Drive Team Excellence with Google Ads Corporate Training

Google Ads is an online advertising platform where advertisers bid to display ads to web users on search results and across websites, apps, and videos. Organizations use it to target specific audiences, drive relevant traffic, increase brand awareness, and boost sales with detailed performance analytics for real-time strategy adjustments. Google Ads training course equips individuals with skills to create and optimize effective ad campaigns.

Edstellar's instructor-led Google Ads training course is conducted by industry experts with extensive experience in product lifecycle management. The course covers key functionalities and practical applications of Google Ads and is delivered through virtual/onsite formats. The course is tailored to meet employees' needs, offering hands-on exercises, customization options, and real-world examples to enhance learning outcomes.

Get Customized Expert-led Training for Your Teams
Customized Training Delivery
Scale Your Training: Small to Large Teams
In-person Onsite, Live Virtual or Hybrid Training Modes
Plan from 2000+ Industry-ready Training Programs
Experience Hands-On Learning from Industry Experts
Delivery Capability Across 100+ Countries & 10+ Languages
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Skills Your Employees Will Gain

These are the core, hands-on capabilities your team builds during the program.

  • Keyword Research and Targeting Techniques
    Keyword Research and Targeting Techniques involve identifying relevant search terms to optimize content for SEO. This skill is important for digital marketers and content creators to enhance visibility, drive traffic, and improve engagement.
  • Campaign Performance Analysis
    Campaign Performance Analysis involves evaluating marketing campaign metrics to assess effectiveness and ROI. This skill is important for marketers and analysts to optimize strategies, enhance engagement, and drive business growth.
  • Ad Copywriting and Creative Development
    Ad Copywriting and Creative Development involve crafting compelling messages and visuals to engage audiences. This skill is important for marketers and advertisers to drive conversions.
  • Bidding Strategy Implementation
    Bidding Strategy Implementation involves developing and executing effective bidding plans to optimize resource allocation. This skill is important for roles in project management and procurement, ensuring competitive advantage and cost efficiency.
  • Ad Extensions Utilization
    Ad Extensions Utilization involves enhancing online ads with additional information like location, phone numbers, or links. This skill is important for digital marketers to improve ad visibility, click-through rates, and overall campaign effectiveness.
  • Remarketing Tactics Implementation
    Remarketing Tactics Implementation involves strategically targeting previous website visitors with tailored ads. This skill is important for digital marketers to boost conversions and enhance customer retention.

What Your Team Will Achieve After This Training

  • Apply advanced targeting techniques to optimize ad campaigns and reach specific audience segments effectively
  • Analyze campaign performance metrics to make data-driven decisions and optimize ad spend for maximum ROI
  • Develop compelling ad creatives tailored to target audience preferences and increase ad engagement
  • Implement effective bidding strategies to achieve campaign objectives and maximize advertising efficiency
  • Utilize ad extensions and other features to enhance ad visibility and improve overall campaign performance

Topics & Program Outline

The curriculum is organized into focused modules built by industry experts and delivered virtually or on-premise. Interactive sessions reflect the evolving demands of the workplace, keeping the learning both relevant and practical.

  1. What are Google Ads?
    • Definition and overview of Google ads
  2. Method to advertise on Google
    • Overview of advertising methods on Google
  3. How does Google Ads work?
    • Explanation of Google Ads mechanism
  4. Types of Google Ads
    • Overview of different Google Ads formats
  5. How to use Google Keyword Planner for ads?
    • Step-by-step guide on utilizing Google Keyword Planner
  6. Google Ads terms to know
    • Glossary of essential Google Ads terminology
  1. API structure
    • Understanding the Google Ads API architecture
  2. Entity relationships
    • Explaining relationships between entities in Google Ads
  3. Versioning
    • Overview of API versioning in Google Ads
  4. Changing and inspecting objects
    • Procedures for modifying and reviewing objects in Google Ads
  5. Retrieving objects
    • Methods for retrieving objects from Google Ads
  6. Resource metadata
    • Understanding metadata associated with Google Ads resources
  7. Call structure
    • Explanation of Google Ads API call structure
  8. Mutates
    • Introduction to mutate operations in Google Ads API
  1. Creating an account
    • Steps to create a Google Ads account
  2. Linking to manager accounts
    • Procedures for linking accounts to manager accounts
  3. List accessible accounts
    • How to access and list Google Ads accounts
  4. Get account hierarchy
    • Understanding the account hierarchy in Google Ads
  5. Managing user access
    • Methods for managing user access to Google Ads accounts
  6. Change status and event service
    • Overview of status changes and event management in Google Ads API
  1. Introduction to ad management
    • Overview of ad management in Google Ads
  2. Ad types
    • Explanation of different ad types available in Google Ads
  3. Create and mutate ads
    • Procedures for creating and modifying ads in Google Ads
  4. Responsive search and customization
    • Utilizing responsive search ads and customization options
  5. Upgraded URLs
    • Implementing upgraded URLs in Google Ads
  6. Dynamic search ads
    • Understanding dynamic search ads in Google Ads
  7. Responsive display and search ads
    • Creating responsive display and search ads in Google Ads
  1. Ad campaigns
    • Steps to add campaigns in Google Ads
  2. Display expansion on search campaigns
    • Utilizing display expansion on search campaigns
  3. Campaign groups
    • Overview of campaign grouping in Google Ads
  4. Create ad groups
    • Procedures for creating ad groups in Google Ads campaigns
  1. Strategy types and status
    • Explanation of different bidding strategies and their status in Google Ads
  2. Portfolio and standard bidding
    • Comparison of portfolio and standard bidding strategies
  3. Cross-account bidding strategies
    • Implementing bidding strategies across multiple Google Ads accounts
  4. Set bids manually
    • Manual bidding techniques in Google Ads
  5. Manage bid modifiers
    • Methods for managing bid modifiers in Google Ads campaigns
  1. Create conversion actions
    • Steps to create conversion actions in Google Ads
  2. Conversion action types
    • Overview of different types of conversion actions in Google Ads
  3. Upload click and call conversions
    • Uploading click and call conversions data to Google Ads
  4. Enhanced conversions
    • Utilizing enhanced conversions features in Google Ads
  5. Custom conversion variables
    • Implementing custom conversion variables in Google Ads
  6. Conversion value rules
    • Defining conversion value rules in Google Ads
  7. Conversion goals
    • Setting and monitoring conversion goals in Google Ads

