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Drive Team Excellence with Competitive Analysis Corporate Training

Empower your teams with expert-led on-site, off-site, and virtual Competitive Analysis Training through Edstellar, a premier corporate training provider for organizations globally. Designed to meet your specific training needs, this group training program ensures your team is primed to drive your business goals. Help your employees build lasting capabilities that translate into real performance gains.

Competitive analysis involves evaluating competitors' products, services, marketing strategies, and market presence to determine their impact on the market and to identify potential advantages or gaps. Businesses can gain insights into industry trends, customer preferences, and the effectiveness of competitors' operations.

Estellar's Competitive Analysis instructor-led training course equips professionals to identify unique selling propositions and understand market gaps. This virtual/onsite Competitive Analysis training course empowers employees to make data-driven decisions and innovate by crafting strategies that propel organizations toward profitable growth.

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Delivery Capability Across 100+ Countries & 10+ Languages
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Key Skills Employees Gain from instructor-led Competitive Analysis Training

Competitive Analysis skills corporate training will enable teams to effectively apply their learnings at work.

  • Innovative Solutions
    Innovative Solutions involve creative problem-solving and thinking outside the box. This skill is important for roles in tech, marketing, and product development, driving growth and efficiency.
  • Market Trend Analysis
    Market Trend Analysis is the ability to evaluate and interpret market data to identify patterns and shifts. this skill is important for roles in marketing, finance, and product development, as it informs strategic decisions and drives competitive advantage.
  • Impact Assessment
    Impact Assessment is the process of evaluating the potential effects of a project or policy. This skill is important for roles in project management and environmental planning, ensuring informed decision-making and sustainable outcomes.
  • Competitor SWOT Analysis
    Competitor SWOT Analysis involves assessing strengths, weaknesses, opportunities, and threats of competitors. This skill is important for strategic roles, enabling informed decision-making and competitive advantage.
  • Information Synthesis
    Information Synthesis is the ability to combine diverse data sources into coherent insights. This skill is important for roles like analysts and researchers, enabling informed decision-making.
  • Competitor Strengths
    Competitor Strengths refer to the unique advantages and capabilities of rival companies. This skill is important for strategic roles, enabling effective market positioning and informed decision-making.

Key Learning Outcomes of Competitive Analysis Training Workshop for Employees

Upon completing Edstellar’s Competitive Analysis workshop, employees will gain valuable, job-relevant insights and develop the confidence to apply their learning effectively in the professional environment.

  • Create innovative solutions to fill gaps identified through competitor analysis
  • Understand the methodologies for conducting systematic competitive analysis
  • Analyze market trends to predict future industry shifts and prepare strategic responses
  • Apply competitive intelligence to enhance product development and marketing strategies
  • Assess the impact of competitors’ actions on your organization’s performance and strategy
  • Evaluate the strengths and weaknesses of competitors to better position your organization in the market
  • Synthesize information from various sources to create a comprehensive view of the competitive landscape
  • Implement best practices for continuous monitoring of competitive activities to maintain strategic advantage

Key Benefits of the Competitive Analysis Group Training

Attending our Competitive Analysis group training classes provides your team with a powerful opportunity to build skills, boost confidence, and develop a deeper understanding of the concepts that matter most. The collaborative learning environment fosters knowledge sharing and enables employees to translate insights into actionable work outcomes.

  • Training equips teams to understand competitors' strategies to inform and enhance your own strategic planning
  • The training provides knowledge of market trends and customer preferences to better meet market demands
  • Enables organizations to identify unique selling propositions and differentiation points for your products or services
  • Trains professionals to discover gaps in competitors' offerings to inspire innovation within your organization
  • Empowers teams with the skills to anticipate and prepare for competitors' moves to mitigate potential risks

Topics and Outline of Competitive Analysis Training

Our virtual and on-premise Competitive Analysis training curriculum is structured into focused modules developed by industry experts. This training for organizations provides an interactive learning experience that addresses the evolving demands of the workplace, making it both relevant and practical.

