Corporate B2B Lead Generation Training Course

Name: B2B Lead Generation Training
Availability: InStock

Edstellar's B2B Lead Generation instructor-led training course enables professionals to refine their targeting strategies, enhance customer engagement, and boost sales conversions to reach their audience effectively. Upskill your team to streamline their marketing efforts, optimize budgets, and achieve a higher ROI.

Duration

6 - 8 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with B2B Lead Generation Corporate Training

B2B Lead Generation identifies and attracts potential business clients to drive sales and growth. It is essential for organizations to expand the customer base, increase revenue, and maintain a competitive edge in the market. The B2B Lead Generation training equips professionals with strategies and tools to effectively identify, engage, and convert potential business clients.

The B2B Lead Generation instructor-led training course provided by Edstellar can be customized to meet team requirements. The virtual/onsite B2B Lead Generation training course led by expert trainers ensures professionals gain practical skills to effectively identify and engage potential business clients, driving sales and revenue growth for their organizations.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Skills Your Employees Will Gain

These are the core, hands-on capabilities your team builds during the program.

Audience Analysis
Audience Analysis is the ability to understand and evaluate the needs, preferences, and behaviors of a target audience. this skill is important for marketers, communicators, and educators to tailor messages effectively, ensuring engagement and impact.
Sales Target Setting
Sales Target Setting is the ability to establish clear, achievable sales goals. this skill is important for sales managers and teams to drive performance, motivate staff, and measure success.
KPI Measurement
KPI Measurement involves tracking key performance indicators to assess progress toward goals. This skill is important for roles in management and analytics, ensuring data-driven decisions.
Lead Qualification
Lead Qualification is the process of identifying potential customers who are most likely to convert. This skill is important for sales roles as it optimizes efforts, increases conversion rates, and drives revenue growth.
Campaign Planning
Campaign Planning is the strategic process of designing and executing marketing initiatives to achieve specific goals. this skill is important for roles in marketing, advertising, and public relations, as it ensures effective resource allocation, audience targeting, and measurable outcomes.
ROI Calculation
ROI Calculation is the process of evaluating the profitability of an investment by comparing gains to costs. This skill is important for finance and marketing roles to assess project viability and optimize resource allocation.

What Your Team Will Achieve After This Training

Leverage data sources and analytical tools to identify ideal customer profiles and target companies
valuate customer data to identify touchpoints and map key interactions within the customer journey
Set measurable KPIs to track the effectiveness of different stages in the marketing and sales funnel
Utilize ROI calculation methods to analyze campaign effectiveness and optimize resource allocation
Craft targeted value propositions and compelling offers that address customer pain points and drive conversions
Develop buyer personas using the B2B persona template to inform targeted messaging and marketing strategies
Establish alignment and collaboration between marketing and sales teams for effective campaign planning and execution
Employ lead qualification techniques and intent data analysis tools to assess lead quality and prioritize high-potential leads

Topics & Program Outline

The curriculum is organized into focused modules built by industry experts and delivered virtually or on-premise. Interactive sessions reflect the evolving demands of the workplace, keeping the learning both relevant and practical.

Customer Journey Targets

Set realistic sales targets
- Strategies for setting targets
- Key considerations for sales targets
Map key customer journeys
- Identifying touchpoints
- Mapping customer interactions
Establish measurable KPIs
- Importance of KPIs
- Setting and tracking KPIs for each stage
Calculate campaign ROI
- ROI calculation methods
- Analyzing campaign effectiveness

Audience Identification

Analyze customer data
- Data sources and collection
- Analytical tools for customer insights
Utilize 3rd party data
- Sourcing and integrating external data
- Benefits of using external data
Blueprint target companies
- Identifying ideal company profiles
- Strategies for targeting key buyers
B2B persona template
- Creating buyer personas
- Using personas for targeting and messaging

Stage Planning

Align marketing with sales
- Importance of alignment
- Strategies for collaboration
Create campaign plans
- Components of a campaign plan
- Structuring a comprehensive plan
Budgeting
- Allocating resources effectively
- Monitoring and controlling campaign costs
Manage automated campaigns
- Benefits of automation
- Tools for campaign management

Lead Qualification

Assess lead quality
- Criteria for lead assessment
- Qualification techniques
Measure lead intent
- Tools for measuring intent
- Analyzing intent data
Collaboration with sales
- Sales and marketing alignment
- Effective communication and feedback

Proposition Development

Craft value propositions
- Identifying customer pain points
- Tailoring value propositions
Design response propositions
- Engaging messaging strategies
- Creating compelling offers
Optimize landing pages
- Importance of landing page optimization
- Techniques for data collection

Effective Content Creation

Plan content for target audiences
- Content mapping
- Audience segmentation for content planning
Determine content for key functions
- Identifying key job functions
- Tailoring content to roles and responsibilities
Collaborate for content creation
- Partner selection and collaboration
- Content creation and promotion strategies

Media Selection

Analyze digital media trends
- Current trends and their implications
- Staying updated with industry shifts
Develop a media plan
- Structuring a media plan
- Allocating resources across media channels
Integrate social selling
- Social selling fundamentals
- Leveraging social platforms for B2B lead generation
Utilize media types effectively
- Choosing the right media for each stage
- Optimizing media strategies
Combine online and offline media
- Integrating online and offline efforts
- Maximizing reach and engagement

Who Should Attend?

