Corporate B2B Lead Generation Training Course

Edstellar's B2B Lead Generation instructor-led training course enables professionals to refine their targeting strategies, enhance customer engagement, and boost sales conversions to reach their audience effectively. Upskill your team to streamline their marketing efforts, optimize budgets, and achieve a higher ROI.

Duration

6 - 8 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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Looking for multiple trainings? Get a detailed quote for group training

About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with B2B Lead Generation Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual B2B Lead Generation Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

B2B Lead Generation identifies and attracts potential business clients to drive sales and growth. It is essential for organizations to expand the customer base, increase revenue, and maintain a competitive edge in the market. The B2B Lead Generation training equips professionals with strategies and tools to effectively identify, engage, and convert potential business clients.

The B2B Lead Generation instructor-led training course provided by Edstellar can be customized to meet team requirements. The virtual/onsite B2B Lead Generation training course led by expert trainers ensures professionals gain practical skills to effectively identify and engage potential business clients, driving sales and revenue growth for their organizations.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Key Skills Employees Gain from instructor-led B2B Lead Generation Training

B2B Lead Generation skills corporate training will enable teams to effectively apply their learnings at work.

Audience Analysis
Audience Analysis is the ability to understand and evaluate the needs, preferences, and behaviors of a target audience. this skill is important for marketers, communicators, and educators to tailor messages effectively, ensuring engagement and impact.
Sales Target Setting
Sales Target Setting is the ability to establish clear, achievable sales goals. this skill is important for sales managers and teams to drive performance, motivate staff, and measure success.
KPI Measurement
KPI Measurement involves tracking key performance indicators to assess progress toward goals. This skill is important for roles in management and analytics, ensuring data-driven decisions.
Lead Qualification
Lead Qualification is the process of identifying potential customers who are most likely to convert. This skill is important for sales roles as it optimizes efforts, increases conversion rates, and drives revenue growth.
Campaign Planning
Campaign Planning is the strategic process of designing and executing marketing initiatives to achieve specific goals. this skill is important for roles in marketing, advertising, and public relations, as it ensures effective resource allocation, audience targeting, and measurable outcomes.
ROI Calculation
ROI Calculation is the process of evaluating the profitability of an investment by comparing gains to costs. This skill is important for finance and marketing roles to assess project viability and optimize resource allocation.

Key Learning Outcomes of B2B Lead Generation Training Workshop for Employees

Upon completing Edstellar’s B2B Lead Generation workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

Leverage data sources and analytical tools to identify ideal customer profiles and target companies
valuate customer data to identify touchpoints and map key interactions within the customer journey
Set measurable KPIs to track the effectiveness of different stages in the marketing and sales funnel
Utilize ROI calculation methods to analyze campaign effectiveness and optimize resource allocation
Craft targeted value propositions and compelling offers that address customer pain points and drive conversions
Develop buyer personas using the B2B persona template to inform targeted messaging and marketing strategies
Establish alignment and collaboration between marketing and sales teams for effective campaign planning and execution
Employ lead qualification techniques and intent data analysis tools to assess lead quality and prioritize high-potential leads

Key Benefits of the B2B Lead Generation Group Training

Attending our B2B Lead Generation group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

Provides hands-on experience with planning and managing B2B lead generation campaigns across various media channels
Equips the team with the techniques to assess lead quality and utilize lead intent data to prioritize high-value leads for sales outreach
Cultivates ideas in professionals for crafting compelling value propositions and messaging that resonate with specific customer pain points
Provides insights into effective collaboration between marketing and sales teams to set measurable KPIs and track campaign effectiveness
Develops the required skill in professionals to identify ideal customer profiles and leverage buyer personas to create targeted marketing campaigns
Empowers professionals with the skills to analyze customer data and map the customer journey, identifying key touchpoints for targeted engagement
Develops the skills to integrate social selling techniques and online/offline marketing efforts to maximize reach and engagement with potential customers

Topics and Outline of B2B Lead Generation Training

Our virtual and on-premise B2B Lead Generation training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

Customer Journey Targets

Set realistic sales targets
- Strategies for setting targets
- Key considerations for sales targets
Map key customer journeys
- Identifying touchpoints
- Mapping customer interactions
Establish measurable KPIs
- Importance of KPIs
- Setting and tracking KPIs for each stage
Calculate campaign ROI
- ROI calculation methods
- Analyzing campaign effectiveness

Audience Identification

Analyze customer data
- Data sources and collection
- Analytical tools for customer insights
Utilize 3rd party data
- Sourcing and integrating external data
- Benefits of using external data
Blueprint target companies
- Identifying ideal company profiles
- Strategies for targeting key buyers
B2B persona template
- Creating buyer personas
- Using personas for targeting and messaging

Stage Planning

Align marketing with sales
- Importance of alignment
- Strategies for collaboration
Create campaign plans
- Components of a campaign plan
- Structuring a comprehensive plan
Budgeting
- Allocating resources effectively
- Monitoring and controlling campaign costs
Manage automated campaigns
- Benefits of automation
- Tools for campaign management

Lead Qualification

Assess lead quality
- Criteria for lead assessment
- Qualification techniques
Measure lead intent
- Tools for measuring intent
- Analyzing intent data
Collaboration with sales
- Sales and marketing alignment
- Effective communication and feedback

Proposition Development

Craft value propositions
- Identifying customer pain points
- Tailoring value propositions
Design response propositions
- Engaging messaging strategies
- Creating compelling offers
Optimize landing pages
- Importance of landing page optimization
- Techniques for data collection

Effective Content Creation

Plan content for target audiences
- Content mapping
- Audience segmentation for content planning
Determine content for key functions
- Identifying key job functions
- Tailoring content to roles and responsibilities
Collaborate for content creation
- Partner selection and collaboration
- Content creation and promotion strategies

Media Selection

Analyze digital media trends
- Current trends and their implications
- Staying updated with industry shifts
Develop a media plan
- Structuring a media plan
- Allocating resources across media channels
Integrate social selling
- Social selling fundamentals
- Leveraging social platforms for B2B lead generation
Utilize media types effectively
- Choosing the right media for each stage
- Optimizing media strategies
Combine online and offline media
- Integrating online and offline efforts
- Maximizing reach and engagement

Who Can Take the B2B Lead Generation Training Course

The B2B Lead Generation training program can also be taken by professionals at various levels in the organization.