  1. What is competitive analysis
    • Understanding the concept of competitive analysis
    • Importance of competitive analysis in digital marketing
    • Benefits of conducting competitive analysis
  2. Correct mindset for competitive analysis
    • Approaching competitive analysis with an open mind
    • Avoiding biases and preconceptions
    • Viewing competitors as sources of inspiration and learning
  3. Steps in competitive research
    • Defining the scope of competitive research
    • Identifying key competitors
    • Gathering and analyzing competitor data
  4. Principle - Research - Ideation - Action Plan
    • Establishing a clear principle or goal for competitive analysis
    • Conducting thorough research on competitors
    • Generating ideas based on research findings
    • Developing an actionable plan to implement insights
  1. Finding top traffic sources
    • Utilizing tools to identify top traffic sources of competitors
    • Analyzing website analytics and traffic patterns
    • Understanding the role of organic search, social media, and paid advertising
  2. Introduction to competitive tools
    • Overview of popular competitive analysis tools
    • Features and benefits of each tool
    • Selecting the right tool for specific needs
  3. Identifying top social media traffic
    • Analyzing competitor presence on various social media platforms
    • Identifying the most effective social media channels for competitors
    • Understanding social media advertising strategies
  4. Best affiliate platforms for business promotion
    • Evaluating different affiliate marketing platforms
    • Selecting the most suitable platforms for business goals
    • Implementing effective affiliate marketing strategies
  1. Finding competitors' top-performing paid ads
    • Identifying competitors' paid advertising campaigns
    • Analyzing ad copy, landing pages, and target audiences
    • Understanding competitor ad spend and return on investment
  2. Finding competitors' Top publishers
    • Identifying websites and platforms where competitors advertise
    • Analyzing competitor publishing partnerships and collaborations
    • Understanding the effectiveness of competitor publishing strategies
  3. Finding competitors' most profitable keywords
    • Identifying keywords that drive traffic and conversions for competitors
    • Analyzing competitor keyword research and targeting strategies
    • Understanding the role of keywords in SEO and paid advertising
  4. Tools for SEO audit
    • Overview of popular SEO audit tools
    • Features and benefits of each tool
    • Utilizing tools to identify and resolve SEO issues
  5. Traffic history of competitors
    • Analyzing historical traffic trends of competitors
    • Identifying periods of growth or decline
    • Understanding factors that influence competitor traffic
  6. Finding opportunities and converting into action plans
    • Identifying gaps and opportunities based on competitive analysis
    • Developing actionable plans to capitalize on opportunities
    • Prioritizing and implementing action plans
  1. Why facebook ads are challenging
    • Understanding the complexity and dynamic nature of Facebook Ads
    •  Recognizing the importance of continuous monitoring and optimization
    • Adapting to changes in Facebook algorithms and targeting options
  2. Facebook ads ball game
    • Overview of Facebook Ads terminology and concepts
    • Understanding Facebook ad types, objectives, and targeting options
    •  Recognizing the significance of effective ad copy, landing pages, and visuals
  3. Finding competitors' most profitable ads
    • Utilizing Facebook Ad Library to identify competitor ads
    • Analyzing ad performance metrics, such as engagement, impressions, and conversions
    • Understanding the factors that contribute to ad success
  4. Right way of doing research
    • Conducting research in a strategic and organized manner
    • Utilizing a combination of tools and techniques
    • Cross-referencing data and validating findings
