Corporate Competitive Analysis Training Course

Edstellar's Competitive Analysis instructor-led training course gives your teams the strategic insights to dissect complex market landscapes and sharpen its competitive edge. It includes competitors' objectives, products, services, and marketing strategies. Upskill your teams to leverage successful tactics.

8 - 16 hrs
Instructor-led (On-site/Virtual)
Language
English
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Competitive Analysis Training

Drive Team Excellence with Competitive Analysis Training for Employees

Empower your teams with expert-led on-site/in-house or virtual/online Competitive Analysis Training through Edstellar, a premier corporate training company for organizations globally. Our tailored Competitive Analysis corporate training course equips your employees with the skills, knowledge, and cutting-edge tools needed for success. Designed to meet your specific needs, this Competitive Analysis group training program ensures your team is primed to drive your business goals. Transform your workforce into a beacon of productivity and efficiency.

Competitive analysis involves evaluating competitors' products, services, marketing strategies, and market presence to determine their impact on the market and to identify potential advantages or gaps. Businesses can gain insights into industry trends, customer preferences, and the effectiveness of competitors' operations.

Estellar's Competitive Analysis instructor-led training course equips professionals to identify unique selling propositions and understand market gaps. This virtual/onsite Competitive Analysis training course empowers employees to make data-driven decisions and innovate by crafting strategies that propel organizations toward profitable growth.

Key Skills Employees Gain from Competitive Analysis Training

Competitive Analysis skills corporate training will enable teams to effectively apply their learnings at work.

  • Innovative Solutions
  • Market Trend Analysis
  • Impact Assessment
  • Competitor SWOT Analysis
  • Information Synthesis
  • Competitor Strengths

Key Learning Outcomes of Competitive Analysis Training

Edstellar’s Competitive Analysis training for employees will not only help your teams to acquire fundamental skills but also attain invaluable learning outcomes, enhancing their proficiency and enabling application of knowledge in a professional environment. By completing our Competitive Analysis workshop, teams will to master essential Competitive Analysis and also focus on introducing key concepts and principles related to Competitive Analysis at work.


Employees who complete Competitive Analysis training will be able to:

  • Create innovative solutions to fill gaps identified through competitor analysis
  • Understand the methodologies for conducting systematic competitive analysis
  • Analyze market trends to predict future industry shifts and prepare strategic responses
  • Apply competitive intelligence to enhance product development and marketing strategies
  • Assess the impact of competitors’ actions on your organization’s performance and strategy
  • Evaluate the strengths and weaknesses of competitors to better position your organization in the market
  • Synthesize information from various sources to create a comprehensive view of the competitive landscape
  • Implement best practices for continuous monitoring of competitive activities to maintain strategic advantage

Key Benefits of the Competitive Analysis Corporate Training

Attending our Competitive Analysis classes tailored for corporations offers numerous advantages. Through our on-site/in-house or virtual/online Competitive Analysis training classes, participants will gain confidence and comprehensive insights, enhance their skills, and gain a deeper understanding of Competitive Analysis.

  • Training equips teams to understand competitors' strategies to inform and enhance your own strategic planning
  • The training provides knowledge of market trends and customer preferences to better meet market demands
  • Enables organizations to identify unique selling propositions and differentiation points for your products or services
  • Trains professionals to discover gaps in competitors' offerings to inspire innovation within your organization
  • Empowers teams with the skills to anticipate and prepare for competitors' moves to mitigate potential risks

Competitive Analysis Training Topics and Outline

Our virtual and on-premise Competitive Analysis training curriculum is divided into multiple modules designed by industry experts. This Competitive Analysis training for organizations provides an interactive learning experience focused on the dynamic demands of the field, making it relevant and practical.

1. What is competitive analysis

  • Understanding the concept of competitive analysis
  • Importance of competitive analysis in digital marketing
  • Benefits of conducting competitive analysis

2. Correct mindset for competitive analysis

  • Approaching competitive analysis with an open mind
  • Avoiding biases and preconceptions
  • Viewing competitors as sources of inspiration and learning

3. Steps in competitive research

  • Defining the scope of competitive research
  • Identifying key competitors
  • Gathering and analyzing competitor data

4. Principle - Research - Ideation - Action Plan

  • Establishing a clear principle or goal for competitive analysis
  • Conducting thorough research on competitors
  • Generating ideas based on research findings
  • Developing an actionable plan to implement insights

