Drive Team Excellence with Google Ads Corporate Training

Empower your teams with expert-led on-site/in-house or virtual/online Google Ads Training through Edstellar, a premier corporate training company for organizations globally. Our tailored Google Ads corporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this Google Ads group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Google Ads is an online advertising platform where advertisers bid to display ads to web users on search results and across websites, apps, and videos. Organizations use it to target specific audiences, drive relevant traffic, increase brand awareness, and boost sales with detailed performance analytics for real-time strategy adjustments. Google Ads training course equips individuals with skills to create and optimize effective ad campaigns.

Edstellar's instructor-led Google Ads training course is conducted by industry experts with extensive experience in product lifecycle management. The course covers key functionalities and practical applications of Google Ads and is delivered through virtual/onsite formats. The course is tailored to meet employees' needs, offering hands-on exercises, customization options, and real-world examples to enhance learning outcomes.

Key Skills Employees Gain from Google Ads Training

Google Ads skills corporate training will enable teams to effectively apply their learnings at work.

  • Keyword Research and Targeting Techniques
  • Campaign Performance Analysis
  • Ad Copywriting and Creative Development
  • Bidding Strategy Implementation
  • Ad Extensions Utilization
  • Remarketing Tactics Implementation

Key Learning Outcomes of Google Ads Training

Edstellar’s Google Ads training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Google Ads workshop, teams will to master essential Google Ads and also focus on introducing key concepts and principles related to Google Ads at work.

Employees who complete Google Ads training will be able to:

  • Apply advanced targeting techniques to optimize ad campaigns and reach specific audience segments effectively
  • Analyze campaign performance metrics to make data-driven decisions and optimize ad spend for maximum ROI
  • Develop compelling ad creatives tailored to target audience preferences and increase ad engagement
  • Implement effective bidding strategies to achieve campaign objectives and maximize advertising efficiency
  • Utilize ad extensions and other features to enhance ad visibility and improve overall campaign performance

Key Benefits of the Google Ads Corporate Training

Attending our Google Ads classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online Google Ads training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Google Ads .

  • Learn advanced targeting techniques to precisely reach your desired audience segments and maximize the impact of your advertising campaigns
  • Equip teams with the skills to analyze campaign performance metrics effectively, enabling data-driven decision-making for optimizing ad spend and maximizing ROI
  • Develop compelling ad creatives tailored to your target audience's preferences, enhancing engagement and driving higher conversion rates
  • Explore innovative bidding strategies to achieve your campaign objectives efficiently and stay ahead of the competition in the dynamic digital advertising landscape
  • Learn to utilize ad extensions and other advanced features to enhance ad visibility and improve overall campaign performance

Topics and Outline of Google Ads Training

Our virtual and on-premise Google Ads training curriculum is divided into multiple modules designed by industry experts. This Google Ads training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