  5. Principle 1 vs Principle 2
    • Comparing and contrasting two different approaches to competitive analysis
    • Identifying the strengths and weaknesses of each approach
    • Determining the most suitable approach for specific needs
  1. CRO with live chat and chatbots
    • Understanding the role of live chat and chatbots in conversion rate optimization (CRO)
    • Benefits of implementing live chat and chatbots
    • Best practices for using live chat and chatbots effectively
  2. Introduction to chatbots
    • Understanding the concept of chatbots and their applications
    • Types of chatbots
  3. Tools for Chatbots
    • Overview of popular chatbot development platforms
    • Features and benefits of each platform
    • Selecting the right platform for specific needs
    • Creating Your First Chatbot in 15 Minutes:
    • Hands-on tutorial for creating a basic chatbot using a chosen platform
    • Introduction to chatbot design elements and functionalities
    • Demonstration of how to integrate chatbot into a website or mobile app
  1. How to perform keyword research
    • Identifying target keywords by understanding audience search intent
    • Utilizing keyword research tools to gather keyword data
    • Evaluating keyword difficulty and competition levels
  2. Keyword ranking & tracking
    • Understanding the concept of keyword ranking
    • Utilizing keyword tracking tools to monitor rankings over time
    • Identifying opportunities to improve keyword rankings
  3. Monitoring competitors' keyword ranking
    • Analyzing competitor keyword rankings to identify their strengths
    • Understanding the strategies that contribute to competitor rankings
    • Tailoring strategies to improve rankings in comparison to competitors
  4. Monitoring Your Keyword Ranking
    • Setting up keyword tracking for your own website or blog
    • Analyzing keyword ranking trends and identifying areas for improvement
    • Implementing optimization strategies based on ranking data
  1. Finding the best content on your competitor's page
    • Evaluating competitor content based on engagement, backlinks, and social shares
    • Identifying high-performing content formats and topics
    • Analyzing competitor content strategy and approach
  2. Finding the most shared content of your competitors
    • Utilizing social media analytics to track competitor content shares
    • Identifying content that resonates with target audience and drives engagement
    • Understanding the factors that contribute to high social shares
  3. Comparing your best content
    • Analyzing your own content performance against that of competitors
    • Identifying areas where your content can be improved
    • Striving to create content that exceeds competitor standards
  4. Identifying top content in your category
    • Performing a wider content analysis within your industry or niche
    • Identifying industry leaders and their content strategies
    • Benchmarking your content against the best in the category
  1. Finding youtube influencers
    • Utilizing influencer marketing platforms to identify relevant YouTubers
    • Analyzing YouTuber demographics, engagement levels, and content topics
    • Assessing the suitability of individual YouTubers for specific campaigns
  2. Finding twitter influencers
    • Leveraging Twitter search and analytics tools to discover relevant influencers
    • Evaluating influencer follower base, tweet engagement, and industry expertise
    • Assessing the value proposition of potential influencers for your campaign
  3. Finding instagram influencers
    • Utilizing Instagram influencer discovery tools and platforms
    • Analyzing influencer follower demographics, engagement rates, and visual content
    • Evaluating the relevance of Instagram influencers to your target audience
  4. Introduction to outreach plan
    • Understanding the concept of influencer outreach
    • Formulating a clear and compelling pitch for influencers
    • Developing a strategy for building relationships with influencers

