytics Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Customer Analytics training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Edstellar's Customer Analytics virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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Edstellar's Customer Analytics inhouse face to face instructor-led training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Edstellar's Customer Analytics offsite face-to-face instructor-led group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Edstellar: Your Go-to Customer Analytics Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"Attending the Customer Analytics training was transformational for my professional development. As a Senior Database Administrator, the deep dive into strategic frameworks gave me the confidence to tackle complex coverage of practical simulations were immediately applicable to my work. I've confidently led multiple high-visibility initiatives leveraging this comprehensive knowledge. This course has become foundational to my continued success.”

Sarah Cunningham

Senior Database Administrator,

Performance Analytics Firm

"This Customer Analytics course transformed my approach to strategic implementation solutions. The comprehensive modules on interactive labs were invaluable for our organizational projects. I can now confidently implement industry best practices for diverse client requirements. The deep coverage of expert-led workshops gave me advanced skills I immediately applied to We delivered a high-visibility enterprise project two months ahead of schedule.”

Laurent Rousseau

Principal ETL Developer,

Data Visualization Platform

"The Customer Analytics training gave our team advanced practical applications expertise that revolutionized our strategic implementation approach. As a Principal Big Data Engineer, understanding real-world case studies and capabilities across our entire portfolio. We've successfully deployed these methodologies across all regional operations centers. This training has become foundational to our team's strategic capabilities and continued growth.”

Jalal Fadi

Principal Big Data Engineer,

Customer Insights Company

“Edstellar’s IT & Technical training programs have been instrumental in strengthening our engineering teams and building future-ready capabilities. The hands-on approach, practical cloud scenarios, and expert guidance helped our teams improve technical depth, problem-solving skills, and execution across multiple projects. We’re excited to extend more of these impactful programs to other business units.”

Aditi Rao

L&D Head,

A Global Technology Company

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your Customer Analytics Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate Customer Analytics Training Course

Drive Team Excellence with Customer Analytics Corporate Training

Key Skills Employees Gain from instructor-led Customer Analytics Training

Key Learning Outcomes of Customer Analytics Training Workshop for Employees

Key Benefits of the Customer Analytics Group Training with Instructor-led Face to Face and Virtual Options

Topics and Outline of Customer Analytics Training

Need-Based Segmentation

Segment Targeting Approaches

Perceptual Mapping

Product Positioning

Preference Mapping

Conjoint Analysis for Product Design

Value Extraction by Decision Calculus

Who Can Take the Customer Analytics Training Course

Prerequisites for Customer Analytics Training

Corporate Group Training Delivery Modes for Customer Analytics Training

Explore Our Customized Pricing Package forCustomer Analytics Corporate Training

Edstellar: Your Go-to Customer Analytics Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your Customer Analytics Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for Customer Analytics Training

Explore Our Customized Pricing Package for
Customer Analytics Corporate Training