  1. What are Google Ads?
    • Definition and overview of Google ads
  2. Method to advertise on Google
    • Overview of advertising methods on Google
  3. How does Google Ads work?
    • Explanation of Google Ads mechanism
  4. Types of Google Ads
    • Overview of different Google Ads formats
  5. How to use Google Keyword Planner for ads?
    • Step-by-step guide on utilizing Google Keyword Planner
  6. Google Ads terms to know
    • Glossary of essential Google Ads terminology
  1. API structure
    • Understanding the Google Ads API architecture
  2. Entity relationships
    • Explaining relationships between entities in Google Ads
  3. Versioning
    • Overview of API versioning in Google Ads
  4. Changing and inspecting objects
    • Procedures for modifying and reviewing objects in Google Ads
  5. Retrieving objects
    • Methods for retrieving objects from Google Ads
  6. Resource metadata
    • Understanding metadata associated with Google Ads resources
  7. Call structure
    • Explanation of Google Ads API call structure
  8. Mutates
    • Introduction to mutate operations in Google Ads API
  1. Creating an account
    • Steps to create a Google Ads account
  2. Linking to manager accounts
    • Procedures for linking accounts to manager accounts
  3. List accessible accounts
    • How to access and list Google Ads accounts
  4. Get account hierarchy
    • Understanding the account hierarchy in Google Ads
  5. Managing user access
    • Methods for managing user access to Google Ads accounts
  6. Change status and event service
    • Overview of status changes and event management in Google Ads API
  1. Introduction to ad management
    • Overview of ad management in Google Ads
  2. Ad types
    • Explanation of different ad types available in Google Ads
  3. Create and mutate ads
    • Procedures for creating and modifying ads in Google Ads
  4. Responsive search and customization
    • Utilizing responsive search ads and customization options
  5. Upgraded URLs
    • Implementing upgraded URLs in Google Ads
  6. Dynamic search ads
    • Understanding dynamic search ads in Google Ads
  7. Responsive display and search ads
    • Creating responsive display and search ads in Google Ads
  1. Ad campaigns
    • Steps to add campaigns in Google Ads
  2. Display expansion on search campaigns
    • Utilizing display expansion on search campaigns
  3. Campaign groups
    • Overview of campaign grouping in Google Ads
  4. Create ad groups
    • Procedures for creating ad groups in Google Ads campaigns
  1. Strategy types and status
    • Explanation of different bidding strategies and their status in Google Ads
  2. Portfolio and standard bidding
    • Comparison of portfolio and standard bidding strategies
  3. Cross-account bidding strategies
    • Implementing bidding strategies across multiple Google Ads accounts
  4. Set bids manually
    • Manual bidding techniques in Google Ads
  5. Manage bid modifiers
    • Methods for managing bid modifiers in Google Ads campaigns
  1. Create conversion actions
    • Steps to create conversion actions in Google Ads
  2. Conversion action types
    • Overview of different types of conversion actions in Google Ads
  3. Upload click and call conversions
    • Uploading click and call conversions data to Google Ads
  4. Enhanced conversions
    • Utilizing enhanced conversions features in Google Ads
  5. Custom conversion variables
    • Implementing custom conversion variables in Google Ads
  6. Conversion value rules
    • Defining conversion value rules in Google Ads
  7. Conversion goals
    • Setting and monitoring conversion goals in Google Ads

Target Audience for Google Ads Training Course

Google Ads training course is ideal for digital marketers, advertising executives, marketing managers, campaign managers, and PPC specialists.

The Google Ads training program can also be taken by professionals at various levels in the organization.

  • Google Ads training for managers
  • Google Ads training for staff
  • Google Ads training for leaders
  • Google Ads training for executives
  • Google Ads training for workers
  • Google Ads training for businesses
  • Google Ads training for beginners
  • Google Ads group training
  • Google Ads training for teams
  • Google Ads short course

Prerequisites for Google Ads Training

Employees with a basic understanding of digital marketing principles can take the Google Ads training course.

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Corporate Training Delivery Modes
for Google Ads Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

 Virtual trainig

Our virtual training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations
The consistent training quality ensures uniform learning outcomes
Participants can attend training in their own space without the need for traveling
Organizations can scale learning by accommodating large groups of participants
Interactive tools can be used to enhance learning engagement
 On-site trainig

Edstellar's onsite training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction
Workplace environment can be tailored to learning requirements
Team collaboration and knowledge sharing improves training effectiveness
Demonstration of processes for hands-on learning and better understanding
Participants can get their doubts clarified and gain valuable insights through direct interaction
 Off-site trainig

Edstellar's off-site training programs offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement
Team bonding can be improved through activities
Dedicated schedule for training away from office set up can improve learning effectiveness
Boosts employee morale and reflects organization's commitment to employee development

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"Edstellar's IT Service Management training has been transformative. Our IT teams have seen significant improvements through multiple courses delivered at our office by expert trainers. Excellent feedback has prompted us to extend the training to other teams."

Liam Anderson
HR Head,
A Global Technology Company

"Edstellar's quality and process improvement training courses have been fantastic for our team of quality engineers, process engineers and production managers. It’s helped us improve quality and streamline manufacturing processes. Looking ahead, we’re excited about taking advanced courses in quality management, and project management, to keep improving in the upcoming months."