This program suits professionals at many levels across the organization, including:

Lead Generation Specialists
Business Development Representatives
Sales Development Representatives
Marketing Specialists
Digital Marketers
Demand Generation Specialists
Email Marketers
Content Marketers
Growth Marketers
Account Executives
Inside Sales Representatives
Managers

What are the Prerequisites?

Professionals with a basic understanding of marketing fundamentals, and familiarity with sales processes and strategies can take up the B2B Lead Generation training course.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Choose the Format That Fits Your Team

We design training your teams actually engage with, and deliver it the way that suits you best. Through a vetted global trainer network, Edstellar runs sessions in 10+ languages with consistent quality anywhere.

Virtual / online: expert-led live sessions delivered anywhere, with consistency and easy scheduling.

We deliver anywhere worldwide

Standardized content for consistent outcomes

Join from own workspace, no travel

We scale to large groups across sites

Interactive tools keep remote learners engaged

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On-site (in-house): immersive, instructor-led learning at your office.

Our trainers run face-to-face at your office

We tailor setup/content to your workplace and tools

Group exercises drive collaboration

Live demos + hands-on practice

Direct trainer access to clarify doubts

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Off-site: focused, instructor-led group learning away from everyday workplace distractions.

We host your teams at a venue of your preferred choice

Built-in group activities for bonding

Full uninterrupted schedule for focus/retention

Boosts morale and signals commitment

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What Sets Edstellar Apart

Experienced Trainers

Our trainers are drawn from a vetted global network and bring years of industry expertise, keeping every session practical and impactful.

Proven Quality

With a strong global track record, Edstellar is known for quality and engaging delivery.

Industry-Relevant Curriculum

Our programs are built by experts to match the demands of today's industry.

Fully Customizable

Every program can be tailored to your organization's goals.

Comprehensive Support

We provide pre- and post-session support for a complete learning experience.

Global Multi-Location & Multilingual Training Delivery

We deliver in multiple languages to support diverse global teams.

Hear from Organizations We've Trained

"Attending the B2B Lead Generation training was transformational for my professional development. As a Senior Software Engineer, the deep dive into strategic frameworks gave me the confidence to tackle complex challenges hands-on exercises were immediately applicable to my work. These specialized skills have positioned me for significant advancement opportunities within my organization. This course has become foundational to my continued success.”

Betty Grant

Senior Software Engineer,

Digital Innovation Platform

"This B2B Lead Generation course was precisely what I needed to design robust technical mastery architectures. The hands-on approach to expert-led workshops and seamless integration with interactive labs was multiple strategic projects using advanced techniques from this training. Our client satisfaction scores improved by 35% across all accounts. The comprehensive curriculum has elevated my solution delivery capabilities significantly.”

Georgios Nikolaou

Senior Software Engineer,

Global Technology Solutions Provider

"The B2B Lead Generation training transformed our team's entire approach to strategic implementation management and execution. As a Senior Software Engineer, the extensive coverage of industry best practices, proven concepts to optimized processes. We completed our comprehensive digital transformation initiative significantly ahead of schedule. Our team's productivity and solution quality have improved measurably, validating this investment.”

Saqr Bashar

Senior Software Engineer,

Technology Consulting Services Company

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Recognition That Motivates Your Team

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

Corporate B2B Lead Generation Training Course

Drive Team Excellence with B2B Lead Generation Corporate Training

Skills Your Employees Will Gain

What Your Team Will Achieve After This Training

Topics & Program Outline

Customer Journey Targets

Audience Identification

Stage Planning

Lead Qualification

Proposition Development

Effective Content Creation

Media Selection

Who Should Attend?

What are the Prerequisites?

Choose the Format That Fits Your Team

Get a Proposal Shaped to Your Needs

What Sets Edstellar Apart

Experienced Trainers

Proven Quality

Industry-Relevant Curriculum

Fully Customizable

Comprehensive Support

Global Multi-Location & Multilingual Training Delivery

Hear from Organizations We've Trained

Recognition That Motivates Your Team

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