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Drive Team Excellence with Google Ads Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Google Ads Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Google Ads is an online advertising platform where advertisers bid to display ads to web users on search results and across websites, apps, and videos. Organizations use it to target specific audiences, drive relevant traffic, increase brand awareness, and boost sales with detailed performance analytics for real-time strategy adjustments. Google Ads training course equips individuals with skills to create and optimize effective ad campaigns.

Edstellar's instructor-led Google Ads training course is conducted by industry experts with extensive experience in product lifecycle management. The course covers key functionalities and practical applications of Google Ads and is delivered through virtual/onsite formats. The course is tailored to meet employees' needs, offering hands-on exercises, customization options, and real-world examples to enhance learning outcomes.

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Delivery Capability Across 100+ Countries & 10+ Languages
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Key Skills Employees Gain from instructor-led Google Ads Training

Google Ads skills corporate training will enable teams to effectively apply their learnings at work.

  • Keyword Research and Targeting Techniques
    Keyword Research and Targeting Techniques involve identifying relevant search terms to optimize content for SEO. This skill is important for digital marketers and content creators to enhance visibility, drive traffic, and improve engagement.
  • Campaign Performance Analysis
    Campaign Performance Analysis involves evaluating marketing campaign metrics to assess effectiveness and ROI. This skill is important for marketers and analysts to optimize strategies, enhance engagement, and drive business growth.
  • Ad Copywriting and Creative Development
    Ad Copywriting and Creative Development involve crafting compelling messages and visuals to engage audiences. This skill is important for marketers and advertisers to drive conversions.
  • Bidding Strategy Implementation
    Bidding Strategy Implementation involves developing and executing effective bidding plans to optimize resource allocation. This skill is important for roles in project management and procurement, ensuring competitive advantage and cost efficiency.
  • Ad Extensions Utilization
    Ad Extensions Utilization involves enhancing online ads with additional information like location, phone numbers, or links. This skill is important for digital marketers to improve ad visibility, click-through rates, and overall campaign effectiveness.
  • Remarketing Tactics Implementation
    Remarketing Tactics Implementation involves strategically targeting previous website visitors with tailored ads. This skill is important for digital marketers to boost conversions and enhance customer retention.

Key Learning Outcomes of Google Ads Training Workshop for Employees

Upon completing Edstellar’s Google Ads workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

  • Apply advanced targeting techniques to optimize ad campaigns and reach specific audience segments effectively
  • Analyze campaign performance metrics to make data-driven decisions and optimize ad spend for maximum ROI
  • Develop compelling ad creatives tailored to target audience preferences and increase ad engagement
  • Implement effective bidding strategies to achieve campaign objectives and maximize advertising efficiency
  • Utilize ad extensions and other features to enhance ad visibility and improve overall campaign performance

Key Benefits of the Google Ads Group Training

Attending our Google Ads group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

  • Learn advanced targeting techniques to precisely reach your desired audience segments and maximize the impact of your advertising campaigns
  • Equip teams with the skills to analyze campaign performance metrics effectively, enabling data-driven decision-making for optimizing ad spend and maximizing ROI
  • Develop compelling ad creatives tailored to your target audience's preferences, enhancing engagement and driving higher conversion rates
  • Explore innovative bidding strategies to achieve your campaign objectives efficiently and stay ahead of the competition in the dynamic digital advertising landscape
  • Learn to utilize ad extensions and other advanced features to enhance ad visibility and improve overall campaign performance

Topics and Outline of Google Ads Training

Our virtual and on-premise Google Ads training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

  1. What are Google Ads?
    • Definition and overview of Google ads
  2. Method to advertise on Google
    • Overview of advertising methods on Google
  3. How does Google Ads work?
    • Explanation of Google Ads mechanism
  4. Types of Google Ads
    • Overview of different Google Ads formats
  5. How to use Google Keyword Planner for ads?
    • Step-by-step guide on utilizing Google Keyword Planner
  6. Google Ads terms to know
    • Glossary of essential Google Ads terminology
  1. API structure
    • Understanding the Google Ads API architecture
  2. Entity relationships
    • Explaining relationships between entities in Google Ads
  3. Versioning
    • Overview of API versioning in Google Ads
  4. Changing and inspecting objects
    • Procedures for modifying and reviewing objects in Google Ads
  5. Retrieving objects
    • Methods for retrieving objects from Google Ads
  6. Resource metadata
    • Understanding metadata associated with Google Ads resources
  7. Call structure
    • Explanation of Google Ads API call structure
  8. Mutates
    • Introduction to mutate operations in Google Ads API
  1. Creating an account
    • Steps to create a Google Ads account
  2. Linking to manager accounts
    • Procedures for linking accounts to manager accounts
  3. List accessible accounts
    • How to access and list Google Ads accounts
  4. Get account hierarchy
    • Understanding the account hierarchy in Google Ads
  5. Managing user access
    • Methods for managing user access to Google Ads accounts
  6. Change status and event service
    • Overview of status changes and event management in Google Ads API
  1. Introduction to ad management
    • Overview of ad management in Google Ads
  2. Ad types
    • Explanation of different ad types available in Google Ads
  3. Create and mutate ads
    • Procedures for creating and modifying ads in Google Ads
  4. Responsive search and customization
    • Utilizing responsive search ads and customization options
  5. Upgraded URLs
    • Implementing upgraded URLs in Google Ads
  6. Dynamic search ads
    • Understanding dynamic search ads in Google Ads
  7. Responsive display and search ads
    • Creating responsive display and search ads in Google Ads
  1. Ad campaigns
    • Steps to add campaigns in Google Ads
  2. Display expansion on search campaigns
    • Utilizing display expansion on search campaigns
  3. Campaign groups
    • Overview of campaign grouping in Google Ads
  4. Create ad groups
    • Procedures for creating ad groups in Google Ads campaigns
  1. Strategy types and status
    • Explanation of different bidding strategies and their status in Google Ads
  2. Portfolio and standard bidding
    • Comparison of portfolio and standard bidding strategies
  3. Cross-account bidding strategies
    • Implementing bidding strategies across multiple Google Ads accounts
  4. Set bids manually
    • Manual bidding techniques in Google Ads
  5. Manage bid modifiers
    • Methods for managing bid modifiers in Google Ads campaigns
  1. Create conversion actions
    • Steps to create conversion actions in Google Ads
  2. Conversion action types
    • Overview of different types of conversion actions in Google Ads
  3. Upload click and call conversions
    • Uploading click and call conversions data to Google Ads
  4. Enhanced conversions
    • Utilizing enhanced conversions features in Google Ads
  5. Custom conversion variables
    • Implementing custom conversion variables in Google Ads
  6. Conversion value rules
    • Defining conversion value rules in Google Ads
  7. Conversion goals
    • Setting and monitoring conversion goals in Google Ads

