Corporate Adobe Campaign Training Course

Edstellar's Adobe Campaign instructor-led training course equips teams with the skills to create, manage, and optimize targeted campaigns. It enables them to curate personalized customer experiences seamlessly. Empower your workforce to leverage the tool for maximum ROI.

Duration

24 - 32 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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Looking for multiple trainings? Get a detailed quote for group training

About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Adobe Campaign Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Adobe Campaign Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Adobe Campaign enables businesses to create targeted and segmented marketing strategies that resonate with their audience. It has options for both smaller and larger organizations: Adobe Campaign Standard and Adobe Campaign Classic. Adobe Campaign Classic is highly customizable for database and complex cross-channel marketing initiatives and offers on-premise and hybrid deployment options. Adobe Campaign Standard (ACS) is a cloud-native solution aimed more at digital marketers and tends to have fewer features than ACC, which may impact its flexibility and customization capabilities.

The Adobe Campaign instructor-led training Course is meticulously designed to address every facet of Adobe Campaign. From navigating the interface and understanding data segmentation to crafting automated workflows and analyzing performance metrics, this virtual and virtual / onsite Adobe Campaign training course ensures that professionals are well-equipped to leverage the tool for maximum ROI.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led Adobe Campaign Training

Adobe Campaign skills corporate training will enable teams to effectively apply their learnings at work.

Data Analysis
Data Analysis is the process of inspecting, cleansing, and modeling data to discover useful information. This skill is important for roles like data scientist and business analyst, as it drives informed decision-making and strategy development.
Multi-channel Campaign Design
Multi-Channel Campaign Design is the strategic creation of marketing campaigns across various platforms. This skill is important for marketers as it enhances audience reach, engagement, and conversion rates.
Campaign Effectiveness Evaluation
Campaign Effectiveness Evaluation is the ability to assess marketing campaign performance through metrics and analysis. this skill is important for marketers to optimize strategies, maximize roi, and drive business growth.
Automation Implementation
Automation Implementation is the process of integrating technology to perform tasks with minimal human intervention. this skill is important for roles in IT, engineering, and operations, as it enhances efficiency, reduces errors, and drives innovation.
Personalized Marketing
Personalized Marketing involves tailoring marketing strategies to individual customer preferences. This skill is important for roles in marketing and sales, as it enhances customer engagement, boosts conversion rates, and fosters brand loyalty.
Integration Management
Integration Management is the process of coordinating various project elements to ensure they work together effectively. This skill is important for project managers to align resources, timelines, and stakeholder expectations, ensuring project success and efficiency.

Key Learning Outcomes of Adobe Campaign Training Workshop for Employees

Upon completing Edstellar’s Adobe Campaign workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Analyze campaign data to derive meaningful insights for marketing strategy refinement
Design sophisticated multi-channel marketing campaigns using Adobe Campaign's features
Evaluate the effectiveness of campaigns, using built-in metrics and KPIs, to ensure optimal ROI
Demonstrate adept use of automation features to streamline campaign creation and management processes
Apply the principles of personalized marketing to create tailored customer experiences across various channels
Integrate Adobe Campaign seamlessly with other Adobe tools and third-party systems for a cohesive marketing ecosystem

Key Benefits of the Adobe Campaign Group Training

Attending our Adobe Campaign group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Training Elevates the skill set of the marketing team
Empowers teams to optimize campaigns for maximum returns
Enables teams to create multi-channel campaigns that resonate
Professionals can leverage the automation capabilities of Adobe Campaign
Enables organizations to segment and target their audience more effectively

Topics and Outline of Adobe Campaign Training

Our virtual and on-premise Adobe Campaign training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

Introduction to Adobe Campaign

Overview of Adobe Campaign and its role in digital marketing
- What is Adobe Campaign?
- How does Adobe Campaign fit into the Adobe Marketing Cloud?
- Key benefits of using Adobe Campaign
Key features and benefits of Adobe Campaign
- Campaign planning and management
- Audience segmentation and targeting
- Delivery channel optimization
- Campaign performance tracking and reporting
Understanding the Adobe Marketing Cloud ecosystem
- The different components of the Adobe Marketing Cloud
- How Adobe Campaign integrates with other Adobe solutions
- Leveraging the power of the Adobe Marketing Cloud to achieve marketing goals

Introduction and Installation

Setting up the Adobe Campaign environment
- System requirements for running Adobe Campaign
- Installing Adobe Campaign server components
- Configuring database connections and network settings
Installing the Adobe Campaign Rich Client
- Downloading and installing the Adobe Campaign Rich Client
- Configuring the Rich Client to connect to the Adobe Campaign server
- Familiarizing with the Rich Client interface and navigation

Campaign Planning and Hierarchy

Understanding the plan-program-campaign hierarchy
- The purpose and structure of plans, programs, and campaigns in Adobe Campaign
- How plans, programs, and campaigns relate to each other
- Best practices for organizing and managing campaigns using the hierarchy
Creating and managing plans, programs, and campaigns
- Creating new plans, programs, and campaigns using the Rich Client
- Setting goals and objectives for campaigns
- Managing timelines and budgets for campaigns
Navigating the rich client to manage campaign elements effectively
- Using the Rich Client to access and manage various campaign elements (deliveries, activities, workflows, etc.)
- Organizing campaign elements into folders and subfolders for efficient management
- Utilizing search and filtering options to quickly locate specific campaign elements