Who Should Attend?

This program suits professionals at many levels across the organization, including:

  • Digital Marketers
  • Account Managers
  • Media Planners
  • Digital Marketing Managers
  • Marketing Analysts
  • Social Media Managers
  • SEO Specialists
  • Content Strategists
  • Marketing Consultants
  • Content Marketers
  • PPC Analysts
  • Creative Directors

What are the Prerequisites?

Employees with a basic understanding of digital marketing principles can take the Google Ads training course.

Request a Quote for your Corporate Training Requirements

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Choose the Format That Fits Your Team

We design training your teams actually engage with, and deliver it the way that suits you best. Through a vetted global trainer network, Edstellar runs sessions in 10+ languages with consistent quality anywhere.

Virtual Google Ads Training

Virtual / online: expert-led live sessions delivered anywhere, with consistency and easy scheduling.

We deliver anywhere worldwide
Standardized content for consistent outcomes
Join from own workspace, no travel
We scale to large groups across sites
Interactive tools keep remote learners engaged
On-site Google Ads Training

On-site (in-house): immersive, instructor-led learning at your office.

Our trainers run face-to-face at your office
We tailor setup/content to your workplace and tools
Group exercises drive collaboration
Live demos +  hands-on practice
Direct trainer access to clarify doubts
Off-site Google Ads Training

Off-site: focused, instructor-led group learning away from everyday workplace distractions.

We host your teams at a venue of your preferred choice
Built-in group activities for bonding
Full uninterrupted schedule for focus/retention
Boosts morale and signals commitment

Get a Proposal Shaped to Your Needs

Need pricing for onsite, offsite, or virtual delivery? Get a proposal tailored to your team's needs.

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        Starter
        120 licences

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        64 hours of group training (includes VILT/In-person On-site)

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        Unlimited duration

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        What Sets Edstellar Apart

        Experienced Trainers

        Our trainers are drawn from a vetted global network and bring years of industry expertise, keeping every session practical and impactful.

        Proven Quality

        With a strong global track record, Edstellar is known for quality and engaging delivery.

        Industry-Relevant Curriculum

        Our programs are built by experts to match the demands of today's industry.

        Fully Customizable

        Every program can be tailored to your organization's goals.

        Comprehensive Support

        We provide pre- and post-session support for a complete learning experience.

        Global Multi-Location & Multilingual Training Delivery

        We deliver in multiple languages to support diverse global teams.

        Hear from Organizations We've Trained

        "This Google Ads course was exactly what I needed to advance my career. As a Senior Software Engineer, mastering practical applications has become crucial for my success. The in-depth coverage of practical simulations frameworks I use daily. I've been able to drive meaningful innovation and improvement within my department. The real-world examples and deep dive into real-world case studies were particularly valuable for my professional growth.”

        Jerrod Ferguson

        Senior Software Engineer,

        Technology Consulting Services Company

        "This Google Ads course equipped me with comprehensive strategic frameworks expertise that I've seamlessly integrated into our enterprise practice. The hands-on modules covering hands-on exercises and expert-led workshops confidently design solutions that consistently deliver measurable business results. Our project success rate and profitability increased dramatically within the quarter, validating the immediate impact of this training program.”

        Zhou Xiang

        Senior Software Engineer,

        Global Technology Solutions Provider

        "As a Senior Software Engineer overseeing professional expertise initiatives, the Google Ads training significantly elevated our team's capabilities. The course expertly covered industry best practices, practical operational effectiveness. Our team delivered record-breaking results in the subsequent quarter, exceeding all targets. Our department has achieved remarkable improvements, demonstrating this course's lasting organizational impact.”

        Talal Tarek

        Senior Software Engineer,

        IT Services and Solutions Provider

        “Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

        Meera Rao

        HR & L&D Head,

        A Global Services Company

        Recognition That Motivates Your Team

        Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

        This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

        Recognition That Motivates Your Team

        We have Expert Trainers to Meet Your Google Ads Training Needs

        The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

        Smart Class Product Trainer Trainer in Jamshedpur
        Krishna
        Jamshedpur, India
        Trainer since
        December 1, 2015

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