Lead Generation Specialists
Business Development Representatives
Sales Development Representatives
Marketing Specialists
Digital Marketers
Demand Generation Specialists
Email Marketers
Content Marketers
Growth Marketers
Account Executives
Inside Sales Representatives
Managers

Prerequisites for B2B Lead Generation Training

Professionals with a basic understanding of marketing fundamentals, and familiarity with sales processes and strategies can take up the B2B Lead Generation training course.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
for B2B Lead Generation Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading B2B Lead Generation training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

Edstellar's B2B Lead Generation virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations

The consistent training quality ensures uniform learning outcomes

Participants can attend training in their own space without the need for traveling

Organizations can scale learning by accommodating large groups of participants

Interactive tools can be used to enhance learning engagement

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Edstellar's B2B Lead Generation inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction

Workplace environment can be tailored to learning requirements

Team collaboration and knowledge sharing improves training effectiveness

Demonstration of processes for hands-on learning and better understanding

Participants can get their doubts clarified and gain valuable insights through direct interaction

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Edstellar's B2B Lead Generation offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement

Team bonding can be improved through activities

Dedicated schedule for training away from office set up can improve learning effectiveness

Boosts employee morale and reflects organization's commitment to employee development

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Edstellar: Your Go-to B2B Lead Generation Training Company

Experienced Trainers

Our trainers bring years of industry expertise to ensure the training is practical and impactful.

Quality Training

With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

Industry-Relevant Curriculum

Our course is designed by experts and is tailored to meet the demands of the current industry.

Customizable Training

Our course can be customized to meet the unique needs and goals of your organization.

Comprehensive Support

We provide pre and post training support to your organization to ensure a complete learning experience.

Multilingual Training Capabilities

We offer training in multiple languages to cater to diverse and global teams.

Testimonials

What Our Clients Say

We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

"Attending the B2B Lead Generation training was transformational for my professional development. As a Senior Software Engineer, the deep dive into strategic frameworks gave me the confidence to tackle complex challenges hands-on exercises were immediately applicable to my work. These specialized skills have positioned me for significant advancement opportunities within my organization. This course has become foundational to my continued success.”

Betty Grant

Senior Software Engineer,

Digital Innovation Platform

"This B2B Lead Generation course was precisely what I needed to design robust technical mastery architectures. The hands-on approach to expert-led workshops and seamless integration with interactive labs was multiple strategic projects using advanced techniques from this training. Our client satisfaction scores improved by 35% across all accounts. The comprehensive curriculum has elevated my solution delivery capabilities significantly.”

Georgios Nikolaou

Senior Software Engineer,

Global Technology Solutions Provider

"The B2B Lead Generation training transformed our team's entire approach to strategic implementation management and execution. As a Senior Software Engineer, the extensive coverage of industry best practices, proven concepts to optimized processes. We completed our comprehensive digital transformation initiative significantly ahead of schedule. Our team's productivity and solution quality have improved measurably, validating this investment.”

Saqr Bashar

Senior Software Engineer,

Technology Consulting Services Company

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Get Your Team Members Recognized with Edstellar’s Course Certificate

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

We have Expert Trainers to Meet Your B2B Lead Generation Training Needs

The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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Edstellar is a one-stop instructor-led corporate training and coaching solution that addresses organizational upskilling and talent transformation needs globally. Edstellar offers 2000+ tailored programs across disciplines that include Technical, Behavioral, Management, Compliance, Leadership and Social Impact.

Corporate B2B Lead Generation Training Course

Drive Team Excellence with B2B Lead Generation Corporate Training

Key Skills Employees Gain from instructor-led B2B Lead Generation Training

Key Learning Outcomes of B2B Lead Generation Training Workshop for Employees

Key Benefits of the B2B Lead Generation Group Training

Topics and Outline of B2B Lead Generation Training

Customer Journey Targets

Audience Identification

Stage Planning

Lead Qualification

Proposition Development

Effective Content Creation

Media Selection

Who Can Take the B2B Lead Generation Training Course

Prerequisites for B2B Lead Generation Training

Corporate Group Training Delivery Modes for B2B Lead Generation Training

Explore Our Customized Pricing Package forB2B Lead Generation Corporate Training

Edstellar: Your Go-to B2B Lead Generation Training Company

Experienced Trainers

Quality Training

Industry-Relevant Curriculum

Customizable Training

Comprehensive Support

Multilingual Training Capabilities

What Our Clients Say

Get Your Team Members Recognized with Edstellar’s Course Certificate

We have Expert Trainers to Meet Your B2B Lead Generation Training Needs

Other Related Corporate Training Courses

Explore More Courses

Corporate Group Training Delivery Modes
for B2B Lead Generation Training

Explore Our Customized Pricing Package for
B2B Lead Generation Corporate Training