David Park
Operational Manager,
A Global High-Tech Engineering and Manufacturing Company

"Partnering with Edstellar for web development training was crucial for our project requirements. The training has equipped our developers with the necessary skills to excel in these technologies. We're excited about the improved productivity and quality in our projects and plan to continue with advanced courses."

Carlos Fernandez
Technical lead,
Global e-Learning Company

"Partnering with Edstellar for onsite ITSM training courses was transformative. The training was taken by around 80 IT service managers, project managers, and operations managers, over 6 months. This has significantly improved our service delivery and standardized our processes. We’ve planned the future training sessions with the company."

Ewan MacLeod
IT Director,
Innovative IT Company

"Partnering with Edstellar for onsite training has made a major impact on our team. Our team, including quality assurance, customer support, and finance professionals have greatly benefited. We've completed three training sessions, and Edstellar has proven to be a reliable training partner. We're excited for future sessions."

Rajesh Mehta
Operational Manager,
Sustainable Mobility Company

"Edstellar's online training on quality management was excellent for our quality engineers and plant managers. The scheduling and coordination of training sessions was smooth. The skills gained have been successfully implemented at our plant, enhancing our operations. We're looking forward to future training sessions."

David Harris
Head of Quality Assurance,
Leading IT Services Company

"Edstellar's online AI and Robotics training was fantastic for our 15 engineers and technical specialists. The expert trainers and flexible scheduling across different time zones were perfect for our global team. We're thrilled with the results and look forward to future sessions."

John Smith
Head of Technology Development,
Defense Technology Company

"Edstellar's onsite process improvement training was fantastic for our team of 20 members, including managers from manufacturing, and supply chain management. The innovative approach, and comprehensive case studies with real-life examples were highly appreciated. We're excited about the skills gained and look forward to future training."

James Carter
Head of Operations,
Global Food Company

"Edstellar's professional development training courses were fantastic for our 50+ team members, including developers, project managers, and consultants. The multiple online sessions delivered over several months were well-coordinated, and the trainer's methodologies were highly effective. We're excited to continue our annual training with Edstellar."

John Davis
Head of Training and Development,
Leading Tech Consultancy

"Edstellar's IT service management training for our 30 team members, including IT managers, support staff, and network engineers, was outstanding. The onsite sessions conducted over three months were well-organized, and it helped our team take the exams. We are happy about the training and look forward to future collaborations."

John Roberts
Head of IT Operations,
Leading Broadband Provider

"Edstellar's office productivity training for our 40+ executives, including project managers and business analysts, was exceptional. The onsite sessions were well-organized, teaching effective tool use with practical approaches and relevant case studies. Everyone was delighted with the training, and we're eager for more future sessions."

Andrew Scott
Head of Training and Development,
Leading Real Estate Firm

"Edstellar's quality management training over 8 months for our 15+ engineers and quality control specialists was outstanding. The courses addressed our need for improved diagnostic solutions, and the online sessions were well-organized and effectively managed. We're thrilled with the results and look forward to more."

Olivia Martin
Head of Quality Assurance,
Innovative Diagnostics Solutions Provider

"Edstellar's digital marketing training for our small team of 10, including content writers, SEO analysts, and digital marketers, was exactly what we needed. The courses delivered over a few months addressed our SEO needs, and the online sessions were well-managed. We're very happy with the results and look forward to more."

Emily Brown
Head of Digital Marketing,
Leading Market Research Firm

"Edstellar's telecommunications training was perfect for our small team of 12 network engineers and system architects. The multiple online courses delivered over a few months addressed our needs for network optimization and cloud deployment. The training was well-managed, and the case studies were very insightful. We're thrilled with the outcome."

Matthew Lee
Head of Network Services,
Leading Telecom Solutions Provider

"Edstellar's professional development training was fantastic for our 50+ participants, including team leaders, analysts, and support staff. Over several months, multiple courses were well-managed and delivered as per the plan. The trainers effectively explained topics with insightful case studies and exercises. We're happy with the training and look forward to more."

Sarah Mitchell
Head of Training and Development,
Leading Outsourcing Firm

Course Completion Certificate

Upon successful completion of the Google Ads training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

Course Completion Certificate

Meet Our Elite Trainers

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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