1. Finding top traffic sources

  • Utilizing tools to identify top traffic sources of competitors
  • Analyzing website analytics and traffic patterns
  • Understanding the role of organic search, social media, and paid advertising

2. Introduction to competitive tools

  • Overview of popular competitive analysis tools
  • Features and benefits of each tool
  • Selecting the right tool for specific needs

3. Identifying top social media traffic

  • Analyzing competitor presence on various social media platforms
  • Identifying the most effective social media channels for competitors
  • Understanding social media advertising strategies

4. Best affiliate platforms for business promotion

  • Evaluating different affiliate marketing platforms
  • Selecting the most suitable platforms for business goals
  • Implementing effective affiliate marketing strategies

Finding competitors' top-performing paid ads

  • Identifying competitors' paid advertising campaigns
  • Analyzing ad copy, landing pages, and target audiences
  • Understanding competitor ad spend and return on investment

Finding competitors' Top publishers

  • Identifying websites and platforms where competitors advertise
  • Analyzing competitor publishing partnerships and collaborations
  • Understanding the effectiveness of competitor publishing strategies

Finding competitors' most profitable keywords

  • Identifying keywords that drive traffic and conversions for competitors
  • Analyzing competitor keyword research and targeting strategies
  • Understanding the role of keywords in SEO and paid advertising

Tools for SEO audit

  • Overview of popular SEO audit tools
  • Features and benefits of each tool
  • Utilizing tools to identify and resolve SEO issues

Traffic history of competitors

  • Analyzing historical traffic trends of competitors
  • Identifying periods of growth or decline
  • Understanding factors that influence competitor traffic

Finding opportunities and converting into action plans

  • Identifying gaps and opportunities based on competitive analysis
  • Developing actionable plans to capitalize on opportunities
  • Prioritizing and implementing action plans

1. Why facebook ads are challenging

  • Understanding the complexity and dynamic nature of Facebook Ads
  •  Recognizing the importance of continuous monitoring and optimization
  • Adapting to changes in Facebook algorithms and targeting options

2. Facebook ads ball game

  • Overview of Facebook Ads terminology and concepts
  • Understanding Facebook ad types, objectives, and targeting options
  •  Recognizing the significance of effective ad copy, landing pages, and visuals

3. Finding competitors' most profitable ads

  • Utilizing Facebook Ad Library to identify competitor ads
  • Analyzing ad performance metrics, such as engagement, impressions, and conversions
  • Understanding the factors that contribute to ad success

4. Right way of doing research

  • Conducting research in a strategic and organized manner
  • Utilizing a combination of tools and techniques
  • Cross-referencing data and validating findings

5. Principle 1 vs Principle 2

  • Comparing and contrasting two different approaches to competitive analysis
  • Identifying the strengths and weaknesses of each approach
  • Determining the most suitable approach for specific needs

1. CRO with live chat and chatbots

  • Understanding the role of live chat and chatbots in conversion rate optimization (CRO)
  • Benefits of implementing live chat and chatbots
  • Best practices for using live chat and chatbots effectively

2. Introduction to chatbots

  • Understanding the concept of chatbots and their applications
  • Types of chatbots

3. Tools for Chatbots

  • Overview of popular chatbot development platforms
  • Features and benefits of each platform
  • Selecting the right platform for specific needs
  • Creating Your First Chatbot in 15 Minutes:
  • Hands-on tutorial for creating a basic chatbot using a chosen platform
  • Introduction to chatbot design elements and functionalities
  • Demonstration of how to integrate chatbot into a website or mobile app

1. How to perform keyword research

  • Identifying target keywords by understanding audience search intent
  • Utilizing keyword research tools to gather keyword data
  • Evaluating keyword difficulty and competition levels

2. Keyword ranking & tracking

  • Understanding the concept of keyword ranking
  • Utilizing keyword tracking tools to monitor rankings over time
  • Identifying opportunities to improve keyword rankings

3. Monitoring competitors' keyword ranking

  • Analyzing competitor keyword rankings to identify their strengths
  • Understanding the strategies that contribute to competitor rankings
  • Tailoring strategies to improve rankings in comparison to competitors

4. Monitoring Your Keyword Ranking

  • Setting up keyword tracking for your own website or blog
  • Analyzing keyword ranking trends and identifying areas for improvement
  • Implementing optimization strategies based on ranking data

1. Finding the best content on your competitor's page

  • Evaluating competitor content based on engagement, backlinks, and social shares
  • Identifying high-performing content formats and topics
  • Analyzing competitor content strategy and approach