Audience Segmentation

Principles of audience segmentation and its importance in targeted marketing
- Defining audience segmentation and its role in effective marketing
- Identifying the benefits of segmenting audiences for targeted campaigns
- Understanding the different types of audience segmentation and their applications
Creating and managing audience segments using Adobe Campaign tools
- Utilizing Adobe Campaign's segmentation tools to create and manage audience segments
- Building segments based on demographic, behavioral, and transactional data
- Applying advanced segmentation techniques to refine targeting
Utilizing Query Steps, Split Steps, Unions, Intersections, Exclusions, and Deduplication for precise segmentation
- Leveraging query steps to define complex segmentation criteria based on data fields and attributes
- Employing Split Steps to further divide segments into sub-segments for more granular targeting
- Using Unions, Intersections, exclusions, and deduplication to combine, intersect, or exclude segments for precise targeting

Managing Your Deliveries

Understanding the concept of deliveries and their role in campaign execution
- Defining the role of deliveries in the campaign execution process
- Understanding the different types of deliveries (email, SMS, push notifications, etc.)
- Identifying the key components of a delivery (content, targeting, scheduling, etc.)
Creating and customizing delivery templates for various channels (email, SMS, etc.)
- Designing and creating delivery templates using Adobe Campaign's drag-and-drop interface
- Incorporating dynamic content and personalization elements into delivery templates
- Customizing delivery templates to align with brand guidelines and campaign messaging
Editing email content within a workflow and configuring delivery settings
- Modifying email content directly within the workflow editor
- Configuring delivery settings such as sender information, reply-to addresses, and tracking options
- Ensuring email deliverability by adhering to best practices for content and coding
Previewing email content to ensure proper rendering and consistency
- Utilizing preview tools to visualize email content across different devices and email clients
- Identifying and resolving rendering issues to ensure consistent email display
- Maintaining brand consistency across all email campaigns
Implementing delivery approvals to ensure campaign quality and compliance
- Establishing delivery approval workflows to review and approve campaign content before delivery

Running Your Campaign

Understanding the process of running a campaign in Adobe Campaign
- Defining the different stages of a campaign lifecycle (planning, execution, delivery, and measurement)
- Navigating the campaign workflow to manage campaign execution
- Configuring delivery schedules and triggers to automate campaign delivery
Utilizing flow controls, schedule and wait controls, external triggers, and alerts to manage campaign execution
- Employing flow controls to define the sequence of activities in a campaign workflow
- Utilizing schedule and wait controls to schedule delivery of campaign elements
- Integrating with external systems using external triggers to control campaign execution
- Implementing alerting mechanisms to monitor campaign performance and notify stakeholders
Monitoring campaign performance and making adjustments as needed
- Utilizing Adobe Campaign's reporting capabilities to track campaign performance metrics
- Identifying key performance indicators (KPIs) to measure campaign success
- Analyzing campaign data to identify areas for improvement and make adjustments
Managing delivery approvals to ensure timely and effective campaign execution
- Establishing a delivery approval process to ensure campaign content meets quality standards and compliance requirements
- Assigning reviewers and setting approval levels for different campaign elements
- Automating delivery approval steps to streamline the approval process

Who Can Take the Adobe Campaign Training Course

The Adobe Campaign training program can also be taken by professionals at various levels in the organization.

Email Marketers
Digital Marketers
Marketing Analysts
CRM Specialists
Campaign Coordinators
Marketing Technologists
Customer Experience Specialists
Marketing Automation Specialists
Digital Marketing Managers
UX/UI Designers
Copywriters
Brand Strategists

Prerequisites for Adobe Campaign Training

The Adobe Campaign training can be taken by professionals with a basic understanding of digital marketing and analytics concepts.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for Adobe Campaign Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Adobe Campaign training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Edstellar's Adobe Campaign virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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Edstellar's Adobe Campaign inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Edstellar's Adobe Campaign offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Enquire now

Edstellar: Your Go-to Adobe Campaign Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"The Adobe Campaign training transformed my capabilities as a Marketing Automation Engineer. Understanding workflow design, data management, and cross-channel orchestration at an expert level has been invaluable. The hands-on labs on building personalized customer journeys and A/B testing frameworks were excellent. Our campaign efficiency has improved by 45% since implementing techniques learned in this comprehensive program.”

Michelle Hawkins

Marketing Automation Engineer,

A premier marketing operations solutions company

"This Adobe Campaign course provided strategic insights into enterprise-level campaign management. As a Campaign Strategist, I now design sophisticated multi-touch attribution models and audience segmentation strategies with confidence. The training on real-time interaction management and deliverability optimization was particularly impactful. Our client engagement rates have increased significantly across all digital channels.”

Georgios Nikolaou

Campaign Strategist,

A premier campaign analytics solutions provider

"The Adobe Campaign training elevated my marketing automation expertise to new heights. The deep dive into JavaScript templating, API integrations, and custom reporting dashboards was exactly what I needed. I've since implemented automated nurture campaigns that have doubled our lead conversion rates. The instructor's practical experience with enterprise deployments made complex technical concepts accessible and immediately applicable.”

Youssef Ibrahim

Marketing Automation Specialist,

A top marketing automation services firm

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your Adobe Campaign Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate Adobe Campaign Training Course

Drive Team Excellence with Adobe Campaign Corporate Training

Key Skills Employees Gain from instructor-led Adobe Campaign Training

Key Learning Outcomes of Adobe Campaign Training Workshop for Employees

Key Benefits of the Adobe Campaign Group Training

Topics and Outline of Adobe Campaign Training

Introduction to Adobe Campaign

Introduction and Installation

Campaign Planning and Hierarchy

Audience Segmentation

Managing Your Deliveries

Running Your Campaign

Who Can Take the Adobe Campaign Training Course

Prerequisites for Adobe Campaign Training

Corporate Group Training Delivery Modes for Adobe Campaign Training

Explore Our Customized Pricing Package forAdobe Campaign Corporate Training

Edstellar: Your Go-to Adobe Campaign Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your Adobe Campaign Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for Adobe Campaign Training

Explore Our Customized Pricing Package for
Adobe Campaign Corporate Training