8 Most In-Demand Skills in Thailand for 2026

The predicted annual growth of Thailand’s GDP is 3.5% in 2025, and reaching this figure will be possible due to the expansion in the tourism and tech industries. However, 58% of CEOs in the tech domain feel that their employees have a skill gap in AI adoption and implementation in their operational tasks. This skill gap causes a hindrance in reaching the goals in the tech and non tech sectors. Here are the highlights of work culture in Thailand:

Key Aspects of the Work Culture in Thailand

Most workplaces in Thailand offer great liberty and support. Diverse cultures and traditions blend in Thailand, creating a sense of respect for all. Here are three aspects of the result-oriented work culture in Thailand:

1. Community-Oriented: Thailand's industries, from agriculture to manufacturing and services, have long been driven by strong community values. Collaboration and mutual support are deeply embedded in the workplace and foster a sense of belonging and security among workers. While modernization continues to reshape various sectors, the emphasis on collective well-being and shared success remains important.

2. Focused on Quality: In the presence of tech giants such as Samsung and Google, the industry promotes perfection in each role. The employees are highly motivated to deliver their best in the corporate sector.

3. Emphasis on Culture: Thai culture invites people to blend into their unique Siamese ideas and buddhist practices. Like every other country, the cultural beliefs are respected and empowered by the locals.

In-Demand Skills in Thailand in 2026

Thailand is facing skill issues in tech and non-tech areas that cause hurdles in achieving its goals for 2026. Here are some of the most in-demand skills in Thailand:

1. Logistics and E-commerce Fulfilment Skills

Thailand’s growth in e-commerce and its strategic location in Southeast Asia make logistics and fulfilment a critical competitive battleground. Smart logistics and e-commerce fulfilment skills include warehouse operations, automation basics, transport planning, and using data to optimize routes, inventory, and delivery promises. Professionals should understand cross-border rules for ASEAN trade and returns management.

Globally, employers anticipate that nearly a quarter of jobs will change due to technology, climate transition, and supply-chain shifts.For Thai businesses, investing in these skills supports faster, more reliable deliveries, better customer experience, and a stronger role in regional logistics networks.

2. AI Mentorship Skills

National Artificial Intelligence (AI) Strategy and Action Plan (2022–2027) was released by the Royal Thai government. This plan outlines four major objectives that need to be achieved, namely infrastructure development, ethical frameworks, AI research institutions, and adoption in public and private sectors. Expert mentorship seems to be lacking in the field of AI because LLMs grow smarter each day. Hence, educators and contributors in this field are not readily available.

3. Manufacturing Consultation Skills

Manufacturing units in Turkey are expected to grow at a higher pace, but Thailand needs a skilled workforce to streamline the processes in the automobile industry. To fill this gap, the government introduced the Digital Wallet Scheme, which provides instant money transfers nationwide. It helps to promote cash flow in the economy and generate instant reimbursements for the workforce and laborers. To counter the skill gap and avoid more losses, you can expand your skills in the manufacturing field and provide expert consultation services to firms.

4. Cloud Computing Skills

Last year, Google invested USD$1 billion in creating a cloud computing ecosystem in Thailand, and it is estimated that it will create 14,000 jobs annually in this sector. Similarly, the Royal Thai Government allotted $1 Billion for the cloud-first policy to encourage the masses to use and contribute to this field. The skill gap opened up in Thailand because most institutes have provided foundational cloud-computing skills, and there’s a limited number of individuals who are well-versed in advanced concepts such as cloud architecture, DevOps, cybersecurity, and AI integration within cloud environments.

5. Digital Skills

Thailand faces a major shortage of skilled workers in the digital sector, with only 1% of the population possessing advanced or level 4 digital skills. To address this, the Digital Council of Thailand aims to increase digital proficiency from 28% to 70% by 2026. The government also plans to create 177,606 jobs in areas like semiconductors and AI, and electric vehicles to boost digital transformation.

6. Software Development skills

Thailand has a blended variety of applications and websites that need constant creation and management. In the next five years, it will witness the creation of 280,000 tech jobs while the economy grows parallelly by 3% in 2026. This development faces the hurdle of the aging population and lack of modern skills in this field, such as React, Vue.js, Angular, etc. These programming languages and tools are in high demand, and traditional programmers need to acquire these advanced skills.

7. Social Media Marketing Skills

Social media has become an arena of cut-throat competition, especially in the tourism industry in Thailand. However, most social media managers are unable to promote other industries, such as technology, AI, market research, SaaS, consumer psychology, HRMS, etc. This gap has been identified, and initiatives like DEPA 2024 and the Digital Skill Roadmap have been laid out for the masses to be educated about the same. The creative skills to manage social media and handle multiple campaigns at once need to be matched.

8. Social Commerce Operations Skills

Thailand is one of Southeast Asia’s most dynamic social commerce markets, where consumers discover and buy products directly through live streams and short video platforms. Social commerce and live-commerce operations skills cover campaign planning, script and show flow design, influencer collaboration, real-time engagement, and converting views into sales across multiple platforms. Teams must know how to coordinate inventory, promotions, and logistics in near real time.

Thailand’s e-commerce market is projected to reach around USD 38.5 billion in 2024 and USD 58.5 billion by 2027. With that growth increasingly driven by social selling, companies need structured training for hosts, marketers, and operations teams. These skills help brands move beyond ad-hoc streams to scalable, data-driven live-commerce programs that boost conversion, customer loyalty, and repeat purchase frequency.

How to Improve your Skills for the Thailand Job Market in 2026?

Getting specialized courses in the above-mentioned domains will help you to improve your skills and build your career in the most promising way. Here are some recommended educational institutions in Thailand that will help you to enhance your skills:

Digital Skill Development Academy (DiSDA): The Digital Skill Development Academy (DiSDA), under the Ministry of Labour, helps civil servants and workers improve their digital skills. It offers training and certification in areas like application essentials and online computing, following international standards. These programs prepare participants for the modern digital workplace.

OVEC: OVEC is funded by the Ministry of Education and provides vocational training focused on leadership in technical and vocational education. It offers courses on strategic leadership, policy development, and institutional management, equipping participants with the skills to lead workforce training initiatives effectively.

Thailand Professional Qualification Institute (TPQI):TPQI, established by the Thai government, focuses on vocational training and professional skill development. It offers certification programs in various industries, including business management, digital technology, and engineering. These programs ensure that workers meet national competency standards, enhancing their career prospects in both local and international job markets.

Final Words

Major skills gaps in Thailand have been identified in automobile manufacturing, cloud computing, AI research, and multi-language expertise. These skills comprise the most revenue-generating industries in Thailand, and hence, skill gaps must be filled by maximizing the revenue. To improve the skills of your team, you can explore Edsteller’s corporate training courses in various fields. Skill Matrix is a tool by Edsteller that helps you visualize the strengths and limitations of your team so that they can work on precise areas to specialize in a particular skill set.