Adobe Campaign Corporate Training Course
Edstellar's Adobe Campaign instructor-led training course equips teams with the skills to create, manage, and optimize targeted campaigns. It enables them to curate personalized customer experiences seamlessly. Empower your workforce to leverage the tool for maximum ROI.
Drive Team Excellence with Adobe Campaign Corporate Training
On-site or Online Adobe Campaign Training - Get the best Adobe Campaign training from top-rated instructors to upskill your teams.
Adobe Campaign enables businesses to create targeted and segmented marketing strategies that resonate with their audience. It has options for both smaller and larger organizations: Adobe Campaign Standard and Adobe Campaign Classic. Adobe Campaign Classic is highly customizable for database and complex cross-channel marketing initiatives and offers on-premise and hybrid deployment options. Adobe Campaign Standard (ACS) is a cloud-native solution aimed more at digital marketers and tends to have fewer features than ACC, which may impact its flexibility and customization capabilities.
The Adobe Campaign instructor-led training Course is meticulously designed to address every facet of Adobe Campaign. From navigating the interface and understanding data segmentation to crafting automated workflows and analyzing performance metrics, this virtual and virtual / onsite Adobe Campaign training course ensures that professionals are well-equipped to leverage the tool for maximum ROI.
Adobe Campaign Training for Employees: Key Learning Outcomes
Develop essential skills from industry-recognized Adobe Campaign training providers. The course includes the following key learning outcomes:
- Analyze campaign data to derive meaningful insights for marketing strategy refinement
- Design sophisticated multi-channel marketing campaigns using Adobe Campaign's features
- Evaluate the effectiveness of campaigns, using built-in metrics and KPIs, to ensure optimal ROI
- Demonstrate adept use of automation features to streamline campaign creation and management processes
- Apply the principles of personalized marketing to create tailored customer experiences across various channels
- Integrate Adobe Campaign seamlessly with other Adobe tools and third-party systems for a cohesive marketing ecosystem
Key Benefits of the Training
- Training Elevates the skill set of the marketing team
- Empowers teams to optimize campaigns for maximum returns
- Enables teams to create multi-channel campaigns that resonate
- Professionals can leverage the automation capabilities of Adobe Campaign
- Enables organizations to segment and target their audience more effectively
Adobe Campaign Training Topics and Outline
This Adobe Campaign Training curriculum is meticulously designed by industry experts according to the current industry requirements and standards. The program provides an interactive learning experience that focuses on the dynamic demands of the field, ensuring relevance and applicability.
- Overview of Adobe Campaign and its role in digital marketing
- What is Adobe Campaign?
- How does Adobe Campaign fit into the Adobe Marketing Cloud?
- Key benefits of using Adobe Campaign
- Key features and benefits of Adobe Campaign
- Campaign planning and management
- Audience segmentation and targeting
- Delivery channel optimization
- Campaign performance tracking and reporting
- Understanding the Adobe Marketing Cloud ecosystem
- The different components of the Adobe Marketing Cloud
- How Adobe Campaign integrates with other Adobe solutions
- Leveraging the power of the Adobe Marketing Cloud to achieve marketing goals
- Setting up the Adobe Campaign environment
- System requirements for running Adobe Campaign
- Installing Adobe Campaign server components
- Configuring database connections and network settings
- Installing the Adobe Campaign Rich Client
- Downloading and installing the Adobe Campaign Rich Client
- Configuring the Rich Client to connect to the Adobe Campaign server
- Familiarizing with the Rich Client interface and navigation
- Understanding the plan-program-campaign hierarchy
- The purpose and structure of plans, programs, and campaigns in Adobe Campaign
- How plans, programs, and campaigns relate to each other
- Best practices for organizing and managing campaigns using the hierarchy
- Creating and managing plans, programs, and campaigns
- Creating new plans, programs, and campaigns using the Rich Client
- Setting goals and objectives for campaigns
- Managing timelines and budgets for campaigns
- Navigating the rich client to manage campaign elements effectively
- Using the Rich Client to access and manage various campaign elements (deliveries, activities, workflows, etc.)