2. Finding the most shared content of your competitors

  • Utilizing social media analytics to track competitor content shares
  • Identifying content that resonates with target audience and drives engagement
  • Understanding the factors that contribute to high social shares

3. Comparing your best content

  • Analyzing your own content performance against that of competitors
  • Identifying areas where your content can be improved
  • Striving to create content that exceeds competitor standards

4. Identifying top content in your category

  • Performing a wider content analysis within your industry or niche
  • Identifying industry leaders and their content strategies
  • Benchmarking your content against the best in the category

1. Finding youtube influencers

  • Utilizing influencer marketing platforms to identify relevant YouTubers
  • Analyzing YouTuber demographics, engagement levels, and content topics
  • Assessing the suitability of individual YouTubers for specific campaigns

2. Finding twitter influencers

  • Leveraging Twitter search and analytics tools to discover relevant influencers
  • Evaluating influencer follower base, tweet engagement, and industry expertise
  • Assessing the value proposition of potential influencers for your campaign

3. Finding instagram influencers

  • Utilizing Instagram influencer discovery tools and platforms
  • Analyzing influencer follower demographics, engagement rates, and visual content
  • Evaluating the relevance of Instagram influencers to your target audience

4. Introduction to outreach plan

  • Understanding the concept of influencer outreach
  • Formulating a clear and compelling pitch for influencers
  • Developing a strategy for building relationships with influencers

Competitive Analysis Corporate Training Prices

Our Competitive Analysis training for enterprise teams is tailored to your specific upskilling needs. Explore transparent pricing options that fit your training budget, whether you're training a small group or a large team. Discover more about our Competitive Analysis training cost and take the first step toward maximizing your team's potential.

Request for a quote to know about our Competitive Analysis corporate training cost and plan the training initiative for your teams. Our cost-effective Competitive Analysis training pricing ensures you receive the highest value on your investment.

Request for a Quote

Our customized corporate training packages offer various benefits. Maximize your organization's training budget and save big on your Competitive Analysis training by choosing one of our training packages. This option is best suited for organizations with multiple training requirements. Our training packages are a cost-effective way to scale up your workforce skill transformation efforts..

Starter Package

125 licenses

64 hours of training (includes VILT/In-person On-site)

Tailored for SMBs

Most Popular
Growth Package

350 licenses

160 hours of training (includes VILT/In-person On-site)

Ideal for growing SMBs

Enterprise Package

900 licenses

400 hours of training (includes VILT/In-person On-site)

Designed for large corporations

Custom Package

Unlimited licenses

Unlimited duration

Designed for large corporations

View Corporate Training Packages

Competitive Analysis Course Completion Certificate

Upon successful completion of the Competitive Analysis training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development. This certificate validates the employees' acquired skills and serves as a powerful motivator, inspiring them to further enhance their expertise and contribute effectively to organizational success.

Target Audience for Competitive Analysis Training Course

The Competitive Analysis training course is designed for marketing managers, business strategists, product managers, sales professionals, market research analysts, executive leadership, entrepreneurs, and R&D personnel.

The Competitive Analysis training program can also be taken by professionals at various levels in the organization.

Competitive Analysis training for managers

Competitive Analysis training for staff

Competitive Analysis training for leaders

Competitive Analysis training for executives

Competitive Analysis training for workers

Competitive Analysis training for businesses

Competitive Analysis training for beginners

Competitive Analysis group training

Competitive Analysis training for teams

Competitive Analysis short course

Prerequisites for Competitive Analysis Training

The Competitive Analysis training can be taken by professionals with a basic understanding of marketing principles.

Bringing you the Best Competitive Analysis Trainers in the Industry

The instructor-led Competitive Analysis training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Competitive Analysis Access practices.

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Training Delivery Modes for Competitive Analysis Group Training

At Edstellar, we understand the importance of impactful and engaging training for employees. To ensure the training is more interactive, we offer Face-to-Face onsite/in-house or virtual/online Competitive Analysis training for companies. This method has proven to be the most effective, outcome-oriented and well-rounded training experience to get the best training results for your teams.

Training Mode
Virtual

Instructor-led Training

Engaging and flexible online sessions delivered live, allowing professionals to connect, learn, and grow from anywhere in the world.

Training Mode
On-Site

Instructor-led Training

Customized, face-to-face learning experiences held at your organization's location, tailored to meet your team's unique needs and objectives.

Training Mode
Off-site

Instructor-led Training

Interactive workshops and seminars conducted at external venues, offering immersive learning away from the workplace to foster team building and focus.

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