Corporate Competitive Analysis Training Course

Name: Competitive Analysis Training
Availability: InStock

Edstellar's Competitive Analysis instructor-led training course gives your teams the strategic insights to dissect complex market landscapes and sharpen its competitive edge. It includes competitors' objectives, products, services, and marketing strategies. Upskill your teams to leverage successful tactics.

Duration

8 - 16 hrs

Delivery Type

Instructor-led Group Training
(Virtual / On-site / Off-site)

Training Available in

10 Languages

Multiple Locations

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About Learning Outcomes Key Benefits Course Outline Target Audience Training Modes Certificate Trainers Request a Training Quote

Drive Team Excellence with Competitive Analysis Corporate Training

Competitive analysis involves evaluating competitors' products, services, marketing strategies, and market presence to determine their impact on the market and to identify potential advantages or gaps. Businesses can gain insights into industry trends, customer preferences, and the effectiveness of competitors' operations.

Estellar's Competitive Analysis instructor-led training course equips professionals to identify unique selling propositions and understand market gaps. This virtual/onsite Competitive Analysis training course empowers employees to make data-driven decisions and innovate by crafting strategies that propel organizations toward profitable growth.

Get Customized Expert-led Training for Your Teams

Customized Training Delivery

Scale Your Training: Small to Large Teams

In-person Onsite, Live Virtual or Hybrid Training Modes

Plan from 2000+ Industry-ready Training Programs

Experience Hands-On Learning from Industry Experts

Delivery Capability Across 100+ Countries & 10+ Languages

Skills Your Employees Will Gain

These are the core, hands-on capabilities your team builds during the program.

Innovative Solutions
Innovative Solutions involve creative problem-solving and thinking outside the box. This skill is important for roles in tech, marketing, and product development, driving growth and efficiency.
Market Trend Analysis
Market Trend Analysis is the ability to evaluate and interpret market data to identify patterns and shifts. this skill is important for roles in marketing, finance, and product development, as it informs strategic decisions and drives competitive advantage.
Impact Assessment
Impact Assessment is the process of evaluating the potential effects of a project or policy. This skill is important for roles in project management and environmental planning, ensuring informed decision-making and sustainable outcomes.
Competitor SWOT Analysis
Competitor SWOT Analysis involves assessing strengths, weaknesses, opportunities, and threats of competitors. This skill is important for strategic roles, enabling informed decision-making and competitive advantage.
Information Synthesis
Information Synthesis is the ability to combine diverse data sources into coherent insights. This skill is important for roles like analysts and researchers, enabling informed decision-making.
Competitor Strengths
Competitor Strengths refer to the unique advantages and capabilities of rival companies. This skill is important for strategic roles, enabling effective market positioning and informed decision-making.

What Your Team Will Achieve After This Training

Create innovative solutions to fill gaps identified through competitor analysis
Understand the methodologies for conducting systematic competitive analysis
Analyze market trends to predict future industry shifts and prepare strategic responses
Apply competitive intelligence to enhance product development and marketing strategies
Assess the impact of competitors’ actions on your organization’s performance and strategy
Evaluate the strengths and weaknesses of competitors to better position your organization in the market
Synthesize information from various sources to create a comprehensive view of the competitive landscape
Implement best practices for continuous monitoring of competitive activities to maintain strategic advantage

Topics & Program Outline

The curriculum is organized into focused modules built by industry experts and delivered virtually or on-premise. Interactive sessions reflect the evolving demands of the workplace, keeping the learning both relevant and practical.

Introduction to Digital Marketing

What is competitive analysis

Understanding the concept of competitive analysis
Importance of competitive analysis in digital marketing
Benefits of conducting competitive analysis

Correct mindset for competitive analysis

Approaching competitive analysis with an open mind
Avoiding biases and preconceptions
Viewing competitors as sources of inspiration and learning

Steps in competitive research

Defining the scope of competitive research
Identifying key competitors
Gathering and analyzing competitor data

Principle - Research - Ideation - Action Plan

Establishing a clear principle or goal for competitive analysis
Conducting thorough research on competitors
Generating ideas based on research findings
Developing an actionable plan to implement insights

Identifying Secret Traffic Sources

Finding top traffic sources

Utilizing tools to identify top traffic sources of competitors
Analyzing website analytics and traffic patterns
Understanding the role of organic search, social media, and paid advertising

Introduction to competitive tools

Overview of popular competitive analysis tools
Features and benefits of each tool
Selecting the right tool for specific needs

Identifying top social media traffic

Analyzing competitor presence on various social media platforms
Identifying the most effective social media channels for competitors
Understanding social media advertising strategies

Best affiliate platforms for business promotion

Evaluating different affiliate marketing platforms
Selecting the most suitable platforms for business goals
Implementing effective affiliate marketing strategies