Who Can Take the Google Ads Training Course

The Google Ads training program can also be taken by professionals at various levels in the organization.

  • Digital Marketers
  • Account Managers
  • Media Planners
  • Digital Marketing Managers
  • Marketing Analysts
  • Social Media Managers
  • SEO Specialists
  • Content Strategists
  • Marketing Consultants
  • Content Marketers
  • PPC Analysts
  • Creative Directors

Prerequisites for Google Ads Training

Employees with a basic understanding of digital marketing principles can take the Google Ads training course.

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
 for Google Ads Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Google Ads training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Training Mode
Virtual
Instructor-led Training
Training Mode
On-site
Instructor-led Training
Training Mode
Off-site
Instructor-led Training
Virtual trainig

Edstellar's Google Ads virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations
The consistent training quality ensures uniform learning outcomes
Participants can attend training in their own space without the need for traveling
Organizations can scale learning by accommodating large groups of participants
Interactive tools can be used to enhance learning engagement
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On-site trainig

Edstellar's Google Ads inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction
Workplace environment can be tailored to learning requirements
Team collaboration and knowledge sharing improves training effectiveness
Demonstration of processes for hands-on learning and better understanding
Participants can get their doubts clarified and gain valuable insights through direct interaction
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Off-site trainig

Edstellar's Google Ads offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement
Team bonding can be improved through activities
Dedicated schedule for training away from office set up can improve learning effectiveness
Boosts employee morale and reflects organization's commitment to employee development
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Google Ads Corporate Training

Looking for pricing details for onsite, offsite, or virtual instructor-led Google Ads training? Get a customized proposal tailored to your team’s specific needs.

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        Starter
        120 licences

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        64 hours of group training (includes VILT/In-person On-site)

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        Edstellar: Your Go-to Google Ads Training Company

        Experienced Trainers

        Our trainers bring years of industry expertise to ensure the training is practical and impactful.

        Quality Training

        With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

        Industry-Relevant Curriculum

        Our course is designed by experts and is tailored to meet the demands of the current industry.

        Customizable Training

        Our course can be customized to meet the unique needs and goals of your organization.

        Comprehensive Support

        We provide pre and post training support to your organization to ensure a complete learning experience.

        Multilingual Training Capabilities

        We offer training in multiple languages to cater to diverse and global teams.

        Testimonials

        What Our Clients Say

        We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

        "This Google Ads course was exactly what I needed to advance my career. As a Senior Software Engineer, mastering practical applications has become crucial for my success. The in-depth coverage of practical simulations frameworks I use daily. I've been able to drive meaningful innovation and improvement within my department. The real-world examples and deep dive into real-world case studies were particularly valuable for my professional growth.”

        Jerrod Ferguson

        Senior Software Engineer,

        Technology Consulting Services Company

        "This Google Ads course equipped me with comprehensive strategic frameworks expertise that I've seamlessly integrated into our enterprise practice. The hands-on modules covering hands-on exercises and expert-led workshops confidently design solutions that consistently deliver measurable business results. Our project success rate and profitability increased dramatically within the quarter, validating the immediate impact of this training program.”

        Zhou Xiang

        Senior Software Engineer,

        Global Technology Solutions Provider

        "As a Senior Software Engineer overseeing professional expertise initiatives, the Google Ads training significantly elevated our team's capabilities. The course expertly covered industry best practices, practical operational effectiveness. Our team delivered record-breaking results in the subsequent quarter, exceeding all targets. Our department has achieved remarkable improvements, demonstrating this course's lasting organizational impact.”

        Talal Tarek

        Senior Software Engineer,

        IT Services and Solutions Provider

        “Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

        Meera Rao

        HR & L&D Head,

        A Global Services Company

        Get Your Team Members Recognized with Edstellar’s Course Certificate

        Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

        This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

        Certificate of Excellence

        We have Expert Trainers to Meet Your Google Ads Training Needs

        The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

        Smart Class Product Trainer Trainer in Jamshedpur
        Krishna
        Jamshedpur, India
        Trainer since
        December 1, 2015
        View Krishna’s Profile

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