Who Can Take the Competitive Analysis Training Course

The Competitive Analysis training program can also be taken by professionals at various levels in the organization.

  • Market Researchers
  • Business Analysts
  • Innovation Managers
  • Product Managers
  • Sales Analysts
  • Marketing Managers
  • Competitive Intelligence Analysts
  • Strategic Planners
  • Financial Analysts
  • Market Analysts
  • Operations Analysts
  • Research Analysts

Prerequisites for Competitive Analysis Training

The Competitive Analysis training can be taken by professionals with a basic understanding of marketing principles.

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Delivering Training for Organizations across 100 Countries and 10+ Languages

Corporate Group Training Delivery Modes
 for Competitive Analysis Training

At Edstellar, we understand the importance of impactful and engaging training for employees. As a leading Competitive Analysis training provider, we ensure the training is more interactive by offering Face-to-Face onsite/in-house or virtual/online sessions for companies. This approach has proven to be effective, outcome-oriented, and produces a well-rounded training experience for your teams.

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Instructor-led Training
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Instructor-led Training
Virtual trainig

Edstellar's Competitive Analysis virtual/online training sessions bring expert-led, high-quality training to your teams anywhere, ensuring consistency and seamless integration into their schedules.

With global reach, your employees can get trained from various locations
The consistent training quality ensures uniform learning outcomes
Participants can attend training in their own space without the need for traveling
Organizations can scale learning by accommodating large groups of participants
Interactive tools can be used to enhance learning engagement
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On-site trainig

Edstellar's Competitive Analysis inhouse training delivers immersive and insightful learning experiences right in the comfort of your office.

Higher engagement and better learning experience through face-to-face interaction
Workplace environment can be tailored to learning requirements
Team collaboration and knowledge sharing improves training effectiveness
Demonstration of processes for hands-on learning and better understanding
Participants can get their doubts clarified and gain valuable insights through direct interaction
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Off-site trainig

Edstellar's Competitive Analysis offsite group training offer a unique opportunity for teams to immerse themselves in focused and dynamic learning environments away from their usual workplace distractions.

Distraction-free environment improves learning engagement
Team bonding can be improved through activities
Dedicated schedule for training away from office set up can improve learning effectiveness
Boosts employee morale and reflects organization's commitment to employee development
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        Edstellar: Your Go-to Competitive Analysis Training Company

        Experienced Trainers

        Our trainers bring years of industry expertise to ensure the training is practical and impactful.

        Quality Training

        With a strong track record of delivering training worldwide, Edstellar maintains its reputation for its quality and training engagement.

        Industry-Relevant Curriculum

        Our course is designed by experts and is tailored to meet the demands of the current industry.

        Customizable Training

        Our course can be customized to meet the unique needs and goals of your organization.

        Comprehensive Support

        We provide pre and post training support to your organization to ensure a complete learning experience.

        Multilingual Training Capabilities

        We offer training in multiple languages to cater to diverse and global teams.

        Testimonials

        What Our Clients Say

        We pride ourselves on delivering exceptional training solutions. Here's what our clients have to say about their experiences with Edstellar.

        "The Competitive Analysis training provided me with comprehensive capabilities that elevated my expertise. As a Senior Software Engineer, I needed to understand industry best practices deeply, and this course delivered labs gave me hands-on experience with industry best practices. These specialized skills have positioned me for significant advancement opportunities within my organization. Highly recommend for anyone serious about this field.”

        Dustin Hopkins

        Senior Software Engineer,

        Digital Innovation Platform

        "This Competitive Analysis course equipped me with comprehensive practical applications expertise that I've seamlessly integrated into our professional services practice. The hands-on modules covering expert-led workshops and practical now confidently design solutions that consistently deliver measurable business results. Our client satisfaction scores improved by 35% across all accounts, validating the immediate impact of this training program.”

        Huang Feng

        Senior Software Engineer,

        IT Services and Solutions Provider

        "As a Senior Software Engineer leading strategic implementation operations, the Competitive Analysis training provided our team with essential advanced methodologies expertise at scale. The comprehensive modules on real-world complete operational footprint. Our department achieved a remarkable 50% improvement in operational efficiency metrics. This course has proven invaluable for driving our organizational transformation and sustained excellence.”

        Waleed Mustafa

        Senior Software Engineer,

        Enterprise Software Development Firm

        “Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

        Meera Rao

        HR & L&D Head,

        A Global Services Company

        Get Your Team Members Recognized with Edstellar’s Course Certificate

        Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

        This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

        Certificate of Excellence

        We have Expert Trainers to Meet Your Competitive Analysis Training Needs

        The instructor-led training is conducted by certified trainers with extensive expertise in the field. Participants will benefit from the instructor's vast knowledge, gaining valuable insights and practical skills essential for success in Access practices.

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