Best Strategies for Competitive Analysis

Finding competitors' top-performing paid ads

Identifying competitors' paid advertising campaigns
Analyzing ad copy, landing pages, and target audiences
Understanding competitor ad spend and return on investment

Finding competitors' Top publishers

Identifying websites and platforms where competitors advertise
Analyzing competitor publishing partnerships and collaborations
Understanding the effectiveness of competitor publishing strategies

Finding competitors' most profitable keywords

Identifying keywords that drive traffic and conversions for competitors
Analyzing competitor keyword research and targeting strategies
Understanding the role of keywords in SEO and paid advertising

Tools for SEO audit

Overview of popular SEO audit tools
Features and benefits of each tool
Utilizing tools to identify and resolve SEO issues

Traffic history of competitors

Analyzing historical traffic trends of competitors
Identifying periods of growth or decline
Understanding factors that influence competitor traffic

Finding opportunities and converting into action plans

Identifying gaps and opportunities based on competitive analysis
Developing actionable plans to capitalize on opportunities
Prioritizing and implementing action plans

Spying on Facebook Ads

Why facebook ads are challenging

Understanding the complexity and dynamic nature of Facebook Ads
Recognizing the importance of continuous monitoring and optimization
Adapting to changes in Facebook algorithms and targeting options

Facebook ads ball game

Overview of Facebook Ads terminology and concepts
Understanding Facebook ad types, objectives, and targeting options
Recognizing the significance of effective ad copy, landing pages, and visuals

Finding competitors' most profitable ads

Utilizing Facebook Ad Library to identify competitor ads
Analyzing ad performance metrics, such as engagement, impressions, and conversions
Understanding the factors that contribute to ad success

Right way of doing research

Conducting research in a strategic and organized manner
Utilizing a combination of tools and techniques
Cross-referencing data and validating findings

Principle 1 vs Principle 2

Comparing and contrasting two different approaches to competitive analysis
Identifying the strengths and weaknesses of each approach
Determining the most suitable approach for specific needs

Investigating Competitors' CRO Game Plan

CRO with live chat and chatbots

Understanding the role of live chat and chatbots in conversion rate optimization (CRO)
Benefits of implementing live chat and chatbots
Best practices for using live chat and chatbots effectively

Introduction to chatbots

Understanding the concept of chatbots and their applications
Types of chatbots

Tools for Chatbots

Overview of popular chatbot development platforms
Features and benefits of each platform
Selecting the right platform for specific needs
Creating Your First Chatbot in 15 Minutes:
Hands-on tutorial for creating a basic chatbot using a chosen platform
Introduction to chatbot design elements and functionalities
Demonstration of how to integrate chatbot into a website or mobile app

Keyword Ranking and Tracking

How to perform keyword research

Identifying target keywords by understanding audience search intent
Utilizing keyword research tools to gather keyword data
Evaluating keyword difficulty and competition levels

Keyword ranking & tracking

Understanding the concept of keyword ranking
Utilizing keyword tracking tools to monitor rankings over time
Identifying opportunities to improve keyword rankings

Monitoring competitors' keyword ranking

Analyzing competitor keyword rankings to identify their strengths
Understanding the strategies that contribute to competitor rankings
Tailoring strategies to improve rankings in comparison to competitors

Monitoring Your Keyword Ranking

Setting up keyword tracking for your own website or blog
Analyzing keyword ranking trends and identifying areas for improvement
Implementing optimization strategies based on ranking data

Competitors' Content Research

Finding the best content on your competitor's page

Evaluating competitor content based on engagement, backlinks, and social shares
Identifying high-performing content formats and topics
Analyzing competitor content strategy and approach

Finding the most shared content of your competitors

Utilizing social media analytics to track competitor content shares
Identifying content that resonates with target audience and drives engagement
Understanding the factors that contribute to high social shares

Comparing your best content

Analyzing your own content performance against that of competitors
Identifying areas where your content can be improved
Striving to create content that exceeds competitor standards

Identifying top content in your category

Performing a wider content analysis within your industry or niche
Identifying industry leaders and their content strategies
Benchmarking your content against the best in the category

Finding Influencers

Finding youtube influencers

Utilizing influencer marketing platforms to identify relevant YouTubers
Analyzing YouTuber demographics, engagement levels, and content topics
Assessing the suitability of individual YouTubers for specific campaigns

Finding twitter influencers

Leveraging Twitter search and analytics tools to discover relevant influencers
Evaluating influencer follower base, tweet engagement, and industry expertise
Assessing the value proposition of potential influencers for your campaign

Finding instagram influencers

Utilizing Instagram influencer discovery tools and platforms
Analyzing influencer follower demographics, engagement rates, and visual content
Evaluating the relevance of Instagram influencers to your target audience

Introduction to outreach plan

Understanding the concept of influencer outreach
Formulating a clear and compelling pitch for influencers
Developing a strategy for building relationships with influencers

Who Should Attend?