- Organizing campaign elements into folders and subfolders for efficient management
- Utilizing search and filtering options to quickly locate specific campaign elements
- Principles of audience segmentation and its importance in targeted marketing
- Defining audience segmentation and its role in effective marketing
- Identifying the benefits of segmenting audiences for targeted campaigns
- Understanding the different types of audience segmentation and their applications
- Creating and managing audience segments using Adobe Campaign tools
- Utilizing Adobe Campaign's segmentation tools to create and manage audience segments
- Building segments based on demographic, behavioral, and transactional data
- Applying advanced segmentation techniques to refine targeting
- Utilizing Query Steps, Split Steps, Unions, Intersections, Exclusions, and Deduplication for precise segmentation
- Leveraging query steps to define complex segmentation criteria based on data fields and attributes
- Employing Split Steps to further divide segments into sub-segments for more granular targeting
- Using Unions, Intersections, exclusions, and deduplication to combine, intersect, or exclude segments for precise targeting
- Understanding the concept of deliveries and their role in campaign execution
- Defining the role of deliveries in the campaign execution process
- Understanding the different types of deliveries (email, SMS, push notifications, etc.)
- Identifying the key components of a delivery (content, targeting, scheduling, etc.)
- Creating and customizing delivery templates for various channels (email, SMS, etc.)
- Designing and creating delivery templates using Adobe Campaign's drag-and-drop interface
- Incorporating dynamic content and personalization elements into delivery templates
- Customizing delivery templates to align with brand guidelines and campaign messaging
- Editing email content within a workflow and configuring delivery settings
- Modifying email content directly within the workflow editor
- Configuring delivery settings such as sender information, reply-to addresses, and tracking options
- Ensuring email deliverability by adhering to best practices for content and coding
- Previewing email content to ensure proper rendering and consistency
- Utilizing preview tools to visualize email content across different devices and email clients
- Identifying and resolving rendering issues to ensure consistent email display
- Maintaining brand consistency across all email campaigns
- Implementing delivery approvals to ensure campaign quality and compliance
- Establishing delivery approval workflows to review and approve campaign content before delivery
- Understanding the process of running a campaign in Adobe Campaign
- Defining the different stages of a campaign lifecycle (planning, execution, delivery, and measurement)
- Navigating the campaign workflow to manage campaign execution
- Configuring delivery schedules and triggers to automate campaign delivery
- Utilizing flow controls, schedule and wait controls, external triggers, and alerts to manage campaign execution
- Employing flow controls to define the sequence of activities in a campaign workflow
- Utilizing schedule and wait controls to schedule delivery of campaign elements
- Integrating with external systems using external triggers to control campaign execution
- Implementing alerting mechanisms to monitor campaign performance and notify stakeholders
- Monitoring campaign performance and making adjustments as needed
- Utilizing Adobe Campaign's reporting capabilities to track campaign performance metrics
- Identifying key performance indicators (KPIs) to measure campaign success
- Analyzing campaign data to identify areas for improvement and make adjustments
- Managing delivery approvals to ensure timely and effective campaign execution
- Establishing a delivery approval process to ensure campaign content meets quality standards and compliance requirements
- Assigning reviewers and setting approval levels for different campaign elements
- Automating delivery approval steps to streamline the approval process
This Corporate Training for Adobe Campaign is ideal for:
What Sets Us Apart?
Adobe Campaign Corporate Training Prices
Elevate your team's Adobe Campaign skills with our Adobe Campaign corporate training course. Choose from transparent pricing options tailored to your needs. Whether you have a training requirement for a small group or for large groups, our training solutions have you covered.
Request for a quote to know about our Adobe Campaign corporate training cost and plan the training initiative for your teams. Our cost-effective Adobe Campaign training pricing ensures you receive the highest value on your investment.
Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Adobe Campaign training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..
125 licenses
64 hours of training (includes VILT/In-person On-site)
Tailored for SMBs
350 licenses
160 hours of training (includes VILT/In-person On-site)
Ideal for growing SMBs
900 licenses
400 hours of training (includes VILT/In-person On-site)
Designed for large corporations
Unlimited licenses
Unlimited duration
Designed for large corporations
This Corporate Training for Adobe Campaign is ideal for:
The Adobe Campaign training course is designed for marketing professionals, IT teams, digital strategists, CRM managers, E-commerce managers, leadership and management, data analysts, beginners in digital marketing, customer experience managers, sales teams, and branding specialists.
Prerequisites for Adobe Campaign Training
The Adobe Campaign training can be taken by professionals with a basic understanding of digital marketing and analytics concepts.
Assess the Training Effectiveness
Bringing you the Best Adobe Campaign Trainers in the Industry
The instructor-led Adobe Campaign Training training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Adobe Campaign practices.
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