This program suits professionals at many levels across the organization, including:

Market Researchers
Business Analysts
Innovation Managers
Product Managers
Sales Analysts
Marketing Managers
Competitive Intelligence Analysts
Strategic Planners
Financial Analysts
Market Analysts
Operations Analysts
Research Analysts

What are the Prerequisites?

The Competitive Analysis training can be taken by professionals with a basic understanding of marketing principles.

Request a Quote for your Corporate Training Requirements

Delivering Training for Organizations across 100 Countries and 10+ Languages

Choose the Format That Fits Your Team

We design training your teams actually engage with, and deliver it the way that suits you best. Through a vetted global trainer network, Edstellar runs sessions in 10+ languages with consistent quality anywhere.

Virtual / online: expert-led live sessions delivered anywhere, with consistency and easy scheduling.

We deliver anywhere worldwide

Standardized content for consistent outcomes

Join from own workspace, no travel

We scale to large groups across sites

Interactive tools keep remote learners engaged

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On-site (in-house): immersive, instructor-led learning at your office.

Our trainers run face-to-face at your office

We tailor setup/content to your workplace and tools

Group exercises drive collaboration

Live demos + hands-on practice

Direct trainer access to clarify doubts

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Off-site: focused, instructor-led group learning away from everyday workplace distractions.

We host your teams at a venue of your preferred choice

Built-in group activities for bonding

Full uninterrupted schedule for focus/retention

Boosts morale and signals commitment

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What Sets Edstellar Apart

Experienced Trainers

Our trainers are drawn from a vetted global network and bring years of industry expertise, keeping every session practical and impactful.

Proven Quality

With a strong global track record, Edstellar is known for quality and engaging delivery.

Industry-Relevant Curriculum

Our programs are built by experts to match the demands of today's industry.

Fully Customizable

Every program can be tailored to your organization's goals.

Comprehensive Support

We provide pre- and post-session support for a complete learning experience.

Global Multi-Location & Multilingual Training Delivery

We deliver in multiple languages to support diverse global teams.

Hear from Organizations We've Trained

"The Competitive Analysis training provided me with comprehensive capabilities that elevated my expertise. As a Senior Software Engineer, I needed to understand industry best practices deeply, and this course delivered labs gave me hands-on experience with industry best practices. These specialized skills have positioned me for significant advancement opportunities within my organization. Highly recommend for anyone serious about this field.”

Dustin Hopkins

Senior Software Engineer,

Digital Innovation Platform

"This Competitive Analysis course equipped me with comprehensive practical applications expertise that I've seamlessly integrated into our professional services practice. The hands-on modules covering expert-led workshops and practical now confidently design solutions that consistently deliver measurable business results. Our client satisfaction scores improved by 35% across all accounts, validating the immediate impact of this training program.”

Huang Feng

Senior Software Engineer,

IT Services and Solutions Provider

"As a Senior Software Engineer leading strategic implementation operations, the Competitive Analysis training provided our team with essential advanced methodologies expertise at scale. The comprehensive modules on real-world complete operational footprint. Our department achieved a remarkable 50% improvement in operational efficiency metrics. This course has proven invaluable for driving our organizational transformation and sustained excellence.”

Waleed Mustafa

Senior Software Engineer,

Enterprise Software Development Firm

“Edstellar’s Management training programs have greatly improved our teams’ ability to lead with clarity, confidence, and operational efficiency. The sessions combine practical leadership frameworks, real-world case studies, and hands-on exercises that strengthen decision-making, cross-functional collaboration, and execution excellence across departments, driving measurable improvements in overall business performance.”

Meera Rao

HR & L&D Head,

A Global Services Company

Recognition That Motivates Your Team

Upon successful completion of the training course offered by Edstellar, employees receive a course completion certificate, symbolizing their dedication to ongoing learning and professional development.

This certificate validates the employee's acquired skills and is a powerful motivator, inspiring them to enhance their expertise further and contribute effectively to organizational success.

Corporate Competitive Analysis Training Course

Drive Team Excellence with Competitive Analysis Corporate Training

Skills Your Employees Will Gain

What Your Team Will Achieve After This Training

Topics & Program Outline

Introduction to Digital Marketing

Identifying Secret Traffic Sources

Best Strategies for Competitive Analysis

Spying on Facebook Ads

Investigating Competitors' CRO Game Plan

Keyword Ranking and Tracking

Competitors' Content Research

Finding Influencers

Who Should Attend?

What are the Prerequisites?

Choose the Format That Fits Your Team

Get a Proposal Shaped to Your Needs

What Sets Edstellar Apart

Experienced Trainers

Proven Quality

Industry-Relevant Curriculum

Fully Customizable

Comprehensive Support

Global Multi-Location & Multilingual Training Delivery

Hear from Organizations We've Trained

Recognition That Motivates Your Team

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